Leeds College of Art BA (Hons) ILLUSTRATION OUIL505 ILLUSTRATION 2: Applied Illustration
Level
05
Credits 30
Module Brief Title: Product, Range & Distribution
STUDIO BRIEF 1: Project Proposal Project Rationale Project Rationale. (what do you intend to do and why?) For this module I aim to produce an in depth, creative body of work that explores the issues, diversity, beauty and detail within nature and its varying environments/organisms. I aim to approach this by producing work in keeping with my chosen area of context: Object & Environment. I would like to visually communicate the contrast between natural worlds / realms / environments / realities / perceptions by exploring pattern, scale, media, colour, detail, distortion and perspective. Through this body of work and my final range of resolutions, I hope to educate, enlighten, immerse, create interest and grab the attention of my audience whilst pushing my illustrative practice forward and undertaking new creative methods and processes.
THEMES / SUBJECTS What Themes/Subjects will form the content of your work for this module? This should include Theoretical and non- creative based content and concerns. This section should identify your consideration of the social, cultural, ethical and creative concerns of contemporary practice GENERAL THEMES: • • • • • • •
Object and space / its environment Nature and Environment Colour Pattern Interactive creativity Scale Multilayers, lenticular, perspective
SPECIFIC SUBJECTS: • -
Flora & Fauna Plants - Troglodytes Fungi - A unique grouping of organisms Coral - Psychoactive organisms & the effects Micro-organisms
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Environments Ocean, - Mountains Forest, - Sky City, - Space Caves - Environmental issues (pollution, loss of habitat etc)
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Collision of worlds (environments / scale / content / light) Macro vs Colossal
• • •
Colour theory, light and application Illusion, optical illusion, pattern, detail, multilayers, morph, reflection, distort, lenticular, perspective Change, perception, the unusual/uncommonly seen, reality, transition
PRACTICAL & CONCEPTUAL APPLICATION What areas of Illustration do you intend to investigate in relation to the practical and conceptual, production / distribution of work in response to selected briefs. SPECIFIC DISCIPLINARY AREA: Object & Environment Calling on elements which cross over into other areas such as: - Product & Packaging - Narrative - Education AUDIENCE/CONTEXTS: Creative practitioners Those with an interest in nature and the environment Those with an appreciation for public art / interactive art / underground culture PRODUCTION / DISTRIBUTION METHODS: Product / 3D Object: Distributed through creative fairs, galleries, creative events, exhibitions, art stores, online presence / website. Mural / Installation: Distributed through word-of-mouth, view artwork in person, day-to-day progress online diary/blog/website, animated GIF created from final artwork, prints/stickers/postcards/zine of final artwork could be sold. Could appear in galleries, art stores, exhibitions, skate shops, underground events CONTEXTUAL REFERENCES Identify areas of professional/creative practices that will inform the contextualization of the work that you produce. This should include specific illustrators, studios, practitioner’s and products as well as broader creative disciplines and methods of Production / Distribution. ILLUSTRATORS / DESIGNERS / STUDIOS: Android Jones Robert Hunter Reka One Insa Mr Penfold Andy Gilmore Rylsee Findac Phelgm Owen Gildersleeve Wooster Collective
Jeroo One Courtney Mattison Lotie Richpaint Gregory Euclide Martin Tomsky Mr Finch Rogan Brown Yulia Brodskaya Eric Standley ROA
Hattie Newman Felt Mistress Alex Yanes Mga021 Sarah K Benning Beeplecrap David Cooley Cuttyup Sofles Audkawa
Jokata Sena Runa Lisa Nilsson Mikael Brandrup Lucille Clerc Erik Jones Peter Callesen Julian Beever Mr Prvrt Bushwick Collective
CREATIVE SKILLS What practical skills do you intend to further develop and apply during your project. What do you intend to use the skills for. Consider extending the use of skills that you already have in order to deliver work of a higher standard as well as identifying new skills that you will need to develop.
- Creativity at different scales - Consideration for space / environment / interaction / experience - Airbrush / spray paint techniques - Colour theory & application - Stencil / masking skills - Digital techniques: projection, GIF, animation, music generation - Paper-cut / engineering - Detail, accuracy & complexity in my compositions / final resolutions - Model making – concept through to mockup (installation?) - Mixed media materials: ink, paint, paper, print, 3D (wood, Perspex, vinyl etc), biodegradable / natural? - Knowledge & application of digital software & print: Ai, Ps, Ae, Id
KEY TEXTS. List a selected number of books, articles and texts that are central to your proposed area of practice. These should include a combination of design and non-practice based books, theoretical texts as well as visual publications. You should include a list of relevant websites
Websites
Books
Magazines
Juxtapoz Colossal Its Nice That Instagram Pinterest Booooooom!
How to be an illustrator, Darrel Rees Juxtapoz Illustration Now, Julius Weidemann Frieze Illustration Next, Ana Benaroya Communication Arts Concrete canvass, Dr Lee Bofkin Creative Review Sticker Bomb, Studio Rarekwai Computer Arts Street Sketchbook, Tristan Manco Paper Cutting, Laura Heyenga, Rob Ryan London Street Art, Alex Macnaughton Illusive, R Klanten Overspray, Norman Hathaway, Dan Nadel Installation Art Now, Ginko Press Art for the Impatient: How to Spray Paint, James Corbet Paper Cut, Owen Gildersleeve Stencil Graffiti, Tristan Manco Stencil 101, Ed Roth Stencil 102, Ed Roth Stencil Art: The Complete How-To Guide, Daniel P. Egan Pocket Paper Engineer 1, 2 & 3, Carol Barton Paper Craft, DK Cut and Fold Techniques for Promotional Materials, Paul Jackson Cut and Fold Techniques for Pop-up Designs, Paul Jackson Structural Packaging, Paul Jackson Big Art / Small Art, Tristan Manco How to Paint Murals, Victoria Ellerton 500 paper Objects, Gene McHugh The Elements of Pop-up, David A. Carter, James Diaz Colin’s Fungi Guide, Stefan Buczacki and Chris Shields The Book of Fungi, Peter Roberts, Shelley Evans Coral Reefs: Secret Cities of the Sea, Anne Sheppard Art Forms in Nature, Olaf Breidbach, Irenaeus Eibl-Eibesfeldt Art Forms in the Plant World, Karl Blossfeldt Art Forms from the Ocean, Olaf Breidbach Art Forms from the Abyss, Peter J. le B. Williams
ADDITIONAL INFORMATION Notes: Following further ideas generation, investigation, research and experimentation, I… need to narrow ideas down – choose one in depth area of focus need to decide what it is I would like to produce: - Mural, pubic art - Installation - Object, product and its packaging - Large Scale Artwork • need to decide on media and creative process, techniques and approach • •
Project Planner 1
Module Briefing Studio Brief 1 Research & Proposal
2
3
4
Proposal Submission
5
Studio Brief 2 Development & Production
6
7
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Blog studio workshop & initial research Study Task 1: Complete & blog Start Visual Journal – Initial Ideas / approaches / contextual research
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Visually explore interests / practitioners vital to my practice Media experimentation Scamp initial ideas Research into media and processes. Relevant practitioners Decide on area of focus: Object & Environment Blog studio session – Product, Range & Distribution Draft Proposal Submit Proposal – What I want to achieve, why and how I plan on approaching this module
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Object & Environment Product & Packaging Narrative Education Research and develop in depth initial ideas / concepts Visual journal & blog
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Experiment (further in depth media experimentation), research, test Finalise chosen media and method of approach
8 Finalise initial designs 9 EASTER
Finalise designs and process preparation
10 -
Final resolution process
11
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Final resolution process
12
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Final resolutions complete Packaging/Presentation of final resolutions complete
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Presentation Boards Final Project Report
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Finalise blog posts Finalise submission portfolio contents, submission presentation and module submission labels Summative evaluation PDF Blog, add to memory stick Complete Module Feedback Submit full body of work
13
Studio Brief 3*
14
15
Module Submission 09/ 05 / 2016
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