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Instagram started out as a platform to share pictures of our lives and likes, but it’s evolved into a brilliant space for e-commerce. Be it an established brand or a new start-up, Instagram has become a go-to option for advertising, and now also for sales. Offering wide ranges of products, here are some of the Instagram pages you can shop with ease. - By Masooma Fatima

IDEEBS LONDON

Aaliya Deeba is the name behind the bridal couture fashion designer label Ideebs London. She has an academic background from London Central Saint Martin and National Institute of Fashion Technology in India, and her creativity stems from going back to blending traditional handcrafting techniques with her own personal touch, that merge into a unique and distinctive style that has a penchant of itself. These dresses are made solely to stand out and mesmerize the audience on your special day. “Indian weddings are full of vibrant colours and bridal wear needs to match up with the burst of colours that fill the wedding festivities. Our designs are certain to make people around you awestruck. Pamper yourself in endless luxury on your big day! Our collection is designed keeping in mind the likes of Indian brides, contemporary yet traditional, that result in exquisite opulence”.

Aaliya Deeba Instagram: @ideebs_london

| ONLINE PRAAVY

Praavy is all about designing and gifting everyday wear silver jewelry. The name Praavy has been taken from a Croatian word “Pravi" which basically means genuine or not fake. Praavy exemplifies the identification of women empowerment, having a creative team with majority of females. Their fundamental goal is to make silver jewelry more accessible and in unique designs. They design their jewelry pieces in accordance with latest trends and fashion. Head over for some retail therapy and explore their range of options from necklace to rings. “At Praavy our goal is to make ‘Silver the new Gold'. As a metal silver has a lot of health benefits that have been utilized across cultures of centuries. Silver plays a role in bone formation and healing, keeping the blood veins flexible and has anti-infection properties. This is the reason why medicinal tools were made of silver. We want to make silver more accessible in a fashionable way”.

PranjalNandani Instagram: @praavy HOUSE OF LUCKNOWI

Chikankari is an art that’s being passed down from generations to generations, since hundreds of years, and us still flourishing. House of Lucknowi brings us the same traditional craftsmanship in a modern avatar. Along with full suits, they have managed to merge this craft into kurtis, tunics, short tops and dupattas, with such finesse that they compliment each other. “We at House of Lucknowistrive to maintain the age old Kaarigariwhile providing modern silhouette in designs. Our aim is to keep this art relevant and known to the coming generations as well".

JainishaDoshi Instagram: @houseoflucknowi

NAKH BY DIYA

Nakh was launched by Diya Shah, a 17-year old nail art blogger, in 2019, that focuses on quality hand-painted press on nails. Nakh was launched keeping in mind the working women, who have little to no time to get their nails done. To make things simpler and smooth, you just have to choose your favourite design painted on the press on nails, and use conveniently. This eliminates the need to book and appointment at the salon and spend hours on getting your nails done. Nakh customizes your press on nails according your choices- you choose the shape, colour, design and finish. In a very short time, Nakh by Diya Shahhas been recognized and appreciated by clients from all corners of the country. “Nakh simply means fingernails in Sanskrit. The aim of this establishment is to bring ease of access to quality product and service, at the fraction of price you would have had to pay at a salon. And these gel-based press ons can be applied in less than 5 minutes”.

Diya Shah Instagram: @diya.nailart.loom

STUD

Stud is an online wholesale and retail business which is aimed at providing it’s customers with latest fashion of best quality at the lowest rate possible. The founders saw people and fashion bloggers on Instagram, getting inspired from latest trends but were unable to recreate those because the products were not pocket friendly. So Stud. cn decided to make trendy bags, shoes, accessories and clothing accessible to a larger audience without spending a lot. “We were in China when we decided to start STUD (Shop Till You Drop), to bring newest trends and fashion to the Indian market at affordable prices. We have been in the business for the past 3 years and our clientele are now based in Sydney, Dubai and Hyderabad. Stud is a space where you can be sure of the quality and come back for more. You will be the first one in your group to start a trend and have all season’s must haves without burning a hole in your pocket”.

MD.Nasrullah Qureshi Instagram: @stud.cn

| ONLINE NEKHI- THE JOY OF WEARING THE BEST

Nekhi started with the idea of designing and providing the best products which are unique and essential. It was launched in August 2019, by sisters-in-law Neha and Dolly Khicha, who believed that women should celebrate, travel and live life, expressing themselves freely. And that’s where Nekhi steps in, from extravagant earrings to mesmerizing necklaces, let your accessories compliment your personality. Nekhi is a homegrown brand, that is owned and operated by women. Neha Khicha, bachelor in Business management, was always passionate about starting her own brand and Dolly Khicha, who loved experimenting with bold and bright styles, an avid foodie and everready for new adventures. This pair of #BossWomen are brains behind this successful business with a good intention at heart. “Our jewellery is designed to be worn anywhere, everywhere and at any time of the day. Whether you’re on a beach or at a party, add your glam to your look. As the brand name suggests, for every piece of jewellery you buy, we donate a part of it to charity. That stands for our part in doing Nekhi (Good Deed). It’s like treating yourself by also giving back to the community”.

Neha Khicha and Dolly Khicha Instagram: @nekhi_india

DAYLY

In the modern lifestyle, the average meal we take is not enough to fulfill our nutritional requirements. This is where Dayly comes into rescue. Superfoods are now emerging as a way to go for a healthy future, and this is what Dayly brings to us. Dayly has created a range of natural, customized and targeted solutions through the power of carefully selected superfoods, including vitamins, minerals, foods and herbal extracts. “How well your body performs at it’s peak is directly related to how healthy you are both from inside and outside. With Dayly you can fill up on your essential requirements for the day, Your Dayly Dosage of Healthy Living”.

Utkarsh Agarwal Website: www.dayly.in