THREE-SIDED FOOTBALL MERCEDES-BENZ
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A rather young targeted group of urbanized active family-free "modern" youngsters of 25-40 years old. And also small families. Target group's representatives are non-standard thinking people. They listen to their inner voice, they do their own business and look for something unique, while being irrepressibly fixed on enjoying life in their personalized form.
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AUDIENCE
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WHAT IS A THREE-SIDED FOOTBALL? This is a variation of football in which three teams play simultaneously on the same pitch. The aim of the game is to score against two opponents and while keeping own goal intact. The three-sided football pitch has the shape of an equilateral hexagon with three gates located on every other edge.
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WATCH VIDEO
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three-sided football - is a kind of ordered mess
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RULES 1
2
3
x1 ONE BALL
4
x5 3 PERIODS 20 MINUTES EACH
NO OFFSIDES
5 PLAYERS ON THE FIELD, UP TO 3 SUBSTITUTIONS
5
0(1)–3(2)–2(2) * SCORE RECORD IN THREE-SIDED FOOTBALL LOOKS LIKE THIS. WITH THIS SCORE, THE WINNER IS THE FIRST TEAM, WHICH CONCEDED NO GOALS, THOUGH IT SCORED THE FEWEST GOALS (ONE GOAL IS SHOWN IN BRACKETS) THREE-SIDED FOOTBALL
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THREE-SIDED FOOTBALL • The shape of the pitch and the central circle recalls the Mercedes-Benz logo, which is also sectioned into three parts
2 SEGMENT 1 SEGMENT
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3 SEGMENT
• Three-sided football is a very dynamic game. He highlights the skills, such as quick response, adaptation or concentration, which are promoted by Mercedes-Benz through its cars, particularly, the Mercedes-Benz C-Class
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WATCH VIDEO
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FIRST OPTION: CORPORATE TOURNAMENT In companies, there are often contradictions between departments. For example, typically, Sales do not like the Marketing, who (so Sales believe) just spend the budget they, Sales, have earned. The corporate three-sided football tournament can solve this problem in the form of a game, where a situation can occur when negotiations with a rival ... from the Marketing department will be needed
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People who purchase or have already purchased a Mercedes-Benz car in the dealer center have the opportunity to create a team and invite friends to participate in the tournament. One dealer center can be represented by several teams.
WHY ON LAURELS? Many people play football with their friends and colleagues. They participate in various tournaments and play assorted versions of football and everywhere they strive to win. "Do not rest on laurels" is the key of their philosophy. This is why they will want to take part in the new tournament, taste the new format of football and try to prove that they will be the winners here too.
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SECOND OPTION: DEALER TOURNAMENT "DON'T REST ON YOUR LAURELS"
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iOS/ANDRIOID APP MERCEDES-BENZ 3-SIDE FOOTBALL HOW TO TAKE PART?
Registration in the application
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Tournament tape Check-in for the tournament Creating a team Looking for players Results
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FUNCTIONS:
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3
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Test Drive if no car
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2
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Car
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Mercedes-Benz 3-side football
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GLA-Class
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—Mercedes-Benz Lounge —— —— —— —— —— —— —
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A-Class
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FOOTBALL CHALLENGE
MULTIMEDIA MUSEUM
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—— —Zone's total area: —— —— —— —— 100х60м —— —— —— —— ——C-Class —— —— —— —— —— —
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ACTIVATIONS ——
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TOURNAMENT FORMAT OPTION 1 27 teams are distributed into three groups. Tournament bracket may look like this: Team 1 Team 2
Semifinalist 1
Team 3 Team 4 Team 5
Semifinalist 2
Team 6 Team 4 Team 5 Team 4
Semifinalist 3
Finalist of the part
SUPER FINAL with the participation of the winners of the parts
TOURNAMENT FORMAT OPTION 2 3 groups consisting of 4 teams each. Every team plays 3 games. Group winners play in the Big Final. Another option assumes 9 groups of 4 teams each.
Scores
Place
Team 1
3
1
Team 2
5
3
Team 3
4
2
Team 4
6
4
Team 9 Team 10 Team 11 Team 12
Scores 7 2 6 5
Place 4 1 3 2
Scores
Place
Team 5
8
3
Team 6
5
2
Team 7
4
1
Team 8
7
4 SUPER FINAL with the participation of the winners of the parts
09.00-10.00 10.00-15.00 15.00-17.00 17.00-18.00
– Registration – Group stage – Semi-final – Final
X2 * two pitches
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TOURNAMENT TIMING
1
ground
2
pitches
SUN
108 teams
1
weekend
SAT
250
540
registrations for a test drive
participants
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FIGURES
LOCATIONS PUBLIC PLACES WITH LARGE THROUGHPUT CAPACITY PARTNER INTEGRATION IN SPORT AND URBAN EVENTS
LUZHNIKI
FOOTBALL PITCHES ART SPACE *A flexible project in which we can change the number of participants and teams and ground can be of any size, accordingly
MESHCHERSKY STADIUM PARK
aa@aasports.ru +7 (926) 842 77 77 ANDREY KRUPORUSHNIKOV aasports.ru
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THANK YOU FOR ATTENTION! / / /