TABLE OF CONTENTS
1. FM CONSULTING, ENSURING SUCCESS..................................................................................................
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2. FM CONSULTING. THE TEAM......................................................................................................................
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3. OUR PROPOSAL: A SUCCESSFUL BUSINESS MODEL.........................................................................
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3.1. INTRODUCTION......................................................................................................................................................................................
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3.2. MANAGEMENT, MAINTENANCE AND CONSERVATION ....................................................................................................
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3.3. HOTEL MANAGEMENT AND OPERATION.................................................................................................................................
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3.4. SALES. Real Estate Asset Sales to Investors............................................................................................................................................
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3.5. SALES. Retail Housing Sales.......................................................................................................................................................................
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3.6. AIM OF THE PROPOSAL.......................................................................................................................................................................
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3.7. TARGET AUDIENCE...............................................................................................................................................................................
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4. FM CONSULTING, HOTEL MANAGEMENT AND OPERATION. SUCCESS STORIES....................
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4.1. DON TICO HOTELS................................................................................................................................................................................
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4.2. CORTIJO DEL MAR RESORT...............................................................................................................................................................
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4.3. FM YOUR VACATION RESORT AT CAP CANA............................................................................................................................
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5.-ALL OF FM CONSULTING’S INFRASTRUCTURE AT YOUR SERVICE..........................................
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6.-CONTACT US.......................................................................................................................................................
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FM CONSULTING, ENSURING SUCCESS
Sotogrande at Cap Cana. Cortijo del Mar.
Cap Cana, Playa de Juanillo.
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1. FM CONSULTING, ENSURING SUCCESS
FM CONSULTING is a prestigious company located in Marbella on the Costa del Sol. It has more than twenty-two years of experience (Offering the best since 1990) both as a local Real Estate Developer as well as in the Exclusive Marketing and Sales of Developments, in addition to running its own real estate agency (FM PROPERTIES). It has sold more than 1,800 properties in recent years and has specialised in international market sales. Further information can be found on the website www.fmconsulting.es www.fm-properties.com
1. FM CONSULTING, ENSURING SUCCESS
As a Real Estate Consultant, FM has also gained wideranging experience in the Sale of Real Estate and Hotel assets to international investors, having successfully implemented Asset Sale Plans across the world in collaboration with the leading Real Estate and Hotel Brokers. Plans aimed at international Institutional Investors, Investment Funds, Financial Institutions, Private Investors and Family Offices.
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1. FM CONSULTING, ENSURING SUCCESS
As a Developer, we are currently selling our own Development comprised of 250 units, CORTIJO DEL MAR RESORT in Estepona, which can be viewed on the www.cortijodelmar.com Cortijo del Mar. Cortijo del Mar.
In addition to our experience in the real estate sector, we would also like to highlight our experience in Hotel Management and Operation of Real Estate Projects. We have already done it in the past under the DON TICO HOTELS brand name with three 3-key tourist apartment complexes in Estepona and Marbella equipped with more than 1,400 beds.
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1. FM CONSULTING, ENSURING SUCCESS
In our Cortijo del Mar Development, we manage and operate a number of units as 3-key Tourist Apartments under the Cortijo del Mar Resort brand name with a Booking.com rating (the world’s main Internet accommodation booking portal) of 9 points out of 10 in only one year of operations.
Cortijo del Mar.
We have recently incorporated a new company dedicated to Hotel Management and Operation and a new brand name, FM YOUR VACATION RESORT. Through it we will take over hotel management and operation at Cortijo del Mar Resort as well as in an upcoming resort located in Cap Cana in the Dominican Republic, along with any other new projects we may progressively include in the future. Sotogrande at Cap Cana.
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FM CONSULTING. THE TEAM
FM Consulting Main Office.
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Sales Office at Cortijo del Mar.
2. FM CONSULTING. THE TEAM
Fausto Martínez, Chairman of FM Consulting, began his extensive professional career in the Costa del Sol hotel industry by holding positions of utmost responsibility as the General Manager of the Hotel El Paraíso in Estepona and as the General Manager of the former Hotel Golf Plaza in Marbella. He founded FM Consulting more than twenty-two years ago and has presided this Real Estate Development, Consulting, Marketing and Sales Group since then, which also deals with third-party Developers’ Projects and Hotel Management and Operation. The company has garnered prestige and is renowned for its professionalism throughout the Costa del Sol. It has developed luxury Real Estate Developments like Velerín, Monte Paraíso and Monte Paraíso Country Club, as well as its current project Cortijo del Mar Resort. It has also marketed third-party Developments like the Costa Galera Country Club, Alcaidesa Green Valley and Jockey Village developed by Grupo Lábaro Inmobiliario, along with Selwo Hills 1 and 2, and Las Lomas del Conde Luque developed by Grupo Proibinsa and La Herencia de Casares. It has marketed and sold more than 1,800 housing units, essentially in international markets. From 2007 to 2010, he was the Chief Executive Officer of Grupo Lábaro Inmobiliario’s International Division and then went on to become the Chairman of Fortalia Investment Group, a single-member company belonging to Lábaro, to lead the Group’s internationalisation. He presently still heads his own company as the Chairman of FM Consulting, which is involved in marketing and selling its own Cortijo del Mar Resort Development, a luxury project of 250 housing units located between Marbella and Estepona. He is a Founder and Honorary Member of the Marbella Centre for Tourist Initiatives and is presently the Honorary Consul of Latvia in Malaga and Eastern Andalusia. 9
2. FM CONSULTING. THE TEAM
Juan Jesús Martínez, FM Consulting’s Business Development Manager, also began his career in the professional tourist sector by taking on highly important posts like Tourist Promotion Manager of Sociedad Estatal Organizadora de la Exposición Universal de Sevilla, Expo’92 (state-owned company responsible for Expo 92) and as Sales Manager of the companies responsible for reusing the Expo’s legacy assets, Partecsa and Parque Isla Mágica, S.A. He was then appointed to a job of maximum responsibility in Andalusian tourism as the Managing Director of Empresa Pública de Turismo Andaluz, S.A. This company depends on the Andalusia Regional Authority’s Department of Tourism and Sports and holds responsibility for the promotion of Andalusian tourism across the world. He headed a team comprised of more than 140 people with an annual budget of between €45 and €50 million. General Manager of the FM Consulting Group with responsibility for leading the real estate developments mentioned above. In 2007, he took on the position of General Manager of Grupo Lábano’s International Division and subsequently became the Deputy Chairman of Fortalia Investment Group, S.L. with responsibility for implementing the group’s internationalisation policies and strategies in countries like Poland, Bulgaria, Romania, Germany, Latvia, Portugal and Mexico. He has likewise been working as a Specially Appointed Advisor for Tourism to the Mayor of the Estepona Local Council. He is currently the Business Development of Grupo FM Consulting and also collaborates as an Advisor and Consultant in Tourist and Real Estate Investments at an international level with Investors and Developers through his own company Altair Group. He is a Member of the Board of Directors of You Brazil Property Partners V, S.L. 10
Cortijo del Mar.
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OUR PROPOSAL: A SUCCESSFUL BUSINESS MODEL.
Puerto Banús. Marbella.
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3.1. INTRODUCTION Since Cortijo del Mar Resort’s hotel management and operation were first put into place, we have doubled the average number of visits compared to last year, with an average of 90 visits per month. We have also doubled the pace of sales with an average of almost seven units sold per month at an average sale price of €310,000 per unit.
NUMBER OF VISITS 140 120 100 80 60 40
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SEPTIEMBER 12
AUGUST 12
JULY 12
JUNE 12
MAY 12
APRIL 12
MARCH 12
JANUARY 12
FEBRUARY 12
DECEMBER 11
NOVEMBER 11
OCTOBER 11
AUGUST 11
SEPTIEMBER 11
JULY 11
JUNE 11
MAY 11
APRIL 11
MARCH 11
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A total of 451 visits were recorded from January to October 2011, amounting to 45 visits per month. With the start up of hotel management and operation, a total of 901 visits were recorded from January to October 2012, amounting to 90 visits per month, that is to say an increase of 450 visits in ten months or 45 visits more per month, a rise of 100%.
200 180
2012
160 140 120 100 80 60 40
2011 DECEMBER
NOVEMBER
OCTOBER
SEPTIEMBER
AGUGUST
JULY
JUNE
MAY
APRIL
MARCH
FEBRUARY
JANUARY
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3.1. INTRODUCTION Cortijo del Mar.
Comprehensive Services Proposal essentially aimed at meeting three objectives: 1. The Development’s management, maintenance and conservation. 2. Hotel Management and Operation as a Tourist Resort. 3. Sales.
Puerto Banús. Marbella.
The services are meant to offer “solutions” to the problems and current situation faced by many Real Estate Developments on the Costa del Sol by placing the onus on the contribution made by “creative” actions that generate added value. The simultaneous implementation of appropriate management and maintenance and partially placing a certain number of housing units under hotel management and operation as a Tourist Resort.
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3.1. INTRODUCTION
These three actions will help to ensure that a Development is in perfect condition to receive the visits of potential buyers and Resort guests. Hotel operations, for their part, will generate revenue and customer traffic, in addition to attracting potential buyers. Suitable and successful Asset Management will generate value for our real estate assets. Cortijo del Mar. Chiringuito.
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3.2. MANAGEMENT, MAINTENANCE AND CONSERVATION.
The Development’s administrative, accounting and tax management. Management and Control of the Development’s Maintenance and Conservation. Management and Supervision of hired staff or staff to be hired. Control and Supervision of Subcontracted Suppliers and Companies or to be subcontracted (Security, Gardening, Technical Services, Cleaning, etc.). Preparing Expenditure Budgets. Control over the implementation of Expenditure Budgets. Management of Owners’ Associations. Reporting. Cortijo del Mar.
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3.3. HOTEL MANAGEMENT AND OPERATION.
The Hotel Management and Operation as a Tourist Resort of a specific number of units through FM Your Vacation Resort offers you a professional Comprehensive Property Rentals Management service by us taking responsibility for the following services: product marketing, cleaning apartments, basic maintenance, possibility of financing furniture, resort organisation and management, welcoming and receiving guests, etc. Aims: to generate revenue through operations, to generate traffic and life in the development and to generate housing sales. Feasibility study of Hotel Operation. Cortijo del Mar.
Feasibility study from the perspective of the real estate business. Definition of a suitable business model for the three key players: Investor - Developer - Hotel Manager. 16
3.4. SALES. Real Estate Asset Sales to Investors. Cortijo del Mar.
Sale of a Development as a whole or in lots comprised of a certain number of apartments on behalf of public or private Investors, either with volume discounts or to generate profits through the assignment of their housing units for their hotel and tourist management by us as a Tourist Resort. Development of a specific Strategy in conjunction with collaborating experts to position the Development as a Real Estate Product in keeping with right approach for the Investor’s profile. Agreements with International Real Estate Brokers. Action Plan which includes the development, among other matters, of an Investor Dossier or CIM (Confidential Investment Memorandum), placing special emphasis on the Russian, Middle Eastern and Chinese markets, in addition to our traditional markets. Preparation of Documentation to search for potential investors and managers. We can rely on the advice and collaboration of two internationally renowned Hotel Brokers with offices all over the world for Hotel Product sales. 17
Cortijo del Mar.
3.5. SALES. Retail Housing Sales.
Exclusive Development Marketing and Sale Agreement for retail sales, housing unit sold to end buyer. Drafting and implementation of a Marketing Plan, placing special emphasis on the Distribution Channel in the Costa del Sol and on the selection of the main Selling Agencies. Marketing Plan on the main buying markets within today’s area of influence based on each real estate product, including the Russian, Scandinavian, Belgian, Dutch, French and Middle Eastern markets, apart from our traditional markets and new emerging markets. Attention and Sales at the Pilot Flat and Sales Office in the Development (shared with the resort’s reception). Putting the “Try Before you Buy” formula into practice. Offering potential buyers the chance to try and enjoy a stay at the Tourist Resort before purchasing.
Oficinas de Ventas en Cortijo del Mar.
Laguna Village, Estepona.
3.5. SALES. Retail Housing Sales.
Offering home buyers the possibility of assigning their apartment to us for its hotel management and operation, thereby generating revenue and maintaining it, in addition to being able to enjoy their apartment whenever they wish. These are without doubt three advantages of great interest to buyers: covering their property’s running costs, generating additional revenue and maintaining their property in good condition. Marketing a broad and varied range of services to owner customers: maintenance, technical services, cleaning, purchases, onward sales, rental management and operation, furnishing, decoration, design, moves, green fee bookings to play golf, tourist day trips, etc.
Cortijo del Mar.
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3.6. AIM OF THE PROPOSAL.
To offer a Comprehensive Services Proposal to the Real Estate Sector. Real Estate Management.
Hotel Management.
To help seek solutions for Real Estate Developments. Providing an outlet for the stock of housing. Generating value through Hotel Management.
The Development’s partial Hotel Management and Operation. Generating life, customer traffic and revenue.
Contributing to the Development’s sales.
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3.7. TARGET AUDIENCE.
SECTOR
· Developers and Real Estate Investors. · Real Estate Agencies with Developments under exclusivity.
FINANCIAL INSTITUTIONS
· Banks and Savings Banks with Real Estate Assets in the area. · Financial Institutions’ Divisions and/or Real Estate Agencies.
OTHER
· Local Authorities and the Public Administration, Firms of Lawyers, Architects, Surveyors, Builders, the sector’s Business Associations.
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Cortijo del Mar.
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FM CONSULTING, HOTEL MANAGEMENT AND OPERATION. SUCCESS STORIES.
Cortijo del Mar.
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Azalea Beach.
Hacienda Beach.
4.1. DON TICO HOTELS
FM Consulting managed and operated three 3-key Tourist Apartment Complexes equipped with more than 1,400 beds under the Don Tico Hotels brand name until 2003. Albayalde and Hacienda Beach in Estepona and Azalea Beach in Marbella.
Albayalde.
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Cortijo del Mar.
4.2. CORTIJO DEL MAR RESORT.
Our Successful Business Model. A Real Estate Development comprised of 250 units located in Estepona. Comprehensive Real Estate Management as Developers and Hotel Management and Operation as a Tourist Apartment Complex called Cortijo del Mar Resort since 2011. Average occupation of the Resort in July 2012 amounted to 97.36% and 100% in August. Cortijo del Mar Resort Corporate Video (2.42). Cortijo del Mar Resort Corporate Video (8.19).
4.2. CORTIJO DEL MAR RESORT.
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Playa de Juanillo, Cap Cana.
4.3. CAP CANA.
Cap Cana marina.
Bedroom in Sotogrande at Cap Cana.
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4.3. CAP CANA.
FM Your Vacation Resort is renowned throughout the world and has exported its business to one of the world’s most important tourist destinations, Cap Cana in the Dominican Republic. The new “El Dorado” of the world-wide Eco-Tourism. A new paradise for Celebrities. Private beach in Sotogranda at Cap Cana.
Apartment with jacuzzi in Sotogrande at Cap Cana.
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4.3. CAP CANA.
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ALL OF FM CONSULTING’S INFRASTRUCTURE AT YOUR SERVICE.
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5. INFRASTRUCTURE AT YOUR SERVICE.
Network of International Collaborators and Agents. In the real estate area, FM Consulting works with the best Agencies both on the Costa del Sol as well as in the main international markets like Russia, Scandinavia, the Netherlands, Belgium, the UK, the Middle East and in new emerging markets. In the area of Hotel Operation, it also collaborates with the leading Tour Operators and Travel Agencies, as well as with the main online booking Portals and Platforms and Real Estate Agencies.
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5. INFRASTRUCTURE AT YOUR SERVICE.
Marketing and Promotion. FM is equipped with an experienced team which focuses its strategy on the Marketing and Promotion of each of its projects.
Marketing plan estimate for the launch of a new real estate development.
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Stand in C.C. La Ca単ada, Marbella.
5. INFRASTRUCTURE AT YOUR SERVICE.
International Trade Fairs and Events. FM designs its own Trade Fair Plan and attendance at international Real Estate and Tourist Industry Events. Internet and Online Marketing. FM designs and implements Online Marketing Strategies, powerful websites, online promotions, positioning in the main Search Engines and Portals, presence in the most significant Booking Platforms, etc. in conjunction with the very best collaborators and experts. Fair stand in Moscow.
Stand in C.C. La Ca単ada, Marbella.
5. INFRASTRUCTURE AT YOUR SERVICE.
Example of the FM Consulting corporate website and Cortijo del Mar Resort Promotion with 20,000 visits per month.
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5. INFRAESTRUCTURA A TU SERVICIO.
Rated as “Superb” with 9 points out of 10 in the world’s leading Accommodation Bookings Portal, BOOKING.COM.
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CONTACT US
We are at your disposal to arrange a meeting and to study each case exclusively. Let us show you what we are doing in Cortijo del Mar. Juan Jesús Martínez Villa Business Development Manager. Urbanización Nueva Andalucía Centro Plaza Shopping Centre, 1st Floor, Office 12. 29660 Marbella, Malaga, Spain Mobile Phone: +34 629 542 590 Tel.: +34 952 81 00 00 jjmartinez@fmconsulting.es www.fmconsulting.es
Private beach in Sotogrande at Cap Cana.
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Punta Espada golf course, Cap Cana.
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Member of the Costa del Sol Provincial Tourist Board.
Member of the Marbella Centre for Tourist Initiatives.
Cortijo del Mar.
Member of the Malaga Builders and Developers Association.
Member of the Malaga Chamber of Commerce.
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