РАЗРАБОТКА КРЕАТИВНОЙ ИДЕИ И ПРОВЕДЕНИЕ АКТИВНОСТИ COLORS DE BENETTON В РАМКАХ «КРАСОЧНОГО ЗАБЕГА»
CONCEPT
ART SQUAT
CONCEPT COLORS OF BENETTON ART SQUAT
Squatter movement has always been very diverse in its composition and its ideology. But no matter how such spaces were created, they were always inhabited by the spirit of true freedom and revolution.
Squats have always inhabited the representatives of many subcultures and countercultures: people who do not take labels, bold and bright, those who are not just eager for change, and created them.
COLORS OF BENETTON ART SQUAT IS 3 ZONES: WARM UP-ZONE - important part for all participant before run. Fast special training for groups with famous athlete in special ÂŤcolorÂť concept. EXPO ZONE - part of space with product placement and information about it. INTERACTIVE ZONE - that will help participants be remembered this day and to tell friends in social networks about this
PRODUCT INTEGRATION SAMPLING at events during preparation, all sampling girls and boys will be in colors of each product.
PARTICIPANTS PACK - product placement in participant pack at registration.
EXPO BOX - «PRODUCT» in centre and all ingredients around.
PRIZES FOR BENETTON ZONE - bag with key chain for people who participate at COLORS OF BENETTON ART SQUAT.
INVITATIONAL FOR BLOGGERS - neceser with key chain and megaspritzer.
# COLORSOFBENETTON
ART SQUAT COLORS DE BENETTON. WARM UP ZONE WARM-UP ZONE - the main stage of COLORS OF BENETTON ART SQUAT. Interval workout with famous athletes. All the participants are warm up in groups of 10 every 2 minutes they need to change to change exercise going from color to color in the lines. This will allow to diversify
60 PARTICIPANT PER 12 MINUTES.
EXPO ZONE Special transparent EXPO BOXES with
ÂŤproductÂť in the center and all the ingredients around in special compartments, to show the uniqueness of the product.
INTERACTIVE ZONE
BULLET TIME PHOTO IN SPECIAL DESIGN OF BENETTON.
#COLORSOFBENETTON
Bullet time is a visual effect or visual impression of detaching the time and space of a camera (or viewer) from that of its visible subject. It is a depth enhanced simulation of variable-speed action and performance found in films, broadcast advertisements, and realtime graphics.
https://www.youtube.com/watch?v=UyoX-8hl10E
#COLORSOFBENETTON
NAVIGATION Navigation Presswall
SIGNS at territory to navigate people. SCHEDULE WALL - big balloons of product with schedule. FLOOR GRAFFITI to navigate people to COLORS OF BENETTON ART SQUAT. ENTRANCE ARCHES at key entrance.
EXIT
SPECIAL GUESTS OF COLORS OF BENETTON ART SQUAT JENNIFER AKINIYMIK A GO BRO
ALEXANDRA KOSOVA ANNA KIRILL CVETKOV JULIANA BUHOLTS
Juliana Buholts
BURIMOVA
Go bro
ISTOMINA KARINA
SCHEDULE
9:00
START OF COLORS OF BENETTON ART SQUAT
10:00 - 14:00
WARM UPS FOR PARTICIPANTS WITH NUMBERS
9:00 - 18:00
BULLET TIME PHOTO FOR PARTICIPANTS WITH NUMBERS
9:00 - 18:00 9:00 - 15:00
PRODUCT EXPO SAMPLING AT EVENT TERRITORY
18:00
FINISH OF EVENT