Contents
Wait a minute.. This booklet contains content of a predictive nature. Here contains an overview of the four trends emerging from the fragrance market within the women’s luxury sector that are predicted to succeed in the new season 2015.
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Guerlain were the founders of the classic, timeless bottle with Prada bringing the element of elegant vintage to the new age.
Decadant perfume caps, formulaic and clean apothecary style bottles straight from the medicine cabinet.
Shape & Silhouette
01.
Transitioning from the male fragrance market, women’s luxury have adopted the ‘sex sells’ approach coveted by Tom Ford this season. This narrative will continue to become progressively more provocative moving into the future with films such as 50 Shades of Grey gaining success in the mainstream.
Story & Narrative
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Think timeless beauty with a hint of edge. Young models being replaced by women of a more mature appearance.
Casting & Model
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Playful, whimsical and oversized bottles bring elements of kitsch and humour. Expect life size bottles to continue to dominate ad campaigns this season.
A move into bottles as an item of clothing, currently demonstrated in the male market, will come to the forefront in women’s luxury, with brands such as Chanel and Dior leadning the way.
Props & Styling
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Erin Davies