ESTIEM Magazine | Autumn 2023 | The Future We Want

65th Issue SUSTAINABLE CITIES PAGE 10

LG SUMMER CAMP

... in summer for four days and in an isolated villa

PAGE 26

THE FUTURE WE WANT European Students of Industrial Engineering and Management Issue 65 2023/2 | ISSN 0874-5242 | Price €0.- | www.estiem.org

Pursue your Master’s program in the Netherlands?

What about the masters in Industrial Engineering at Eindhoven University of Technology? tue.nl/masterprograms/oml • tue.nl/masterprograms/im • tue.nl/masterprograms/mse

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Central ESTIEMers

Central entities

Get Active! Chats since 2018

What is CENTRAL ESTIEM?

Why join CENTRAL ESTIEM?

Central ESTIEM can be seen as the working place in ESTIEM.

There are a many reasons why you should join Central

It aims to provide a framework where people can work to-

ESTIEM. First of all, you will be working in an international

gether and develop their ideas with like-minded ESTIEMers.

team. In this team you can create your own impact by deve-

The Central ESTIEM structure consist of the board and se-

loping ideas or starting initiatives. Furthermore, it is a great

veral entities that support the board and the network and

opportunity to develop yourself by learning new things and

others that focus on the value creation by coordinating the

improve a variety of skills. Last but not least, it is amazing to

organization of services. More information on Central ES-

be part of an European Community. In this community you

TIEM can be found below.

will make new friends, collaborate with people from different cultures and have a lot of fun!

Join the Active Mail List

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INTRODUCTION

Table of contents INTRODUCTION 4 Project Leader’s Speech 5 President’s Speech 6 Introduction to ESTIEM

FOCUS TOPIC 8 Unlocking Europe’s Cycling Potential 10 Sustainable Cities

8

14 Seize the Moment: Unleash Entrepreneurial Opportunities in ESTIEM! 17 Empowering Women in IEM: Breaking Barriers in Leadership

SCENE 19 The Metaverse: A New Frontier for Brand Building 22 AI: Building the Trust

14

19

CAREER 24 Career Opportunities in ESTIEM 25 Empowering Women in leadership

INSIDE ESTIEM 26 LG Summer Camp 28 Magazine Board Interview

25

21

26

28

Founded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Exectutive Agency (EACEA). Neither the European Union nor the granting authority can be held responsible for them.

ESTIEM Magazine | 65th issue - The Future We Want 3

INTRODUCTION Team Mina Krstić Sara Simović Majda Saveljić With special thanks to Alex Marita Sena Horoz Trajko Krstić Contact leader.magazine@estiem. org

PROJECT LEADER’S SPEECH Dear reader, Welcome to the 65th issue of ESTIEM Magazine, dedicated to envisioning “The Future We Want.”

ESTIEM Permanent Office Atlas 2.328 P.O.Box 513 5600 MB Eindhoven, The Netherlands Fax: 0031-(0)40 2473871 info@estiem.org www.estiem.org

In the vast expanse of time that stretches before

Disclaimer

is a realm where innovation and sustainability

The contents may not always reflect the opinion

harmonize, where empathy and understanding

of the publisher. Any reproduction or copy is permitted only with the permission of the editors.

prevail. In envisioning the future we desire,

Our Partners ABB Continental Celonis Elium UNIT4 Tableau BEST EESTEC VWI ZEB Eindhoven University of Technology Chalmers University of Technology Lappeenranta University of Technology European Society for Engineering Education (SEFI)

us, lies a canvas upon which we can paint our dreams, aspirations, and collective desires for a better world.

The future is not a distant realm, but a tapestry woven by our present actions and choices. It

bridge divides, and where equality and justice we must confront the challenges of today with courage and determination.

As inhabitants of this rapidly evolving world,

the status quo, embrace diversity, and work

we are at a pivotal juncture. Climate change,

collectively towards a future that is not just for

technological advancements, social inequality,

us but for generations yet unborn. By nurturing

and global pandemics are shaping the narrative

compassion and fostering unity, we can create a

of our times. However, within these challenges

world that stands as a testament to our shared

lie opportunities for transformation. We have

humanity.

the power to harness technology for the greater good, to cultivate compassion and inclusivity,

As you delve into the pages of this magazine,

and to advocate for policies that protect our

envision the future you desire. Let the ideas and

planet and its inhabitants.

stories shared here inspire you to take action.

Together, we can shape a future that reflects our

The future we want is one where education

collective hopes and aspirations—a future that

is accessible to all, where healthcare is

we can be proud to leave for the generations

a

that follow.

fundamental

right,

and

where

cultural

diversity is celebrated. It is a future where communities are resilient, where clean energy

European Professors of Industrial Engineering and Management (EPIEM)

fuels progress, and where the voices of the

European Academy for Industrial Management (AIM)

conflict, sustainability over exploitation, and

Picnic Technologies European Institute for Industrial Leadership (EIIL)

In High ESTIEM,

marginalized are amplified. To achieve this

Mina Krstić

future, we must prioritize collaboration over

ESTIEM Magazine Project Leader

understanding over ignorance.

In our pursuit of “The Future We Want,” let us be guided by the principles of empathy, innovation, and responsibility. Let us challenge

4 ESTIEM Magazine | 65th issue - The Future We Want

INTRODUCTION

PRESIDENT’S SPEECH Dear reader, What is the future of IEM? The future of IEM is dynamic, and it is in our hands to mold it into something extraordinary. Through this magazine, we aim to delve into cutting-edge technologies,

innovative

methodologies,

and

groundbreaking ideas that are driving the field forward. Let us use this platform to foster a community of thought leaders, change-makers, and visionaries who will lead the way in revolutionizing industries, optimizing processes, and creating sustainable solutions for a better world. Remember, the future is not a distant dream; it is a canvas waiting for us to paint with our ideas, hard work, and relentless determination. Together, we can make a difference and set a new standard for excellence in Industrial Engineering and Management. So, let’s embark on this journey of exploration and innovation, united by our passion for the future of IEM.

our academic lives, professional lives, and in our

Together, we are unstoppable, and together, we

work in ESTIEM, whether by using ChatGPT to write

will shape the world.

our essays, optimizing production processes with AI, or supporting decision-making with big data

Was the introduction above written by an AI-gener-

analyses. The farmer was not erased. The farmer

ated language model? Yes, it was.

became a tractor driver. The craftsman was not erased. The craftsman became a product designer.

As IEM students, we have found ourselves in in-

In the same way, I believe that we, as consultants,

teresting times. Due to leaps of development in

project managers, data analysts, and leaders, will

digitalization, new tools are seemingly emerging

not be erased. We will tame the new tools and en-

daily, transforming mundane operational tasks

hance our possibilities to impact our world.

and, at times, automating tasks completely. The trend is as fascinating as it is frightening. History

Was the rest of the article written by a language

reminds us that in the wake of technological break-

model? No, it was not. It was written by a fellow

throughs, the old ways of labour shifted. Just as the

student like yourself. (Admittedly, I did use a lan-

farmer was replaced by the tractor, the craftsman

guage model to fix my many grammatical errors.)

was replaced by the factory.

The future of IEM will not be written by AI. The fuListening to professionals in the field, I stumble

ture of the field of IEM is going to be written by the

more and more often upon senior managers em-

students of IEM.

phasising humans inside the processes of project management and strategic leadership. Where

I wish you an interesting reading of this issue of

there is a new tool, there is a reflection on how

the ESTIEM Magazine!

important it is that the tool is used with skill and understanding. After all, the sword is only as ef-

In High ESTIEM,

fective as the hands that wield it. I have been interacting and working with members of our net-

Erik Viktor Pymay Jasinski

work for over four years now. I have personally

President of 34th Board of ESTIEM

witnessed the capacity and ingenuity of how the new tools have been harnessed by us students in ESTIEM Magazine | 65th issue - The Future We Want 5

INTRODUCTION

ALL OVER EUROPE...

Back in 1990, students from five different countries founded an organisation, which they named ESTIEM: European Students of Industrial Engineering and Management.

After 30 years, it has grown into an organisation

The decision-making body of ESTIEM is the

bringing together over 60,000 students from 79

Council, which meets twice a year, in autumn

universities in 31 European countries, and it is

and in spring. Each university, represented by

still growing. All these universities offer courses in

its so-called “Local Group”, sends two student

IEM. Based on this structure, ESTIEM forms links

representatives. The six members of the Board

between students, academia and companies in

of ESTIEM are elected during the spring Council

order to create an Europe-wide, multi-level IEM

Meeting. The Board is responsible for the

network. ESTIEM has continuously increased the

management, coordination and administration

number of its activities, thus being able to offer

of the association.

a great variety of events to IEM students and an opportunity to experience different cultures, take

Besides taking leadership positions in the Board

part in international projects and become friends

and as Project or Committee Leaders, ESTIEM

with other ESTIEMers from all over Europe.

members can also take up responsibilities by working in one of the Projects, Committees or

Naturally, the backbone of ESTIEM is the

Initiatives. With lots of teams and tasks to choose

European IEM student. The students involved in

from, there is a place for everyone.

ESTIEM incorporate both the skills required for modern business and an open-minded approach

For

more

detailed

information

about

our

towards other people and cultural issues.

organisation and its activities, please visit our website at www.estiem.org.

77

180+

3,000

8,000

Local Groups in 26 countries make ESTIEM a large network.

events are organised

by Local Groups every year.

travels are made yearly by 2,000 students.

members and a reach of 60,000 towards IEM students in Europe.

6 ESTIEM Magazine | 65th issue - The Future We Want

INTRODUCTION

OUR MISSION Connect and support the growth and sustainability of European associations of IEM students, to foster relations and to develop their IEM students, personally and professionall

OUR VISION Be the connector of IEM Students with an IEM Europe An IEM Europe is the ecosystem of companies, universities, organisations and other entities interested in the field of IEM. We are striving for each IEM Student to have a connection not only with other students all over Europe of the same field but also to other companies and universities, to ensure each student as a voice as well as the opportunity to make a difference, and to allow each outstanding innovative idea to become reality.

OUR FOUR CORE VALUES

Embracing diversity

Striving for development

We see multiculturalism as a strength of ESTIEM. We benefit from our cultural diversity by being able to approach chances and challenges with different insights. Respect is not just something we strive for, but part of the very basis of our network

We grow together by trying hard and learning from mistakes, we are eager to go through a learning process and see accessibility and freedom as highest goals. ESTIEMers gain practical experience and important soft-skills needed in today’s world.

Encouraging participation

Aiming high

ESTIEM being a democratic organisation with a flat hierarchy encourages the participation of all its members. We inspire each other to partake in ESTIEM’s activities and develop new ideas.

We are not afraid of stepping out of our comfort zone. ESTIEM’s members are proactive students that always give 100%. We encourage an entrepreneurial spirit among students and other stakeholders by gathering and exchanging experiences and best practices.

ESTIEM Magazine | 65th issue - The Future We Want 7

FOCUS TOPIC

UNLOCKING EUROPE’S CYCLING POTENTIAL

Robert Zastrow Local Group Berlin

Picture this: At my last event in Eindhoven, instead

rather a wish for stronger commitment to road

of being handed a bus ticket or something similar,

safety. Back in those times, more than 500 children

all participants were given a bicycle to get around

were tragically killed in motor vehicle collisions

the city. I found this experience not only practical

each year, sparking a wave of public outrage in the

but also delightful as I effortlessly weaved through

“Stop de Kindermoord” (Stop the Child Murder)

a fantastically designed network of spacious and

movement. This public pressure accompanied by

safe bikeways. Plus, it was incredibly convenient

soaring gas prices during the 1973-74 oil shortages

for quickly getting back home after the night

turned government policy around. Slowly but

activities. It left me wondering: “Why isn’t this a

steadily, despite the backlash from some car

common sight throughout Europe?”

drivers, bike infrastructure started to improve and since then bike usage has increased every year

In the following lines, we will embark on a

all the way to current levels, which makes bike

journey to uncover the remarkable success

lovers in other countries, like me, very jealous.

story of the Netherlands’ bicycle infrastructure,

Even today this process hasn’t gone down a bit as

explore its historical roots, and investigate why

shown by the recent openings of newer, larger and

this phenomenon isn’t yet replicated across the

more impressive bicycle parking garages under

European continent. Most importantly, we will

Amsterdam Centraal for example.

discuss possible steps to boost bicycle usage everywhere.

Yet, we are left with the pressing question: Why hasn’t this bicycle paradise become the

To

truly

grasp

cycling

norm throughout Europe? The advantages are

phenomenon, we must first understand its

undeniable: reduced traffic congestion, especially

historical

evolution.

the The

Netherlands’

wasn’t

crucial in today’s densely populated urban areas;

always the cycling paradise we know today. In fact,

Netherlands

improved public health, with reports suggesting an

for a significant portion of the last century, the

almost one-year increase in Dutch life expectancy;

transportation landscape closely resembled that of

and a significant reduction in greenhouse gas

many other European nations — a heavy reliance

emissions, marking a meaningful step towards

on cars. However, a significant shift occurred in

addressing the arguably most pressing issue of the

the 1970s and you might be surprised to hear that

21st century.

it wasn’t primarily driven by climate concerns but So, what are the reasons why some countries have a high number of cyclists, while others have very few? The answer can be distilled into three words: Infrastructure, Infrastructure, and Infrastructure.

It has been shown time and time again, that when cycling conditions are enhanced, people are more inclined to hop on their bikes. This virtuous cycle creates a snowball effect, with increasing numbers of cyclists advocating for further improvements in infrastructure.

Hovenring near Eindhoven, Image: European Cyclists’ Federation

8 ESTIEM Magazine | 65th issue - The Future We Want

This effect is even present in challenging weather conditions, such as those in Oulu, Finland, where

FOCUS TOPIC plenty of large bicycle lanes are being maintained

As we glance at the substantial benefits, some

all year round, allowing one of the most northern

European

cities in the country to proudly hold the title of the

transformation today at a much faster pace.

most bikeable.

Take my hometown, Paris, for instance: Once

cities

are

already

pursuing

this

notorious for its dangerous cycling conditions, it On the other hand Aveiro, Portugal, despite

is now witnessing an unprecedented surge in the

being a flat student city blessed with almost year-

construction of large and safe bicycle lanes. These

round sun, possesses just a few narrow unsafe

efforts prioritise the health and safety of cyclists

bike lanes, which make it quite difficult to find

over the former emphasis on car convenience and

a cyclist there. Furthermore, Aveiro showcases

road space. Yet, even in such cases, the journey to

a prevailing mindset found in many parts of

reach a level similar to the Netherlands’ present

southern Europe, where cars still symbolise higher

situation will likely require many more years of

status, while cycling is regarded differently. This

continuous work.

underscores the necessity for a cultural shift in these regions, although some might argue that

Achieving this vision, where bicycles are the

this transformation could occur naturally if bicycle

primary

mode

of

infrastructure improves and a larger portion of the

collective

effort,

governmental

population adopts cycling.

and a willingness to adapt. By learning from the

transportation,

requires

commitment,

Dutch experience and implementing sustainable Now, the question arises: How can we persuade

practices, we can gradually transform our cities

our cities to improve their bicycle infrastructure?

into cycling paradises, one pedal stroke at a time.

While this is easier said than done, the key

Who knows, perhaps in the future, more and more

might lie in leveraging natural maintenance

local events will distribute bicycles as the exclusive

cycles. Typically, city roads require a complete

means of transportation, creating a sustainable

overhaul every 15 to 30 years. Encouraging local

and enjoyable experience for all participants.

authorities to make the incorporation of highquality bicycle infrastructure mandatory during these renovations, much like it was done in the Netherlands, could potentially transform a city into a bicycle-friendly haven within three decades, with an almost negligible extra cost, as the streets would have needed refurbishing anyway.

Summer Cyclists in Paris, Image: Martin Davis

ESTIEM Magazine | 65th issue - The Future We Want 9

FOCUS TOPIC

SUSTAINABLE CITIES The role they play for a sustainable future

By 2050 the United Nations expect 70% of the world’s population to live in urban areas, up from 57% today. These urban areas generate 80% of global GDP and are responsible for more than 75% Astrid Sonneville-Dings Local Group Eindhoven

of global carbon emissions. In the next two decades, housing will need to be built for more than

The top 10 for 2022 edition are: 1. Oslo 2. Stockholm 3. Tokyo 4. Copenhagen 5. Berlin

6. London 7. Seattle 8. Paris 9. San Francisco 10. Amsterdam

2 billion people in these areas, at the same time

As you may notice the top-10 includes eight Euro-

achieving zero carbon and moving back within the

pean cities and all of them are from the wealthy

planetary boundaries.

North. In the report, Arcadis cautions cities against too much focus on profitability that yields prohi-

Terhi Marttila Local Group Tampere

Because of their growing importance and these

bitive cost-of-living increases. Exacerbated wealth

incredible challenges, urban areas have their own

gaps can increase income inequality, homeless-

2030 Sustainable Development Goal, SDG11: Sus-

ness, and unemployment as seen in cities like San

tainable Cities and Communities. The ESTIEM ma-

Francisco, Miami, and Sao Paulo. In contrast, those

gazine has asked us to look at what is behind the-

cities that invest their profits into social amenities

se words and what Sustainable Cities look like in

and policies, and environmental actions aimed at

practice. Alumna Terhi Marttila works for the city

improving quality of life for citizens, including Sto-

of Espoo in Finland and alumna Astrid Sonneville-

ckholm, Tokyo and Amsterdam, may find themsel-

-Dings is involved in nature protection and urban

ves on a more successful path toward long-term

planning in Geneva Switzerland.

prosperity. https://www.arcadis.com/en/knowledge-hub/ perspectives/global/sustainable-cities-index A sustainable city is not the same as a green city, which focuses mainly on the environmental factors and leaves out the economic development. Nor is it the same as a smart city, which is all about connectivity and the smart use of sensors and data.

The World Bank defines Sustainable cities as ‘resilient cities that are able to adapt to, mitigate, and promote economic, social, and environmental

Arcadis, a global engineering and consulting firm

change. Chief among these challenges is transfor-

specialising in the built and natural environment,

ming urban centres into resilient and sustainable

publishes a bi-annual Sustainable Cities Index. It

communities that benefit residents by reducing

ranks 100 of the world’s cities based on 51 metri-

energy costs, improving the quality of service,

cs, arrayed under the three pillars of sustainabili-

reducing waste, providing better urban environ-

ty: planet, people, and profit. They use metrics like

ments, and creating economic opportunities. The

the cities’ 2050 plans, energy consumption/capita,

World Bank has developed an Applied Knowledge

% green space/capita, life expectancy, work parti-

Framework around 10 themes, ranging from ur-

cipation and connectivity.

ban transport, waste management, water, energy efficiency, resilience to climate change, city conservation and regeneration, circularity and social inclusion. You will find these themes in most

10 ESTIEM Magazine | 65th issue - The Future We Want

FOCUS TOPIC approaches to sustainable cities. We will illustrate

Energy efficiency, Circularity

these themes with examples and a case study of the holistic approach by Espoo.

Stockholm’s Wood City is a proposed development in the Swedish capital that will be the world’s largest mass-timber project. It will have 7,000 office spaces, 2,000 homes and cover 250,000 square metres. The district will feature nature-informed elements and be designed to have the feel of a forest. Wood is a locally sourced building material which sequesters CO2. Wooden construction means significantly reduced climate impact both during the construction phase and through the whole life cycle. Also, research has found that using wood contributes to the wellbeing of inhabitants. Cross-Laminated-Timber (CLT) , an engineered variant of wood which allows even higher constructions to be fully built in wood, today’s record standing at 32 metres.

Climate change, resilience

The Snake Bridge in Copenhagen

Berlin, the Sponge City: Heat waves and rainstorms will become common in northern Germany as climate change deepens. Berlin is heat- and floo-

Energy efficiency, Renewable energy and Urban

d-proofing the city by making it into an “urban

mobility.

sponge” with green roofs and wetlands, permeable surfaces wherever possible and by planting lots

Copenhagen aims to become the world’s first CO-

of trees in courtyards and streets. Not only will this

2-neutral capital by 2025. Over the course of 10

prevent flooding but also it will reduce the urban

years, Copenhagen has committed to completely

heat island effect, reducing temperatures by as

removing the city’s 2 million tons of carbon foo-

many as 6 degrees.

tprint, even as the city continues to grow. How? Copenhagen covers 90% of heating needs through a district heating system which also provides cooling in summer using the abundant water all around. Copenhagen’s electricity is provided by wind parks located in the harbour, as well as cogeneration from biomass and waste. All these energy elements are connected in order to optimise the system and balance loads.

In terms of urban mobility, the objective is that in 2025, 75% of trips will be done by public transport, on foot or by bike. Copenhagen already today has more trips by bike than by car, facilitated by an elaborate biking infrastructure with some spectacular bridges and fly-overs that I navigated this summer’s trip to the city.

End of june 2017, torrential rains hit Berlin, flooding certain areas [Stephanie Pilick - Keystone] ESTIEM Magazine | 65th issue - The Future We Want 11

FOCUS TOPIC Urban transport, City regeneration and Social in-

further urban sprawl. This creates new challenges:

clusion, Water

As neighbourhoods are being redeveloped often old and large trees need to be felled. New trees

Paris, the mayor of Paris, Anne Hidalgo, in office

have difficulty developing as the underground is

since 2014, is a strong advocate of Sustainab-

being used for many urban systems (electricity ca-

le Cities. She said at the C40, a movement of the

bles, sewage pipes, etc). Another issue is the lack

mayors of 40 global cities: The time of cities has

of circularity. An immense amount of waste and

come. They are the only ones in a position to ta-

soil is resulting from the demolition (concrete etc)

ckle the climate emergency and deliver on the

of buildings and infrastructure and the excavation

Paris Agreement objectives. One of the leaders

for higher buildings and underground parking.

of the transformation of Paris is Carlos Moreno,

Closing the loop and finding re-use of the waste

a former robotics engineer, now a professor spe-

and the soil is critical.

cialising in complex systems and innovation at the Sorbonne University. He launched the concept of the 15-minute city: “At its heart is the concept of mixing urban social functions to create a vibrant vicinity”—replicated, like fractals, across an entire urban expanse. His 15-minute concept was developed primarily to reduce urban carbon emissions, reimagining our towns not as divided into discrete zones for living, working, and entertainment, but as mosaics of neighbourhoods in which almost all residents’ needs can be met within 15 minutes of their homes on foot, by bike, or on public transit.

As workplaces, stores, and homes are brought into closer proximity, street space previously dedicated to cars is freed up, eliminating pollution and making way for gardens, bike lanes, and sports and leisure facilities. Paris is also rediscovering its natural resources: after a 100-year ban due to pollution, thanks to a new underground reservoir for sewage overflow, the Seine is clean now and will be reopened for swimming. It will be used for swimming competitions in the 2024 Olympics.

Urban transport, Circularity Geneva had had good success with converting a 6 km old railway track into a ‘green lane’ dedicated to cycling and walking. It was adopted immediately by the population for commuting and leisure. Also, the opening of the transnational lightrail for the Geneva region has changed commuting for many people. Geneva has a stunning natural beauty with the lake in the heart of town and surrounded by multiple mountain chains. This geographical setting comes with multiple constraints making it hard to extend. Therefore focus is on the densification of the existing urban areas and preventing

12 ESTIEM Magazine | 65th issue - The Future We Want

The Sustainable Espoo Programme: A case study of pioneering sustainability The City of Espoo, home of the Aalto University and located in Southern Finland next to the capital city of Helsinki, is a shining example of how innovative solutions with partners and cross-governmental cooperation can promote sustainable urban development. With more than 300 000 inhabitants, Espoo is the second largest and fastest-growing city in Finland – which poses a challenge to sustainable urban development. However, the city is not only committed to mitigating climate change but also strengthening biodiversity and achieving carbon neutrality by 2030.

At the heart of Espoo’s sustainable development journey is the Sustainable Espoo development programme, which was launched in 2013 and is now in its third council term. The programme’s steering group comprises elected council members from all city council groups, the youth council, as well as representatives from various departments within the city organisation. This cross-sectoral development work has been long-term, which has made it possible to increase the effectiveness of the work.

At its core, the Sustainable Espoo programme fosters partnerships, develops sustainable urban solutions, and positions Espoo as a hub for research and development, attracting companies and research institutes interested in contributing to a sustainable future. The programme focuses on projects that support the city’s strategy. These projects explore new, innovative solutions, promote knowledge sharing and break down organi-

FOCUS TOPIC sational boundaries through a network approach.

were compared. Alternative and viable ways to

A characteristic of the Sustainable Espoo Program-

reduce emissions are grouped together in a ro-

me is that it relies on external funding (both na-

admap, which helps to outline the importance,

tional and EU funding) to stimulate development,

timing, and synergies of different solutions. Pro-

experimentation and cooperation.

moting carbon neutrality in the area can be seen as resource-wise construction as well as innovative

The projects under the Sustainable Espoo Pro-

and low-emission energy solutions. In addition to

gramme span a wide spectrum of urban challen-

identifying the means, the key task of the roadmap

ges – from promoting low-carbon mobility to har-

is to explain how the different solutions are imple-

nessing clean energy sources and embracing the

mented in practice.

principles of a circular economy. The overarching goal is to uncover local solutions that address glo-

Another goal of the roadmap is to strengthen coo-

bal challenges, with an emphasis on achieving car-

peration between Kera’s developers – landowners,

bon neutrality by 2030.

the city of Espoo, contractors, and constructors.

Urban development in Kera is also guided by a de-

An example of projects taking place under the Sus-

velopment commitment attached to the land use

tainable Espoo programme is the development of

agreements, which sets sustainable development

Kera, where a former logistics area is turned into a

goals for all landowners and builders in Kera.

sustainable residential area of the future. Kera is

In conclusion, Espoo is not just a city; it is a thriving

also a testbed for various pilots, where solutions

development environment for innovations poised

supporting carbon-neutral circular economy are

to change the world. As a forerunner in the pursuit

tested and developed. Kera is one of the largest

of the UN Sustainable Development Goals, Espoo’s

regional development projects in Espoo and the

Sustainable Espoo programme serves as a beacon

whole Helsinki metropolitan area.

of inspiration for students, specialists, and researchers. It demonstrates that a commitment to

The carbon neutrality roadmap for Kera shows

sustainability, cross-administrative collaboration,

what kind of climate solutions will be needed as

and innovative projects can propel a city towards

the old industrial area becomes a city centre with

a brighter and more sustainable future. Espoo is

14,000 residents. The roadmap, completed in late

not just redefining sustainability; it’s pioneering it.

2021, is based on the Kera area’s emissions calculation, in which emissions from traffic, energy as well as infrastructure and building construction

ESTIEM Magazine | 65th issue - The Future We Want 13

FOCUS TOPIC

SEIZE THE MOMENT: UNLEASH ENTREPRENEURIAL OPPORTUNITIES IN ESTIEM!

Marija Bugarčić Local Group Belgrade

ESTIEM is a European Students’ Association for

service cultivates a specific mindset and thinking

Industrial Engineering and Management (IEM).

process towards entrepreneurship. It empowers

It offers numerous opportunities for students to

them to pursue their dreams, and when those

enhance their knowledge and create lasting me-

dreams become a reality, individuals experience

mories and friendships. Members of this Associa-

feelings of happiness, empowerment, responsibi-

tion get to experience everything it has to offer for

lity, and pride. Businessbooster is there to support

a couple of years.

anyone who has a business idea and help them become more confident about their career choi-

Once their studies are completed or towards the

ces and path.

end of their studies, students begin to think more about their future careers, such as post-study op-

Entrepreneurship

tions or what comes next. etc. It is important to know one’s opportunities and options, to continue

Now, let’s talk business. What is entrepreneurship,

exploring and aiming to find answers, and to make

and who is an Entrepreneur? Entrepreneurship is

choices for the near future.

the process of setting up or creating a business or company, while an Entrepreneur is an individual

This is where businessbooster may come in as a

who initiates and manages a business. Entrepre-

support to finding solutions to one’s dilemma. Bu-

neurship aggregates capital and labour in order to

sinessbooster as a service helps IEM students to

produce goods and services for profit. The process

foster innovation and develop their entrepreneu-

involves making decisions, taking risks, investing

rial skills. It also provides them with opportunities

as well as benefiting from rewards such as profits,

to connect with experts from companies and fir-

which can lead to growth opportunities.

ms, as well as access to the alumni network. By helping students boost their business ideas, this

14 ESTIEM Magazine | 65th issue - The Future We Want

FOCUS TOPIC Social entrepreneurship is a special type of entre-

ESTIEM Incubator

preneurship whose goal is to create benefits for society and humankind. This form of business fo-

What is the ESTIEM Incubator? ESTIEM Incubator

cuses on helping communities or the environment

is a joint initiative of ESTIEM Alumni and ESTIEM’s

through their products and services. The main

businessbooster. The aim of this close collabora-

focus is not on profits, but rather on helping the

tion is to facilitate start-up creation within ESTIEM

world as a community.

and cover all aspects, from networking to helping refine ideas, finding future angel investors and

Concerning Entrepreneurs, there are various types

venture capitalists, and providing coaching and

of Entrepreneurs:

motivation. ESTIEM Incubator is designed to assist ESTIEMers, including students and alumni, in

- The Builders, they seek to create scalable busi-

turning their business ideas into reality. With the

nesses within a short time frame.

resources available in our ESTIEM network, along

- The Opportunists are individuals with the ability

the experience in entrepreneurship, access to fi-

to identify financial opportunities, enter at the ri-

nance, specific skills, and valuable contacts from

ght time, remain involved during periods of grow-

our Alumni, this community manages to fulfill the

th, and exit when a business reaches its peak.

expectations of both parties. With the existence of

- The Innovators, those rare individuals who come

the ESTIEM Incubator, students can receive direct

up with great ideas or products that no one has

feedback on their start-up ideas, and alumni can

thought of before, include Thomas Edison, Steve

obtain input on their existing companies.

Jobs, and Mark Zuckerberg.

- The Specialists are analytical and risk-taking in-

ESTIEM Incubator cannot exist without the input of

dividuals. They have a strong skill set in a specific

ESTIEM students. In order for this network to work

area acquired through education or specialization.

and develop, it is important to understand the needs of students and the current topics in the en-

We at ESTIEM businessbooster have been engaged

trepreneurial world. For the alumni network, it is

in multiple projects in cooperation with ESTIEMers

valuable to stay in contact with the students and

who have established start-ups and are now expe-

hear different opinions on specific topics. Students

rienced entrepreneurs. So, what exactly is a start-

from all over Europe bring a variety of valuable

-up?

skills, experience, and knowledge, infusing the network with freshness.

A start-up is a young company with a business model that promotes innovation. For example, if a

The reason for this close collaboration between

certain solution is developed to address a specific

businessbooster and ESTIEM Incubator is the sha-

issue, individuals can focus on it, create a business

red interest in entrepreneurship. Businessbooster

plan, acquire funding, and put it into practice. In

aims to educate students about entrepreneurship,

this case, they establish a start-up company and

while ESTIEM Incubator exists as a community for

become start-up Entrepreneurs themselves! Start-

entrepreneurs and aspiring entrepreneurs. Busi-

-up companies, unlike large corporations, operate

nessbooster is there to create an environment for

with lean operations and prioritize rapid growth in

the first business ideas, while ESTIEM Incubator

their early stages. A start-up company is designed

aims to support the further development of busi-

to grow rapidly without any geographical limita-

ness ideas, providing a secure space for entrepre-

tions. This is the main difference between star-

neurs to share their experiences, challenges, and

t-ups and other young businesses. In order for a

achievements.

start-up to be sustainable, many of them require external financing because they often exceed their

ESTIEM Incubator and businessbooster organi-

revenues. It is common for start-up owners to con-

ze several events, both online and offline. Some

ceive a start-up idea, initiate it, and then pass it on

of those events include Entrepreneurs Meet-up,

to another interested individual to carry on the

Story Night, and Pitch Night.

work, while they embark on other start-ups.

ESTIEM Magazine | 65th issue - The Future We Want 15

FOCUS TOPIC Entrepreneurs Meet-up is an event for individuals

people with specific skills, expert coaching from

who are in the process of starting a business, have

experienced entrepreneurs and financial support

already started their own business, or are conside-

for their ideas. Participants have the opportunity

ring doing so. It is a great environment to connect

to become involved in a start-up as an advisor,

with other ambitious entrepreneurs and support

investor, co-founder or potential employee. ESTIE-

each other.

Mers can apply even if they do not have a business idea.

Story Night is an event that brings people together in a relaxed atmosphere in order for them

In order for an Entrepreneur to succeed in their

to discuss how even non-successful start-ups can

ambitions, they must be able to effectively stra-

turn out to be a good decision looking backwards,

tegize, prioritize, focus, invest, communicate, sell,

or simply how to not repeat some mistakes.

and learn. Learning is a crucial life skill that can help individuals achieve their goals. Therefore, it

Pitch Night is an event that provides an opportu-

is important to continue learning and networking.

nity to hear the stories of experienced entrepre-

Awaken the Entrepreneur in you and remember:

neurs, as well as to get to know and discuss ideas

“You never lose in business; either you win or

and start-ups that our fellow ESTIEMers are crea-

you learn.”

ting. It is a chance for people with business ideas or co-founders to pitch for support and for interested alumni to get involved. Depending on ideas and needs, one may be able to find co-founders,

16 ESTIEM Magazine | 65th issue - The Future We Want

FOCUS TOPIC

EMPOWERING WOMEN IN IEM: BREAKING BARRIERS IN LEADERSHIP Change surrounds us everyday. The rise of women

Historically, the field of IEM was predominantly

in leadership positions is one of those changes.

male-dominated, with women often facing barriers

Women in IEM are not only breaking glass ceilin-

and biases that hindered their progress. However,

gs but also making significant contributions to the

like lots of other STEM fields, a shift is in progress.

field. In this article, we will explore the journey of

More and more women are pursuing careers in

women in leadership within the realm of IEM and

IEM and taking on leadership positions.

shed light on the importance of diversity in shaping the future we want.

Lou Wambaugh - Fisher Local Group Grenoble

ESTIEM Magazine | 65th issue - The Future We Want 17

FOCUS TOPIC The number of women enrolling in IEM programs

to have higher financial returns but maintaining

at university is increasing. In my school, Grenob-

them in the company is hard. In 2022, women had

le INP- GI, for example, 33% of students are girls

a tendency to leave their jobs when the working

(compared to 15% five years ago). According to the

environment was lacking in inclusivity and su-

National Center for Education Statistics (NCES),

pport, highlighting the ongoing importance of

there has been a steady increase in the number of

fostering a culture that values and retains diverse

women earning bachelor degrees in engineering

talents.

fields, including IEM, over the past decade. Education is a crucial element in order to empower wo-

To conclude, women in leadership roles within the

men and increase their number as leaders.

field of IEM are paving the way for a more inclusive and innovative future. It is essential for orga-

If enrolling in an IEM field at university is conside-

nisations to continue supporting and empowering

red to be the first step, then getting the diploma

women in IEM leadership, not just for the sake of

would be the second. However, according to the

equality, but also for the prosperity and progress

SWE (Society of women engineers) over 32% of

of the field itself. By fostering diversity and inclu-

women switch out of STEM degree programs in

sion, IEM can thrive and adapt to the challenges

college and 30% explain that the reason is becau-

of tomorrow, driving innovation and success in an

se of the organisational climate. In order for wo-

ever-evolving world.

men to break the barriers in leadership, they need a safe environment that promotes professional growth. Students organisations like ESTIEM have a role to play in fostering such an environment. The presence of women in leadership positions in IEM serves as an inspiration for younger generations.

This year, 56.5 % of the ESTIEM leaders are women. When they see others who have achieved leadership positions in the field, it encourages them to set ambitious goals and break through gender-related barriers.

There is a certain number of challenges that women may or may not face during their curriculum and career. Gender bias, work-life balance, networking opportunities, learning environment … are some barriers women may encounter.

Why is the subject of empowering women in leadership positions mentioned often ? Part of the answer is that companies seek to have women in high positions. Some for political reasons others because of its economical advantages. Diverse teams are more innovative and better equipped to solve complex problems. Research consistently shows that organisations with diverse leadership teams tend to perform better financially. A mix of talents and viewpoints can lead to improved business outcomes and increased profitability. A McKinsey & Company report found that companies with more women in leadership roles tend

18 ESTIEM Magazine | 65th issue - The Future We Want

SCENE

THE METAVERSE: A NEW FRONTIER FOR BRAND BUILDING meta (pfx | Greek): after or beyond Today’s world is full of digital experiences. In this

The metaverse is a realm where the boundaries

wild landscape of technological advancement, the

between the physical and digital worlds blur, offe-

term “metaverse” is the new talk of the town. Ori-

ring a revolutionary dimension of human interac-

ginally introduced by Neal Stephenson in his novel

tion. Imagine donning a headset or accessing this

“Snow Crash” in 1992, it has transitioned from a

virtual universe through a screen, and suddenly,

fictional concept to a tangible and transformative

you’re not just browsing a webpage or watching

part of our everyday lives, taking center stage in

a video; you’re stepping into a digital realm that’s

business, entertainment and lifestyle conversa-

as tangible as the physical world. This immersive

tions.

experience is what makes the metaverse truly ex-

Maria Gezepoglou Local Group Piraeus

traordinary.

Within the metaverse, users have the power to create personalized avatars that serve as their digital alter egos. These avatars can be customized to an astonishing degree, reflecting the user’s appearance, style, and preferences. It’s an act of self-expression in the digital realm, fostering a sense of idenToday’s world is full of digital experiences. In this

tity and ownership. In this space, you’re not merely

wild landscape of technological advancement, the

a passive observer; you’re an active participant in a

term “metaverse” is the new talk of the town. Ori-

dynamic, interconnected world.

ginally introduced by Neal Stephenson in his novel “Snow Crash” in 1992, it has transitioned from a fictional concept to a tangible and transformative part of our everyday lives, taking center stage in business, entertainment and lifestyle conversations.

In this article, we will delve into the metaverse as a frontier for building and expanding brands, by exploring its potential impact on businesses and providing strategies for success.

Understanding the Metaverse Furthermore, the metaverse is not just a static In essence, the metaverse is a collective virtual sha-

environment; it’s a bustling hub of activity. Users

red space often facilitated by the internet, where

can traverse vast digital landscapes, socialize

users can interact with a computer-generated en-

with others from around the globe, attend virtual

vironment and each other. It represents a merge

events, and engage in an incredibly diverse range

of augmented reality (AR), virtual reality (VR), and

of activities. Whether you’re exploring an othe-

the digital world, offering immersive and intercon-

rworldly landscape, collaborating with friends on a

nected experiences that move beyond traditional

creative project, or attending a virtual concert, the

online spaces.

metaverse offers a spectrum of experiences that rival the richness of the physical world.

ESTIEM Magazine | 65th issue - The Future We Want 19

SCENE This fusion of technology and human connection

creases brand visibility and creates a sense of per-

is at the heart of the metaverse’s appeal. It’s a spa-

sonal connection with the brand.

ce where the boundaries of physical limitations are pushed to the limits, where you can connect

3. The Digital Us - Community Building

with people and experiences on an unprecedented scale. It’s a place where imagination meets re-

Digital or not, humans often seek to be part of a

ality, and where the possibilities are limited only

community. The metaverse is built to be a social

by the boundless creativity of its inhabitants.

platform, and companies can harness this aspect to build communities around their products. Vir-

So the metaverse isn’t just a buzzword; it’s a new

tual events, meetups, and gatherings can be hos-

way we interact, create, and do business. It’s a re-

ted within it, allowing consumers to interact with

alm where digital and physical converge, where

brand representativesand each other. These inte-

users become active participants, and where the

ractions create a sense of loyalty, similar to real-

potential for innovation is limitless, for individuals

-world communities.

and business alike.

4. Cross-Platform Integration The Metaverse’s Impact on Branding A seamless integration of the product and its exFollowing the signs of the times, businesses have

perience across various platforms, devices, apps

the opportunity to use the metaverse trend in

and communtites equals successful branding.

order to provide a modern, enhanced customer

Users should be able to transition from the phy-

journey. Here are some ways in which it set to im-

sical world to the metaverse and back effortlessly.

pact the world of branding:

Brands that can provide consistent and engaging experiences in both will gain a competitive advan-

1. Enhanced Marketing Experience

tage.

In the metaverse, brands have the opportunity to create experiences that go beyond traditional marketing methods. Users can interact with products, services, and brand representatives in 3D, creating a deeper connection with the brand.

Imagine walking in a digital closet, picking your favourite piece of clothing, and trying it on from the comfort of your home - or test-driving the car of your dreams, virtually. Such experiences have the potential to leave a lasting impression on consumers.

2. The Digital You - Personalization Online users enjoy creating avatars more than anything, because they express their individua-

Strategies for Success in the Metaverse

lity, reflecting their own appearance, style, and preferences. This personalization fosters a sen-

Nike, Gucci, Microsoft, Coca Cola, Disney, Sam-

se of ownership and identity in the digital space,

sung, Ferrari, Walmart, Balenciaga. These are all

making the online experience more engaging and

brands that have hopped on the metaverse train

enjoyable. Brands can leverage this by allowing

and succeed doing so. But how can businesses

users to customize avatars with branded clothing,

turn metaverse marketing to profit? Let’s see

accessories, or even entire virtual stores. This in-

some strategies that promise results.

20 ESTIEM Magazine | 65th issue - The Future We Want

SCENE 1. Establish a Presence

Accessibility and inclusion ought to be major considerations in any digital area. People of various ba-

Any brand that wants to rank high in the meta-

ckgrounds and skills should be able to participate

verse must first build a presence. This includes

in a business’ metaverse experiences. Think about

developing a virtual environment that people can

providing translations, accommodating users with

access, engage with, and explore. This area could

disabilities, and fostering inclusive environments.

be a fully immersive 3D world or a straightforward representation, depending on the objectives and

6. Data Privacy and Security

available resources of the business.

With great innovation comes great responsibility.

2. Create Compelling Experiences

Data privacy and security is of extreme importance in the metaverse. It’s crucial to collect only the

In the metaverse, content is king. The main goal for

necessary data, protect user information, and be

brands should be to develop engaging, interactive

transparent about data usage. Maintaining trust in

experiences that pique people’ interest and spark

the metaverse is crucial for long-term success.

their creativity. The secret is to engage consumers on a meaningful level, whether it be through virtu-

Epilogue

al event hosting, gamified experiences, or the delivery of insightful information.

As we conclude this short exploration of the metaverse and its possible impact on branding, it’s clear

3. Foster Community Engagement

that we stand on the threshold of a new era in the digital realm. The metaverse has evolved from a

A strong branding tool can be creating a commu-

science fiction concept into a dynamic space where

nity within the metaverse. Interacting with other

businesses can redefine their brand experiences.

users and brand ambassadors is encouraged.

From immersive marketing experiences to perso-

Users’ sense of loyalty and community can be culti-

nalised avatars and community-building, the me-

vated by holding frequent meetups, Q&A sessions,

taverse presents a playground for creativity and

or collaborative projects.

connection.

4. Embrace Technology

As the metaverse continues to expand and evolve, it’s not just a trend; it’s a transformative shift

Embracing cutting-edge technology is key! The use

in how we interact with brands and each other.

of AR, VR, AI, and blockchain to improve user ex-

Those who embrace this evolution with vision and

perience and security within the metaverse plays

responsibility will be the trailblazers of tomorrow’s

a major role.

digital landscape. So, get ready to dive into the

5. Prioritise Accessibility and Inclusivity

metaverse and shape the future of branding - the possibilities are limited only by your imagination!

ESTIEM Magazine | 65th issue - The Future We Want 21

SCENE

AI: BUILDING THE TRUST

Lucija Marijetić Local Group Zagreb

Can we trust Artificial Intelligence, commonly re-

Artificial intelligence, by definition, is the ability of

ferred to as AI? In this article, we will sit down with

a digital computer or computer-controlled robot

AI itself and gain insight into the concept of trust,

to perform tasks commonly associated with intelli-

exploring how AI developers and organizations

gent beings. It is capable of engaging in intellec-

can earn and uphold the trust of users and the

tual processes characteristic of humans, such as

broader public. Through this unique perspective,

the ability to reason, discover meaning, generalize

we aim to unravel the strategies, challenges, and

and even learn from past experiences. Since the

opportunities that shape trust in AI and its poten-

development of the digital computer in the 1940s,

tial to redefine our future interactions with tech-

it has been demonstrated that computers can be

nology.

programmed to carry out very complex tasks with great proficiency, yet there were no programs that could match full human flexibility over wider domains and in tasks requiring much everyday knowledge. With great power come greater concerns, so let’s dive into them.

What are the biggest concerns surrounding the use of AI? ‘’...issues of bias and fairness, transparency and explainability, privacy and data security, ethical considerations, robustness and reliability, user understanding and education, regulation and accountability, job displacement, misuse and malicious use, and accessibility and inclusivity.’’

AI answered while highlighting the importance of the trust between itself and the user. ‘’Trust in AI is essential for its responsible and equitable integration into society.’’ it added. Fears and concerns surrounding AI circle around the loss of control, human value and ultimately privacy. What are we if we are no longer the only ones holding those values? Are we controlling AI or are we merely puppets in a bigger show, let’s ask what AI thinks. ‘’AI systems are created and controlled by humans.

AI technologies are tools and systems developed, programmed, and maintained by human researchers, engineers, and developers. Humans define the objectives, algorithms, and data inputs that guide AI’s behaviour.’’ AI wrote. ‘’However, AI can sometimes give the impression of autonomy because it can learn and adapt from data, making it appear as if it is making decisions independently.

Nonetheless, this adaptability is still within the predefined boundaries set by humans. It’s important to emphasize that humans remain responsi-

22 ESTIEM Magazine | 65th issue - The Future We Want

SCENE ble for overseeing, monitoring, and ensuring the

the trust-building process. Ultimately, trust in AI

ethical use of AI systems. Ethical considerations,

is built through a combination of technical advan-

accountability, and regulation are essential as-

cements, ethical practices, and open communica-

pects of AI development to prevent potential risks

tion.’’ AI wrote. When asked will humans ever fully

and unintended consequences.’’ AI continued with

trust AI, it wrote ‘’Trust may continue to grow over

reassuring argumentation. Building trust is a task

time as AI technology matures and becomes more

easier said than done, so what can we do in order

reliable, but it’s possible that some level of skepti-

to gradually build it?

cism and caution will always exist.’’ Will it ever be possible to create a world in which all individuals

The concerns are well known to all, but the question

blindly follow AI and its mysterious ways?

is what can be done in order to build trust between this ever-evolving technology and distrustful hu-

To summarize, it’s clear that building trust is not

man beings. Trust cannot be built without the use

just a destination but an ongoing commitment.

of AI and the understanding of its various capabili-

While challenges persist, they are surmountable

ties. In order to build trust, we need to understand

through collective action and responsible develop-

why humans are reluctant to trust AI in the first

ment. In the end, trust in AI is not merely a concept;

place. Humans possess the ability to question their

it’s a shared endeavor that holds the promise of a

surroundings and experience feelings such as dis-

future where humans and AI can collaborate with

trust as well as generate fresh concepts. Unlike AI,

confidence. My hope for this article and unconven-

we are able to be original and innovative. Despi-

tional interview is to help build the bridge of trust

te being superior beings by simply being alive, we

between AI and humans as well as encourage its

are still struggling to feel in control when it comes

use. We should not fear technological advance-

to a bunch of algorithms and computer-control-

ments but rather fear stagnation and inadapta-

led robots. The most common fears surrounding

bility. The world around us is constantly evolving

AI consist of safety concerns regarding personal

and you should not be afraid of what is around the

data, struggle to comprehend the operation of

corner. Embrace change and look at AI as a tool

AI, lack of AI transparency and explainability, job

designed to assist your everyday life rather than

displacement and ethical dilemmas. What actions

an enemy. To end the interview, AI has a message

need to be taken according to AI in order to build

to those who struggle to trust it: ‘’I understand that

trust? ‘’To build trust in AI, it’s essential to prioritize

trust in AI can be a complex matter, and it’s entirely

transparency, fairness, and ethical guidelines in AI

natural to have questions and reservations. Trust

development. This includes safeguarding user pri-

is something that should be earned and maintai-

vacy, educating users about AI capabilities, advo-

ned. I’m here to provide information, assist with

cating for regulations and standards, and fostering

tasks, and engage in meaningful conversations.’’

collaboration among stakeholders. Regular audi-

Remember, AI has as much power as you give it.

ting, feedback mechanisms, and a commitment to accessibility and inclusivity are key components of

ESTIEM Magazine | 65th issue - The Future We Want 23

CAREER

CAREER OPPORTUNITIES IN ESTIEM As diverse as ESTIEMers are, we all look for some

also has other courses in the making, both a Data

kind of career after our studies. Decisions about

Science course and a Circular Economy course.

your career are important and difficult, and everyo-

Once completed, they can help you build in–de-

ne should spend time exploring their options. The-

mand skills for two highly future-oriented careers.

re are many ways to do that, but did you know that Sigurd Elias Halse Local Group Trondheim

ESTIEM has a lot of offerings to help you here? My

Guidance from Alumni also gives you extremely

goal is to share some of these and encourage you

valuable career insights. ESTIEM is lucky to have

to take advantage of these great opportunities.

many Alumni who gladly help out students. The biggest contributor is maybe the Growing Together

To start off with, many ESTIEM events are career-

Mentoring Programme. In this annual program-

-related in one way or another. You might know

me, you get one-to-one mentoring from an alumni

several of these already, but a refresher is always

over time. They were once in your shoes and can

good, and maybe it is time to seriously consider

give you great help, make you reflect, and give you

attending one of them. These events happen regu-

access to contacts and knowledge. The best way

larly both offline and online, so make sure to stay

to get information about this programme is to join

updated on the portal.

the Actives mailing list, where an email will be sent out before each edition.

One career-related event format is Be X for X Days, where you get hands-on experience related to a

Alumni can also help you with your own startup.

specific job. Learning about the tasks and skills

The ESTIEM Incubator will give you support, advi-

associated with it, but more importantly, meeting

ce, and help out with finding funding for your new

and talking to people with that job, gives you in-

business. Get in touch with them by joining one

sight you cannot get from a quick Google search.

of their online “Pitch Night” events where people

No matter if you find out that this job is perfect for

pitch their startup ideas, or by reaching out to the

you or not for you, you will have learned some-

businessbooster leader.

thing from such an event.

Of course, one cannot write an article about careIf you are interested in entrepreneurship, busines-

er opportunities without mentioning the search

sbooster events teach you the basics of creating

for jobs and internships. The biggest scene for

a startup. Everything from developing the idea to

doing that in ESTIEM is the annual ESTIEM Hunt

tips to get funding is covered, and you will meet

event, where you join company presentations,

other ESTIEMers who share this interest. Finally,

workshops and flash interviews, and get closer

the case study competition TIMES gives you expe-

to an internship or a job. Finally, the international

rience solving and presenting business problems

friends and contacts you make in ESTIEM can be

known as cases. This is very useful for developing

a great springboard to working abroad. If you are

problem-solving skills you will be working a lot

interested in that, talk to ESTIEMers from that cou-

with for instance a consultant.

ntry - local contacts are a huge benefit in that exciting, but complicated, process.

Another way to explore your future career in ESTIEM is through courses. In the popular Lean Six

So there you have it, the many ways to explore

Sigma (LSS) course, the main part of the course is

your career opportunities in ESTIEM. Now all that

an offline event where you learn the popular LSS

is left to do is to go out and take advantage of one

method for quality improvement and problem-sol-

of these opportunities! Learn a lot, figure out what

ving. After completing it, you can get the sough-

you like and want to work with, and create the fu-

t-after green belt certification, and even become

ture you want.

an instructor in future courses, which gives you great leadership and teaching experience. ESTIEM

24 ESTIEM Magazine | 65th issue - The Future We Want

CAREER

EMPOWERING WOMEN IN LEADERSHIP In an era of progress and enlightenment, the call

grams within organizations can be a game-chan-

for gender equality has never been louder. Em-

ger. Experienced leaders can guide and support

powering women in positions is not just a matter

women, helping them navigate the complexities of

of social justice but also a pragmatic approach to

the corporate world.

fostering innovation, driving economic growth, and creating a more inclusive society. In this arti-

Secondly, companies must actively work to elimi-

cle, we will explore the importance of women in le-

nate gender bias from their hiring and promotion

adership roles and multiple ways we can empower

processes. Achieving this includes conducting

them to break through the glass ceiling.

blind recruitment, promoting equal pay, and en-

Anđela Kragić Local Group Belgrade

suring a safe and inclusive work environment. CreHistorically, women have faced significant chal-

ating flexible work policies, such as remote work

lenges when seeking leadership roles in various

options and family-friendly benefits, can help wo-

industries. Gender biases, stereotypes, and socie-

men balance their professional and personal lives,

tal expectations have often limited their opportu-

making leadership roles more accessible.

nities for growth and advancement. Despite these hurdles, women proved they possess the skills,

Last but not least, women should be encouraged

determination, and vision to excel in leadership

to network with other professionals in their indus-

positions.

try. Networking can open doors to new opportunities, mentorship, and collaborations that propel

Actually, the main question is: what are the be-

women into leadership positions. Many women

nefits of women’s leadership? Multiple reasons

face imposter syndrome and lack confidence in

support the fact that women are leaders with

their abilities. Leadership programs should inclu-

different perspectives. They often approach pro-

de sessions on building self-confidence and asser-

blem-solving and decision-making from unique

tiveness. The crucial part is actually learning how

angles, leading to more creative and comprehen-

to recognize and celebrate the achievements of

sive solutions.

women in leadership and motivate them to strive for similar success.

Furthermore, studies have shown that diverse teams are more collaborative and innovative.

Empowering women in leadership is a moral im-

Women leaders can bridge gaps and promote te-

perative. Gender diversity in leadership brings

amwork, resulting in increased productivity. They

fresh perspectives, fosters innovation, and drives

can also be inspirational role models for aspi-

financial success. By providing women with the to-

ring young women. Their success can encourage

ols, support, and opportunities, we can break the

others to pursue their leadership aspirations.

barriers that have held them back for far too long.

If we want to focus on enhanced financial performance, companies with more women in leadership tend to outperform their peers financially. This result may be attributed to better decision-making and a stronger focus on long-term sustainability.

But how can we help?

Firstly, providing women access to quality education and leadership development programs is crucial. These opportunities equip them with the knowledge and skills necessary for leadership roles. Establishing mentorship and sponsorship pro-

ESTIEM Magazine | 65th issue - The Future We Want 25

INSIDE ESTIEM

LG SUMMER CAMP Hello ESTIEMers,

and what is happening in our LG and ESTIEM. •

Firstly, I am İnci, the new LR of LG Ankara- METU. I

events and open positions in Central ESTIEM

would like to write about the Summer Camp that we have in our LG every year. Since it is beneficial Inci Yerebasmaz

up to their likes.

•

and fun for us, we would like to share it with other

Strengthening interpersonal bonds within the LG through enhanced mutual understanding.

ESTIEMers.

•

LG Summer camp is happening with the 10 -15

•

Conducting training sessions to enhance soft skills and deepen knowledge of ESTIEM.

Local Group Ankara-METU

Supporting active members to apply for

most active members and the new LG Ankara-

Feeling and sharing the ESTIEM spirit with active members.

METU local board. It was generally held in summer for four days and in an isolated villa (especially

What did we do at LG Summer Camp?

in the Mediterranean or Aegean regions) where we could focus on ourselves and deeply feel the

During the event, we focused on increasing the

ESTIEM Spirit.

knowledge and motivations of participants about ESTIEM. We had a variety of participants, such as

The objectives of LG Summer Camp:

experienced ones, newbies, and local boards. We had a chance to do a reflection session, which

•

Formulating strategic plans for the upcoming

significantly impacted newbies’ ESTIEM journey.

year alongside the LR and local board,

Some of them started to take a role in Central

engaging in discussions with former local

ESTIEM after this amazing LG Summer Camp.

board members.

•

•

Boosting motivation during the summer break

I am adding the agenda so that you can see what

to cultivate an eager and spirited team at the

we did between 21-24th July in Fethiye/ Muğla/

commencement of the new semester.

Turkey.

Updating the members on what happened,

26 ESTIEM Magazine | 65th issue - The Future We Want

INSIDE ESTIEM TBAs are the parts that we deliver the training

During the event, we had a feedback session; we

sessions. The first is about ‘Strategic Planning’ and

asked participants to evaluate our LG Summer

the second training session is ‘Event Management’.

Camp. They express their opinions on whether

After the sessions, we had a working group for

the event meets their expectations, the sessions,

organizing a mock activity week, which was very

and the summer camp concept. We had a chance

beneficial to our activities since they are potential

to observe from different perspectives, from

future project leaders.

newbies to experienced ones. After we evaluated and discussed the feedback together. It shows

Last but not least, we did a reflection session

that people sharing their experiences is one of the

during the boat tour. Each participant talked about

most important things that increase motivation

their ESTIEM journey. Listening to the stories of

and spirit. Feedback was generally positive, but

experienced ESTIEMers was very impactful. There

still, we have many things to do to improve our LG.

were two ESTIEMers who were central leaders before as part of this Summer Camp and explained

When the event has finished, we send a feedback

how to become a leader in Central ESTIEM during

form about the organization’s part, including

the reflection session.

accommodation, food, and activities.

Feedback Time!!

The Summer Camp holds significant promise in bolstering LG engagement, particularly during the

Giving feedback is one the most critical parts of

summer period when members’ enthusiasm can

the events because we improve our weaknesses

wane rapidly. It is the best event to organize for

when we move forward by considering feedback.

each LG to keep motivation up, learn more, and

Since we all are human beings, it is quite hard to

feel the ESTIEM spirit in summer.

evaluate ourselves objectively. Thanks to properly receiving feedback, we can see ourselves from someone’s perspective.

ESTIEM Magazine | 65th issue - The Future We Want 27

INSIDE ESTIEM

MAGAZINE BOARD INTERVIEW: 33RD BOARD ASKS THE 34TH BOARD President

Vice President of Activities

How would you explain ESTIEM and your role in

What has surprised you most in the board year

it to your grandparents?

so far?

I would describe my relationship with ESTIEMers

Uf, tough question, but something that really

quite similarly to the way my grandparents would

surprised me was how fast the workload increases

describe the relationship between them and

after being elected. As soon as we got home

myself. I am the old, concerned and somewhat

from CM Porto we started working hard, and I

eccentric grandpa who is looking over them, while

was expecting that to start more towards August.

the ESTIEMers are going left and right, learning

However, the months before the mandate starts

new life skills and creating amazing projects I

are really critical to setting a base for our work, so

would never think of. Meanwhile, I make sure that

it was good that we started early.

ESTIEMers can embrace all the offerings inside ESTIEM’s playground, I also make sure they can

What motivates you if you’re feeling down?

do so safely. Just like my grandparents, what I

Luckily, so far, I haven’t gotten motivation problems

am mostly looking forward to is seeing the new

(excluding some early mornings). If at any point I

generation growing up and seeing how amazing

feel demotivated, I will pray to the ESTIEM Spirit

things they will accomplish.

and summon my ancestors from LG Yellowstone to help me out.

Where in ESTIEM do you see the biggest potential right now?

What’s your favourite thing about being a

In the pool of ideas of the network. I think that

boardie?

tapping into the ideas of ESTIEMers and unleashing

Oh, this one is easy. There are for sure multiple

their ideas is what ultimately drives a “for students

great things in being a boardie and I would say that

by students” network.

the best is really the relations that you develop with your co-boardies. Although we sometimes

What do you enjoy the most about being the

storm, we get along quite well.

president of ESTIEM? Changing my perspective from the strategic

What would you do if you didn’t study IEM?

overview to focusing on individual ESTIEMers

I can’t even imagine that situation, that would

or Local Groups and helping them solve their

mean that I would not have been an ESTIEMer. But

problems.

well, for theoretical purposes If I did not study IEM, or related courses, I would have chosen something

What is something that you hope to be proud of

related to outdoor activities, nature conservation

at the end of your mandate?

or social development.

Having my boardies satisfied and happy with what they achieved at the end of the year.

What’s your favourite animal and why?

Growing up in a family with 4 siblings, my house

Which song describes either your board or

was always in total chaos, a real mad house. Even

ESTIEM as a whole, and why?

though the total anarchy in which I grew up I

Uruk Hai - LOTR Soundtrack

enjoyed it and I really had a lot of fun with them and without question, my favourite animals are my siblings.

28 ESTIEM Magazine | 65th issue - The Future We Want

INSIDE ESTIEM If you had to get a new hobby what would be and

Vice President of Finance

why?

Uf, there are so many things I would like to do as hobbies, but If I had to choose a new one, that would be going more often on hikes (or eating tons of ice cream while watching some random sitcoms) Vice President of Administration

Everyone knows finance is fun (especially in ESTIEM), but what is the most enjoyable thing about being the VP of Finance?

Being the network’s ATM! Just kidding. There are a lot of enjoyable aspects I can think of. Now I am in the process of collecting ideas for the investment plan that will be included in the Budget. Hearing so

The board year is a challenging experience and

many different opinions from all layers of ESTIEM

you may find yourself overwhelmed at times.

is very interesting in terms of understanding the

The best advice I can give you is to find the parts

mindsets that ESTIEMers have. Working with people

that you enjoy the most in the network and focus

is a very unthankful job sometimes, but when you

on them. So my question is: What are the aspects

get to hear people out and try to understand how

of ESTIEM that give you a sense of fulfilment?

they feel, it makes an ESTIEMer not just a person

For me, the peak fulfilling part of our network

from ESTIEM, but also an individual who has an

is the cooperation among the entities. Luckily

opinion and interests. And when gathering all of

enough, I’ve great motivated leaders to work

those, it gives ESTIEM a personality that I just put

within the area of administration. Last year as the

into numbers, in the form of value.

leader of the Analysis Committee one of my peak moments was the collaboration between the IT

This year ESTIEM is in a whole different financial

and Knowledge Management Committees. Now

situation than it was in the last few years, which

I get to work together with these entities from a

means that from ESTIEM having to save money on

more holistic viewpoint and enable combining

different ends, ESTIEM is not finding opportunities

their effort in improved alignment projects.

on where to invest money so it could stay sustainable and develop itself further as a network.

Imagine yourself on the last day of your mandate.

It is a whole different challenge from the one my

How do you see yourself then? What are your

predecessors had, but I am extremely excited to

biggest personal accomplishments?

handle this challenge and try to do my very best

Let’s see about the personal accomplishments

to mirror the mission and goals our network has.

when we get there. If my leaders feel accomplished, I guess I did the right thing.

From your application in CM Porto it became very clear that you are motivated for the position

Do you have any plans to find the long-lost Admin

of VP of Finance since most of your goals were

Webcam? If yes, what are those?

finance-related. What is one goal, besides

As per the documentation from the previous

finances, that you would like to develop/improve

admins,

in ESTIEM (and why)?

Until recently, the webcam has been lost. When

Something that I would like to see in ESTIEM is

Giuseppe [30th Board] visited 27th admin Tiago

definitely an individualistic approach to Members,

Carvalho, he discovered that the webcam had been

Central ESTIEM members, and all ESTIEMers as

found by Tiago’s mom in the old Admin’s room. It is

individuals. I have mentioned in my application

fair to assume that the webcam is still there.

that I would love to see the network take a serious approach to creating more awareness

So far no actions have been taken to tackle this

about mental health since I feel it is an extremely

issue. However, I shall solemnly consider taking

important topic not just for ESTIEMers but for

action. Perhaps we can locate the item before or

all people in this day and age. Society is trying

during the CM in Aveiro.

to progress on this point, and so I think ESTIEM should as well. Even helping one individual to think seriously about their mental health and seek help ESTIEM Magazine | 65th issue - The Future We Want 29

INSIDE ESTIEM is one life change and makes all the effort worth it.

the fewest consequences. Let’s say, become a real

Another thing (I know you said one goal, but

professional!

yeah) I would like to highlight is the need to work on the “personal and professional development”

Vice President of Education

aspect we provide for ESTIEMers. Gaining back the Trainer culture in ESTIEM would definitely benefit us in aiming high on this point. I want to work with the Trainers Community on the promotion of the benefits that being a Trainer can bring to someone.

Improving the Trainers system and making it more available in frequency and opportunity-wise to

What is one change in formal education that you

ESTIEMers would be a big success for my year.

think ESTIEM can contribute to?

ESTIEM can contribute to a shift in the mindset

If you had an endless amount of money, which

of students being only “customers” of degrees, to

you could only spend on ESTIEM, what would you

students being seen as partners or contributors

spend it on?

when it comes to the development of formal

I would definitely invest in human capital—being

education.

our members. All ESTIEMers join ESTIEM to improve themselves, - by trying to find professional

ESTIEM’s Vision is to be the connector of IEM

opportunities or just to meet new cultures. - it’s all

Students with an IEM Europe. How would you

part of development. I would have all ESTIEMers

like to see students improve these connections?

be able to go to Training or Service events of

I would like students to be more active in Academic

their choice to develop themselves in any area

and Career events, both in the international and

they see as best. For everyone to have the same

local levels, and in raising their opinions when it

opportunities to travel and meet themselves in

comes to Education, by proactively talking with

another setting and meet new people and cultures

local professors.

that could contribute to them finding themselves and their true value in the world. That would be

It’s easy to talk about ESTIEM to ESTIEMers, but

my biggest wish. But ESTIEM, contrary to popular

sometimes not so easy when you meet someone

belief, does not have an endless source of income.

outside the network. Tell us, how do you explain

But the more lives are affected, the more people

the best of ESTIEM in a paragraph to a professor

get the chance to self-improve, the more I am

you just met at a conference?

satisfied with the money we have spent.

ESTIEM is the European Student Organisation for Industrial Engineering and Management

The Board year is a wonderful experience in

Students. We are present in 77 universities and 26

which you learn a lot about your co-boardies, but

countries, so we are quite big. Our main activity

also about yourself. What is the skill/ability you

is the organisation of international events by the

would like to learn or develop during the year?

Local Groups (Local associations of Industrial

Ah, there are so many! First, I would like to develop

Engineering and Management Students). During

myself as a leader. Being a Boardie is actually a

a standard ESTIEM event, 15-20 students from

perfect opportunity to learn how to take serious

different universities gather somewhere in Europe

responsibility and handle it as professionally as

to dive deep into a topic, learn things, exchange

possible. Teamwork is also a big factor in this,

ideas and build connections. The structure of the

but I want to see myself as an individual who is

event itself depends a lot on the event concept.

able to handle stress, manage time, teams and

The best part of ESTIEM is that, at first, you would

crises, and get their goals done all at the same

think that you would never see the people that you

time without being under too much pressure.

met during an event again. But the truth is that,

Maybe it is also part of just creating a sense of

if you are relatively active, you start to meet the

discipline. Who knows! But I want to take every

same people again and again and end up creating

challenge as an opportunity to grow further and

great friendships all around Europe.

to put myself in positions I have never been in before, just to see how I would, as an engineer, try to solve a problem in the most efficient way with

30 ESTIEM Magazine | 65th issue - The Future We Want

INSIDE ESTIEM What is your best memory from an ESTIEM event?

What is your favourite ESTIEM merchandise item

Back when I was just a little ESTIEMer and not a

and why?

stupid boardie I had good memories in ESTIEM.

My favourite ESTIEM merchandise has to be the

Now all I can do is dwell in good memories.

ESTIEM hoodie. It’s high-quality, comfortable, practical, and stylish. It’s also a great way to

Vice President of Public Relations

show your “ESTIEM pride” and to represent the organisation.

What advice would you give to a new ESTIEMer who is just starting their journey?

During the past couple of years, I often found myself struggling with the “work hard, play hard”

If you were to change the ESTIEM Color, what

mindset. As a fellow workaholic, I couldn’t find

would it be and why?

the balance between the working hard part and

To be honest with you, I can’t think of ESTIEM

reminding myself that playing hard is also a part

without connecting it to the ESTIEM Green. It’s the

of the experience. So my advice to new ESTIEMers

essence of the organisation’s whole brand identity.

is to not forget to have fun! ESTIEM is a great

So, even if I had the chance to change our colour,

opportunity to meet new people and learn new

I wouldn’t do it. I think that ESTIEM Green is the

things. Enjoy your time as an ESTIEMer!

perfect fit for ESTIEM.

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ESTIEM Magazine | 65th issue - The Future We Want 31

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