Indigo Rain - Cause Related Marketing

c a u s e - r e l at e d m a r k e t i n g erika kunde | s2895139

The RSPCA is a community based charity that works to prevent cruelty to animals by promoting their care and protection.

Indigo Rain Illustrations and the RSPCA are joining forces for a limited time to raise awareness for the prevention of animal cruelty.

CAMPAIGN BACKGROUND | #fortheanimals Despite many animal lovers in Australia, animal cruelty is still a massive problem and the RSPCA strives to prevent it by promoting care and protection. The subject of animals and cruelty prevention relates to Indigo Rain on a personal level, as an RSPCA monthly donator we strive to help animals in anyway possible. Therefore, Indigo Rain and the RSPCA aim to raise awareness by the creation of special limited illustrations by Indigo Rain that will be available for purchase on a range of products. The products will be promoted using the hash tag For The Animals, which will convince customers to support the RSPCA and do it #fortheanimals.

products Indigo Rain Illustrations and the RSPCA aim to raise funds and awareness by the limited edition illustrations created by Indigo Rain.

These illustrations can be purchased on products such as tees, mugs, phone cases and sticker packs. All proceeds made from the products go to the RSPCA. Customers are encouraged to support the campaign by purchasing a product and to do it #fortheanimals.

tees

phone cases

mugs

sticker pack

social media The #fortheanimals campaign will run across social media platforms including Facebook and Instagram to raise awareness about animal cruelty prevention and to reach people to promote the campaign products. The social media posts will include facts from the RSPCA about animal cruelty to engage viewers with the shock factor while using the #fortheanimals hashtag. This will hopefully engage supporters of Indigo Rain Illustrations to the campaign to then further support the cause by purchasing the promoted products for the animals.

social media aspect [ work in progress ]