Erin Davies Creative Networks Portfolio FASH10106
Fig. 1.
Polaroid images (2014) We Heart it
Fabulous women’s magazine, issue no. 12 Autumn and Winter 2015
Capt
Fragrance Analysis Erin Davies Fashion Communication and Promotion FASH10106
Contents
that warm
Coco
Fig 1.
Erin Davies FASH10106 Brand Promotional Plan
Fragrance Advert Analysis
For my Fragrance advert I chose to analyse Coco Chanel’s Coco Mademoiselle Advertising campaign featuring Keira Knighteley, taking inspiration from the contemporary women’s magazine ‘The Gentlewoman’
Fragrance Analysis Erin Davies Fashion Communication and Promotion FASH10106
Fabulous women’s magazine, issue no. 12 Autumn and Winter 2015
Coco Fig 1.
Fragrance Trend Booklet
In terms of this brief it was more of an insightful/predictive piece. After being aided by predictive trend websites I was able to predict 4 key trends that would become popular in the fragrance market.
Graphics Brief
This was the Beginning of our project working with others. This brief meant that we had to create a booklet as a fragrance team to articulate to our graphics team the kinds of ideas we wanted for our fragrance packaging.
Concept Presentation
The start of three presentations to our peer group, the concept presentation held initial brand ideas and a reflection on the findings from the primary and secondary research carried out as a team.
Launch Presentation
The Final Presentation carried out by our fragrance team reflected all of our final executions, print, video and additional marketing strategies, alongside details of the journey to our final big idea and creative concept.
Promotional Plan
The Promotional plan was the final piece of work to be completed individually to end the creative networks module. This report details the 6 month promotional strategy for the brand and background information, aided by engaging on-brand visuals.
The Erin Concept
The Erin concept is my course reflective blog that follows my thoughts, learning, and insights throughout my course, with the addition of personal posts that provide a window into my life.
https://theendconcept.wordpress.com