Elizabeth Signe Heywood
V I S U AL D ES IGN SA M PLES
Brookfield 36-Screen Wall Brookfield is a global alternative asset manager with over $200 billion in assets under management. They have over a 100-year history of owning and operating assets with a focus on property, renewable energy, infrastructure and private equity. A dynamic brand experience for the new U.S. headquarters at Brookfield Place in Lower Manhattan. The video wall is in a 12 x 3 configuration that boasts a massive 23,040 x 3240 pixel resolution. It visually communicates, thru immersive and moving imagery, Brookfield’s impressive portfolio of diverse global assets. The dynamic content highlights many aspects of Brookfield, from their history and community and arts outreach, to the range and scale of global projects in the company’s real estate, asset management, infrastructure and renewable energy divisions. Completed in collaboration with Warren Z Productions (technical support).
Brookfield Office Property Gas Co. Tower: iPad and Dual Screen Brookfield Office Properties Inc. (ticker: BPO) is a North American commercial real estate company. Brookfield Asset Management owns fifty percent of its outstanding common shares. The company has its headquarters operations in New York, Toronto and Sydney. Gas Company Tower is a 52-story, class-A office skyscraper on Bunker Hill in downtown Los Angeles, California. Looking to heat up the market for this recent aquisition, BPO requested a stand alone iPad app as well as dual screen chapter.
All Good Partners Branding and Responsive Web All Good Partners is a full service creative collective that serves nonprofit and purpose driven brands. This startup represents a new business model for the founders, who have each had successful marketing careers. I was asked to create a complete brand system that would speak to their non-profit audience. The All Good brand is modern, approachable, friendly and engaging. I focused on creating a clean and responsive typographic site design that was playful and active in visually explaining All Good’s business process.
SL Green Realty iPad App SL Green Realty Corp. is New York City’s largest commercial office landlord and is the only fully integrated Real Estate Investment Trust, or REIT, primarily focused on owning and operating office buildings in Manhattan. This mobile application is primarily a leasing and investment tool for internal use and features financial highlights and annual performance metrics as well as a tour of SL Greens’ property portfolio. Interactive 3D maps, stacking and floor plans, galleries, timelines and videos are consistently branded throughout the application, which is updated on a quarterly basis and distributed via the cloud.
Savannah Secession Branding, Print and Website Savannah Secession is SCAD’s annual juried graphic design show for seniors and final year graduate students. Each year, the faculty selects a group of students to pick a theme, develop a communications strategy, and set up the show. For the 2011 show, our team chose What is a Network?, focusing on not just the social tools that we use to stay in contact with one another, but also the relational ties we hold between one another. Visually, we chose to express the idea of the relationship between technology and self. We formed our digital network utilizing the popular social media tools Facebook, Twitter, Linkedin, Delicious, Flickr, Quora, Google Maps, Wikipedia, Yelp, Foresquare, and GoWalla. Each tool was chosen to serve a specific function, and were all linked together with a portal coming from the main site. The main site itself was built off of the Google Maps model that allowed the users to zoom in and out, as well as drag around the screen. It was our goal to facilitate a community of Secessionists that would last beyond the scope of the show, as well as provide information for visiting friends and families. We had even planned to set up a video camera and livecast the show on our site for those who could not attend, but were unfortunately were unable to do so due to logistics. Our communications strategy consisted of scheduled phases to introduce, create buzz, build up our social networks, release information concerning the time and venue, and finally display the accepted pieces in a digital gallery.. The final product of this exhibition is currently used as a recruitment tool for SCAD and received an award of Excellence in the Integrated Campaign category at the 2011 Annual UCDA Design Show.
Working Class Studio Website Re-Design A way to showcase products, connect shoppers and wholesalers to products and stores, and (most importantly) draw the connection between students and the pieces they design. Background imagery comes from the actual studio/production facility that the students work in.
Tinkering With Type Book Layout Based off a compilation of notes, lectures, and exercises from a typography class at the Savannah College of Art and Design. Based largely off of Robert Bringhurst’s classic design school primer, ‘The Elements of Typographic Style’, I was looking for a way to represent the “learn-by-dissection” format of the lectures and exercises the book would contain. Tinkertoys proved to be a an excellent metaphor; they allow playful construction while at the same time following a set of pre-determined rules - just as a well designed typeface and publication would.
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