TID Watches
© 2014
To Wear Everyday
About TID is a Stockholm based watch brand founded in 2012 by Ola Eriksson, Petrus Palmér and design studio Form Us With Love’s Jonas Pettersson and John Löfgren. TID is the Swedish word for “time” and accordingly TID strives to offer iconic products with genuine value over time. With a limited range of unique pieces, we produce striking products to wear everyday.
Ⅰ. Simplicity & Refinement Ⅱ. Awareness Of Product Lifespan Ⅲ. A Limited Range Of Iconic Products Ⅳ. Collaboration & Cross-Pollination Of Disciplines
TID No.1 Designed by Form Us With Love, the No.1 reduces the functions of a watch to the barest of essentials — an easy-to-read dial, adjustable strap, and two choices of color. No.1 is made of stainless steel, milled and then given a black ion coating for durabilty, a finish that gives it just the right amount of matte versus glass on the wrist, while the only noticable branding is punched into the side.
TID No.1 Collection
TID No. 1 White Black Nato Strap
TID No. 1 Black Black Nato Strap
TID No. 1 White Black Leather Strap
TID No. 1 Black Black Leather Strap
TID No. 1 White Walnut Nato Strap
TID No. 1 Black Walnut Nato Strap
TID No. 1 White Tan Leather Strap
TID No. 1 Black Tan Leather Strap
TID No.1 Watch
No.1 White
No.1 Black
Case diameter: 40 mm Case thickness: 8 mm Case weight: 50 g Case treatment: Ion plated stainless steel Movement: Japanese quartz clockwork Accuracy: +- 20 second / month Water resistance: 5ATM Glass description: Mineral glass Face colour: White or Black Basic strap: NATO wristband in woven nylon Strap length: 280 mm Strap width: 22 mm
TID No.1 Leather Wristbands Strap length: 40 mm Strap widht: 8 mm Buckles: Ion plated stainless steel Leather: Italian vegetably tanned leather Strap length: 240 mm Strap width: 215 mm
Wristband Tan
Wristband Walnut
Wristband Black
Buckle details
Form Us With Love — The design team behind the No.1 The TID No.1 collection is designed by Form Us With Love - a Swedish design studio founded 2005, operating from Stockholm. Together the studio has partnered with craftsmen, engineers and material experts to challenge the conventional through design. In 2012, Fast Company named Form Us With Love as one of the world’s ‘50 most influential designers shaping the future’. In 2013 the studio was awarded ‘Designers Of The Year’ by ELLE Decoration.
TID Watches
Product Design Ethos TID aims to be the faithful everyday pick that goes with any style. It’s the wristwatch equivalent of your Levi’s 501’s, of your Dr. Martens or your Ray-Ban Wayfarers. Iconic - Visually simple, uncluttered forms. Geometrical shapes. Few colors. Intuitive - Easy to understand, big digits and settings. No tools needed. Adaptable - Exchangeable parts, clean base with accessories to update style.
TID Watches
The Exploring Time Concept On one hand TID sets out to make iconic watches to wear through shifts in times and styles. On the other, TID acts as a canvas for artists, thinkers, writers and visualisers to conduct creative research on the subject of time. In that sense, TID is less of a watch brand and more of a time brand. Every year we ask talented creatives to conduct creative research with one very simple brief; Explore Time.
TID Watches
TID Watches
© 2014