OUIL603 Initial Statement of Intent

Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice

Level

06

Credit s

60

STUDIO PRACTICE Statement of Intent Name

Jess Dawson

Blog Address

Date

01.10.2016

jd255593@students.leeds-art.ac.uk

Rationale • Develop and improve a range of methods/skills in keeping with the diverse nature of my practice, in particular: - Printing techniques (linocut, screenprint) - Paper cut & engineering - Digital (Illustrator, Photoshop, wacom) - Pen & Ink - Paint (Gouache, watercolor) • Make work centered around the subjects and themes that inspire me (below) • Professionalise my practice, make work that wows and inspires as well as educates and fulfills its job successfully • Create high quality work fit for my portfolio post-grad, exhibition and sale • Develop my own unique tone of voice

Themes / Subjects • Music: Album art, merchandise, lyrics, festivals, posters, gigs • Nature: the environment, weather, conservation, flora, fauna, fungi, the ocean, forest, texture, colour, scale, history of nature - animals - plants - rocks etc, patterns within nature, botanical illustration, encyclopedia • Urban: public art, graffiti, live art, large scale murals, interactive art/design on a large scale, impact and making a difference • Narrative: telling a story, personal journey / experience through images, nonsense poems (i.e Edward Lear), collection of short stories (i.e Italo Calvino), text & image, Educational • Fantasy, history, myth & legend, fairytale, other worlds, imagination • Psychedelic culture, history, experience, legacy, taboo • Tattoo design & culture • colour, light, shape, composition, tone, texture, detail • Food , drink, travel • Interactive art & experience - paper cut , 3d, movement, pop-up • Documentation, factual, current issues, ethics

Products / Methods of Distribution • Posters, postcards, fliers • Prints • Publication artwork (zines, book, covers, spot illustrations, educational) • 3D artwork, interactive art • Album artwork, music merchandise (CD, vinyl covers, posters, collectables) • Apparel • Stationary (journal, diary, notebook jackets, post-its, calendars, card & envelope sets... ) • Accessories (stickers, key rings, badges / patches, tattoo transfer, stamps, tote bags...)

• Products, Packaging, Branding • Collections, sets, campaigns • Exhibitions / galleries / shows • Sold in: - Art, craft creative stores - Online stores (etsy, via my website, bigcartel etc, commercial sites...)

• Festivals, stalls, markets, artwork / zine fairs, book fairs (and stores) • Competition sites & events • Live events

Practical Skills / Media / Formats • Analogue printing techniques: Lino cut, screenprint • Digital: printing, Photoshop, Illustrator, wacom tecniques & application • Pen and Ink: Dip pen, ink (acrylic, Indian), rotring • Pencil, colouring pencils, graphite • Paint: Spray & stencil, gouache, acrylic, watercolour, marbling • Paper cut: collage, hand cut, 3D engineering, pop up • 3D: Wood, plastic, lasercut • Mixed media: combination of above, sewing, felt

Brief 1: 36 Days of Type (A - Z, 1-10)

Deadline

Start: 10.10.16 Finish: 14.11.16

Rationale: Self initiated // Live (via Instagram) An international project brief I stumbled upon via social media (Instagram), this is something I have always wanted to attempt. A lover of all things typographical as well as series / sets of work, I like the challenge of creating a new piece per day and committing to posting the final outcomes daily. An interesting way to approach work at a faster pace than I am used too, explore the themes / subjects that inspire me as an illustrator: Flora, Fauna, Colour, Type etc, increase online presence.

Note: Can see this leading to much larger project - FMP? Publication / vignette poster / postcard & stationary collection?

Brief 2: Secret 7

Deadline March 2017

Rationale: Competition / live brief

I really enjoyed this brief last year and had some success with one of my 7 designs making into the exhibition. I like the structure of the brief as a whole, find the diverse music choice exciting and varied to respond too and music illustration is something i am really interested in exploring further within my practice. The chance to have another go, create a collection of pieces fit for exhibiton, sales of which go to a really great cause, is a lovely oportunity and really current / relevant within the industry I aim to be a part of.

Brief 3: Narrative & Print ('About the Author' OUIL505 brief platform)

Deadline February 2017

Rationale: Self initiated

I got stuck into this brief last year, with the outcomes being some of my personal best and the well rounded structure appeals to the way in which I like to approach work. I enjoy attempting to convey narrative through visuals and the research aspect and opportunity to become an expert on an author and their life/works/legacy is really exciting. I want the chance to create another analogue print (screen / lino) collection - set - series of pieces based on inspirational creative writing pieces.

Possible authors: Italo Calvino, Edward Lear's nonsense poetry.

Brief 4: Penguin Book Prize // Folio Society - HOI

Deadline

PBP: March 2017 FC - HOI: 16.01.17

Rationale: Competition / live brief

I regret not taking part in any "book cover" illustration briefs last year despite being really inspired by the texts, therefore would love the opportunity to broaden my communicative skills and focus on narrative. The Folio Society - HOI competition is now live, therefore unsure weather to get stuck into this or wait until October 2016 for the Penguin Book Prize to be announced, so as to have more option...? A chance to get stuck into a full on, "high status" brief and produce a beautiful set of functional illustrations, with the possibility of gaining contacts, acclaim etc from major publishing houses. Exciting!

Brief 5: D & AD // YCN

Deadline

March 2017

Rationale: Competition / live brief Introduced to both YCN & D&AD competition briefs last year, I was inspired by them all and being given the opportunity to create work for huge names in branding and advertising is something not to be missed. Having only attempted one of the briefs (John Lewis) as part of a collaborative effort last year (and having a bit of a disaster), I would like the challenge of giving one (or more) of the briefs another go in the hope of creating fresh, new, industry relevant work asap, gain a better understanding of the industry, push my application of skills as an illustrator, hopefully be successful in the awards and improve my portfolio. A great opportunity that I can undertake solo OR a chance to collaborate again with other colleagues.

ACTION PLAN​ – use this section to identify specific tasks that you need to complete in order to resolve the brief.

What do you need to do?

Week 1

• Research artists illustrators previously entered into 36 Days of Type • Decide theme / subject running through the project (i.e A typographical Encyclopedia of Flora & Fungi?)

• Decide on media, method & approach - investigate & experiment • Scamp daily ideas ready to begin

2

• Begin 36 Days of Type daily project (10.10.16) • Buy copy of 'Mansfield Park' (FC & HOI brief) and begin research, reading, making notes and scamps

3

• Decide on author for 'Narrative & Print' self initiated brief • Begin research and scamp ideas. Buy texts for reading?

4

5

6

7

8

9

10

Deadline 9.10.16

16.10.16

23.10.16

BA (Hons) Illustration - Level 06 OUIL603 Extended Practice STUDIO PRACTICE

Project Proposals 10 steps to producing persuasive project proposals

1. Set clear aims and objectives 2. Be SMART (Specific , Measurable , Achievable , Realistic , Time Conscious) 3. Use words from your brief 4. Justify the need for your proposal 5. Describe your audience 6. Describe your motivations 7. Consider the reader 8. Eliminate vagueness 9. Visualise the ending 10. Assume nothing