Marketing Insights from A to Z Guarantees
Brand
service Flexible Friendly
Physical differentiation Brand differentiation
Quality Innovation Friendliness
Good image-Good performance
=
Fast
employees
Relationship differentation
The way your employees feel is ultimately the way your customers are going to feel.
Product Service Personnel Image
Customer
bENEFIT MARKETING
Cheap quality is expensive; good quality is cheap. Deliver better solutions to customers.
Product Price
distribution communication
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