Creative Networks Portfolio

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Erin Davies Creative Networks Portfolio FASH10106


Fig. 1.

Polaroid images (2014) We Heart it

Fabulous women’s magazine, issue no. 12 Autumn and Winter 2015

Capt

Fragrance Analysis Erin Davies Fashion Communication and Promotion FASH10106

Contents

that warm

Coco

Fig 1.

Erin Davies FASH10106 Brand Promotional Plan


Fragrance Advert Analysis

For my Fragrance advert I chose to analyse Coco Chanel’s Coco Mademoiselle Advertising campaign featuring Keira Knighteley, taking inspiration from the contemporary women’s magazine ‘The Gentlewoman’


Fragrance Analysis Erin Davies Fashion Communication and Promotion FASH10106

Fabulous women’s magazine, issue no. 12 Autumn and Winter 2015

Coco Fig 1.






Fragrance Trend Booklet

In terms of this brief it was more of an insightful/predictive piece. After being aided by predictive trend websites I was able to predict 4 key trends that would become popular in the fragrance market.








Graphics Brief

This was the Beginning of our project working with others. This brief meant that we had to create a booklet as a fragrance team to articulate to our graphics team the kinds of ideas we wanted for our fragrance packaging.









Concept Presentation

The start of three presentations to our peer group, the concept presentation held initial brand ideas and a reflection on the findings from the primary and secondary research carried out as a team.





Launch Presentation

The Final Presentation carried out by our fragrance team reflected all of our final executions, print, video and additional marketing strategies, alongside details of the journey to our final big idea and creative concept.






Promotional Plan

The Promotional plan was the final piece of work to be completed individually to end the creative networks module. This report details the 6 month promotional strategy for the brand and background information, aided by engaging on-brand visuals.









The Erin Concept

The Erin concept is my course reflective blog that follows my thoughts, learning, and insights throughout my course, with the addition of personal posts that provide a window into my life.


https://theendconcept.wordpress.com


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