I1 Tverskaya Concept Idea
Different People
Different Moods
Different Fashion
Different Art
Different Locations
I1 Moscow
I1 Amsterdam
I1 St. Petersberg
I1 Paris I1 Milan
Different Designs
Inspired by local background Materials Colors Architecture Design Culture Landscape People
I1 Be Different
Hello I1 Tverskaya
Shop Different
Eat Different
Meet Different
Feel Different
Shop Eat Meet Feel Different
I1 Tverskaya Be Different
Inspired by local background
Materials Colors Architecture Design Culture Landscape People
Colors & Materials
Existing colors & materials
Concrete Flooring
Anthrazite Tiled Flooring
Beige Tiled Flooring
Beige Tiled Flooring
BlackPaint Finsih Wooden Doors & Open ceiling White Windowframes
+
Street & Neighbourhood
Colors
Tiles & Claddings
Patterns
Green
Photographies inspired by Architecture, Design & Culture
=
Color Scheme I1 Tverskaya Basic Colors & Materials
Black
Concrete
Accents
Beige
White
Wood
Green
B/W Photo- Patterns graphy
Tiles
Gold
Colors
Welcome to I1 Plaza. Exterior
Entrance & Exterior Look
Entrance & Exterior Look
Exterior Design Elements
I1 logo sign, backlit single letters, corporate color Advertising flags showing tenant logos, colors according to I1 Corporate Identity Hanging plants marking entrance Led-mesh covering balcony clearance
I1 Logo, single letters (backlit) corporate color Giant planters (designed by local artist, colors according to I1 Corporate Identity) marking entrance
I 1 Letters, artwork by local artist, colors according to I1 Corporate Identity
Let´s have a look inside... Level 1
I1 Lab & Raketa Cafe
I1 Lab & Raketa Cafe
Interior Design Elements
Vintage b/w photography - Bolshoi Theatre - the „look at art“
Hanging plants & „welcoming green“, marking entrace Tour agency hanging sign: Tour agency
Gallery space-white
Gallery space in between seating area
Column coverd with concrete- wallpaper, painted Raketa- Logo, merchants displays
Furniture & Rugs : Design Classics, colors according to I1 Color Scheme
Concrete-wallpaper covering approx. 50% of the space
Tile-coverd bar counter, color according to I1 Color Scheme & CI Raketa
The columns of the city gate Gleam white; the sleigh, more swift than steady, Bumps down Tverskaya Street already. Past sentry-boxes now they dash, Past shops and lamp-posts, serfs who lash Their nags, huts, mansions, monasteries, Parks, pharmacies, Bukharans, guards, Fat merchants, Cossacks, boulevards, Old women, boys with cheeks like cherries, Lions on gates with great stone jaws, And crosses black with flocks of daws. Pushkins impressions of Tverskaya street, written on the wall/ artwork
Media projection-current art exhibition
Vintage b/w photography Architectural Detail „Hotel National“
Blade signCafe „Raketa“
Decoration-Rocket
Ongoing gallery
Merchandise shelves
I1 Lab retail furniture
I1 Lab & Raketa Cafe
Books, Design & Furniture
Interior Design Elements The columns of the city gate Gleam white; the sleigh, more swift than steady, Bumps down Tverskaya Street already. Past sentry-boxes now they dash, Past shops and lamp-posts, serfs who lash Their nags, huts, mansions, monasteries, Parks, pharmacies, Bukharans, guards, Fat merchants, Cossacks, boulevards, Old women, boys with cheeks like cherries, Lions on gates with great stone jaws, And crosses black with flocks of daws.
Vintage b/w photography Architectural Detail „Hotel National“
Art work „ Books“, color- coordinated
Wall covering : wood, color to match with window/door frames
Pushkins impressions of Tverskaya street, written on the wall/ artwork
Hanging sign tenant
Furniture & Rugs : Design Classics, colors according to I1 Color Scheme
Staircase signage
I1 Store logo on shop windows
counter mint green I1 retail furniture
Anthrazite paint finish approx. 10% of the space
Concrete-wallpaper covering approx. 50% of the space
Additional Views
Books, Design & Furniture
Tea & Chocolate
Interior Design Elements
Column coveringmetal sheets, gold
Mounted planters
Art works in between
Pendant lamps
Logo tenant
Tenant Signage, Logo
Pendant presentation boxes, tenant Hanging sign tenant
Logo tenant
Furniture : Design Classics, colors according to I1 Color Scheme
Concrete-wallpaper covering approx. 40% of the space
Wallpaper-Pattern
Additional Views
Tea & Chocolate
Perfums & Silver Ware
Interior Design Elements
Wall covering light pink (curtain), corporate garphic b/w with logo sign metal, retail furniture anthrazite, pendant lamps, gold
Paint finish, anthrazite, wall decoration tenant Architectural ornaments of Tverskaya & Neighborhood, photo- light boards
Pendant lamps, gold
Perfums & Silver Ware
„Looking up“, b/w photography Architecture Tverskaya
Rug (covering floor inlay), Colors according to ColorScheme I1
Concrete-wallpaper covering approx. 30% of the space
...going upstairs. Level+2
Fashion Level 02
Fashion Level 02
Fashion Level 02
Interior Design Elements
Painting on tiles by local, up-to-date artsist (used materials inspired by facade paintings) Art works in between
Vintage b/w photography Strolling through Moscow
Wallpaper-Pattern
Blade sign
Assorted retail furniture & counter finish-metal plated-gold
Concrete-wallpaper covering approx. 30% of the space
Anthrazite paint finish approx. 5% of the space
Wallpaper-Pattern (pattern in differnt sizes, types, black on white & white on black)
Logo sign, tenant pavillion
Pendant lamps / decorative lighting, black
Artwork in black/white
Wooden frame work, „entrance gate“ decorated with plants
Hanging sign, tenant pavillion
Pavillion, metal mesh-covered, mint green, illuminated
Interior Design Elements
Pavillions- „Frame work“, light pink/ wooden finsih Vintage b/w photography „Looking on Tverskaya“
Hanging plants
Wall coveringmetal sheets, gold
Vintage b/w photography Tverskaya achitectural detail
Hanging sign, tenant pavillion
Blade sign
Furniture : Design Classics, colors according to I1 Color Scheme
Concrete-wallpaper covering approx. 30% of the space
Anthrazite paint finish approx. 5% of the space
Additional Views
Fashion Level 02
Fashion Gallery
Interior Design Elements
Led Ceiling / Art projection
„Selfie-wall“, Tverskaya scenery
(Sample images) Ongoing gallery
„People of Tverskaya“, Changing people pictures as art installation /partly print or led-lightboards
Poles & retail funiture, white, glossy
Concrete-wallpaper covering approx. 10% of the space
White paint finish approx. 90 % of the space
Selfie Wall Detail
Fashion Gallery 02
Restaurant
Interior Design Elements
Hanging plants Wooden wall cladding, color according to I1 Color Scheme & Tenant CI (interpreted in a modern way) Art work in between
Partition wall: metal mesh, illuminated, plants
Staircase signage
Tenant sign
Pendant lamps, black
Accent colors according to I1 Colorscheme & Tentant CI
Restaurant Level +2
Furniture & decoration according to I1 Colorscheme & Tentant CI (supposed materials: wooden tables, chairs)
Concrete-wallpaper covering approx. 10% of the space
White paint finish approx. 90 % of the space
And downstairs.... Level -1
Food & Wine
Interior Design Elements
Open ceiling, black
Wall covering: Concrete wallpaper & metal mesh (illuminated)
Hanging sigs (Products)
„Partition frame“, column/ beam covering : wood Oversized wine rack, wood/ modern look
Tenant logo, painted on tiles
Large scale retail tables, Finsih: white/ wood
Food & Wine Level -1
Tile-covered columns & counter, color according to I1 Color Scheme & Tenant CI
Concrete-wallpaper covering approx. 50% of the space
And all together.
Food & Wine (Level -1/ +1)
I1 Lab & Raketa Cafe (Level +1)
Books, Design & Furniture (Level +1)
Tea & Chocolate
Perfums & Silver Ware (Level +1)
Fashion (Level+2)
Fashion Gallery (Level+2)
Restaurant (Level+2)
Exterior View
Plaza
I1 Tverskaya Be Different
Sample Retail furniture
Retail furniture
Free-standing
SLASH FREE STANDING UNITS ARE VERSATILE AND MULTIFUNCTIONAL:
ALU- „Slash“
THEY CAN HANG, FOLD, DISPLAY AND COMMUNICATE, OR BECOME SURPRISING ARCHITECTURAL SPACE DIVIDERS.
Units 25/11/13 11.26
ALU- „Cage“
Supplier: www. alu.com
MULTIPLE APPLICATIONS FR
ALU HEADQUARTERS ALU S.p.a. ALU- „Mobile“ Via del Commercio, 22 Romano d’Ezzelino (VI) - Italy T: +39 0424 516816 E: alu.it@alu.com www.alu.com
USA & CANADA ALU Inc. Greene Street, 3rd floor ew York, NY 10013 - USA T: +1 212 924 8713 E: alu.us@alu.com
BRAZIL ALU BRASIL Fidencio Ramos, 160, cj. 205 a 208 VILA OLIMPIA 551-010 São Paulo – Brazil T: +55 11 2373 7493 E: alu.br@alu.com
FRANCE ALU FRANCE 68 rue des Archives 75003 Paris - France T: +33 (0)1 44 54 03 59 E: alu.fr@alu.com BENELUX ALU BV Vijzelstraat 20 1017 HK Amsterdam The Netherlands T: +31 20 820 3 820 E: alu.nl@alu.com
GERMANY ALU BV Vijzelstraat 20 1017 HK Amsterdam The Netherlands T: +31 20 820 3 820 E: alu.de@alu.com
UK ALU S.p.a. Via del Commercio, 22 36060 Romano d’Ezzelino (VI) - Italy T: +39 0424 516816 E: alu.gb@alu.com NORDIC ALU S.p.a. Via del Commercio, 22 36060 Romano d’Ezzelino (VI) - Italy T: +39 0424 516816 E: alu.se@alu.com For all the other countries: contact ALU HEADQUARTERS. AUSTRALIA & NEW ZEALAND MEI + PICCHI Melbourne - Australia T: +61 39900 4200 E: info@meipicchi.com www.meipicchi.com
d 7-12
ALU- „Mobile“, light baord
FREE-STANDING TO CEILING MO
Sample Closing Walls (after shop hours)
Closing walls
Floorplans
Floorplan Level -1
Floorplan Level +1
Floorplan Level +2