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FREILOT Newsletter
The FREILOT pilot targets reduction of fuel consumption and CO2 emissions in urban freight transport. FREILOT is supported by the European Commission DG INFSO under the Competitiveness and Innovation Programme (CIP)
The European ITS Congress took place in one of FREILOT’s pilot cities, Lyon, and under the theme “Intelligent mobility - ITS for sustainable transport of persons and goods in urban regions” – a perfect showcase for FREILOT!
FREILOT Newsletter
FREILOT at the European ITS Congress, Lyon, 6-9 June 2011
June 2011
An Agence France Presse photographer at the FREILOT simulator
Accordingly, and with several FREILOT partners having stands in the exhibition area, a large and successful effort to disseminate FREILOT was made.
allowing visitors and delegates to experience the FREILOT services and their benefits themselves. A specially produced poster advertised the FREILOT experience and paid due credit to the FREILOT partners making the experience possible.
ERTICO dedicated part of its stand to FREILOT, providing a prominent and visible presence at the Congress. The FREILOT simulator was at the front of the stand, with FREILOT personnel constantly at hand, FREILOT presentation on ERTICO iPads and FREILOT video shown at the ERTICO stand
The FREILOT poster advertising the simulator
The FREILOT simulator featured prominently on TLM’s (Télé Lyon Métropole) TV broadcast about the Lyon Congress, with a clear explanation of FREILOT given by ERTICO CFO Didier Gorteman, who was trying out the simulator at that moment! FREILOT is happy to confirm that interest in the simulator was very high, and sparked several opportunities for further contact.