HAR VEST
WINE
PROFESSIONALS
WITH
THE
BEST
POTENTIAL
MSc Wine Business CV Book 2015 6th intake
Editorial
A
programme director can only achieve goals with a supportive and productive team. The team requires a challenging and rewarding working environment, and the necessary skills to best use the tools at their disposal. If these ingredients are put together effectively, a team can achieve greatness in any endeavour. In my five years of managing the MSc in Wine Business programme with the School of Wine and Spirits Business, I have not previously had the opportunity to compile and promote my team in this manner. The students of the MSc Wine Business are being prepared for their professional career in the wine sector. In a matter of months, they will be released into the work environment with the knowledge, skills and global network of contacts required to help them in their quest to help the wine sector recover from a generation-long crisis.
Dr. Damien Wilson Head of the MSc in Wine Business Associate Professor School of Wine and Spirits Business
This class of 2016 exudes all of the qualities that we need to help redevelop the wine sector. Every one of the students in this booklet has the necessary skills to apply the controls necessary in finance and regulatory management. Further, they have all contributed to professional wine events on communications, distribution and merchandising. Being a multi-national group, and having already tested their skills in research, sales and negotiation, they are also sensitive to the cultural mores that pervade the world’s growing wine markets. I am confident that every one of these students would be capable of contributing positively to any business in the wine sector that is lucky enough to have them as an employee. The wine sector needs more professionals who have a grasp on the changing nature of wine business in the modern world. Every one of these students prides themselves on their wine knowledge. As a wine business, you would also be confident in their capacity to contribute to the bottom line. I encourage anyone looking at this booklet to get in touch with these students while you still can. Once their studies are finished, it will already be too late.
Haoran CHENG Age 27 NO.28 DONGZHIMENWAI AVENUE BEIJING CHINA chr19880214@live.cn +86 13283209088
Job objective Wine Sales Manager
Education
Master’s Degree in Wine Business, Burgundy School of Business, Burgundy, France (2014-‐2015) Bachelor’s Degree in International Business & Trade, Kyunghee University, Seoul, South Korea (2008-‐2012)
Wine business knowledge
Wine marketing knowledge of China and analyze wine trend and make judgment as fast as possible Wine Logistics knowledge Wine communication and negotiation skills Wine law and risk prevention knowledge Comprehensive analysis of customers’ needs and the company’ products, customized to meet customer's marketing programs
Professional Experience Wine Sales Manager, Beijing 787, 3 years Visited at least 200 wineries and tasted at least 8000 different kinds of wine Participated in weekly sales and training meetings Assisted consumers in developing and enjoying wine. Followed customers, sold and recommended newly launched products. Built, developed and maintained relationships with customers Evaluated customers' credit status, collected the money and coordinated with Customer Assistance Department Administered event planning and coordination with participants; organized new and various events such as local trade shows and tasting events Oversaw, planned, communicated and executed sales goals
Language skills English average (IELTS: 6.0) Korean fluent Chinese fluent
Interests
Collecting stamps and coins Running (three times a week)
Shaoying CUI 0754424172 sheracui88@gmail.com 17, rue Molière, 21000 Dijon, France
Objective: Sommelier Assistant Education 2015
Master of Science in Wine Business Burgundy School of Business, Dijon, France
2010
Bachelor of Management in Hotel Management
(4 years)
Zengcheng College of South China Normal University, Guangzhou, China
Wine Certificates ISG Wine Fundamentals Certificate Level 2 (International Sommelier Guild) Argentina Professional Wine Course Level 1 ESW® Level 1 Foundation Certificate in Wine
Work Experience 2013
Shop Manager (Everwines Guangzhou Shop)
(1,5 years)
Torres China • Customer relationship: VIP, achieved goal, advice • Management skills: training, daily inventory • Finance affairs: daily sales report, monthly expenditure report • Marketing management: scheme event, product display, promotion • Staff Management: sales training, service training
2012
Front Office Manager
(3 years)
Lotus Garden (GDH) Hotel, China • Customer relationship: VIP service, achieved sales target, customer satisfaction • Strain capacity: handle complaint • Management skills: training, monthly inventory • Finance affairs: daily sales report, monthly expenditure report, control cost • Marketing management: scheme event, increase occupancy rate • Staff Management: sales training, service training
Language Chinese, Cantonese，mother tongue English, fluent (IELTS 6.0) Korean, fluent (TOPIK Level 4) French, basic technical skills
Hobbies I like backpacking travel and I have been to 60% of the Chinese city, Vietnam, Malaysia, Bali, Spain, France, Switzerland, Italy and Greece. I like visiting vineyard to learn how to make wine and cultivation. I have been to the wine region of France (Burgundy, Alsace), Spain (Penedes, Rioja), Greece (Santorini), Italy (Veneto, Toscana, Motalcino).
Paul DEMEULENAERE 18 rue Richebourg, Étage 1 21220 Gevrey-Chambertin pauldemeulenaere@yahoo.fr 06.17.04.04.24 27 Ans Français Véhiculé
Étudiant Anglais courant en Master of Science Wine Business Recherche de Poste Commercial FORMATION 2015 (1 an)
Master of Science in Wine Business, SWSB, Dijon
2011 (3 ans)
Diplôme d’ingénieur, École Polytechnique Universitaire d’ingénieurs de Lille
2008 (3 ans)
Classes préparatoires Maths Sup/ Spé aux Grandes Écoles scientifiques
2005
Bac série scientifique, mention Assez Bien
EXPERIENCES VIN
Académique : Viticulture, Œnologie, Marketing, Réglementation, Finance Domaines visités : entre autres en Champagne (De Venoge, Lonclas), Provence (Pibarnon, Paternel, Citadelle), Bourgogne (Boisset, Carillon, Thevenot, Heresztyn, Chapuis), Pays de la Loire (Huet, Bregeon, Taille aux Loups) Participation aux foires et salons : Vignerons indépendants à Lille et Paris, DWCC (Montreux, Suisse), Grand Tasting, London Wine Fair, Prowein Gestion de ma cave personnelle : 800 bouteilles
EXPERIENCES PROFESIONNELLES 2013 Account Manager, SSII Logica puis CGI (Paris-La Défense) (2 ans 6 mois) Ventes 2011 : 800 K€, 120% des objectifs, «Diamond Award» pour performance commerciale Ventes 2012 : 800 k€, 100% des objectifs
2013 (4 mois)
Définition du plan d’actions commerciales en coordination avec le Key Account Manager et organisation d’événements destinés aux clients Pilotage et coordination de l’avant-vente, réponse aux appels d’offre et suivi des consultants en mission Recrutement, sélection de candidats indépendants Facturation et tenue de compte
Account Manager, SSII Proxiad (Lille) Marge dégagée : 8k€
Réponse aux appels d’offre et gestion des prestations existantes
ACTIVITES PERSONNELLES
Titulaire du Brevet de Base de pilote avion (total de 50 heures de vol) Tir sportif (pratique bihebdomadaire)
Bonjour! M� nam� i� Kriste� Duff After completing two Masters degrees in Wine Business and Media respectively, I am on the lookout for a challenging position in Wine Marketing, Communications and Sales.
Ge� i� touc� +33 (0)6 95 84 51 91 | kristenlesleyduff@gmail.com 14 rue Vauban, 21000, Dijon, France Instagram and Twitter: @kristenduff
Educatio� 2014 - 15
Master of Science (MSc) in Wine Business, Burgundy School of Business, France
2012 - 13
Master of Arts (MA) in Media Theory and Practice, University of Cape Town, South Africa
Recipient of a full scholarship from the French Government
MA thesis project consisted of a research paper as well as Generation Wine, a 48-minute documentary film co-directed with Gosia Podgorska, which has already won several awards, including Best Film for Wine Professionals at the 2014 Oenovidéo awards in Paris Generation Wine examines issues in the South African wine industry including alcohol abuse, advertising legislation and emerging markets, and has already been adopted as an educational tool at the University of Cape Town and Burgundy School of Business in Dijon
2012
Master’s Semester Abroad Programme, Sciences Po Paris, France
Selected as one of two South African students for the highly competitive six-month exchange programme to Sciences Po Paris, which is world-renowned as a centre for global affairs
2011
Postgraduate Diploma (PGDip) in Management and Marketing, University of Cape Town, South Africa Awarded the top student prize for achieving the highest overall grade in six courses and the diploma
2008 - 10
Bachelor of Arts (BA) in Film and Media Production, University of Cape Town, South Africa Achieved the degree with distinction in Film and Media Production, Film Studies and Business French
�perienc� 2014 (5 months)
2013 (7 months)
2013 (2 weeks)
2012
(6 months)
Content and Community Manager, Nifty250 (Instagram printing service), South Africa Responsibilites included: B2C and B2B communications, implementing and monitoring social media marketing campaigns, running Google AdWords search and display campaigns, web copywriting for the entire Nifty250 website, writing press releases, updating orders, maintaining the company’s blog on a regular basis, product and event photography, weekly brand activitations and event organisation in collaboration with major brands such as Pernod Ricard, Grazia and Dove
Sales Assistant, Skinny laMinx (Textile design studio), South Africa Position selling textile products at the weekly Neighbourgoods Market
Production, wardrobe and makeup assistant, Slingshot Media, South Africa
Oversaw makeup and assisted with wardrobe and production during the shooting of To Who, a soccer upliftment series created to teach sport-related values to children
Film and Media Studies Tutor, University of Cape Town, South Africa Selected and employed to teach Media Studies to a class of undergraduate students as a supplement to their lectures Facilitated group debates, created lesson plans to support core modules, provided detailed feedback consultations with students on an individual basis, and assessed all coursework
Language� French
English Native speaker
Written and spoken
Language of instruction throughout education
Undergraduate major in Business French 5 months stay in Paris (2012) and currently attending advanced level French classes in Dijon
Interest� Lifestyle and Travel Photography Proud owner of a Canon 7D and a Hasselblad XPan, with a keen eye for taking beautiful images Completed a number of lifestyle shoots for small businesses and publications in South Africa
Scuba Diving
Open-water CMAS certification Repressed inner pirate - most enthusiastic about sunken ship dive sites
Oil Painting
Portraits and nature
Filmmaking Filmed and edited short films for passion projects including the Poncho Project, a non-profit iniative to provide residents of the Haven Night Shelter with warm garments, the UCT Film Festival and the 2014 Digital Wine Communications Conference (links available upon request)
Achievement� 2014
French Government Scholarship (Campus France) Best Film For Wine Professionals for Generation Wine at Oenovidéo 2014 (Paris)
2013 2012-13
National Film and Video Foundation of South Africa Scholarship Master’s Research Scholarship (UCT)
2012
University Research Scholarship (UCT)
2011
Top student award (class medal) for Postgraduate Diploma in Marketing, including the top grade for 6 of the diploma’s semester courses
2010
Graduated from BA in Film and Media Production with distinction, as well as distinction in majors Humanities Faculty Scholarship (UCT)
2008-10
Placed on the Dean’s Merit list for three consecutive years of undergraduate studies
2009
Class medal for Writing and Editing in the Media Winning film at UCT Short Film Festival with Pass The Salt, a two-minute stop-motion romantic comedy Selected for the Golden Key International Honours Society, in recognition of academic excellence
2007
Academic and Public Speaking Honours Top final-year student for English and French at Cornwall Hill College
oskarikaikkonen1@gmail.com FR +33614231250 / FIN +358405225886 35 rue Jeannin, 21000 Dijon, France Twitter (@OKaikkonen) / LinkedIn / Facebook
Oskari KAIKKONEN 26 years old Finnish Objective: Sales Executive / Brand Ambassador
Education M Sc in W ine Business -‐ Burgundy School of Business -‐ Dijon -‐ 2015 (1,5 years) Bachelor’s Degree in Hospitality M anagem ent -‐ HAAGA-‐HELIA University of Applied Sciences -‐ Major in Hotel Management -‐ Helsinki -‐ 2012 (3,5 years)
Wine Management Experience M Sc in W ine Business: The Wine Market, Distribution, Negotiation and Wine Sales, Structured CRM, Right and Regulations in the Wine Sector, Wine Business and Media, Introductory Wine Business Finance, Digital Wine Business Management, Financial Control in Wine Business, Research in Wine Business and Adopting Innoations in Wine Business, Viticulture and Oenology for Business Professionals, Grapes and Wines of the World and Sensorial Analysis and Appreciation W SET level 3 and W SET level 2 Attendance to Digital Wine Communication Conference (DWCC), ProWein, Grand Tasting Paris, VinItaly and London Wine Fair Field Studies: Maison d’Olivier Leflaive, Maison Joseph Drouhin, Domaine Chapuis, Maison Ilan, Domaine Newman, Jean-‐Claude Boisset, Domaine Philippe Girard, Domaine de l’Arlot, Domaine Amiot-‐Servelle and Stephane Tissot Specialized in Burgundy, Spanish and Portuguese wines and regions Interested in unusual and rare grape varieties and wine regions Developing my wine knowledge through wine literature, magazines and media on a daily basis Improving tasting skills and knowledge by attending and organizing tastings on weekly basis Travelling through wine regions in Europe: • France: Champagne AOC, Burgundy AOC, Côte Rôtie AOC, Hermitage AOC, Jura AOC and Provence AOC • Italy: Toscana (Chianti Classico DOCG), Liguria (Cinque Terre DOC) and Sicily (Etna DOC & Cerasuolo di Vittoria DOCG) • Germany: Mosel QbA • Spain: Madrid DO Wine collector: Collecting fine wines around the world and aging them in a wine cellar
Professional Experience CMB-‐Ravintolat Oy -‐ Restaurant Maya Bar & Grill -‐ Helsinki -‐ 2009-‐2014 (6 years) Restaurant Manager -‐ 2014 (2 years) Leading front of house supervisors, waiters and kitchen staff together with the Head Chef of Maya Bar & Grill, 20 employees Responsible for the restaurants revenue, budgeting, development processes, future planning, restaurants property and beverage selection (wine, spirits, beer and soft drinks) HR -‐ Responsible for human resources including recruitment, planning duty rosters and creating good and motivated working environment and atmosphere together with the staff
CRM -‐ Responsible for CRM database, searching for potential new customers, handling customer requests, feedback and complaints through email and social media Marketing -‐ Responsible for the restaurants marketing plan and content Communication -‐ Responsible for the communication and information inside and outside the restaurant Attending wine fairs and festivals and creating wine lists including planning, tastings and providing training to the staff
Shift / Floor Manager -‐ 2012 (1 year and 10 months) Supervision of a team of waiters, serving customers and supporting waiters Money transaction checking and settlement Beverage and office supplies orders Creating wine lists including planning, tastings and training the staff
Shift / Floor Manager -‐ 2010 (3 months) Waiter -‐ 2011 (2 years) Hotel Worker -‐ Hotel Haaga -‐ Helsinki -‐ 2008 (3 months)
Languages
Interests
Finnish: Native and bilingual proficiency English: Bilingual proficiency Swedish: Limited professional proficiency German: Elementary
Fine wines and Gastronomy Cooking (Italian+Mexican) Fitness training
Jofan LIN jofanlin@gmail.com +33 (0)6 66 99 36 54 7B Rue Parmentier, 21000 Dijon, France OBJECTIVE Looking for an opportunity on the alcohol beverage industry, acting in the area of government relation management or trademarks and geographic indications legal counsel in Asia market KEY DIFFERENTIATORS Multiple expertise of intellectual property laws and wine business Experience of 7 years in government relation and project management EDUCATION MSc Wine Business, Class of 2016 Burgundy School of Business FRANCE Thesis: The Influence of Geographic Indications on tackling the counterfeit in China wine market Master of Laws (Intellectual Property Laws) , 2007 National Tsing Hua University
Thesis: The Regulation and Protection of China Patent
TAIWAN
Bachelor of Laws, 2003 TAIWAN Selected Honors & Activities: President, Fitness Societies Association; Member, NCCU Legal Aid Society National Chengchi University
QUALIFICATION WSET Level 2 Award in Wines, Wine & Spirit Education Trust (2014) Project Management Professional training, Project Management Institute (2014) WSET Level 1 Award in Wines, Wine & Spirit Education Trust (2013) FIELD OF EXPERTISE Intellectual Property Laws / Intellectual Property Management / Rights and Regulations in the Wine Sector / Wine Market / Grapes and wines of the world / Project Management/ Intellectual Property Policy and Strategy EMPLOYMENT Project Manager, 2014 (full time, 4 years 8 months) Institute for Information Industry, Science & Technology Law Institute
Provided policy advice and recommendation to the Taiwan government in developing the national IP strategy as well as carrying out its implementation Provided consultation and assisting local enterprises to implement intellectual property management and thereby developing their own business strategy based on intellectual property Led a research team of 6 that focuses on IP management issues for firms and conducts international IP policy and law research
Project Manager, 2009 (full time, 2 years 7 months) National Taiwan University, College of Law
TAIWAN
TAIWAN
Planned and managed exhibition activity of “Creative Taiwan” to participate in “Licensing International Expo 2009” in the United States of America and “Asia Contents & Entertainment Industry Fair 2009” in Korea Initiated and executed exhibition works including exhibitor recruitment, national and international promotion activities, overseas office communication, exhibition stall design, profit calculation and other internal and external communication and negotiation related affairs Conducted the English-Chinese localization and translation work of Creative Commons version 3.0 Conducted research and analysis on the dimensions of intellectual property rights and licensing models of digital archives generated from national collections
LANGUAGES Mandarin Chinese / English (iBT 93) INTERESTS Scuba Diving (since 2006) / Yoga (since 2011) / Traveling (France, Switzerland, Germany, U.K, U.S, China, Japan, Korea, Maldives, Singapore, Thailand, Malaysia, Indonesia, Australia)
Malaquías López 24 rue Noisot 21220 Fixin, Burgundy malaquiaslopez@gmail.com 33-‐0782765845 Chilean 33 Years Old Married
PROFESSIONAL OBJECTIVES
Once completed this Master I would like to apply my commercial skills in the European and Asian wine market.
EDUCATION 2014-‐2015 Master of Science in Wine Business, Burgundy School of Business, France 2007 Business English Course, ACE Brisbane, Australia (6 Months) 2002-‐2006 Commercial Engineer Degree, Majoring in Marketing, Universidad Finis Terrae, Chile 2000-‐2001 Agronomy, Universidad Mayor, Chile
WORKING EXPERIENCE
2012-‐2014 Commercial & Administration Manager, Embalajes Troya: Entrepreneur company (2, 3 years) of Manufacturers in packaging materials. Focusing in Exports Companies of the wine and fruits industries. I was responsible of the commercial relations (suppliers and buyers). I sold more than 1 million dollars in the second year of this company. 2010-‐1012 Export Manager for Latin America, Torre Export: Company with 120 years in the (2 years) paper market, where I was responsible for negotiations, licenses and sales. My commercial task were with supermarkets, distributors and retailers from Paraguay, Ecuador, Venezuela, Peru, Bolivia, Uruguay 100% reached the 100 sales quota every year. 2008-‐2010 Key Account Manager, Glaxo Smith Kline Laboratory Chile: I was responsible for sales, negotiations and (2, 5 years) marketing strategies for the OTC products with the main supermarket chains (Walmart and SMU). My tasks were mainly to negotiate spaces, promotions, reach sales quota and avoid stocks breaks.
WINE BUSINESS EXPERIENCE -‐ -‐ -‐ -‐ -‐ -‐ -‐
1, 5 years in tastings in the main wineries of Burgundy, France WSET level 2 ProWein fair 2015 Düsseldorf, Germany Wine tours and tastings in the main regions in Europe Digital Wine Communication Conference 2014, Montreux Switzerland Wine making work in Gevrey Chambertin, France Wine growing work in Curicó, Chile
LANGUAGES -‐ Spanish: Fluent speaker, native language -‐ English: Fluent speaker, certificated by Ace Australia -‐ French: Basic, in the learning process
HOBBIES & INTERESTS
My passions are : contact with nature, farm and agriculture, wine, mountaineering, horse ride trips on glaciers and volcanos. One of the hobbies I like most is to cook international gastronomy and especially Patagonian food.
NG, Yat Shu, Clarence Room 2, 4 Rue Courtepee, Dijon (33)07826 79438 clarencenys@gmail.com
• Multi-Cultural • Specialization in wine sales
Objective To obtain a position in business to business sales for wine and spirits sector in international companies Education 2015 Master of Science in Wine Business - Burgundy School of Business (France) 2012 Bachelor of Arts - The University of Hong Kong (Hong Kong)
Qualifications Distinction in advanced certificate in wines and spirits by Wines and Spirit Education Trust UK (Level 3) Certified Sommelier (CS) by Court of Master Sommeliers Certified specialist of wine (CSW) by Society of Wine Educators
Courses The wine market, Negotiation and Wine Sales, Structured CRM, Rights and Regulations in the wine sector, Wine Business and Media, Introductory Finances, Digital Wine Business Management, Research in Wine, Financial Control in Wine Business, Viticulture and Oenology for business professionals, Grapes and Wines of the World, Sensorial Analysis and Appreciation
Fairs attended Digital Wine Communications Conference, Prowein, VinItaly, London Wine Fair, Paris Grand Tasting, Vin Expo (HK), International Wine and Spirits Fair (HK), HOFEX
Passion
• Launched a agency for free wine consulting in Hong Kong • Constant online updates for wine news and tasting notes Work Experience 2013 Fico International (Hong Kong) Sales executive (1year) • Achieved 110% of sales target in business to business sales ($2.2million HKD in 11 months) • Organized corporate tasting events (HSBC, Bank Of China, Hang Seng Bank, Art galleries etc) • Maintained close relationship with different sales channels (Hotels and Vender: Citysuper, Intercontinental, Langham Hotels Group, Shangri-La Group etc) • Launched the online retail shopping platform • Provided feedbacks in procurement process, Cataloging • Negotiation of sales contracts 2012 Pillariwine (Hong Kong) Sales coordinator (1year) • Managed the operations of the retail shop • Managed the online shopping platform • Managed the stock logistics of the company • Conducted analysis of sales statistics (Facebook statistics, google analytics, newsletter statistics) • Organized in-shop tasting events
Languages English (native, IELTS 7.5/9), Mandarin (fluent), Cantonese (native)
Interests Softball and baseball (regular practice and competition for 5 years) Music (Percussion, obtained grade 8 in ABRSM)
GOSIA PODGORSKA Objective: Full-time job within wine communications sector Wine and business niche. Film and Media Background. Multi-cultural individual. 25 years old
I am currently studying towards an MSc in Wine Business from the Burgundy School of Business. I have produced a full-length collaborative documentary which scopes wine marketing methods used in France and South Africa.
South African & Polish 23 rue de Tivoli Dijon 21000 +33 (0)6 50 97 72 87 gosiapodgorska@gmail.com
EDUCATION
Masters of Science (MSc) in Wine Business - 2015 (2 years) Burgundy School of Business, ESC Dijon (France) Awarded Campus France Full Scholarship for studies abroad in France My courses include Viticulture & Oenology for Professionals, the Wine Market, Wine Media and Sensorial Analysis. During the 15-month programme, Burgundy vineyard visits include Maison Boisset, Domaine Francois Carillon, Domaine Newman and Domaine Chapuis and conferences attended include the Digital Wine Communicators Conference (Montreux), Le Grand Tasting (Paris), ProWein (Dusseldorf), and the International Wine Fair (London). Masters of Arts (MA) in Media Theory & Practice - 2013 (2 years) 6-month semester exchange at Sciences Po. Paris (France) Graduated cum laude at the University of Cape Town (South Africa) Awarded a University Research Scholarship for postgraduate studies Thesis was a 48-minute research documentary titled Generation Wine Generation Wine won Best Film for Wine Professionals at the 2014 Oenovideo Film Festival & featured at the 2014 MOST Colita Film Festival Teaching tool at UCT Unilever Institute of Strategic Marketing and MSc in Wine Business degree at BSB Honours in Media Theory & Practice - 2011 Graduated cum laude at the University of Cape Town (South Africa) Bachelor of Arts in Film & Media Production - 2010 (3 years) Graduated cum laude at the University of Cape Town (South Africa) Completed triple major in Print Production, Media Studies & Business French Awarded class medal for Print Production & final Senior Research Project Dean’s Merit List for Academic Achievement
SKILLS & INTERESTS Languages English: Native Polish: Bilingual French & Afrikaans: Read, Written and Spoken
Blogging - chalkandcheesetheblog.com Co-creater and writer for Chalk & Cheese Blog, online platform discussing wine in an approachable manner to cater to entry-level wine drinkers
Software Knowledge Final Cut Pro 7 Adobe InDesign
Documenatry Film-making Passionate about investigative documentaries (VICE, Louis Theroux) and made joint 48-minute research documentary Currently working on ‘vlogging’ project
EXPERIENCE 2014 Jinja Interactive Digital Advertising - 5 months Junior Digital Project Manager Roles: Managing and coordinating of production and accounts, including briefing suppliers and staff internally and setting up delivery deadlines, supervising all design production stages and liaising with clients New Skills: Small-team leadership, basic account management and problem solving One Small Seed Magazine - 3 months Social Media Manager Roles: Copy and content authoring, upload for website, daily social media managing and magazine production New Skills: Working within a difficult, high pressure work environment and assertiveness The Wedding Album - 1 month Freelance Journalist Roles: Wrote 200 x 150 word reviews of wedding venues across the country for an online subscription magazine New Skills: Methodical work process, flexibility and time management 2012 Cooked in Africa Films - 3 months Part-time Marketing and Sponsorship Assistant Roles: Sponsorship requests, media liaison and campaign reports New Skills: Understanding the process of film production and creating sponsorship proposals University of Cape Town - 3 months Academic Tutor Roles: Taught first year ‘Media & Society’ course New Skills: Preparing classes, assessing course work and marking tests/exams 2011 Penguin Publishing London HQ - 1 month Part-time Publicity Assistant Roles: Publicity stand-in responsible for organising, collating, copying press coverage and assisting in new book release media advertising New Skills: Task management and deadline delivery University of Cape Town - 1 year Research Assistant to UCT Dean of Media Roles: Responsible for collating academic articles for Professor Ian Glenn’s conferences New Skills: Academic research, analysis and archiving 2010 National Geographic Traveller & Seventeen Magazine - 9 months Part-time Copy Writer Roles: Key tasks included copy writing, image asset sourcing and content creation New Skills: Inter-personal communication skills and layout/typesetting skills The South African Newspaper - 2 months Part-time Journalist Roles: Copywriting for lifestyle section, conducting interviews and research New Skills: Conducting professional interviews & working under tight deadlines Fairlady Magazine - 1 month Part-time Copy-Writer & General Assistant Roles: Copy-writing advertorials, co-ordinating traffic job bags and runner on fashion shoots New Skills: Publishing process, copy writing, and work published (Sept. and Oct. 2010 issues) 2009 SHAWCO Step Academic Programme Teacher to Grade 7s in Khayelitsha township Varsity Newspaper Staff Writer Bi-monthly contributer to Opinion Columns Committee Manager for UCT Film Society Organising film festival and events
SNOW, JEFFREY 28 Avenue Aristide Briand, 21000 Dijon, France 06 03 48 53 18 ◙ vino.jsnow@gmail.com
SALES REPRESENTATIVE / ACCOUNT MANAGER Seven years sales experience; 4 years in wine sales Wine specialization Multi-cultural
EDUCATION Burgundy School of Business (MSc in Wine Business) - Present BS in Accounting, 2004 – 2008
PROFESSIONAL CERTIFICATIONS Wine & Spirit Education Trust (WSET) Diploma Level IV – 2014 Certified Public Accountant, State of Maryland – 2008
PROFESSIONAL EXPERIENCE SALES REPRESENTATIVE, Bacchus Importers, Baltimore MD 2010 - 2014 (4 years) A division of the Charmer Sunbelt Group, a leading beverage distributor. Prospect, develop and maintain accounts in the Washington DC, a highly competitive market. Manage 40-50 business accounts ranging from foreign embassies, retail, high-end restaurants and local bars. •
Drove a 250% increase in sales for a valuable supplier with declining sales in three territories – Washington DC, Maryland and Delaware. Restored the level of trust to save the client relationship.
•
Managed two of the three largest retail accounts (MacArthur Beverage and Wide World of Wines) in Washington DC.
•
10%-20% sales growth each year.
•
Closed some of the toughest to sell accounts that no one else had been able to close.
•
Monitored 4000 inventory units and tracked delivery of product with brand managers to ensure availability.
ASSURANCE ASSOCIATE, PricewaterhouseCoopers (PwC), Baltimore, MD 2008 - 2010 (2.5 years) Conducted financial audits for key accounts (Constellation Energy and Legg Mason). Review and analysis of complex accounts involving derivatives and stock options. • Utilized a sales-based, customer-centric approach to build and strengthen relationships with customers. Organized company/client events. • Tracked budgets and prepared bid proposals. •
MORTGAGE LOAN SPECIALIST, Allied Home Mortgage, Parkville, MD 2001 – 2004 (3.5 years) Managed business development and the full mortgage lending lifecycle for FHA and VA mortgage loans. •
Closed 260 loans in 2003. Top performer in June and August.
LANGUAGE Proficient in conversational Spanish Basic in conversational French.
INTEREST Cooking French food. Will spend days preparing bases to be used in classic sauces.
Fangqian TANG 2 rue CrĂŠbillon, 21000 Dijon, France Mobile: (+33) 673 918 933 Email: Kevinwersen@hotmail.com
Objective
Education
Looking forward to take part in wine trade between western countries and China, especially to represent a wine company to communicate and to help build relationships with important, big scale wine buyers in China. 2012
Bachelor of Viticulture and Enology, Curtin University, Australia
2012
WSET Level 3 Certificate
2015
WSET level 4 Diploma (Underway, will graduate in mid-2015)
2015
Master Degree in Wine Business Burgundy School of Business
Work experience 2013
3 Oceans Wine Company, Australia (8 Months)
Prepared logistic documents that were necessary to transport wines from Australia to China. I solved an issue that occurred in the process of Chinese customs office, which had caused unexpected delays in the delivery. Advantages As my father works for the government in China, I am familiar with the governmental issues. I know the rules and I am comfortable in dealing with issues with local government in China. I am confident that I can create good relationship with people in Chinese local government and this is important in China. Language skills Mandarin: Mother Tongue English: Bilingual, 5 year stay in Australia French: Can read, 1 year stay in France Interests and hobbies I really like doing some training in gym. I have been training in gym 4 to 5 times a week for 6 years since high school. This habit gives me energy during my study and work.
WANG Chunxia 2, rue de la Houblonnière, 21000 Dijon, France +33 (0)752020079 wangcx1992@foxmail.com Objective: Position in Marketing Department of a Wine & Spirits Company Education Background 2015 Master Wine Business Burgundy School of Business Thesis: Weibo, a productive platform for wine business 2014 Bachelor Viticulture and Enology Engineering China Agricultural University (No. 1 agricultural university in China, No. 4 in the world) Thesis: Analysis of the Influential Factors for S. Cerevisiae Fermentation 2014 Bachelor Finance China Agricultural University Thesis: Analysis of Different Methods for Wine Investment Wine Experience During the 5 years wine studying experience, I had both courses related to academic such as viticulture, enology, wine microbiology, wine chemistry, enology engineering, wine quality monitor, sensorial analysis, grape and wines in the world; and courses focused on business such as wine market, finance, negotiation, customer relationship, management control, wine business & media, rights and regulations, entrepreneurship, leadership. I have read some books about vine, wine, and wine marketing. I have experienced the pruning and harvest, and worked for one fermentation season in China. I have attended Top Wine China 2012 & 2013 in Beijing, the Digital Wine Communication Conference 2014 in Switzerland. I have visited vineyards and wineries in Yantai, Burgundy, Priorat, La Rioja, Montalcino, and Santorini island too. Working Experience 2 years CAU Viticulture and Enology Alumni Association Build and responsible for the 1st Finance Department Analysis of the financial problems for the new- born association Raise funds with the Operation Department Financial support for the major’s 10-year-anniversary (2003-2013) 2013 Sino-French Demonstrate Vineyard (Heibei, China) (11/2 month) Chemical and sensorial test to the change of aging wine in barrels Chemical test for grape’s ripeness extent Harvest grape Select grapes before stalk division Add subsidiary materials (yeasts, nutrition, sulfer) Measure the process of fermentation 2013 Chateau Changyu AFIP Global Beijing (Beijing) (1/2 month) Summer pruning Train vines along wires Protect grapes from disease Wine tourism analysis Languages Chinese English French
Mother Tongue Bilingual Level A2+
Interests Classical music, especially piano (holding an amateur certificate of Level 9) Cooking different kinds of food
YUHAN WANG 4 Impasse Joseph Vercier, 21000 Dijon WangXiao.Wine@gmail.com 06 66 12 96 29 Multi-cultural Experience (Chinese, 5 years in the US, 1 year in France) Wine Experience (1 ½ years) Marketing Experience (2 ½ years)
OBJECTIVE Full-time position starting from June 2015 as Wine Marketing Analyst/ Wine Social Media Marketing Analyst in UK/China
EDUCATION 2015 Master 2 in Wine Business, Burgundy School of Business, France 2014 Bachelor, University of North Carolina at Chapel Hill, US 2013 Gap-year working in Shanghai, China
MSC WINE BUSINESS • • • • •
Related Courses, Wine Business and Media, Digital Wine Business Management, Customer Relationship Management, Wine Market, Viticulture and Enology, Adopting Innovation in Wine Business, Negotiation and Wine Sales… Related Events, Digital Wine Communications Conference (DWCC 2014), ProWein 2015, Trade Fairs Thesis ‘Wine Promotions in Social Marketing and E-Commerce’ Tasting, The Grand Tasting, Woo-long Tea and Black Tea Tasting Experience for 6 years Domain Visits
WORK EXPERIENCE 2013 (4 months) DC, USA
APEC Wine Regulatory Forum Coordinator California Wine Institute • Organized the Asia-Pacific Economic Cooperation – Wine Regulatory Forum (APEC-WRF) and World Wine Trade Group (WWTG) in Washington DC, USA in November 2013 • Received the Chinese Official Delegation from the General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China (AQSIQ) and the China National Committee on Food Safety Standards • Took charge of an emergency situation and instantly provided conflict solutions
2013 (10 months) Shanghai, China
Marketing Researcher U.S. Department of Agriculture • Took charge of the USA Wine & Spirits Pavilion at Food & Hospitality China 2012 (FHC), and organized USA pavilions in other tradeshows, including FIC 2013 and SIAL 2013 • Organized wine consultant delegations and arranged meetings to facilitate the wine market research on China • Collaborated and provided matchmaking services between American suppliers and local importers/distributors • Coordinated wine importers/distributors with media and social platforms to increase exposure • Received delegations from California, Virginia, Oregon, and Wisconsin, USA
2012 (4 months) DC, USA
International Wine Trade Analyst JBClawson International Inc. • Co-edited the Wine Trade Barriers Report (WTBR) 2012 <http://members.wineinstitute.org/files/Wine_Institute_Trade_Barriers_2012_Report.pdf> th • Translated the China 12 Five-Year Development Plan for the Wine Industry right after publishing for wine industry to keep track of • Provided wine and agriculture consultation to U.S. Department of Agriculture and U.S. Trade Representative
2011 (1 year)
Tea Ambassador Wuyi Rock Tea Company • Kept track to U.S. tea market and consumers’ preferences by regularly visiting local stores and chain stores • Proposed potential market-entry channels for Chinese tea products entering the USA market • Analyzed the domestic E-commerce market prospects and platforms
LANGUAGE • • •
English, Native Speaker Equivalent Study in France for 1 year Mandarin, Native language
• •
Woo-long Tea and Black Tea taster Vipassana Meditator: 10 days, twice a year
INTERESTS
Charlotte WONG 14 rue Vauban, Lot 3 Escalier A, 21000 Dijon, France (+33) 6 35 42 21 09, charlottemug@aol.com Age: 23
EDUCATION MSc in Wine Business/ 2016 Burgundy School of Business, France Sensorial Analysis and Appreciation, Viticulture and Oenology for Wine Business and Professionals, The Wine Market, Right and Regulations in the Wine Sector, Wine Business and Media, Research Methodology BA (Hons) Communication and English Studies/ 2013 University of Portsmouth, Hampshire, UK (Graduated with a 2:1 degree) Communication Theory, Mass Communication, General English Language, Business Communication 3, Translation Theory and Practise (Chinese and English) Associate of Arts in Translation and Interpretation/ 2011 Community College of City University, Hong Kong (Graduated with average GPA 3.14) Essentials of Chinese Language, Translation, Interpretation, Advanced English Language Enrichment, English Phonetics and Phonology, Language and Society, Putonghua in Specialisation, Commercial Translation, Intercultural Communication, Translating Creative Texts, Discourse Analysis, Legal Translation, Mass Media, Scientific, Medical and Technical Translation Hong Kong Certificate of Education Examination/ 2008 Madam Lau Kam Lung Secondary School of MFBM (Graduated with full certificate) Chinese, English, Mathematics, Principle of Accounts, Geography, Economics
SKILLS Sales & Public Relationship Build good relationships with customers and reach sales target without being pushy Translation Translate from English to Chinese and vice versa in various areas such as medical, novel, legal and biographical Languages Multilingual in Cantonese, Mandarin and English
EXPERIENCE Sales Assistant Maxly Food Limited (VALRHONA CORNER)/ 2014 (10 months) Duties involved giving customers information of our products and great service, also to assist them to find the products they are looking for. Waitress and Receptionist Otto Italian Restaurant, Hong Kong/ 2012 (6 months) Duties involved meeting and greeting of customers, plus dealing with their enquiries and taking orders. Also taking telephone bookings. Assistant Merchandiser GBI Limited, Hong Kong/ 2012 (4 months) Duties involved reporting daily and weekly sales, opportunities for growth and the items with the best and worst selling performance to the lead merchandiser. Sales Assistant Lane Crawford, Hong Kong/ 2011 (2 months) Duties involved assisting shoppers to find the goods and products they are looking for, answering queries from customers, keeping the store tidy and clean and receiving and storing the delivery of large amounts of stock. Also responsible for dealing with customers’ complaints.
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I-Fang WU 13, rue Saumaise 21000 Dijon, France +33-664-998635
i-fang.wu@escdijon.eu
Objective A recent wine business graduate interested in working in the Sales sector for Asian wine markets. Motivated by internal standards of excellence to achieve expectations and set goals. Demonstrated consultative sales abilities through successful presentations of product, the promotion of new and existing portfolio items.
Education MSc in Wine Business Burgundy School of Business
2015 France
Bachelor program of Viticulture and Enology (Deferring) University of Adelaide
2013 Australia
Bachelor of Arts in Applied Foreign Languages (English Major) National Yunlin University of Science and Technology
2006 Taiwan
Certificate
Wine & Spirit Education Trust (WSET) Intermediate and Advanced Level Honor of Burgundy Wine Connoisseur (B.I.V.B) A+ Australian Wine School－Level 1
Experienced comprehensive courses study in fields in both winemaking and in wine business over four years. Consistently received feedback and established expertise in wine media, global wine market, wine finance, enology, viticulture, research, and sensory analysis. Participated in DWCC, Vinexpo, Prowein, SIMEI wine and machinery exhibitions in Europe and Asia. Visited Aloxe-Corton, Batard Montrachet, Gevrey Chambertin, Meursault, Nuits-Saint-Georges, Vougeot, Vosne Romanée, Adelaide Hills, Barossa Valley, Coonawarra, Kangaroo Island vineyards in Burgundy and in Australia. Engaged in strong verbal communication skills and possessed ability of building networking.
Experience Production Manager, EVERYDAY WINERY, Taiwan 2011 (4,5 years) Managed a team of 5 workers. Conducted juice and wine analysis, performed machine operations, implemented ISO-22000 & HACCP Food Quality Control System, and completed annual audits. Engaged in primary alcoholic fermentation, clarification, blending, filtration, and bottling processes. In charge of winemaking ingredients, additives, and packaging materials purchases. Analyzed production capacity, set manufacturing schedules, compiled cost data, and generated follow-up solutions. Vintage Cellarhand, INDEVIN PARTNERS, New Zealand 2014 (2 months) Developed winemaking skills for large-scale production and coordinately worked with colleagues of 10 nationalities. Handled yeast inoculation for Sauvignon Blanc variety, auto-rehydrator operation, additive additions, lees transfer, and tank cleaning. Export Sales Agent, KENDA RUBBER INDUSTRIAL COMPANY, Taiwan 2014 (7 months) Promoted passenger tires for the North American market, targeted sales volumes setting, unit price and profit calculations, and regularly reported export freight shipping schedules and customer claims to the subsidiary company based in Ohio. Conducted semi-annual sales performance analysis. Actively negotiated with R&D and Production Planning departments located in Taiwan and in China to assemble requests for long-term production plans.
Language Mandarin－mother tongue English－speak fluently and read/write with high proficiency (TOEIC: 905/995). French－speak, read, and write with basic competency
Interest Road bike cycling－cycle on mountain hills in my spare time on a weekly basis Cooking－cook Chinese cuisine for family gatherings
ZHANG Tianye 06 58 66 45 87 zhangtianyeh@gmail.com 14 rue de la Sablière, 21000 Dijon Driver Licence
OBJECTIVE A six-month internship responsible for marketing promotion in the wine industry in France
EDUCATION 2016 2014
MSc in Wine Business, Burgundy School of Business B.S. in Viticulture and Enology Engineering, China Agricultural University
Having studied viticulture and enology for 4 years at China Agricultural University, I have learnt ampelography, wine chemistry, wine microbiology and sensory evaluation of wine, etc. Furthermore, I have been responsible for summer training in the vineyards and monitored indicators in the wine making, enhancing my comprehension of grape growing, harvest and wine quality control. What’s more, I had a research article called ‘The determination of flavonols in the wines from different regions in China using HPLC’ as my thesis for graduation. Besides, my study experience at Burgundy School of Business improved my knowledge on the wine market and the consumer behavior in the wine sector. I have learnt wine market and wine business and media, helping me to know more about global wine and spirits market. At the same, I have been participating in the Digital Wine Communication Conference held in Montreux and know how to promote wine using social media.
PROFESSIONAL EXPERIENCE 2010 (1 day) 2011 (1 year)
The 60 Anniversary Celebration of Chinese Acrobatic Troupe in The Great Hall of the People (volunteer) Liaison Department of Student Union of College of Food Science & Nutritional Engineering
2013 (1/2 month)
Chateau Changyu Afip Global (Grape pruning)
2013 (1 month)
Beijing HuaXing Chengye Investment Consulting Company Collected data and did market research, mainly from the Internet, books and
Contacted enterprises and negotiated with the marketing department to obtain sponsorship for the activities of the Institute In charge of planning of large-scale activities and gave suggestions Summer training including shoot trimming, leaf removal and topping improved my knowledge on vine ecology and grape varieties, helping me have a clear understanding of the effects of soil and climate for wine grapes’ growth
dissertations and then analyzed the wine market in China, making me have a deeper understanding of the potential of Chinese wine market 2013 (11/2 months)
Chateau Changyu Afip Global (Wine making) Responsible for industrialized wine production, mainly about Cabernet Sauvignon,
Merlot and Syrah wines, and monitored indicators in the wine making, such as sugar content, acid content, tannin content and chroma, helping me know the entire process of wine making, from grape selection, indicators monitor to pressing Responsible for supervising the cellar, cleaning barrels and ensuring cellar compliance with safety procedures and policies
LANGUAGES Chinese Native English Bilingual IELTS 7 French Level B1
AWARDS RECEIVED China Agricultural University “Three-virtues Student” and “Second-grade Scholarship of Excellent scores” (university-wide top 25%) in 2011 Bo Ting Scholarship in 2011 China Agricultural University “First-grade Scholarship of Excellent scores” (university-wide top 10%) in 2012 The National Encouragement Scholarship in 2012
Interests Having great interest in traveling, I have visited many cities in China, such as Beijing, Qingdao, Shanghai, Guangzhou, Shenzhen, Hong Kong, Macao, Hainan, etc. In addition, I have also been to Spain, Switzerland, Sweden and Finland. From my perspective, traveling is not only a leisure, but also a lifestyle of pursuing what you want unremittingly. I prefer traveling with friends by car, which is more flexible and we can see different things by making a good plan in advance.
Damien Wilson Head of the MSc Wine Business damien.wilson@escdijon.eu Information swsb@escdjon.eu
29 rue Sambin - BP 50608 21006 Dijon Cedex - France TĂŠl. +33 (0) 380 725 900 Fax +33 (0) 380 725 999 escdijon@escdijon.eu
swsb.eu
012015 - Photos Credit : Arnaud Dauphin
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