The Max Havelaar lecture is a recurring annual event. Each year, a leading scholar in the field will be invited to hold the lecture which will be made available to a wider audience around the world. The lecture will take about 45 minutes and will have an academic standing. It will be held at the Erasmus University Rotterdam, partly as a legacy to Jan Tinbergen the former Nobel Prize Laureate in economics and leading thinker on sustainable development. The lecture is financed by the Max Havelaar Foundation as evidence of its commitment to high quality dialogue on the most effective approaches to poverty alleviation. The lecture will be open to the public and will provide an occasion where policy makers and the scientific community can meet.