Mk 2016 eng

An authoritative life style publication

www.nanevskom.ru

A magazine of free time

www.freetime.ru

A Magazine of design, interior design, architecture, artistic trends

www.podkluch-spb.ru

1991–2016.

MEDIA-KIT

2016

25 YEARS IN THE HIGHER LEAGUE OF RUSSIAN MEDIA The mission of the media group «EXPRESS SERVICE» is to publish magazines, which form a current fashion trends for the products and services of the luxury category.

We publish magazines which cause an emotional response and interest in the group of our readers and at the same time the magazines are very effective advertisement instruments. / media-kit / 2016 /

1

Audience profile of «Na Nevskom» and «FREE TIME» magazines The magazines’ readers are the well-to-do people who are guided onto the quality and origin rather than price when they choose a product.

More than half of our readers can afford impulsive purchases. About half of our readers frequently visit the prestigious stores by the high prices of the products. They go to fitness clubs, beauty salons and they buy jewelry. They prefer to rest abroad. They like going to the cinema, restaurants, galleries, concerts, and theatres. The audiences overlap is between magazines “Na Nevskom“ and “FREE TIME“ and it is about 20 percent (i.e. about 21,000 people read both magazines).

Each magazine has approximately

105 000

GENDER

EDUCATION

OCCUPATION

63 % – women, 37 % – men.

readers per month

78 % – higher education / incomplete higher education.

70 % – business owners, top-managers, lead specialists with higher education.

INCOME LEVEL

82 % – high: people who are not limited in monetary funds, above average: can afford to make large purchases.

LIFE STYLE

83 % of readers own a foreign car.

57 % of readers go frequently to the restaurants and 35 % go to night clubs.

47 % of readers go frequently to beauty salons and fitness centres.

34 % of readers prefer advertised brands.

The proportion of readers who agreed with the statement:

«The quality of product is the most important for me at choosing of a product» 83 % «I prefer to overpay and buy the products of well-known company» 51 % «If I liked something, I will immediately make a purchase» 56 % «I often go to the prestigious and luxury shopping centres» 40 % «I follow fashion trends» 55 % «I buy the goods earlier than most of my friends» 33 % «The best gift is a jewelry» 51 %

The marketing survey was carried out by WorkLine Research, one of the leading marketing and media companies in Russia.

Survey objectives are to analyze and describe the audience of magazines “Na Nevskom“ and “FREE TIME“.

Methods: *surveying readers face-to-face at distribution points; *filing in questionnaires by homeowners in elite apartment blocks in at distribution points; * survey sample model reflects our distribution model.

2 / 2016 / media-kit /

Audience profile of «Pod klyuch» magazine The magazines’ readers are the well-to-do people for whom the quality of purchased products is the high priority.

Most readers often improve design of their homes, apartments, follow style trends and try to keep up. That’s said, a quarter of our readers are innovators and trendsetters themselves for their friends. 14 percent of readers can afford to buy furniture of the famous designers. Two thirds of them prefer to have vacations abroad. 38 percent of the readers regularly visit museums and art galleries.

One issue is read by

GENDER

90 000 60 % – women, 40 % – men.

EDUCATION

OCCUPATION

readers

78 % – higher education / incomplete higher education.

78 % – business owners, top-managers, lead specialists with higher education.

INCOME LEVEL

83 % – high: people who are not limited in monetary funds, above average: can afford to make large purchases.

Стиль жизни

83 % of readers own a foreign car .

57 % of readers go frequently to the restaurants and 35 % go to night clubs.

47 % of readers go frequently to beauty salons and fitness centres.

34 % of readers prefer advertised brands.

The proportion of readers who agreed with the statement:

«The quality of product is the most important for me at choosing of a product» 91 % «I prefer to overpay and buy products of the well-known company» 46 % «If I liked something, I will immediately make a purchase» 43 % «I often go to the prestigious and luxury shopping centres» 33 % «I often engaged in improving of apartment design» 60 % «I buy new products earlier than most of my friends» 26 % «I follow fashion trends in design, interior architecture» 50 % «I can buy furniture of the leading designers» 14 %

The marketing survey was carried out by WorkLine Research, one of the leading marketing and media companies in Russia.

Survey objectives are to analyze and describe the audience of magazines “Pod klyuch“.

Methods: *surveying readers face-to-face at distribution points; *filing in questionnaires by homeowners in elite apartment blocks in at distribution points; * survey sample model reflects our distribution model. / media-kit / 2016 /

3

19

years in Peterburg

Philosophy of successful life The special section of the magazine «Fashion Square» Block is:

Magazine «Na Nevskom» is an authoritative publication of life style

AUTO. Prestigious models of all categories of vehicles, professional test-drives, news from the Saint-Petersburg showrooms.

Edition audience is wealthy people of the city

BEAUTY. Stylists’ recommendations, effective techniques, all the recent news from the world of fitness.

HOUSE. Elite housing market, current furniture trends, interior and exterior design.

FASHION. Clothes and footwear from the world’s biggest brands, watches, jewelry, various accessories.

Famous designers’ shows, interviews with trendsetters.

LEISURE. Gorgeous voyages, expensive restaurants, elite clubs, secular meetings, parties and presentations, as well as all the news of new communication technologies and Hi-Fi electronics, medicine, etc.

PUBLICATION SCHEDULE IN 2016

CONTACT US:

Express Service Media Group Advertisement Tel./Fax +7 (812) 633-03-00, E-mail: voynova@es.ru www.nanevskom.ru

Published since 1997.

Page size: A3 (full color).

Circulation: 30,000.

Frequency: monthly.

4 / 2016 / media-kit /

Issue

Advertising deadline

Publication date

1 2 3 4 5 6 7 8 9 10 11 12

08.01.2016 05.02.2016 11.03.2016 08.04.2016 06.05.2016 03.06.2016 01.07.2016 05.08.2016 02.09.2016 30.09.2016 28.10.2016 25.11.2016

22.01.2016 19.02.2016 25.03.2016 22.04.2016 20.05.2016 17.06.2016 15.07.2016 19.08.2016 16.09.2016 14.10.2016 11.11.2016 09.12.2016

Leadership and reputation are coordinates which determine the position of «Na Nevskom» magazine among fashion media in St. Petersburg. The new style of life of those people who embarked on the way of success and prosperity, is embodied in a new form for the city: the modern full-color publication which promote new values of ​​ new formation people.

During many years the magazine keeps its leadership position, confirm its strength and vision completeness. Consistently evolving with its target audience, the magazine resonates with the vital information needs of people who build themselves the world around them and live by their own rules.

COST OF DISPLAY ADVERTISING, RUBLES * Ad Space

Size, mm

Cost

1/1 1/2 1/3 1/4 1/6 1/8 1/12

297х420 (+5 mm) 133х367, 271х182 88х367, 176х182 133х182, 271х89 88х182, 179х89 133х89 88х89

219 000 129 000 89 000 69 000 49 000 35 000 25 000

Advertising article/ Text information - 30% of the cost of advertising module.

Special position charge

Discount:

2 placements – 10 %

15 %

Front cover page 223x325 Back cover page 297х420 (+5 mm) Spread in the first block 594х420 (+5 mm) 1/1 in the first part, inner back cover page

399 000 274 000 438 000 239 000

3 placements – 15 %

239 000 153 000

4 and more placements – 20 %

«Fashion Square» Block

Cover «TOP-Collection» 1/1

240х340 (+5 mm) 271х367

* Not including the VAT18 %.

It isn’t the public offer.

Page size А3

1/12 1/4 1/1

1/2

1/2

1/3

1/3

1/6 1/4

1/6

1/8

/ media-kit / 2016 /

5

18

years in Peterburg

It’s time for act!

«FREE TIME» – is magazine about the free time.

A convenient rubricator of the magazine helps readers to orient themselves in the endless ocean of useful information.

FASHION – uxury, boutiques, footwear, accessories, furs and leather BEAUTY – studios, medical centers, sport and fitness STUDY – schools, courses, foreign languages, kids

programs

Edition audience are wealthy people of St.Peterburg and Moscow.

LEISURE – tourism, routs, countries HOUSE – interior, property SPEED – cars, technology FINANCES – banks, management, insurance,

personnel, trainings

ENTERTAINMENT – restaurants, cafes, clubs,

concerts

CALENDAR – cinema, theatre, concerts, museums, events in Saint- Petersburg and Moscow

PUBLICATION SCHEDULE IN 2016

CONTACT US:

Express Service Media Group Advertisement Tel./Fax +7 (812) 633-03-00, E-mail: maria@es.ru. www.freetime.ru

Published since 1998.

Page size: non-standard A3 (full color).

Circulation: 30,000.

Frequency: monthly.

6 / 2016 / media-kit /

Issue

Advertising deadline

Publication date

1 2 3 4 5 6 7 8 9 10 11 12

15.01.2016 12.02.2016 18.03.2016 15.04.2016 13.05.2016 10.06.2016 15.07.2016 12.08.2016 16.09.2016 14.10.2016 11.11.2016 02.12.2016

29.01.2016 26.02.2016 01.04.2016 29.04.2016 27.05.2016 24.06.2016 29.07.2016 26.08.2016 30.09.2016 28.10.2016 25.11.2016 16.12.2016

Saint-Peterburg –Moscow

«FREE TIME» – magazine is for successful people with an active lifestyle position.

For those, who strive to fill each day with positive emotions and bright experiences.

For those, who have big needs and similar abilities.

COST OF DISPLAY ADVERTISING, RUBLES * Ad Space

Size, mm

Cost

1/1 1/2 1/3 1/4 1/6 1/8 1/12

275х345 (+5 мм) 121х318, 247х158 80х318,163х158 121х158, 247х77 80х158, 163х77 121х77 80х77

156 000 94 000 65 000 49 000 34 000 26 000 19 000

Front cover page 250х285 Back cover page 275х345 (+5 mm) Spread in the first block 550х345 (+5 mm) 1/1 in the first part, inner back cover page

289 000 199 000 312 000 169 000

Advertising article/ Text information - 30% of the cost of advertising module.

Special position charge

Discount:

2 placements – 10 %

3 placements – 15 %

15 %

Special offers:

«Brand. Showcase» «Things. Showcase»

247x318 1/9

109 000 12 000

4 and more placements – 20 %

Text information services: HOT news – 700 characters with photo (incl. addresses) Review in section – 700 characters with photo (incl. addresses) Listing – 500 characters with photo (incl. addresses)

10 000 10 000 9000

* Not including the VAT18 %.

It isn’t the public offer.

Page size А3 non-standard

1/4 1/1

1/2

1/2

1/3

1/3

1/4

1/6 1/6

1/12 1/8

/ media-kit / 2016 /

7

18

years in Peterburg

DESIRES. IDEAS. CREATION «Pod Klyuch» is the magazine about interior, design, architecture, artistic directions and trends

Edition audience are designers, architects, decorators, as well as buyers and owners of luxury housing, wealthy people of city

Trends – directions in design, architecture, art.

Workshop – creativity is as a life way.

Interior – personal and public spaces.

Name – famous contemporaries, who define the fashion trends.

Houses – catalog of elite housing in SaintPetersburg and Moscow.

Brands – history and modern state of design brands.

Country Life – everything about life in the country.

PUBLICATION SCHEDULE IN 2016

CONTACT US:

Express Service Media Group Advertisement Tel./Fax +7 (812) 633-03-00, E-mail: voynova@es.ru. www.podkluch-spb.ru

Published since 1998.

Page size: A3 (full color), non-standard.

Circulation: 25,000.

Released: 11 times a year

8 / 2016 / media-kit /

Issue

Advertising deadline

Publication date

1 2 3 4 5 6 7 8 9 10 11

22.01.2016 26.02.2016 25.03.2016 22.04.2016 20.05.2016 17.06.2016 22.07.2016 19.08.2016 23.09.2016 21.10.2016 18.11.2016

05.02.2016 11.03.2016 08.04.2016 06.05.2016 03.06.2016 01.07.2016 05.08.2016 02.09.2016 07.10.2016 04.11.2016 02.12.2016

«Pod klyuch» magazine is еру publication of modern interior and more. It is a mirror of modern design, metaphor and the magazine is available for reading and understanding for those who can and want to do it.

The magazine is for people who can create and then who can appreciate creation themselves. There are no time and boundaries for the magazine. And there are no limits of ideas that arise at the point of time and space and as a result the ideas become as a world heritage.

Themes of «Pod klyuch» is not limited by residential interiors or objects shocking refined connoisseurs. The real beauty is not hiding behind the trend. A philosophy of comfortable life implies culture and internal response to the beauty. Reading the magazine you find alive in the intangible. The ideas are priceless. The ideas generate ideas. This is a magazine for modern interiors focused on your imagination.

COST OF DISPLAY ADVERTISING, RUBLES * Ad Space

Size, mm

Cost

1/1 1/2 1/3 1/4 1/6 1/8 1/12

275х345 (+5 мм) 121х316, 247х156 80х316, 163х156 121х156, 247х76 80х156, 163х76 121х76 80х76

149 000 89 000 62 000 47 000 32 000 24 000 18 000

Discount:

Advertising article/ Text information - 30% of the cost of advertising module.

Special position charge

15 %

Front cover page 275x280 (+5 mm) Back cover page 275х345 (+5 mm) Spread in the first block 550х345 (+5 mm) 1/1 in the first part, inner back cover page 1/1 Section «Collection» 247x320 1/12 «Fourth measurement»

279 000 186 000 298 000 159 000 104 000 12 000

2 placements – 10 %

3 placements – 15 %

Текстовая информация по темам Review in section – 700 characters with photo (incl. addresses) Listing – 500 characters with photo (incl. addresses)

10 000 8000

4 and more placements – 20 %

* Not including the VAT18 %.

It isn’t the public offer.

Page size А3 non-standard

1/4 1/1

1/2

1/2

1/3

1/3

1/4

1/6 1/6

1/12 1/8

/ media-kit / 2016 /

9

«Na Nevskom», «FREE TIME», «Pod klyuch» Since January 2003 the distribution program of magazines «Na Nevskom», «FREE TАЙМ», «Pod klyuch» has been developed and implemented in the elite houses.

At present time more than 8,000 copies of the magazine are distributed in more than 220 elite residential complexes in St. Petersburg.

Among them there are elite residential complexes of Construction Corporation «Renaissance»: «Paradny kvartal», «Smolny park», «Residence on Suvorovskom», «House by the sea», «Kamennoostrovskaya Collection» and «Aurora», «Ivanhoe», «Alba», «Aston Graftio», «White Nights», «Van Vitelli», «House of Romanov», «House on Fontanka», «Givoy rodnik», «Zelyoniy ostrov», «Kamenniy ostrov», «Continental», «Cosmos», «Le Grand», «Lumiere», «MaXXimum», «Mont Blanc», «Morskoy cascade», «Morskoy Facade», «New Star», «New City», «Lights of Moscow», «Olymp», «Olympic Village», Omega-Hause, «Petrogradskiy etalon» «Prestige,» «The Fifth Element», «Residence on Krestovsky», «Sun City», «Statskiy sovetnik», «Stella Maris», «U rostralnih kolonn», «Favorit», «Finansist», « Flagman», «Caesar», «Egoist» and others.

Lumiere

«Каменный остров»

MaXXimum

«Дом у моря» «Престиж»

The magazines are distributed on special stands In apartment blocks. The main difference of our distribution system is that the magazines are not put into the mailboxes.

We respect the readers, and that’s why we leave the possibility for them to choose and thereby form a positive attitude fo our magazines.

Over 220 elite resindential complexes.

Over 8.000 copies:

Vasilievsky ostrov.............. 2600 copies Petrogradskaya storona.....1200 copies Historical centre................. 1000 copies North...................................... 2400 copies South..................................... 1100 copies

10 / 2016 / media-kit /

«Олимпийская деревня»

About 30% of circulation is for exclusive distribution among elite residential complexes of St.Peterburg. «Каменноостровская коллекция»

«Аврора»

5 reasons of the advertising efficiency in our magazines: 1.

The exact and direct reach to the target audience of highly educated and wealthy people

2.

The actual content of publications Тверская ул., 6 «Смольный парк»

3.

Unique system of presentable distribution

4.

Modern design and highquality printing

5. «Резиденция на Суворовском»

«У Ростральных колонн» ЖК «Космос»

The number of permanent advertisers shows the high effectiveness of advertising in the magazines of «Express Service» media group.

«Парадный квартал»

/ media-kit / 2016 /

11

«Golden addresses»: Whom, when and how to deliver your advertising message «Golden addresses» is a distribution service of the advertising sets together with magazines «Na Nevskom», «FREE TIME» and «Pod Klyuch» (discount cards, CD, ­flyers perfume or cosmetic samples, etc.).

Advantages of «golden addresses» service • The exact and direct reach to the target audience of highly educated and wealthy people of St.Peterburg (in accordance to the customer ’s choice opportunity of distribution in the elite residential complexes, country cottages, business centres, beauty salons).

• High efficiency (distribution of advertising sets in one magazine: quantity not more than three sets of any types, thick not more than 3 mm, weight not more than 100g).

«Golden addresses – Elite»

• Fast delivery to the customer receiving of the advertising sets together with the magazines within 7-10 days after date publication.

We guarantee our partners a full control of advertising sets and their distribution on the agreed addresses (customer representative may present when embedding and distributing magazines with advertising sets).

«Golden addresses – VIP»

Delivery of magazines with advertising sets for the distribution among elite residential complexes (from 1,000 to 8,000 copies).

Courier delivery of advertising sets on the base of top-managers (business founders, directors, business managers of companies-advertisers).

Cost* of 1 unit of advertising set of weight up to 50g

Opportunity of distribution in particular segments: apparel, shoes 100 addresses; furniture/-interior – about 150 addresses; real estate, products, home improvement goods, auto, health, clubs, restaurants, jewelry – about 100 addressses in a segment.

Circulation, copies

Price, rubles

Unit cost, rubles

9000

127 500

14,20

8000

119 000

14,90

7000

111 000

15,90

6000

103 500

17,30

5000

91 500

18,30

4000

78 000

19,50

3000

65 000

21,80

2000

51 500

25,80

1000

38 500

38,50

Discount for 4 or more publications – 15 %.

Additional charge 15% for: • weight from 51g to 100g; • placement on a specially stated page; • selective distribution with statement of particular locations Glue dot (additional cost) • unspecified position – 8 rubles per unit • specified position – 10 rubles per unit.

Payment terms: 100% percent advance payment no later than 10 days before he issue publication date.

Delivery of advertising sets/inserts to packaging location – three days before the publication date.

12 / 2016 / media-kit /

Cost* of set up to 50g VIP data base Top-managers

Quantity addressees 700

Price, rubles 68 600

Margin for selective distribution is 20%. * Excluding VAT 18%. It is not a public offer.

Prices are valid until January 1, 2017

CONTACT US:

EXPRESS SERVICE Media Group Advertisement +7 (812) 633-03-00, +7 921-941-20-59 Konstantin Kovganich E-mail: kosta@es.ru.

See details www.es.ru

A system of presentation ways in distribution of the magazines

Over 30% of circulation is for elite residential complexes

«Na Nevskom» circulation of 30 000 copies, more than 800 addresses: Elite house, cottage villages CEOs - St. Petersburg, Moscow Restaurants Fashion, Jewelry Auto, equipment Beauty, Health Leisure, hotels, tourism Furniture Construction, real estate Business Sport, Fitness

~ 30 %

13 % 11 % 11 % 7% 7% 5% 5% 4% 4% 3%

«FREE TIME» circulation of 30 000 copies, more than 1000 addresses: Elite house, cottage villages Restaurants CEOs - St. Petersburg, Moscow Fashion, Jewelry Beauty, Health Auto, equipment Furniture Leisure, hotels, tourism Sport, Fitness Business Construction, real estate

~ 30 %

15 % 13 % 11 % 9% 5% 4% 4% 4% 3% 2%

«Pod klyuch» circulation of 25 000 copies, more than 700 addresses: Elite house, cottage villages Furniture, interior Architectural and design studio CEOs - St. Petersburg, Moscow Furniture Center Construction, real estate Equipment Exhibitions Business Restaurants

~ 35 %

30 % 9% 8% 6% 4% 3% 2% 2% 1% / media-kit / 2016 /

13

Leaflet on the clip layout design,

«Express Service» Media Group offers special

print of 3000 copies and a clip in the latest issue,

project «3000 on the clip».

It is a printing and distributing of the 3000

delivery of your offer directly into the residents hands of elite residential complexes.

copies of double-sided leaflets on the clip in the magazines «FREE TIME» and «Pod klyuch»

140 mm

250 mm

Price *

29 960 rubles.

* Price isn’t included VAT 18% .

Magazine «FREE TIME» www.freetime.ru Magazine «Pod klyuch» www.podkluch-spb.ru

14 / 2016 / media-kit /

For the placement of an order please contact your personal manager tel./fax (812) 633-03-00, kosta@es.ru

Express Event

Activities

Organization of activities of the highest level • creative art events, • business breakfasts and business actions, • interactive presentations, • complex approach for the attracting and retaining of the customers, • all types of the advertisement: Mass Media, Internet, PR-actions.

Our advantages

Effective instrument of the sales increasing The latest methods of marketing

esevent.ru (812) 633-03-00 dariya@es.ru

• leaders’ reputation of Petersburg gloss of magazines «Na Nevskom», «Free TIME» and «Pod klyuch» • unique customers’ base, • reliable partners, • individual approach for the sales increasing

Our staff:

experienced journalists, specialists in the field of PR and advertising, psychologists, marketing specialists. / media-kit / 2016 /

15

Schedule of publications in 2016 * January mo

tu

we

February th

4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28

fr

sa

su

1 2 3 8 9 10 15 16 17 22 23 24 29 30 31

mo

NN1 FT1

April mo

tu

we

th

fr

sa

su

1 2 3 8 9 10 15 16 17 22 23 24 29 30

th

fr

sa

su

mo

tu

PК3

NN4 FT4

2 9 16 23 30

NN2 FT2

we

th

fr

sa

3 4 5 6 7 10 11 12 13 14 17 18 19 20 21 24 25 26 27 28 31

su

1 8 15 22 29

we

th

4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28

fr

sa

su

1 2 3 8 9 10 15 16 17 22 23 24 29 30 31

mo PК6

NN7

FT7

October tu

we

tu

PК4

NN5 FT5

fr

3 4 5 6 7 10 11 12 13 14 17 18 19 20 21 24 25 26 27 28 31

sa

su

1 2 8 9 15 16 22 23 29 30

PК9 NN10

FT10

7 14 21 28

1 2 3 4 5 6 8 9 10 11 12 13 15 16 17 18 19 20 22 23 24 25 26 27 29 30 31

we

th

fr

sa

su PК2

NN3

we

th

fr

sa

su

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

we

tu

6 7 13 14 20 21 27 28

we

th

fr

sa

su

1 2 3 4 5 8 9 10 11 12 15 16 17 18 19 22 23 24 25 26 29 30

PК5

NN6 FT6

September mo

th

tu

we

PК7

NN8 FT8

November th

tu

mo

August

tu

mo PК1

June

FT3

July

mo

we

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

May

4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28

mo

tu

March

5 6 7 12 13 14 19 20 21 26 27 28

th

fr

sa

su

1 2 3 4 8 9 10 11 15 16 17 18 22 23 24 25 29 30

PК8

NN9

FT9

December

mo

tu

fr

sa

su

7 14 21 28

1 2 3 4 5 6 8 9 10 11 12 13 15 16 17 18 19 20 22 23 24 25 26 27 29 30

mo

tu

we

PК10 NN11

FT11

5 6 7 12 13 14 19 20 21 26 27 28

th

fr

sa

su

1 2 3 4 8 9 10 11 15 16 17 18 22 23 24 25 29 30 31

PК11 NN12 FT12

* The dates of publications and period for approval of materials are indicated at the schedule.

CONTACT US: Express Service Media Group.

Order of advertisement Tel./Fax (812) 633-03-00 www.es.ru

16 / 2016 / media-kit /