Seesay Language Television by Elizabeth Heywood

language television

Brand Identity Manual 2010

Contents Introduction Identity Business System Communication Collateral

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Introduction Mission Statement 5 Who Seesay Is 6 Who Watches Seesay 7

language television

Brand Identity Manual 2010

Introduction

Mission Statement

Seesay is an educational network aimed at exposing English-speaking Americans to foreign languages and culture through enjoyable immersion. Learning another language – or brushing up on one you’ve learned in the past – doesn’t have to be painful or boring. Traditional language education in the US teaches with repetitious usage of flashcards or worksheets; Seesay teaches via entertainment. After all, we believe that when learning is enjoyable it comes more naturally. Seesay features programming for anyone from high school students looking for a more interesting way to supplement their studies to businessmen and women preparing for work abroad to retirees who want an easy, fun way to learn something new. Seesay even offers programs for Spanish speakers who desire to work on their English skills.

Seesay offers back-to-back programming of foreign language television shows ranging from children’s shows (for beginners) to more advanced sitcoms, dramas and talk shows. All programming is suitable for ages thirteen and up and can be either foreign made or familiar American made and then dubbed. Languages covered are (but not limited to) French, Spanish, German, Italian, Mandarin and Japanese. Each show is played twice in a row, the first time with English subtitles and the second time with subtitles in it’s respective language. By hearing the spoken word while seeing it both written and translated, viewers are exposed to a new language in a similar way they learned their first one.

Who Seesay Is Fun, colorful, energetic, worldly, and silly – Seesay doesn’t take itself too seriously. After all, learning should be enjoyable!

Brand Identity Manual 2010

Introduction

Viewer Profiles Seesay is for all ages and language levels. From highschoolers to business travelers to retirees - Seesay is for everyone! Our diverse programming is suitable for all students of foreign languages thirteen and up.

Identity Logos Proper Logo Use Colors Typeface

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Logos The Seesay logo represents the clarity viewers will find between two languages. It also stands for the overlapping of cultures and languages, the Seesay method of showing each program twice with different subtitles, and the two soft syllables that make up the Seesay name. The logo paired with Seesay’s tagline is also frequently used in print and electronic media. The three E’s — easy, entertaining and educational — sum up Seesay’s commitment to being a simple and enjoyable learning tool.

language television

The following page includes other variations of the logo; black and white and color with a thin white stroke for dark backgrounds. The logo easily is displayed over imagery, and may utilize a white stroke if needed. Note for reducing logo sizes: refrain from using “language television” when the logo is small than 1 inch wide.

language television

Brand Identity Manual 2010

Identity

language television

Besides the original light blue and green logo (as seen bottom center) other color combinations of the logo may be used as secondary marks for identifying which language each particular show will be in. While six languages are currently offered, viewer demand may lead to additional languages covered in Seesayâ&#x20AC;&#x2122;s programming. Should the need arise, other additional color combinations may be used provided that they use the specified Seesay color scheme only.

Brand Identity Manual 2010

Identity

Proper Logo Use To maintain consistancy, it’s important to keep the Seesay logo as unadulaturated as possible. Please refrain from adjusting the logo, such as in the following examples:

language television

• Do not remove any parts of the logo. Exceptions can include removal of the headline or tagline only. • Do not alter the colors of the logo. Alternative color combinations (using the Seesay colors only) may be used in addition to the logo for language identification only during programming or with promotional materials.

language television

Language Television

• Do not alter the proportions of the logo. • Do not use any typeface other than Frutiger 65 Bold. • Do not capitalize the headline. • Do not move the placement of the headline.

language television

Colors

Seesay Light Blue 71C, 0M, 26Y, 0K 22R, 188G, 197B

Seesay Dark Blue 74C, 46M, 4Y, 0K 75R, 126G, 185B

Seesay Green 30C, 3M, 100Y, 0K 191R, 208G, 48B

Seesay Yellow 0C, 22M, 73Y, 0K 255R, 201G, 95B

Seesay Magenta 0C, 91M, 22Y, 0K 238R, 59G, 125B

Seesay Light Purple 29C, 32M, 24Y, 0K 184R, 168G, 174B

Seesay Red 6C, 100M, 99Y, 0K 225R, 31G, 39B

Seesay Dark Purple 62C, 60M, 1Y, 0K 114R, 111G, 177B

Seesayâ&#x20AC;&#x2122;s colors were chosen to reflect the spirit and energy of the multicultural experience.

Brand Identity Manual 2010

Identity

Frutiger 45 Light

Typefaces Seesay is all about being enjoyable and easy. With this in mind the clarity of the Frutiger typeface family was chosen for its balanced, geometric forms. Please adhere to this specific typeface for all printed material, including outgoing business letters.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*(){}[]|\:;“‘<>,.?/ Frutiger 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*(){}[]|\:;“‘<>,.?/ Frutiger 65 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*(){}[]|\:;“‘<>,.?/

Business System Business Card 18 Letter Head 19 Envelope 20

Business Card The Seesay business card features the primary Seesay logo as well as an abstracted swoosh created from the overlapping logo shapes. Names are set in Frutiger 65 Bold and the rest of the information on the back of the card is in Frutiger 55 Roman. All typefaces are sezed at 7 points.

Christopher Vaughn Vice President cvaughn@seesay.com tel 1.412.564.4564

2451 S. Brenton Avenue San Francisco, CA 94101

language television

Brand Identity Manual 2010

www.seesaytv.com fax 1.394.657.8151

Business System 1.5”

2.0”

language television

Ms. Tina Fey Studio 8H 30 Rockafeller Plz New York, NY 10112

Letter Head

Dear Ms. Fey, Ebis dolo corempelit, odit ulpa aut aut quae. Gendia core vero corion posa aut fugiti beratus endant eosam earia niat voles dolut explibus moluptae. Nam nos pore maximus aboress umquiam, coreptur simus secabore soloria sperum idelese nimagnam, invenda estore sande earcium ipis quaestia dolo eaquate rest ommodis expelent lia quam nit, qui dic to bea coratibus millatem soles est faciis siminvene es a explam dunt in posanda eptassitae. Us sunt..

Letter head is a standard American letter size at 8.5” x 11”. The top and left margins of the typeable area begin at 2”, the right margin is set at 1.5” and the bottom margin is 1.5”. The company wide typeface for writing letters is 10 point Frutiger 45 light.

Riate ratibus trumqui alibus aut fugit acepra exeriatium faccullest, estio. Nam excepudae pereprem vitae vellanit officipsus, volectur, et autem eosanda erumqui berum fugitatem nem hil modis desecuptas esequi ulliquia aut et qui nemolore pliquatur maionsende magnamus. Accus debisquos ulpa doluptatur, ium hictur? Ciis destionse accus aut dolore porio idus maximil igenti quam qui alit voloriberum alibus aut deliquid eiciendest omnimo opta dolorep eritiosam, sitet alibusaes accus ma dolupta ne doluptatem quatibus con remporatquas sundae num qui ium quae aritatur modiciis et precab ipicimp elenimo lorero temodi. ress umquiam, coreptur simus secabore soloria sperum idelese nimagnam, invenda estore sande earcium ipis quaestia dolo eaquate rest ommodis expelent lia quam nit, qui dic to bea coratibus. Kindest regards,

Christopher Vaughn Vice President

1.5”

2451 S. Brenton Avenue San Francisco, CA 94101 www.seesaytv.com tel 1.412.564.4564 fax 1.394.657.8151

Envelope

language television 2451 S. Brenton Avenue San Francisco, CA 94101

Brand Identity Manual 2010

Business System 1.5”

2.0”

language television

Ms. Tina Fey Studio 8H 30 Rockafeller Plz New York, NY 10112

Christopher Vaughn Vice President

Dear Ms. Fey, cvaughn@seesay.com tel 1.412.564.4564

Ebis dolo corempelit, odit ulpa aut aut quae. Gendia core vero corion posa aut fugiti beratus endant eosam earia niat voles dolut explibus moluptae. Nam nos pore maximus aboress umquiam, coreptur simus secabore soloria sperum idelese nimagnam, invenda estore sande earcium ipis quaestia dolo eaquate rest ommodis expelent lia quam nit, qui dic to bea coratibus millatem soles est faciis siminvene es a explam dunt in posanda eptassitae. Us sunt..

2451 S. Brenton Avenue San Francisco, CA 94101 www.seesaytv.com fax 1.394.657.8151

language television

Christopher Vaughn Vice President

language television 2451 S. Brenton Avenue San Francisco, CA 94101

1.5”

2451 S. Brenton Avenue San Francisco, CA 94101 www.seesaytv.com tel 1.412.564.4564 fax 1.394.657.8151

Communication Promotion Pack Poster Notebooks Info Cards Stickers

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Promotion Pack One easily reached group of Seesay viewers are students. Designed for high school and colleges, these informational packs are mailed to language educators as part of an awareness campaign. Created to convey the Seesay spirit, as well as inform, these packs contain all of the items featured in this section neatly packaged in this custom envelope.

Brand Identity Manual 2010

language television

Communication

Whatâ&#x20AC;&#x2122;s this? What if you could bring your students one step closer to an immersion experience? What if there was a way to study that made them excited to learn a language? Thereâ&#x20AC;&#x2122;s a new horizon in foreign language education - find out more inside! Please Recycle This Bag! To avoid danger of suffocation keep this wrapper away from babies and children.

Poster This fold out poster features information on the back side for the teachersâ&#x20AC;&#x2122; lounge as well as a colorful front side for the classroom.

Learning a new language doesnâ&#x20AC;&#x2122;t have to suck.

Brand Identity Manual 2010

Communication

Learning a new language doesn’t have to suck.

Seesay is an educational network aimed at exposing English-speaking Americans, like your students, to foreign languages and culture through enjoyable immersion. Learning another language – or brushing up on one learned in the past – shouldn’t have to be painful or boring. Traditional language education in the US teaches with flashcards and drills; Seesay teaches via entertainment. After all, when learning is enjoyable it comes naturally and effortlessly.

The drudgery of systematic memorization doesn’t work, and for a good reason. It’s simply not an intuitive way to learn. While we work to find new, more effective ways to reach our students, there is now an alternative way to supplement language education in the home.

Fun, colorful, energetic, and worldly – Seesay doesn’t take itself too seriously. Instill healthy learning habits by recommending Seesay to your students as fun supplement to your classroom experience. www.seesaytv.com

Seesay offers back-to-back contemporary foreign language programming ranging from children’s shows to more advanced sitcoms, dramas and talk shows*. Covering but not limited to) French, Spanish, German, Italian, Mandarin and Japanese, each show is played twice, with English subtitles first and then with subtitles in its respective language. By hearing the spoken word while seeing it both written and translated, viewers are exposed to a new language in a way similar to how they learned their first one.

*all programming is suitable for ages thirteen and up

language television

Notebooks Covered in array of patterns in Seesayâ&#x20AC;&#x2122;s candy colors, these notebooks make great prizes for the winners of classroom language games.

Brand Identity Manual 2010

Communication

Learning a new language doesn’t have to suck.

Info Cards Featuring a tiny version of the poster hanging in their classroom, these cards are designed to be take-aways for students.

The drudgery of systematic memorization doesn’t work, and for a good reason. It’s simply not an intuitive way to learn a language. Luckily, there’s now an alternative.

Seesay is an educational network aimed at exposing English-speaking Americans, like your student, to foreign languages and culture through enjoyable immersion. Learning another language – or brushing up on one learned in the past – shouldn’t have to be painful or boring. Traditional language education in the US relies on flashcards and drills; Seesay teaches with entertainment. After all, at Seesay we believe that when learning is enjoyable it comes naturally. Your student’s foreign language teacher thinks that Seesay would be a great supplement to their classroom experience. To learn how we can help, check out www.seesaytv.com.

language television

Brand Identity Manual 2010

Communication

Who says everything on tv is garbage? After all, itâ&#x20AC;&#x2122;s now the next best thing to a private language tutor. Featuring contemporary foreign programming in six major languages, Seesay is an immersion experience in your very own living room.

language television

Learn more at www.seesaytv.com

Learning a new language shouldnâ&#x20AC;&#x2122;t have to make you want to cry. It should in fact, make you smile. Featuring contemporary foreign programming in six major languages, Seesay is an immersion experience in your very own living room. Learn more at www.seesaytv.com

Brand Identity Manual 2010

language television

Communication

You donâ&#x20AC;&#x2122;t learn a language by memorizing vocabulary flashcards. Luckily thereâ&#x20AC;&#x2122;s a new alternative Seesay language television. Featuring contemporary foreign programming in six major languages, Seesay is an immersion experience in your very own living room.

language television

Learn more at www.seesaytv.com

easy | entertaining | educational

language television www.seesaytv.com

Stickers

easy | entertaining | educational

Everyone loves stickers! Included in the pack are handfuls of stickers so students can both decorate as well as spread the Seesay name. language television www.seesaytv.com

language television www.seesaytv.com

www.seesaytv.com

language television

Brand Identity Manual 2010

Communication

Collateral Mini 38 Apparel 39 Beverage 40

Mini Seesay is a great network, so naturally we want to get the word out to everyone! Wherever Seesay holds a promotional event, we make sure to arrive in style. Taking the brand to the streets is the signature white Seesay Mini Cooper.

Brand Identity Manual 2010

Collateral

Apparel To stand out from the crowd, the Seesay spokespeople don their approachable logo t-shirts; in cooler temperatures beanies are provided to help keep them warm.

Beverage To keep Seesay representatives both hydrated and caffeinated, everyone is provided with mugs and thermoses. These also make great gifts and giveaways.

Brand Identity Manual 2010

Collateral

Imagery Page 6

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Paper aeroplane: artparadigm http://www.gettyimages.com/detail/85656855/Photodisc

Smiliing young woman: Martin Holtkap http://www.gettyimages.com/detail/71552497/fStop

Street carniavi decoration: Jeff Lewis http://www.gettyimages.com/detail/90588522/Flickr

Portrait of a young woman laughing, close-up: Pando Hall http://www.gettyimages.com/detail/93716642/ Photographers-Choice-RF

Ceramic mug http://img.diytrade.com/cdi mg/319709/1361722/0/1144354188/ceramic_mug.jpg

A man talks on his cellphone as he stands in the city: Marcus Mok http://www.gettyimages.com/detail/79646386/Asia-Images

Autism thermos http://www.asacic.org/Autism_Thermos.jpg

Jumbled fridge magnet capital and small letters: ballyscanion http://www.gettyimages.com/detail/93247533/Photodisc Daisy: David Wasserman http://www.gettyimages.com/detail/78366386/ Brand-X-Pictures Mother reaching for baby son in swimming pool: Stone+ http://www.gettyimages.com/detail/93189929 Carnaval: Pedro Kirilos http://www.gettyimages.com/detail/89067922/Flickr

Brand Identity Manual 2010

Rock climber: Poncho http://www.gettyimages.com/detail/ sb10085029s-001/Riser Page 35 Embroidered beanie http://www.canobliss.com/embroidered%20 beanie%20copy.jpg

EPP_Final_T http://elmoreparkpackers.com/FORMSLIBRARY/ EPP_Final_T-Shirt_Design_08%5B1%5D.JPG Page 36