Trade is an important means to achieve poverty reduction and empowerment. The slogan ‘Trade. Not aid’ regards millions of disadvantaged and marginalized small producers in developing countries who are able to fight poverty on their own, if only the market would allow them. Fair access to the trade system under better trade conditions would help them to overcome the barriers to development. This concept is worldwide acknowledged as Fairtrade. Fairtrade is the alternative approach to the conventional trade system and addresses the injustice and discrimination against the poorest and weakest producers. Fairtrade means fair prices that cover the costs of sustainable production, an additional Fairtrade premium, longer term trade relationships, and decent working conditions. Fairtrade enables farmers and small producers to improve their position on the international market and allows them to develop themselves in a sustainable way.