Trend and Design Application Project- Contemporary Dresses

Living the Juxtaposition To keep ourselves in the present, and in the reality, we go after perfection, precision, and order to keep things in control. We also believe that the facts discovered by scientists, mathematicians, specific organizations are the reality. However, when we encounter new perspectives introduced by arts, unusual events, or unordinary theories, the reorientation leads us to indulge the feeling of being lack of control and become spontaneous. The convergence of the two form a constant juxtaposition we live in and with which we learn to be in harmony.

Inspired by this idea, the 2014 contemporary dress line will integrate contrasting designs, prints, structures or colors in one piece of garment. Some parts will be approached with a very structural or geometrical take; the others will incorporate great volume of fluidity and drape. The color palette will be consisted of the basic, pastels and a few of the breaking colors such as silver, red and shades of blue.

Living the Juxtaposition Customer Profile o Target Market: Contemporary o Age range: 25-35 o Occupation/Student: Working professionals, college students with part time/ full time jobs o Income: $45,000 and up o Defining Attitude: Sophisticated, confident, positive o Life Style: They are women who love fashion and what they do whether it is about career or family. Their style is sophisticated and they are confident because they know what will flatter their body shape or make them look good. Also, they are in the process of understanding themselves, what they really want to achieve in life, or realizing their dreams.

They are enjoying the journey and trying to have a positive attitude towards anything they will encounter. o Key Cultural and Media Influences: They are influenced by the magazines, digital technologies, movies and the green or health movement.

Living the Juxtaposition

Living the Juxtaposition SHOPPING REPORT

o Category of Merchandise: Contemporary dresses o Name and location of store shopped: BCBGMAXAZRIA o Best selling styles:

Long printed Shirtdress - Slightly sheer, all-over pattern, and tie at waist - Polyester - Parisian Blue

Warp Cocktail Dress - Asymmetrical hem - Georgette - Yellow

Maxine Evening Gown - Sheer lace insets and gathered knot at waist - Chiffon & Lace. Trim: Polyester.

- White

Living the Juxtaposition SHOPPING REPORT

o Slow Selling styles:

Pleated Cocktail Dress - Elastic corset at waist with all-around cutouts - Sateen and elastic (polyester and spandex) - Black

Evening Dress with Embellished Neckline - Rhinestone embellishment around neck, sheer shoulder and yoke, allover floral print with asymmetrical mushroom-pleated tulle - Tulle and jersey - Black and print

Ruffled and Tiered Pleating Cocktail Dress - Rosette detail at neckline - Chiffon and polyester - Red Berry

Living the Juxtaposition SHOPPING REPORT

o Best trending fabrics: Georgette, crepe, lace, eyelet o Best Trending colors: Yellow, royal blue, bright red o Any other overall trend observations: There are many maxi dresses; however, they have a looser silhouette this season. Asymmetrical dresses with variation in hem lengths and styles are very popular. BCBG’s signature pleated detail also take various forms in different dresses.

Living the Juxtaposition SHOPPING REPORT

o Category of Merchandise: Contemporary dresses o Name and location of store shopped: Neiman Marcus, Beverly Hills o Best selling styles:

Elizabeth and James Swingy Chiffon Dress - Shimmery waistband, pleated skirt - Chiffon, satin - Black

Milly Printed Mesh-Top Dress - All-over floral inspired print with tonal mesh top, sweetheart illusion shape - Sateen - Print

Herve Leger Scallop Trim A-Line Bandage Dress - Bandage knit with scallop trim, taping at waistline - Rayon/ Nylon/ Spandex - Sapphire Blue

Living the Juxtaposition SHOPPING REPORT o Slow Selling styles:

Helmut Lang Form Suiting Dress - Suiting Fabric, contrast textural panels, contour seams, half raglan sleeves, short fitted skirt - Nylon/viscose/virgin wool/ spandex - Plaster

3.1 Phillip Lim Zebra-Print Leather Dress - Zebra print, contour seams shape slim bodice, natural waist line, Aline skirt - Italian leather and silk lining - Print

Milly Blouson Dress - Graphics block print in an array of hues, blouson top, elastic waistband - Printed Jersey, silk and spandex - Print

Living the Juxtaposition SHOPPING REPORT

o Best trending fabrics: Jacquard, lace, prints (chiffon, sateen, jersey) o Best Trending colors: Yellow, royal blue, bright red o Any other overall trend observations: Many casual or cocktail dresses in the new arrival have A-line or full skirt silhouette. There are plenty of prints in different style this season, including floral, geometric, dots and mosaic.

Runway Analysis for Contemporary Dresses" S/S 2014"

Marc Jacobs

Marc Jacobs • Color direction: Black and white / Red / Beige / Chocolate / Dark mauve • Fabric direction: Duchesse satin / Stiff leathers / Silk jersey / Washed silk/ Chiffon • Trim / Detail direction: Scallop hems / Car wash hems / Flounced collars / Contrast plackets / Sequins • Silhouette direction: Columnar / Low-rise waist / A-line

Alexander Wang

Alexander Wang • Color direction: Nude / White / Black / Grey / Silver • Fabric direction: Nylon / Slick cotton / Crocodile embossed leather / Satin / Patent leather /Snakeskin • Trim / Detail direction: Leather patch / Slits / Pebbled leather padding / Origami folding • Silhouette direction: Boxy / Trim / Body-conscious

Prada

Prada • Color direction: Black / White / Red / Royal Blue/ Mint / Pale pink • Fabric direction: Double-faced satin / Silk shantung / Plush fur / Ribbed engineered knits • Trim / Detail direction: Origami folding / Flower appliqués / High necklines / Pieced printed panels • Silhouette direction: Stacked / A-line / Hourglass

Burberry

Burberry • Color direction: Metallic jewel tones / Champagne / Silver / Lime / Aqua / Lavender / Cranberry /Green / Navy • Fabric direction: High shine satin / Silks / Lace / Satin basque / Slick & pebbled metallic leathers • Trim / Detail direction: Exaggerated shoulders / Peplums / Gathering / Balloon sleeves / Contrast trim • Silhouette direction: Slim & fitted / Oval / Body conscious

Celebrities/ Red Carpet

Celebrities/ Red Carpet • Color direction: White /Black / Metallic jewel tones / Cream Champagne / Red / Green ( pastel mint, emerald, forest green)/ Blue (cobalt, navy) • Fabric direction: Chiffon/ Satin / Silks / Lace / Metallic leathers • Trim / Detail direction: Sheer Panel/ Split/ Pleated skirt/ Cutout/ Sequin/ Beaded embellishment/ Embroidery • Silhouette direction: Flared Skirt/ Floor length/ Cocktail/ Thigh split/ Fishtail/ Long sleeves/ Tuxedo inspires

BCBG

BCBG • Color direction: Black and white / Coral / Blush • Fabric direction: Embroidered tulle / Supple leathers / Work wear denims • Trim / Detail direction: Side slits / Bondage trimming / Lacy appliqués and edgings • Silhouette direction: Straight / Flared / Slouchy waist / Knee-grazing

Alice + Olivia

Alice + Olivia • Color direction: Black and white / Coral peach/ Sky blue/ Pink • Fabric direction: Heavy textured jacquards raised tweed/ Heavy laces/ High-shine embroideries / Beaded lace / Metallic knits / Coloured leather • Trim / Detail direction: Cap sleeves on sheath dresses / Lace underskirts beneath short swing skirts • Silhouette direction: A-line minis / Full skirts fluted out from bustiers / Belted waists and modest necklines/ Kneegrazing/ Floor length in draped chiffon

Diane Von Furstenburg

Diane Von Furstenburg • Color direction: Black / White / Peach / Aqua / Silver grey / Chartreuse • Fabric direction: Satin / Silk / Crepe / Shantung silk / Chiffon • Trim / Detail direction: Sequins / Poet sleeves / Tucking & draping / Asymmetry / Cutouts / Peplum • Silhouette direction: Tapered / A-line / Relaxed / Fluid & draped / Carrot

Summary • Similarity -Color: Black and white combination and metallic -Fabric: Satin, leather, chiffon -Trim: Origami folding, sequin, leather insert, slits, variation on sleeves (wider at different parts of sleeve) -Silhouette: A-line, slim and fitted, knee grazing or floor length • Difference -Color: one group with more black and white, neutral colors, and bold colors (Marc Jacobs, Alexander Wang, and BCBG); while the other group with more spring and light colors (Diane Von Furstenburg, Alice +Olivia, and Burberry).

-Fabric: Designer lines use more metallic or fabric with higher shine -Trim: Higher-end contemporary lines incorporate more lace -Silhouette: Designers use more slim and fitted or body conscious silhouette and have more dresses at the shorter length while higher-end contemporary lines are more flowy with mostly knee or floor length.

Conclusion I have some ideas of how my collection will look like after I have done the analysis. It will resemble the collections from Marc Jacob, Alexander Wang, Prada and BCBG more than the rest since I personally enjoy these collections more. Also, there is an emphasis on the “juxtaposition� of my contemporary dresses line; therefore, I might integrate the opposites I have seen in these lines to create the contrast.

For example, it might be interesting putting the top half of the very structural Alexander Wang dress with a more drapey bottom half of a dress from Diane Von Fustenburg.

Living the Juxtaposition SPRING AND SUMMER 2014 COLOR

BASIC COLOR

19 5708 Pantone TCX/TPX Jet Set

11 0601 Pantone TCX/TPX Bright White

Living the Juxtaposition SPRING AND SUMMER 2014 COLOR

FASHION COLOR

16 1105 Pantone TCX/TPX Plaza Taupe

13 4105 Pantone TCX/TPX Lilac Hint

14 1420 Pantone TCX/TPX Apricot Blush

16 4120 Pantone TCX/TPX Dusk Blue

11-1408 Pantone TCX/TPX Rosewater

12 0717 Pantone TCX/TPX Anise Flower

12 1008 Pantone TCX/TPX Linen

14 4002 Pantone TCX/TPX Grey Silver

Living the Juxtaposition SPRING AND SUMMER 2014 COLOR

ACCENT COLOR

18 1663 Pantone TCX/TPX Chinese Red

19 3964 Pantone TCX/TPX Monaco Blue

Living the Juxtaposition CORE

SPRING AND SUMMER 2014 FABRIC

FASHION/ NOVELTY

Chiffon 100% Polyester High-low maxi dress

Crepe de Chine 100% Silk Ribbon maxi dress, Strap dress

Satin 100% Polyester Balloon sleeve dress, A-line mini dress, Cocktail dress with cut-out detail, Peplum dress

Living the Juxtaposition SPRING AND SUMMER 2014 FABRIC

PRINT

Faille 100% Polyester Cocktail dress with cut-out detail

Sateen 100 %Cotton A-line mini dress

Bridal Satin 100 %Polyester Peplum dress

Jersey Knit 60% Cotton, 35%Polyester, 5 % Spandex Asymmetrical shift dress

Living the Juxtaposition SPRING AND SUMMER 2014 FABRIC

TRIM

Tulle 100% Polyester Asymmetrical shift dress

Lace 92 % Nylon/ 8% Lycra Peplum dress, Strap dress

Leather Trim Asymmetrical shift dress Balloon sleeve dress, Strap dress

Living the Juxtaposition SPRING AND SUMMER 2014 DESIGN QUICK SKETCHES

Living the Juxtaposition SPRING AND SUMMER 2014 DESIGN QUICK SKETCHES

Living the Juxtaposition SPRING AND SUMMER 2014 DESIGN QUICK SKETCHES

Living the Juxtaposition SPRING AND SUMMER 2014 DESIGN

Reach SS 14 98001 Asymmetrical shift dress with leather trim Fabric: Jersey Knit Trim: Leather trim Color: Plaza Taupe, Jet Set, Anise Flower, or Print

Living the Juxtaposition SPRING AND SUMMER 2014 DESIGN

Fashion SS 14 98002 A-line mini dress with origami folding Fabric: Satin Trim: Tulle overlay on bottom folding hem Color: Lilac Hint, Bright White, Linen for top.

Print for hem.

Living the Juxtaposition SPRING AND SUMMER 2014 DESIGN Reach SS 14 98003 Maxi Dress with ribbon shoulder and front split Fabric: Crepe de Chine Trim: None Color: Bright White+Grey Silver, Dusk Blue +Monaco Blue, Apricot Blush+Chinese Red (accent colors for ribbon shoulder)

Living the Juxtaposition SPRING AND SUMMER 2014 DESIGN

Basic SS 14 98004 High-low maxi dress with pleating detail Fabric: Chiffon Trim: None Color: Bright White, Dusk Blue, Jet Set

Living the Juxtaposition SPRING AND SUMMER 2014 DESIGN Fashion SS 14 98005 Cocktail dress 他 sleeves with cut-out detail Fabric: Satin Trim: None Color: Print for top. Jet Set, Linen, Silver Grey for bottom.

Living the Juxtaposition SPRING AND SUMMER 2014 DESIGN Reach SS 14 98006 Peplum dress with pleated effect skirt Fabric: Satin Trim: Lace overlay on bottom skirt Color: Print for top and peplum. Jet Set, Anise Flower, Lilac Hint for bottom.

Living the Juxtaposition SPRING AND SUMMER 2014 DESIGN Fashion SS 14 98007 Structure dress with balloon sleeve with V-shape leather trim Fabric: Satin Trim: Leather trim Color: Rosewater, Bright White, Silver Grey

Living the Juxtaposition SPRING AND SUMMER 2014 DESIGN Fashion SS 14 98008 Bandage effect strap dress Fabric: Crepe de Chine Trim: Lace panel on sides of front; leather panel all around waist Color: Rosewater+Plaze Taupe, Lilac Hint +Monaco Blue, Jet Set+Chinese Red (accent colors for straps)