Essex Central & The Loop Media Pack

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About Us We have two monthly publications; “Essex Central Magazine” & “Essex Central – The Loop Magazine”.

Each magazine is free to the public and printed to a high end gloss laminate finish. The magazine is B5 in size, making it very handy for the public to pick up at all high street locations and keep in a handbag or pocket.

We place a strong emphasis on readable local content as these are not business directories or booklets full of advertisers. We want the public to retain the magazine for longer periods when it comes through their door, or they pick one up at the train station, so with that in mind our content covers: Local News, What’s On, Health & Fitness, Charities, Food & Drink, Sport, Travel, Comedy, Fashion & Beauty, Competitions, Games and much more.

In total we print 46,000 copies each month making us the largest magazine publisher within our area (we are also independently run). We cover in excess of 200 sq. km, reaching over 250,000 people via the hard copies and online impressions. We enjoy a very strong relationship with our advertisers, the vast majority of whom are repeat partners due to the ongoing business they receive from being in the magazine.

July 2014

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B5

A4

Essex Central Magazine We launched our first publication in the summer of 2013, initially every two months we then increased to monthly editions in March 2014. Before launching the magazine we spoke with the local public and asked what they wanted, overwhelmingly it was for a publication that was not full of Essex reality stars but instead real news for real local people. They wanted it well printed and with engaging content, and we are proud to say our feedback has been superb on achieving this (testimonials on page 6).

We distribute 23,000 copies each month throughout the straight section of the Central Line covering South Woodford to Epping and surrounding areas.

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Ongar North Weald

Epping

Theydon Bois

Loughton Buckhurst Hill Chigwell

Woodford South Woodford Snaresbrook

We distribute through our own team of trusted individuals and you will often see our Essex Central Vans driving around.

The monthly 23,000 print run is split 3 ways, 18,000 are delivered to residential households along the route by monitored staff. 3,000 are handed out at local stations by Essex Central staff, giving the public a personal interaction. The remaining 2000 are distributed through local businesses each high street in each town, giving a huge awareness to the public as they are able to pick up copies at hundreds of locations.

Essex Central “The Loop” Magazine After the success of Essex Central Magazine we had many people (public and advertisers) asking us to create a second publication to be distributed on the remaining Essex towns of the Central Line, known as “The Loop” section. We are producing ‘The Loop’ to the same high end print spec as ‘Essex Central’ but it shall have different local content, more relevant to the areas covered in this second publication.

We distribute 23,000 copies each month throughout the loop section of the Central Line covering Gants Hill, Barkingside, Wanstead and surrounding areas such as Ilford.

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Chigwell Grange Hill Hainault Fairlop Redbridge

Barkingside Newbury Park

Wanstead

Gants Hill Ilford

We distribute through our own team of trusted individuals and you will often see our Essex Central Vans driving around.

The monthly 23,000 print run is split 3 ways, 18,000 are delivered to residential households along the route by monitored staff. 3,000 are handed out at local stations by Essex Central staff, giving the public a personal interaction. The remaining 2000 are distributed through local businesses each high street in each town, giving a huge awareness to the public as they are able to pick up copies at hundreds of locations.

Features Local News

We cover a wide range of regular features to keep our readers entertained, such as: Local News, What’s On, Health & Fitness, Charities, Food & Drink, Sport, Travel,Comedy, Fashion & Beauty, Competitions, Games and much more.

Charity

Reader Comments

Fashion & Beauty

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Features We design the magazine in such a way that you never turn more than one page without coming back to some editorial content. We take great pride in how we differ from other local magazines that can be filled with adverts, we feel this greatly dilutes the individual impact of each advertiser and also lessons the readable quality of the magazine for the public. By placing a strong emphasis on original content we can ensure our magazines are retained by the public for much longer periods, which ultimately gives our chosen advertisers a better response.

Health &

Fitness

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Club Fo

g Gardenin

Online Marketing

We are very active online and promote our partners to thousands of friends and followers via our social media feeds. We also produce a digital version of the magazine each month which receives thousands of impressions on a regular basis.

You can see our online presence below (each image has direct links to the websites):

www.essexcentralmagazine.co.uk

www.issuu.com/essexcentralmagazine

www.facebook.com/EssexCentralMag

www.twitter.com/EssexCentralMag

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Testimonials “We always need more copies, they fly out, and people love them!”

Theydon Oak Pub

“We get the vast majority of our work from Essex Central – never take us out, we love it!”

Domestic Bliss

“I get more business from your magazine than any other, and I’ve tried them all!”

Something furniture

“We’ve been a regular advertiser in the Magazine from the start and this has made a positive increase to our business, a quality magazine!

Kenneth More Theatre

“Make sure I’m in every issue! I get lots of jobs from your magazine, I’ve actually just come from one in Buckhurst Hill” Epping Roofing Co. “It’s a great size, it’s got real content and not just fake tans and kitchen adverts. You’ve done great to make such a good magazine” Abbotts Travel “I got on at the station and lots of people had a copy, each magazine was falling open to reveal our centrefold advert which was very pleasing!”

Oak Tree Schools

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“I must get 60 or 70% of my work directly from your magazine each month, it’s reaching everyone I want” – Unique Blinds

“I know the distribution was great because our advert was in every house I went to!”

Montagues Sales & Lettings More available on request...

Advertising Rates Front cover – unavailable The magazine shall not be seen an advertising booklet when it arrives through the letterbox! Essex Central is a magazine people will keep, read and refer to, which works best for our advertisers.

Prices below are: Cost per monthly edition + vat.

We also include a 10% discount if you reserve space in both publications.

Number of Editions

Single Edition

3 Editions

6 Editions (or more)

Premium Positions Centrefold

£600

£550

£500

Double page spread

£550

£500

£450

Back page

£450

£400

£350

Inside front

£400

£360

£320

Inside back

£350

£325

£300

Full page

£300

£275

£250

Half page

£170

£150

£130

Quarter page

£90

£80

£70

Standard Positions

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Images should be at least 300 DPI and we accept most types of advert image files, most commonly: JPEG, TIFF, PDF, EPS, INDD (InDesign) or PSD (Photoshop) If you require assistance making an advert then we can also help, but we will need sufficient notice and pictures/copy submitted 21 days prior to distribution unless otherwise agreed.

Double Page

Height

Width

Double page spread Including 3mm bleed

246mm

342mm

Full page Including 3mm bleed

246mm

174mm

Half page Horizontal

110mm

152mm

Half page Vertical

224mm

74mm

Quarter page

110mm

74mm

(Without bleed ad size will be 240 x 336mm)

(Without bleed ad size will be 240 x 168mm)

Full Page

Bleed (3mm)

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Half Page Horizontal

Quarter Page

Please note: Adverts MUST be submitted by the 15th of the month prior to print and be of ‘print ready’ specification unless otherwise agreed.

Advert Size

Half Page Vertical

Advert Sizes

Distribution We also provide various distribution services for our clients. If you wish to promote leaflets, flyers or menus across the local areas that we cover.

Our standard rates are ÂŁ40 per thousand if it goes with the magazine, or ÂŁ60 per thousand without the magazine. These rates can be lowered depending on volume and frequency though. Please get in touch to discuss further.

Ongar

North Weald

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Epping

Theydon Bois

Loughton

Buckhurst Hill

Chigwell Grange Hill Hainault

Woodford

Fairlop

South Woodford Barkingside

Snaresbrook Newbury Park Wanstead

Gants Hill

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Ilford

We have a very reliable team (they have to be, we trust them with our magazine!) and can offer street maps tailored to your needs.

Contact Us We are happy to visit your premises for interviews and photographs.

For all advertisement queries please contact: advertising@essexcentralmagazine.co.uk Or If you have any further questions please contact: editor@essexcentralmagazine.co.uk Call us on: 01279 319 318

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Visit: www.essexcentralmagazine.co.uk www.facebook.com/EssexCentralMag @EssexCentralMag To view our online issues click on the image below: www.issuu.com/essexcentralmagazine