65th Issue SUSTAINABLE CITIES PAGE 10
LG SUMMER CAMP
... in summer for four days and in an isolated villa
PAGE 26
THE FUTURE WE WANT European Students of Industrial Engineering and Management Issue 65 2023/2 | ISSN 0874-5242 | Price €0.- | www.estiem.org
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What is CENTRAL ESTIEM?
Why join CENTRAL ESTIEM?
Central ESTIEM can be seen as the working place in ESTIEM.
There are a many reasons why you should join Central
It aims to provide a framework where people can work to-
ESTIEM. First of all, you will be working in an international
gether and develop their ideas with like-minded ESTIEMers.
team. In this team you can create your own impact by deve-
The Central ESTIEM structure consist of the board and se-
loping ideas or starting initiatives. Furthermore, it is a great
veral entities that support the board and the network and
opportunity to develop yourself by learning new things and
others that focus on the value creation by coordinating the
improve a variety of skills. Last but not least, it is amazing to
organization of services. More information on Central ES-
be part of an European Community. In this community you
TIEM can be found below.
will make new friends, collaborate with people from different cultures and have a lot of fun!
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INTRODUCTION
Table of contents INTRODUCTION 4 Project Leader’s Speech 5 President’s Speech 6 Introduction to ESTIEM
FOCUS TOPIC 8 Unlocking Europe’s Cycling Potential 10 Sustainable Cities
8
14 Seize the Moment: Unleash Entrepreneurial Opportunities in ESTIEM! 17 Empowering Women in IEM: Breaking Barriers in Leadership
SCENE 19 The Metaverse: A New Frontier for Brand Building 22 AI: Building the Trust
14
19
CAREER 24 Career Opportunities in ESTIEM 25 Empowering Women in leadership
INSIDE ESTIEM 26 LG Summer Camp 28 Magazine Board Interview
25
21
26
28
Founded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Exectutive Agency (EACEA). Neither the European Union nor the granting authority can be held responsible for them. ESTIEM Magazine | 65th issue - The Future We Want 3
INTRODUCTION Team Mina Krstić Sara Simović Majda Saveljić With special thanks to Alex Marita Sena Horoz Trajko Krstić Contact leader.magazine@estiem. org
PROJECT LEADER’S SPEECH Dear reader, Welcome to the 65th issue of ESTIEM Magazine, dedicated to envisioning “The Future We Want.”
ESTIEM Permanent Office Atlas 2.328 P.O.Box 513 5600 MB Eindhoven, The Netherlands Fax: 0031-(0)40 2473871 info@estiem.org www.estiem.org
In the vast expanse of time that stretches before
Disclaimer
is a realm where innovation and sustainability
The contents may not always reflect the opinion
harmonize, where empathy and understanding
of the publisher. Any reproduction or copy is permitted only with the permission of the editors.
prevail. In envisioning the future we desire,
Our Partners ABB Continental Celonis Elium UNIT4 Tableau BEST EESTEC VWI ZEB Eindhoven University of Technology Chalmers University of Technology Lappeenranta University of Technology European Society for Engineering Education (SEFI)
us, lies a canvas upon which we can paint our dreams, aspirations, and collective desires for a better world. The future is not a distant realm, but a tapestry woven by our present actions and choices. It
bridge divides, and where equality and justice we must confront the challenges of today with courage and determination. As inhabitants of this rapidly evolving world,
the status quo, embrace diversity, and work
we are at a pivotal juncture. Climate change,
collectively towards a future that is not just for
technological advancements, social inequality,
us but for generations yet unborn. By nurturing
and global pandemics are shaping the narrative
compassion and fostering unity, we can create a
of our times. However, within these challenges
world that stands as a testament to our shared
lie opportunities for transformation. We have
humanity.
the power to harness technology for the greater good, to cultivate compassion and inclusivity,
As you delve into the pages of this magazine,
and to advocate for policies that protect our
envision the future you desire. Let the ideas and
planet and its inhabitants.
stories shared here inspire you to take action. Together, we can shape a future that reflects our
The future we want is one where education
collective hopes and aspirations—a future that
is accessible to all, where healthcare is
we can be proud to leave for the generations
a
that follow.
fundamental
right,
and
where
cultural
diversity is celebrated. It is a future where communities are resilient, where clean energy
European Professors of Industrial Engineering and Management (EPIEM)
fuels progress, and where the voices of the
European Academy for Industrial Management (AIM)
conflict, sustainability over exploitation, and
Picnic Technologies European Institute for Industrial Leadership (EIIL)
In High ESTIEM,
marginalized are amplified. To achieve this
Mina Krstić
future, we must prioritize collaboration over
ESTIEM Magazine Project Leader
understanding over ignorance. In our pursuit of “The Future We Want,” let us be guided by the principles of empathy, innovation, and responsibility. Let us challenge
4 ESTIEM Magazine | 65th issue - The Future We Want
INTRODUCTION
PRESIDENT’S SPEECH Dear reader, What is the future of IEM? The future of IEM is dynamic, and it is in our hands to mold it into something extraordinary. Through this magazine, we aim to delve into cutting-edge technologies,
innovative
methodologies,
and
groundbreaking ideas that are driving the field forward. Let us use this platform to foster a community of thought leaders, change-makers, and visionaries who will lead the way in revolutionizing industries, optimizing processes, and creating sustainable solutions for a better world. Remember, the future is not a distant dream; it is a canvas waiting for us to paint with our ideas, hard work, and relentless determination. Together, we can make a difference and set a new standard for excellence in Industrial Engineering and Management. So, let’s embark on this journey of exploration and innovation, united by our passion for the future of IEM.
our academic lives, professional lives, and in our
Together, we are unstoppable, and together, we
work in ESTIEM, whether by using ChatGPT to write
will shape the world.
our essays, optimizing production processes with AI, or supporting decision-making with big data
Was the introduction above written by an AI-gener-
analyses. The farmer was not erased. The farmer
ated language model? Yes, it was.
became a tractor driver. The craftsman was not erased. The craftsman became a product designer.
As IEM students, we have found ourselves in in-
In the same way, I believe that we, as consultants,
teresting times. Due to leaps of development in
project managers, data analysts, and leaders, will
digitalization, new tools are seemingly emerging
not be erased. We will tame the new tools and en-
daily, transforming mundane operational tasks
hance our possibilities to impact our world.
and, at times, automating tasks completely. The trend is as fascinating as it is frightening. History
Was the rest of the article written by a language
reminds us that in the wake of technological break-
model? No, it was not. It was written by a fellow
throughs, the old ways of labour shifted. Just as the
student like yourself. (Admittedly, I did use a lan-
farmer was replaced by the tractor, the craftsman
guage model to fix my many grammatical errors.)
was replaced by the factory. The future of IEM will not be written by AI. The fuListening to professionals in the field, I stumble
ture of the field of IEM is going to be written by the
more and more often upon senior managers em-
students of IEM.
phasising humans inside the processes of project management and strategic leadership. Where
I wish you an interesting reading of this issue of
there is a new tool, there is a reflection on how
the ESTIEM Magazine!
important it is that the tool is used with skill and understanding. After all, the sword is only as ef-
In High ESTIEM,
fective as the hands that wield it. I have been interacting and working with members of our net-
Erik Viktor Pymay Jasinski
work for over four years now. I have personally
President of 34th Board of ESTIEM
witnessed the capacity and ingenuity of how the new tools have been harnessed by us students in ESTIEM Magazine | 65th issue - The Future We Want 5
INTRODUCTION
ALL OVER EUROPE... Back in 1990, students from five different countries founded an organisation, which they named ESTIEM: European Students of Industrial Engineering and Management. After 30 years, it has grown into an organisation
The decision-making body of ESTIEM is the
bringing together over 60,000 students from 79
Council, which meets twice a year, in autumn
universities in 31 European countries, and it is
and in spring. Each university, represented by
still growing. All these universities offer courses in
its so-called “Local Group”, sends two student
IEM. Based on this structure, ESTIEM forms links
representatives. The six members of the Board
between students, academia and companies in
of ESTIEM are elected during the spring Council
order to create an Europe-wide, multi-level IEM
Meeting. The Board is responsible for the
network. ESTIEM has continuously increased the
management, coordination and administration
number of its activities, thus being able to offer
of the association.
a great variety of events to IEM students and an opportunity to experience different cultures, take
Besides taking leadership positions in the Board
part in international projects and become friends
and as Project or Committee Leaders, ESTIEM
with other ESTIEMers from all over Europe.
members can also take up responsibilities by working in one of the Projects, Committees or
Naturally, the backbone of ESTIEM is the
Initiatives. With lots of teams and tasks to choose
European IEM student. The students involved in
from, there is a place for everyone.
ESTIEM incorporate both the skills required for modern business and an open-minded approach
For
more
detailed
information
about
our
towards other people and cultural issues.
organisation and its activities, please visit our website at www.estiem.org.
77
180+
3,000
8,000
Local Groups in 26 countries make ESTIEM a large network.
events are organised by Local Groups every year.
travels are made yearly by 2,000 students.
members and a reach of 60,000 towards IEM students in Europe.
6 ESTIEM Magazine | 65th issue - The Future We Want
INTRODUCTION
OUR MISSION Connect and support the growth and sustainability of European associations of IEM students, to foster relations and to develop their IEM students, personally and professionall
OUR VISION Be the connector of IEM Students with an IEM Europe An IEM Europe is the ecosystem of companies, universities, organisations and other entities interested in the field of IEM. We are striving for each IEM Student to have a connection not only with other students all over Europe of the same field but also to other companies and universities, to ensure each student as a voice as well as the opportunity to make a difference, and to allow each outstanding innovative idea to become reality.
OUR FOUR CORE VALUES
Embracing diversity
Striving for development
We see multiculturalism as a strength of ESTIEM. We benefit from our cultural diversity by being able to approach chances and challenges with different insights. Respect is not just something we strive for, but part of the very basis of our network
We grow together by trying hard and learning from mistakes, we are eager to go through a learning process and see accessibility and freedom as highest goals. ESTIEMers gain practical experience and important soft-skills needed in today’s world.
Encouraging participation
Aiming high
ESTIEM being a democratic organisation with a flat hierarchy encourages the participation of all its members. We inspire each other to partake in ESTIEM’s activities and develop new ideas.
We are not afraid of stepping out of our comfort zone. ESTIEM’s members are proactive students that always give 100%. We encourage an entrepreneurial spirit among students and other stakeholders by gathering and exchanging experiences and best practices. ESTIEM Magazine | 65th issue - The Future We Want 7
FOCUS TOPIC
UNLOCKING EUROPE’S CYCLING POTENTIAL
Robert Zastrow Local Group Berlin
Picture this: At my last event in Eindhoven, instead
rather a wish for stronger commitment to road
of being handed a bus ticket or something similar,
safety. Back in those times, more than 500 children
all participants were given a bicycle to get around
were tragically killed in motor vehicle collisions
the city. I found this experience not only practical
each year, sparking a wave of public outrage in the
but also delightful as I effortlessly weaved through
“Stop de Kindermoord” (Stop the Child Murder)
a fantastically designed network of spacious and
movement. This public pressure accompanied by
safe bikeways. Plus, it was incredibly convenient
soaring gas prices during the 1973-74 oil shortages
for quickly getting back home after the night
turned government policy around. Slowly but
activities. It left me wondering: “Why isn’t this a
steadily, despite the backlash from some car
common sight throughout Europe?”
drivers, bike infrastructure started to improve and since then bike usage has increased every year
In the following lines, we will embark on a
all the way to current levels, which makes bike
journey to uncover the remarkable success
lovers in other countries, like me, very jealous.
story of the Netherlands’ bicycle infrastructure,
Even today this process hasn’t gone down a bit as
explore its historical roots, and investigate why
shown by the recent openings of newer, larger and
this phenomenon isn’t yet replicated across the
more impressive bicycle parking garages under
European continent. Most importantly, we will
Amsterdam Centraal for example.
discuss possible steps to boost bicycle usage everywhere.
Yet, we are left with the pressing question: Why hasn’t this bicycle paradise become the
To
truly
grasp
cycling
norm throughout Europe? The advantages are
phenomenon, we must first understand its
undeniable: reduced traffic congestion, especially
historical
evolution.
the The
Netherlands’
wasn’t
crucial in today’s densely populated urban areas;
always the cycling paradise we know today. In fact,
Netherlands
improved public health, with reports suggesting an
for a significant portion of the last century, the
almost one-year increase in Dutch life expectancy;
transportation landscape closely resembled that of
and a significant reduction in greenhouse gas
many other European nations — a heavy reliance
emissions, marking a meaningful step towards
on cars. However, a significant shift occurred in
addressing the arguably most pressing issue of the
the 1970s and you might be surprised to hear that
21st century.
it wasn’t primarily driven by climate concerns but So, what are the reasons why some countries have a high number of cyclists, while others have very few? The answer can be distilled into three words: Infrastructure, Infrastructure, and Infrastructure. It has been shown time and time again, that when cycling conditions are enhanced, people are more inclined to hop on their bikes. This virtuous cycle creates a snowball effect, with increasing numbers of cyclists advocating for further improvements in infrastructure. Hovenring near Eindhoven, Image: European Cyclists’ Federation
8 ESTIEM Magazine | 65th issue - The Future We Want
This effect is even present in challenging weather conditions, such as those in Oulu, Finland, where
FOCUS TOPIC plenty of large bicycle lanes are being maintained
As we glance at the substantial benefits, some
all year round, allowing one of the most northern
European
cities in the country to proudly hold the title of the
transformation today at a much faster pace.
most bikeable.
Take my hometown, Paris, for instance: Once
cities
are
already
pursuing
this
notorious for its dangerous cycling conditions, it On the other hand Aveiro, Portugal, despite
is now witnessing an unprecedented surge in the
being a flat student city blessed with almost year-
construction of large and safe bicycle lanes. These
round sun, possesses just a few narrow unsafe
efforts prioritise the health and safety of cyclists
bike lanes, which make it quite difficult to find
over the former emphasis on car convenience and
a cyclist there. Furthermore, Aveiro showcases
road space. Yet, even in such cases, the journey to
a prevailing mindset found in many parts of
reach a level similar to the Netherlands’ present
southern Europe, where cars still symbolise higher
situation will likely require many more years of
status, while cycling is regarded differently. This
continuous work.
underscores the necessity for a cultural shift in these regions, although some might argue that
Achieving this vision, where bicycles are the
this transformation could occur naturally if bicycle
primary
mode
of
infrastructure improves and a larger portion of the
collective
effort,
governmental
population adopts cycling.
and a willingness to adapt. By learning from the
transportation,
requires
commitment,
Dutch experience and implementing sustainable Now, the question arises: How can we persuade
practices, we can gradually transform our cities
our cities to improve their bicycle infrastructure?
into cycling paradises, one pedal stroke at a time.
While this is easier said than done, the key
Who knows, perhaps in the future, more and more
might lie in leveraging natural maintenance
local events will distribute bicycles as the exclusive
cycles. Typically, city roads require a complete
means of transportation, creating a sustainable
overhaul every 15 to 30 years. Encouraging local
and enjoyable experience for all participants.
authorities to make the incorporation of highquality bicycle infrastructure mandatory during these renovations, much like it was done in the Netherlands, could potentially transform a city into a bicycle-friendly haven within three decades, with an almost negligible extra cost, as the streets would have needed refurbishing anyway.
Summer Cyclists in Paris, Image: Martin Davis
ESTIEM Magazine | 65th issue - The Future We Want 9
FOCUS TOPIC
SUSTAINABLE CITIES The role they play for a sustainable future
By 2050 the United Nations expect 70% of the world’s population to live in urban areas, up from 57% today. These urban areas generate 80% of global GDP and are responsible for more than 75% Astrid Sonneville-Dings Local Group Eindhoven
of global carbon emissions. In the next two decades, housing will need to be built for more than
The top 10 for 2022 edition are: 1. Oslo 2. Stockholm 3. Tokyo 4. Copenhagen 5. Berlin
6. London 7. Seattle 8. Paris 9. San Francisco 10. Amsterdam
2 billion people in these areas, at the same time
As you may notice the top-10 includes eight Euro-
achieving zero carbon and moving back within the
pean cities and all of them are from the wealthy
planetary boundaries.
North. In the report, Arcadis cautions cities against too much focus on profitability that yields prohi-
Terhi Marttila Local Group Tampere
Because of their growing importance and these
bitive cost-of-living increases. Exacerbated wealth
incredible challenges, urban areas have their own
gaps can increase income inequality, homeless-
2030 Sustainable Development Goal, SDG11: Sus-
ness, and unemployment as seen in cities like San
tainable Cities and Communities. The ESTIEM ma-
Francisco, Miami, and Sao Paulo. In contrast, those
gazine has asked us to look at what is behind the-
cities that invest their profits into social amenities
se words and what Sustainable Cities look like in
and policies, and environmental actions aimed at
practice. Alumna Terhi Marttila works for the city
improving quality of life for citizens, including Sto-
of Espoo in Finland and alumna Astrid Sonneville-
ckholm, Tokyo and Amsterdam, may find themsel-
-Dings is involved in nature protection and urban
ves on a more successful path toward long-term
planning in Geneva Switzerland.
prosperity. https://www.arcadis.com/en/knowledge-hub/ perspectives/global/sustainable-cities-index A sustainable city is not the same as a green city, which focuses mainly on the environmental factors and leaves out the economic development. Nor is it the same as a smart city, which is all about connectivity and the smart use of sensors and data. The World Bank defines Sustainable cities as ‘resilient cities that are able to adapt to, mitigate, and promote economic, social, and environmental
Arcadis, a global engineering and consulting firm
change. Chief among these challenges is transfor-
specialising in the built and natural environment,
ming urban centres into resilient and sustainable
publishes a bi-annual Sustainable Cities Index. It
communities that benefit residents by reducing
ranks 100 of the world’s cities based on 51 metri-
energy costs, improving the quality of service,
cs, arrayed under the three pillars of sustainabili-
reducing waste, providing better urban environ-
ty: planet, people, and profit. They use metrics like
ments, and creating economic opportunities. The
the cities’ 2050 plans, energy consumption/capita,
World Bank has developed an Applied Knowledge
% green space/capita, life expectancy, work parti-
Framework around 10 themes, ranging from ur-
cipation and connectivity.
ban transport, waste management, water, energy efficiency, resilience to climate change, city conservation and regeneration, circularity and social inclusion. You will find these themes in most
10 ESTIEM Magazine | 65th issue - The Future We Want
FOCUS TOPIC approaches to sustainable cities. We will illustrate
Energy efficiency, Circularity
these themes with examples and a case study of the holistic approach by Espoo.
Stockholm’s Wood City is a proposed development in the Swedish capital that will be the world’s largest mass-timber project. It will have 7,000 office spaces, 2,000 homes and cover 250,000 square metres. The district will feature nature-informed elements and be designed to have the feel of a forest. Wood is a locally sourced building material which sequesters CO2. Wooden construction means significantly reduced climate impact both during the construction phase and through the whole life cycle. Also, research has found that using wood contributes to the wellbeing of inhabitants. Cross-Laminated-Timber (CLT) , an engineered variant of wood which allows even higher constructions to be fully built in wood, today’s record standing at 32 metres. Climate change, resilience
The Snake Bridge in Copenhagen
Berlin, the Sponge City: Heat waves and rainstorms will become common in northern Germany as climate change deepens. Berlin is heat- and floo-
Energy efficiency, Renewable energy and Urban
d-proofing the city by making it into an “urban
mobility.
sponge” with green roofs and wetlands, permeable surfaces wherever possible and by planting lots
Copenhagen aims to become the world’s first CO-
of trees in courtyards and streets. Not only will this
2-neutral capital by 2025. Over the course of 10
prevent flooding but also it will reduce the urban
years, Copenhagen has committed to completely
heat island effect, reducing temperatures by as
removing the city’s 2 million tons of carbon foo-
many as 6 degrees.
tprint, even as the city continues to grow. How? Copenhagen covers 90% of heating needs through a district heating system which also provides cooling in summer using the abundant water all around. Copenhagen’s electricity is provided by wind parks located in the harbour, as well as cogeneration from biomass and waste. All these energy elements are connected in order to optimise the system and balance loads. In terms of urban mobility, the objective is that in 2025, 75% of trips will be done by public transport, on foot or by bike. Copenhagen already today has more trips by bike than by car, facilitated by an elaborate biking infrastructure with some spectacular bridges and fly-overs that I navigated this summer’s trip to the city. End of june 2017, torrential rains hit Berlin, flooding certain areas [Stephanie Pilick - Keystone] ESTIEM Magazine | 65th issue - The Future We Want 11
FOCUS TOPIC Urban transport, City regeneration and Social in-
further urban sprawl. This creates new challenges:
clusion, Water
As neighbourhoods are being redeveloped often old and large trees need to be felled. New trees
Paris, the mayor of Paris, Anne Hidalgo, in office
have difficulty developing as the underground is
since 2014, is a strong advocate of Sustainab-
being used for many urban systems (electricity ca-
le Cities. She said at the C40, a movement of the
bles, sewage pipes, etc). Another issue is the lack
mayors of 40 global cities: The time of cities has
of circularity. An immense amount of waste and
come. They are the only ones in a position to ta-
soil is resulting from the demolition (concrete etc)
ckle the climate emergency and deliver on the
of buildings and infrastructure and the excavation
Paris Agreement objectives. One of the leaders
for higher buildings and underground parking.
of the transformation of Paris is Carlos Moreno,
Closing the loop and finding re-use of the waste
a former robotics engineer, now a professor spe-
and the soil is critical.
cialising in complex systems and innovation at the Sorbonne University. He launched the concept of the 15-minute city: “At its heart is the concept of mixing urban social functions to create a vibrant vicinity”—replicated, like fractals, across an entire urban expanse. His 15-minute concept was developed primarily to reduce urban carbon emissions, reimagining our towns not as divided into discrete zones for living, working, and entertainment, but as mosaics of neighbourhoods in which almost all residents’ needs can be met within 15 minutes of their homes on foot, by bike, or on public transit. As workplaces, stores, and homes are brought into closer proximity, street space previously dedicated to cars is freed up, eliminating pollution and making way for gardens, bike lanes, and sports and leisure facilities. Paris is also rediscovering its natural resources: after a 100-year ban due to pollution, thanks to a new underground reservoir for sewage overflow, the Seine is clean now and will be reopened for swimming. It will be used for swimming competitions in the 2024 Olympics. Urban transport, Circularity Geneva had had good success with converting a 6 km old railway track into a ‘green lane’ dedicated to cycling and walking. It was adopted immediately by the population for commuting and leisure. Also, the opening of the transnational lightrail for the Geneva region has changed commuting for many people. Geneva has a stunning natural beauty with the lake in the heart of town and surrounded by multiple mountain chains. This geographical setting comes with multiple constraints making it hard to extend. Therefore focus is on the densification of the existing urban areas and preventing
12 ESTIEM Magazine | 65th issue - The Future We Want
The Sustainable Espoo Programme: A case study of pioneering sustainability The City of Espoo, home of the Aalto University and located in Southern Finland next to the capital city of Helsinki, is a shining example of how innovative solutions with partners and cross-governmental cooperation can promote sustainable urban development. With more than 300 000 inhabitants, Espoo is the second largest and fastest-growing city in Finland – which poses a challenge to sustainable urban development. However, the city is not only committed to mitigating climate change but also strengthening biodiversity and achieving carbon neutrality by 2030. At the heart of Espoo’s sustainable development journey is the Sustainable Espoo development programme, which was launched in 2013 and is now in its third council term. The programme’s steering group comprises elected council members from all city council groups, the youth council, as well as representatives from various departments within the city organisation. This cross-sectoral development work has been long-term, which has made it possible to increase the effectiveness of the work. At its core, the Sustainable Espoo programme fosters partnerships, develops sustainable urban solutions, and positions Espoo as a hub for research and development, attracting companies and research institutes interested in contributing to a sustainable future. The programme focuses on projects that support the city’s strategy. These projects explore new, innovative solutions, promote knowledge sharing and break down organi-
FOCUS TOPIC sational boundaries through a network approach.
were compared. Alternative and viable ways to
A characteristic of the Sustainable Espoo Program-
reduce emissions are grouped together in a ro-
me is that it relies on external funding (both na-
admap, which helps to outline the importance,
tional and EU funding) to stimulate development,
timing, and synergies of different solutions. Pro-
experimentation and cooperation.
moting carbon neutrality in the area can be seen as resource-wise construction as well as innovative
The projects under the Sustainable Espoo Pro-
and low-emission energy solutions. In addition to
gramme span a wide spectrum of urban challen-
identifying the means, the key task of the roadmap
ges – from promoting low-carbon mobility to har-
is to explain how the different solutions are imple-
nessing clean energy sources and embracing the
mented in practice.
principles of a circular economy. The overarching goal is to uncover local solutions that address glo-
Another goal of the roadmap is to strengthen coo-
bal challenges, with an emphasis on achieving car-
peration between Kera’s developers – landowners,
bon neutrality by 2030.
the city of Espoo, contractors, and constructors. Urban development in Kera is also guided by a de-
An example of projects taking place under the Sus-
velopment commitment attached to the land use
tainable Espoo programme is the development of
agreements, which sets sustainable development
Kera, where a former logistics area is turned into a
goals for all landowners and builders in Kera.
sustainable residential area of the future. Kera is
In conclusion, Espoo is not just a city; it is a thriving
also a testbed for various pilots, where solutions
development environment for innovations poised
supporting carbon-neutral circular economy are
to change the world. As a forerunner in the pursuit
tested and developed. Kera is one of the largest
of the UN Sustainable Development Goals, Espoo’s
regional development projects in Espoo and the
Sustainable Espoo programme serves as a beacon
whole Helsinki metropolitan area.
of inspiration for students, specialists, and researchers. It demonstrates that a commitment to
The carbon neutrality roadmap for Kera shows
sustainability, cross-administrative collaboration,
what kind of climate solutions will be needed as
and innovative projects can propel a city towards
the old industrial area becomes a city centre with
a brighter and more sustainable future. Espoo is
14,000 residents. The roadmap, completed in late
not just redefining sustainability; it’s pioneering it.
2021, is based on the Kera area’s emissions calculation, in which emissions from traffic, energy as well as infrastructure and building construction
ESTIEM Magazine | 65th issue - The Future We Want 13
FOCUS TOPIC
SEIZE THE MOMENT: UNLEASH ENTREPRENEURIAL OPPORTUNITIES IN ESTIEM!
Marija Bugarčić Local Group Belgrade
ESTIEM is a European Students’ Association for
service cultivates a specific mindset and thinking
Industrial Engineering and Management (IEM).
process towards entrepreneurship. It empowers
It offers numerous opportunities for students to
them to pursue their dreams, and when those
enhance their knowledge and create lasting me-
dreams become a reality, individuals experience
mories and friendships. Members of this Associa-
feelings of happiness, empowerment, responsibi-
tion get to experience everything it has to offer for
lity, and pride. Businessbooster is there to support
a couple of years.
anyone who has a business idea and help them become more confident about their career choi-
Once their studies are completed or towards the
ces and path.
end of their studies, students begin to think more about their future careers, such as post-study op-
Entrepreneurship
tions or what comes next. etc. It is important to know one’s opportunities and options, to continue
Now, let’s talk business. What is entrepreneurship,
exploring and aiming to find answers, and to make
and who is an Entrepreneur? Entrepreneurship is
choices for the near future.
the process of setting up or creating a business or company, while an Entrepreneur is an individual
This is where businessbooster may come in as a
who initiates and manages a business. Entrepre-
support to finding solutions to one’s dilemma. Bu-
neurship aggregates capital and labour in order to
sinessbooster as a service helps IEM students to
produce goods and services for profit. The process
foster innovation and develop their entrepreneu-
involves making decisions, taking risks, investing
rial skills. It also provides them with opportunities
as well as benefiting from rewards such as profits,
to connect with experts from companies and fir-
which can lead to growth opportunities.
ms, as well as access to the alumni network. By helping students boost their business ideas, this
14 ESTIEM Magazine | 65th issue - The Future We Want
FOCUS TOPIC Social entrepreneurship is a special type of entre-
ESTIEM Incubator
preneurship whose goal is to create benefits for society and humankind. This form of business fo-
What is the ESTIEM Incubator? ESTIEM Incubator
cuses on helping communities or the environment
is a joint initiative of ESTIEM Alumni and ESTIEM’s
through their products and services. The main
businessbooster. The aim of this close collabora-
focus is not on profits, but rather on helping the
tion is to facilitate start-up creation within ESTIEM
world as a community.
and cover all aspects, from networking to helping refine ideas, finding future angel investors and
Concerning Entrepreneurs, there are various types
venture capitalists, and providing coaching and
of Entrepreneurs:
motivation. ESTIEM Incubator is designed to assist ESTIEMers, including students and alumni, in
- The Builders, they seek to create scalable busi-
turning their business ideas into reality. With the
nesses within a short time frame.
resources available in our ESTIEM network, along
- The Opportunists are individuals with the ability
the experience in entrepreneurship, access to fi-
to identify financial opportunities, enter at the ri-
nance, specific skills, and valuable contacts from
ght time, remain involved during periods of grow-
our Alumni, this community manages to fulfill the
th, and exit when a business reaches its peak.
expectations of both parties. With the existence of
- The Innovators, those rare individuals who come
the ESTIEM Incubator, students can receive direct
up with great ideas or products that no one has
feedback on their start-up ideas, and alumni can
thought of before, include Thomas Edison, Steve
obtain input on their existing companies.
Jobs, and Mark Zuckerberg. - The Specialists are analytical and risk-taking in-
ESTIEM Incubator cannot exist without the input of
dividuals. They have a strong skill set in a specific
ESTIEM students. In order for this network to work
area acquired through education or specialization.
and develop, it is important to understand the needs of students and the current topics in the en-
We at ESTIEM businessbooster have been engaged
trepreneurial world. For the alumni network, it is
in multiple projects in cooperation with ESTIEMers
valuable to stay in contact with the students and
who have established start-ups and are now expe-
hear different opinions on specific topics. Students
rienced entrepreneurs. So, what exactly is a start-
from all over Europe bring a variety of valuable
-up?
skills, experience, and knowledge, infusing the network with freshness.
A start-up is a young company with a business model that promotes innovation. For example, if a
The reason for this close collaboration between
certain solution is developed to address a specific
businessbooster and ESTIEM Incubator is the sha-
issue, individuals can focus on it, create a business
red interest in entrepreneurship. Businessbooster
plan, acquire funding, and put it into practice. In
aims to educate students about entrepreneurship,
this case, they establish a start-up company and
while ESTIEM Incubator exists as a community for
become start-up Entrepreneurs themselves! Start-
entrepreneurs and aspiring entrepreneurs. Busi-
-up companies, unlike large corporations, operate
nessbooster is there to create an environment for
with lean operations and prioritize rapid growth in
the first business ideas, while ESTIEM Incubator
their early stages. A start-up company is designed
aims to support the further development of busi-
to grow rapidly without any geographical limita-
ness ideas, providing a secure space for entrepre-
tions. This is the main difference between star-
neurs to share their experiences, challenges, and
t-ups and other young businesses. In order for a
achievements.
start-up to be sustainable, many of them require external financing because they often exceed their
ESTIEM Incubator and businessbooster organi-
revenues. It is common for start-up owners to con-
ze several events, both online and offline. Some
ceive a start-up idea, initiate it, and then pass it on
of those events include Entrepreneurs Meet-up,
to another interested individual to carry on the
Story Night, and Pitch Night.
work, while they embark on other start-ups.
ESTIEM Magazine | 65th issue - The Future We Want 15
FOCUS TOPIC Entrepreneurs Meet-up is an event for individuals
people with specific skills, expert coaching from
who are in the process of starting a business, have
experienced entrepreneurs and financial support
already started their own business, or are conside-
for their ideas. Participants have the opportunity
ring doing so. It is a great environment to connect
to become involved in a start-up as an advisor,
with other ambitious entrepreneurs and support
investor, co-founder or potential employee. ESTIE-
each other.
Mers can apply even if they do not have a business idea.
Story Night is an event that brings people together in a relaxed atmosphere in order for them
In order for an Entrepreneur to succeed in their
to discuss how even non-successful start-ups can
ambitions, they must be able to effectively stra-
turn out to be a good decision looking backwards,
tegize, prioritize, focus, invest, communicate, sell,
or simply how to not repeat some mistakes.
and learn. Learning is a crucial life skill that can help individuals achieve their goals. Therefore, it
Pitch Night is an event that provides an opportu-
is important to continue learning and networking.
nity to hear the stories of experienced entrepre-
Awaken the Entrepreneur in you and remember:
neurs, as well as to get to know and discuss ideas
“You never lose in business; either you win or
and start-ups that our fellow ESTIEMers are crea-
you learn.”
ting. It is a chance for people with business ideas or co-founders to pitch for support and for interested alumni to get involved. Depending on ideas and needs, one may be able to find co-founders,
16 ESTIEM Magazine | 65th issue - The Future We Want
FOCUS TOPIC
EMPOWERING WOMEN IN IEM: BREAKING BARRIERS IN LEADERSHIP Change surrounds us everyday. The rise of women
Historically, the field of IEM was predominantly
in leadership positions is one of those changes.
male-dominated, with women often facing barriers
Women in IEM are not only breaking glass ceilin-
and biases that hindered their progress. However,
gs but also making significant contributions to the
like lots of other STEM fields, a shift is in progress.
field. In this article, we will explore the journey of
More and more women are pursuing careers in
women in leadership within the realm of IEM and
IEM and taking on leadership positions.
shed light on the importance of diversity in shaping the future we want.
Lou Wambaugh - Fisher Local Group Grenoble
ESTIEM Magazine | 65th issue - The Future We Want 17
FOCUS TOPIC The number of women enrolling in IEM programs
to have higher financial returns but maintaining
at university is increasing. In my school, Grenob-
them in the company is hard. In 2022, women had
le INP- GI, for example, 33% of students are girls
a tendency to leave their jobs when the working
(compared to 15% five years ago). According to the
environment was lacking in inclusivity and su-
National Center for Education Statistics (NCES),
pport, highlighting the ongoing importance of
there has been a steady increase in the number of
fostering a culture that values and retains diverse
women earning bachelor degrees in engineering
talents.
fields, including IEM, over the past decade. Education is a crucial element in order to empower wo-
To conclude, women in leadership roles within the
men and increase their number as leaders.
field of IEM are paving the way for a more inclusive and innovative future. It is essential for orga-
If enrolling in an IEM field at university is conside-
nisations to continue supporting and empowering
red to be the first step, then getting the diploma
women in IEM leadership, not just for the sake of
would be the second. However, according to the
equality, but also for the prosperity and progress
SWE (Society of women engineers) over 32% of
of the field itself. By fostering diversity and inclu-
women switch out of STEM degree programs in
sion, IEM can thrive and adapt to the challenges
college and 30% explain that the reason is becau-
of tomorrow, driving innovation and success in an
se of the organisational climate. In order for wo-
ever-evolving world.
men to break the barriers in leadership, they need a safe environment that promotes professional growth. Students organisations like ESTIEM have a role to play in fostering such an environment. The presence of women in leadership positions in IEM serves as an inspiration for younger generations. This year, 56.5 % of the ESTIEM leaders are women. When they see others who have achieved leadership positions in the field, it encourages them to set ambitious goals and break through gender-related barriers. There is a certain number of challenges that women may or may not face during their curriculum and career. Gender bias, work-life balance, networking opportunities, learning environment … are some barriers women may encounter. Why is the subject of empowering women in leadership positions mentioned often ? Part of the answer is that companies seek to have women in high positions. Some for political reasons others because of its economical advantages. Diverse teams are more innovative and better equipped to solve complex problems. Research consistently shows that organisations with diverse leadership teams tend to perform better financially. A mix of talents and viewpoints can lead to improved business outcomes and increased profitability. A McKinsey & Company report found that companies with more women in leadership roles tend
18 ESTIEM Magazine | 65th issue - The Future We Want
SCENE
THE METAVERSE: A NEW FRONTIER FOR BRAND BUILDING meta (pfx | Greek): after or beyond Today’s world is full of digital experiences. In this
The metaverse is a realm where the boundaries
wild landscape of technological advancement, the
between the physical and digital worlds blur, offe-
term “metaverse” is the new talk of the town. Ori-
ring a revolutionary dimension of human interac-
ginally introduced by Neal Stephenson in his novel
tion. Imagine donning a headset or accessing this
“Snow Crash” in 1992, it has transitioned from a
virtual universe through a screen, and suddenly,
fictional concept to a tangible and transformative
you’re not just browsing a webpage or watching
part of our everyday lives, taking center stage in
a video; you’re stepping into a digital realm that’s
business, entertainment and lifestyle conversa-
as tangible as the physical world. This immersive
tions.
experience is what makes the metaverse truly ex-
Maria Gezepoglou Local Group Piraeus
traordinary. Within the metaverse, users have the power to create personalized avatars that serve as their digital alter egos. These avatars can be customized to an astonishing degree, reflecting the user’s appearance, style, and preferences. It’s an act of self-expression in the digital realm, fostering a sense of idenToday’s world is full of digital experiences. In this
tity and ownership. In this space, you’re not merely
wild landscape of technological advancement, the
a passive observer; you’re an active participant in a
term “metaverse” is the new talk of the town. Ori-
dynamic, interconnected world.
ginally introduced by Neal Stephenson in his novel “Snow Crash” in 1992, it has transitioned from a fictional concept to a tangible and transformative part of our everyday lives, taking center stage in business, entertainment and lifestyle conversations. In this article, we will delve into the metaverse as a frontier for building and expanding brands, by exploring its potential impact on businesses and providing strategies for success. Understanding the Metaverse Furthermore, the metaverse is not just a static In essence, the metaverse is a collective virtual sha-
environment; it’s a bustling hub of activity. Users
red space often facilitated by the internet, where
can traverse vast digital landscapes, socialize
users can interact with a computer-generated en-
with others from around the globe, attend virtual
vironment and each other. It represents a merge
events, and engage in an incredibly diverse range
of augmented reality (AR), virtual reality (VR), and
of activities. Whether you’re exploring an othe-
the digital world, offering immersive and intercon-
rworldly landscape, collaborating with friends on a
nected experiences that move beyond traditional
creative project, or attending a virtual concert, the
online spaces.
metaverse offers a spectrum of experiences that rival the richness of the physical world.
ESTIEM Magazine | 65th issue - The Future We Want 19
SCENE This fusion of technology and human connection
creases brand visibility and creates a sense of per-
is at the heart of the metaverse’s appeal. It’s a spa-
sonal connection with the brand.
ce where the boundaries of physical limitations are pushed to the limits, where you can connect
3. The Digital Us - Community Building
with people and experiences on an unprecedented scale. It’s a place where imagination meets re-
Digital or not, humans often seek to be part of a
ality, and where the possibilities are limited only
community. The metaverse is built to be a social
by the boundless creativity of its inhabitants.
platform, and companies can harness this aspect to build communities around their products. Vir-
So the metaverse isn’t just a buzzword; it’s a new
tual events, meetups, and gatherings can be hos-
way we interact, create, and do business. It’s a re-
ted within it, allowing consumers to interact with
alm where digital and physical converge, where
brand representativesand each other. These inte-
users become active participants, and where the
ractions create a sense of loyalty, similar to real-
potential for innovation is limitless, for individuals
-world communities.
and business alike. 4. Cross-Platform Integration The Metaverse’s Impact on Branding A seamless integration of the product and its exFollowing the signs of the times, businesses have
perience across various platforms, devices, apps
the opportunity to use the metaverse trend in
and communtites equals successful branding.
order to provide a modern, enhanced customer
Users should be able to transition from the phy-
journey. Here are some ways in which it set to im-
sical world to the metaverse and back effortlessly.
pact the world of branding:
Brands that can provide consistent and engaging experiences in both will gain a competitive advan-
1. Enhanced Marketing Experience
tage.
In the metaverse, brands have the opportunity to create experiences that go beyond traditional marketing methods. Users can interact with products, services, and brand representatives in 3D, creating a deeper connection with the brand. Imagine walking in a digital closet, picking your favourite piece of clothing, and trying it on from the comfort of your home - or test-driving the car of your dreams, virtually. Such experiences have the potential to leave a lasting impression on consumers. 2. The Digital You - Personalization Online users enjoy creating avatars more than anything, because they express their individua-
Strategies for Success in the Metaverse
lity, reflecting their own appearance, style, and preferences. This personalization fosters a sen-
Nike, Gucci, Microsoft, Coca Cola, Disney, Sam-
se of ownership and identity in the digital space,
sung, Ferrari, Walmart, Balenciaga. These are all
making the online experience more engaging and
brands that have hopped on the metaverse train
enjoyable. Brands can leverage this by allowing
and succeed doing so. But how can businesses
users to customize avatars with branded clothing,
turn metaverse marketing to profit? Let’s see
accessories, or even entire virtual stores. This in-
some strategies that promise results.
20 ESTIEM Magazine | 65th issue - The Future We Want
SCENE 1. Establish a Presence
Accessibility and inclusion ought to be major considerations in any digital area. People of various ba-
Any brand that wants to rank high in the meta-
ckgrounds and skills should be able to participate
verse must first build a presence. This includes
in a business’ metaverse experiences. Think about
developing a virtual environment that people can
providing translations, accommodating users with
access, engage with, and explore. This area could
disabilities, and fostering inclusive environments.
be a fully immersive 3D world or a straightforward representation, depending on the objectives and
6. Data Privacy and Security
available resources of the business. With great innovation comes great responsibility. 2. Create Compelling Experiences
Data privacy and security is of extreme importance in the metaverse. It’s crucial to collect only the
In the metaverse, content is king. The main goal for
necessary data, protect user information, and be
brands should be to develop engaging, interactive
transparent about data usage. Maintaining trust in
experiences that pique people’ interest and spark
the metaverse is crucial for long-term success.
their creativity. The secret is to engage consumers on a meaningful level, whether it be through virtu-
Epilogue
al event hosting, gamified experiences, or the delivery of insightful information.
As we conclude this short exploration of the metaverse and its possible impact on branding, it’s clear
3. Foster Community Engagement
that we stand on the threshold of a new era in the digital realm. The metaverse has evolved from a
A strong branding tool can be creating a commu-
science fiction concept into a dynamic space where
nity within the metaverse. Interacting with other
businesses can redefine their brand experiences.
users and brand ambassadors is encouraged.
From immersive marketing experiences to perso-
Users’ sense of loyalty and community can be culti-
nalised avatars and community-building, the me-
vated by holding frequent meetups, Q&A sessions,
taverse presents a playground for creativity and
or collaborative projects.
connection.
4. Embrace Technology
As the metaverse continues to expand and evolve, it’s not just a trend; it’s a transformative shift
Embracing cutting-edge technology is key! The use
in how we interact with brands and each other.
of AR, VR, AI, and blockchain to improve user ex-
Those who embrace this evolution with vision and
perience and security within the metaverse plays
responsibility will be the trailblazers of tomorrow’s
a major role.
digital landscape. So, get ready to dive into the
5. Prioritise Accessibility and Inclusivity
metaverse and shape the future of branding - the possibilities are limited only by your imagination!
ESTIEM Magazine | 65th issue - The Future We Want 21
SCENE
AI: BUILDING THE TRUST
Lucija Marijetić Local Group Zagreb
Can we trust Artificial Intelligence, commonly re-
Artificial intelligence, by definition, is the ability of
ferred to as AI? In this article, we will sit down with
a digital computer or computer-controlled robot
AI itself and gain insight into the concept of trust,
to perform tasks commonly associated with intelli-
exploring how AI developers and organizations
gent beings. It is capable of engaging in intellec-
can earn and uphold the trust of users and the
tual processes characteristic of humans, such as
broader public. Through this unique perspective,
the ability to reason, discover meaning, generalize
we aim to unravel the strategies, challenges, and
and even learn from past experiences. Since the
opportunities that shape trust in AI and its poten-
development of the digital computer in the 1940s,
tial to redefine our future interactions with tech-
it has been demonstrated that computers can be
nology.
programmed to carry out very complex tasks with great proficiency, yet there were no programs that could match full human flexibility over wider domains and in tasks requiring much everyday knowledge. With great power come greater concerns, so let’s dive into them. What are the biggest concerns surrounding the use of AI? ‘’...issues of bias and fairness, transparency and explainability, privacy and data security, ethical considerations, robustness and reliability, user understanding and education, regulation and accountability, job displacement, misuse and malicious use, and accessibility and inclusivity.’’ AI answered while highlighting the importance of the trust between itself and the user. ‘’Trust in AI is essential for its responsible and equitable integration into society.’’ it added. Fears and concerns surrounding AI circle around the loss of control, human value and ultimately privacy. What are we if we are no longer the only ones holding those values? Are we controlling AI or are we merely puppets in a bigger show, let’s ask what AI thinks. ‘’AI systems are created and controlled by humans. AI technologies are tools and systems developed, programmed, and maintained by human researchers, engineers, and developers. Humans define the objectives, algorithms, and data inputs that guide AI’s behaviour.’’ AI wrote. ‘’However, AI can sometimes give the impression of autonomy because it can learn and adapt from data, making it appear as if it is making decisions independently. Nonetheless, this adaptability is still within the predefined boundaries set by humans. It’s important to emphasize that humans remain responsi-
22 ESTIEM Magazine | 65th issue - The Future We Want
SCENE ble for overseeing, monitoring, and ensuring the
the trust-building process. Ultimately, trust in AI
ethical use of AI systems. Ethical considerations,
is built through a combination of technical advan-
accountability, and regulation are essential as-
cements, ethical practices, and open communica-
pects of AI development to prevent potential risks
tion.’’ AI wrote. When asked will humans ever fully
and unintended consequences.’’ AI continued with
trust AI, it wrote ‘’Trust may continue to grow over
reassuring argumentation. Building trust is a task
time as AI technology matures and becomes more
easier said than done, so what can we do in order
reliable, but it’s possible that some level of skepti-
to gradually build it?
cism and caution will always exist.’’ Will it ever be possible to create a world in which all individuals
The concerns are well known to all, but the question
blindly follow AI and its mysterious ways?
is what can be done in order to build trust between this ever-evolving technology and distrustful hu-
To summarize, it’s clear that building trust is not
man beings. Trust cannot be built without the use
just a destination but an ongoing commitment.
of AI and the understanding of its various capabili-
While challenges persist, they are surmountable
ties. In order to build trust, we need to understand
through collective action and responsible develop-
why humans are reluctant to trust AI in the first
ment. In the end, trust in AI is not merely a concept;
place. Humans possess the ability to question their
it’s a shared endeavor that holds the promise of a
surroundings and experience feelings such as dis-
future where humans and AI can collaborate with
trust as well as generate fresh concepts. Unlike AI,
confidence. My hope for this article and unconven-
we are able to be original and innovative. Despi-
tional interview is to help build the bridge of trust
te being superior beings by simply being alive, we
between AI and humans as well as encourage its
are still struggling to feel in control when it comes
use. We should not fear technological advance-
to a bunch of algorithms and computer-control-
ments but rather fear stagnation and inadapta-
led robots. The most common fears surrounding
bility. The world around us is constantly evolving
AI consist of safety concerns regarding personal
and you should not be afraid of what is around the
data, struggle to comprehend the operation of
corner. Embrace change and look at AI as a tool
AI, lack of AI transparency and explainability, job
designed to assist your everyday life rather than
displacement and ethical dilemmas. What actions
an enemy. To end the interview, AI has a message
need to be taken according to AI in order to build
to those who struggle to trust it: ‘’I understand that
trust? ‘’To build trust in AI, it’s essential to prioritize
trust in AI can be a complex matter, and it’s entirely
transparency, fairness, and ethical guidelines in AI
natural to have questions and reservations. Trust
development. This includes safeguarding user pri-
is something that should be earned and maintai-
vacy, educating users about AI capabilities, advo-
ned. I’m here to provide information, assist with
cating for regulations and standards, and fostering
tasks, and engage in meaningful conversations.’’
collaboration among stakeholders. Regular audi-
Remember, AI has as much power as you give it.
ting, feedback mechanisms, and a commitment to accessibility and inclusivity are key components of
ESTIEM Magazine | 65th issue - The Future We Want 23
CAREER
CAREER OPPORTUNITIES IN ESTIEM As diverse as ESTIEMers are, we all look for some
also has other courses in the making, both a Data
kind of career after our studies. Decisions about
Science course and a Circular Economy course.
your career are important and difficult, and everyo-
Once completed, they can help you build in–de-
ne should spend time exploring their options. The-
mand skills for two highly future-oriented careers.
re are many ways to do that, but did you know that Sigurd Elias Halse Local Group Trondheim
ESTIEM has a lot of offerings to help you here? My
Guidance from Alumni also gives you extremely
goal is to share some of these and encourage you
valuable career insights. ESTIEM is lucky to have
to take advantage of these great opportunities.
many Alumni who gladly help out students. The biggest contributor is maybe the Growing Together
To start off with, many ESTIEM events are career-
Mentoring Programme. In this annual program-
-related in one way or another. You might know
me, you get one-to-one mentoring from an alumni
several of these already, but a refresher is always
over time. They were once in your shoes and can
good, and maybe it is time to seriously consider
give you great help, make you reflect, and give you
attending one of them. These events happen regu-
access to contacts and knowledge. The best way
larly both offline and online, so make sure to stay
to get information about this programme is to join
updated on the portal.
the Actives mailing list, where an email will be sent out before each edition.
One career-related event format is Be X for X Days, where you get hands-on experience related to a
Alumni can also help you with your own startup.
specific job. Learning about the tasks and skills
The ESTIEM Incubator will give you support, advi-
associated with it, but more importantly, meeting
ce, and help out with finding funding for your new
and talking to people with that job, gives you in-
business. Get in touch with them by joining one
sight you cannot get from a quick Google search.
of their online “Pitch Night” events where people
No matter if you find out that this job is perfect for
pitch their startup ideas, or by reaching out to the
you or not for you, you will have learned some-
businessbooster leader.
thing from such an event. Of course, one cannot write an article about careIf you are interested in entrepreneurship, busines-
er opportunities without mentioning the search
sbooster events teach you the basics of creating
for jobs and internships. The biggest scene for
a startup. Everything from developing the idea to
doing that in ESTIEM is the annual ESTIEM Hunt
tips to get funding is covered, and you will meet
event, where you join company presentations,
other ESTIEMers who share this interest. Finally,
workshops and flash interviews, and get closer
the case study competition TIMES gives you expe-
to an internship or a job. Finally, the international
rience solving and presenting business problems
friends and contacts you make in ESTIEM can be
known as cases. This is very useful for developing
a great springboard to working abroad. If you are
problem-solving skills you will be working a lot
interested in that, talk to ESTIEMers from that cou-
with for instance a consultant.
ntry - local contacts are a huge benefit in that exciting, but complicated, process.
Another way to explore your future career in ESTIEM is through courses. In the popular Lean Six
So there you have it, the many ways to explore
Sigma (LSS) course, the main part of the course is
your career opportunities in ESTIEM. Now all that
an offline event where you learn the popular LSS
is left to do is to go out and take advantage of one
method for quality improvement and problem-sol-
of these opportunities! Learn a lot, figure out what
ving. After completing it, you can get the sough-
you like and want to work with, and create the fu-
t-after green belt certification, and even become
ture you want.
an instructor in future courses, which gives you great leadership and teaching experience. ESTIEM
24 ESTIEM Magazine | 65th issue - The Future We Want
CAREER
EMPOWERING WOMEN IN LEADERSHIP In an era of progress and enlightenment, the call
grams within organizations can be a game-chan-
for gender equality has never been louder. Em-
ger. Experienced leaders can guide and support
powering women in positions is not just a matter
women, helping them navigate the complexities of
of social justice but also a pragmatic approach to
the corporate world.
fostering innovation, driving economic growth, and creating a more inclusive society. In this arti-
Secondly, companies must actively work to elimi-
cle, we will explore the importance of women in le-
nate gender bias from their hiring and promotion
adership roles and multiple ways we can empower
processes. Achieving this includes conducting
them to break through the glass ceiling.
blind recruitment, promoting equal pay, and en-
Anđela Kragić Local Group Belgrade
suring a safe and inclusive work environment. CreHistorically, women have faced significant chal-
ating flexible work policies, such as remote work
lenges when seeking leadership roles in various
options and family-friendly benefits, can help wo-
industries. Gender biases, stereotypes, and socie-
men balance their professional and personal lives,
tal expectations have often limited their opportu-
making leadership roles more accessible.
nities for growth and advancement. Despite these hurdles, women proved they possess the skills,
Last but not least, women should be encouraged
determination, and vision to excel in leadership
to network with other professionals in their indus-
positions.
try. Networking can open doors to new opportunities, mentorship, and collaborations that propel
Actually, the main question is: what are the be-
women into leadership positions. Many women
nefits of women’s leadership? Multiple reasons
face imposter syndrome and lack confidence in
support the fact that women are leaders with
their abilities. Leadership programs should inclu-
different perspectives. They often approach pro-
de sessions on building self-confidence and asser-
blem-solving and decision-making from unique
tiveness. The crucial part is actually learning how
angles, leading to more creative and comprehen-
to recognize and celebrate the achievements of
sive solutions.
women in leadership and motivate them to strive for similar success.
Furthermore, studies have shown that diverse teams are more collaborative and innovative.
Empowering women in leadership is a moral im-
Women leaders can bridge gaps and promote te-
perative. Gender diversity in leadership brings
amwork, resulting in increased productivity. They
fresh perspectives, fosters innovation, and drives
can also be inspirational role models for aspi-
financial success. By providing women with the to-
ring young women. Their success can encourage
ols, support, and opportunities, we can break the
others to pursue their leadership aspirations.
barriers that have held them back for far too long.
If we want to focus on enhanced financial performance, companies with more women in leadership tend to outperform their peers financially. This result may be attributed to better decision-making and a stronger focus on long-term sustainability. But how can we help? Firstly, providing women access to quality education and leadership development programs is crucial. These opportunities equip them with the knowledge and skills necessary for leadership roles. Establishing mentorship and sponsorship pro-
ESTIEM Magazine | 65th issue - The Future We Want 25
INSIDE ESTIEM
LG SUMMER CAMP Hello ESTIEMers,
and what is happening in our LG and ESTIEM. •
Firstly, I am İnci, the new LR of LG Ankara- METU. I
events and open positions in Central ESTIEM
would like to write about the Summer Camp that we have in our LG every year. Since it is beneficial Inci Yerebasmaz
up to their likes. •
and fun for us, we would like to share it with other
Strengthening interpersonal bonds within the LG through enhanced mutual understanding.
ESTIEMers.
•
LG Summer camp is happening with the 10 -15
•
Conducting training sessions to enhance soft skills and deepen knowledge of ESTIEM.
Local Group Ankara-METU
Supporting active members to apply for
most active members and the new LG Ankara-
Feeling and sharing the ESTIEM spirit with active members.
METU local board. It was generally held in summer for four days and in an isolated villa (especially
What did we do at LG Summer Camp?
in the Mediterranean or Aegean regions) where we could focus on ourselves and deeply feel the
During the event, we focused on increasing the
ESTIEM Spirit.
knowledge and motivations of participants about ESTIEM. We had a variety of participants, such as
The objectives of LG Summer Camp:
experienced ones, newbies, and local boards. We had a chance to do a reflection session, which
•
Formulating strategic plans for the upcoming
significantly impacted newbies’ ESTIEM journey.
year alongside the LR and local board,
Some of them started to take a role in Central
engaging in discussions with former local
ESTIEM after this amazing LG Summer Camp.
board members. •
•
Boosting motivation during the summer break
I am adding the agenda so that you can see what
to cultivate an eager and spirited team at the
we did between 21-24th July in Fethiye/ Muğla/
commencement of the new semester.
Turkey.
Updating the members on what happened,
26 ESTIEM Magazine | 65th issue - The Future We Want
INSIDE ESTIEM TBAs are the parts that we deliver the training
During the event, we had a feedback session; we
sessions. The first is about ‘Strategic Planning’ and
asked participants to evaluate our LG Summer
the second training session is ‘Event Management’.
Camp. They express their opinions on whether
After the sessions, we had a working group for
the event meets their expectations, the sessions,
organizing a mock activity week, which was very
and the summer camp concept. We had a chance
beneficial to our activities since they are potential
to observe from different perspectives, from
future project leaders.
newbies to experienced ones. After we evaluated and discussed the feedback together. It shows
Last but not least, we did a reflection session
that people sharing their experiences is one of the
during the boat tour. Each participant talked about
most important things that increase motivation
their ESTIEM journey. Listening to the stories of
and spirit. Feedback was generally positive, but
experienced ESTIEMers was very impactful. There
still, we have many things to do to improve our LG.
were two ESTIEMers who were central leaders before as part of this Summer Camp and explained
When the event has finished, we send a feedback
how to become a leader in Central ESTIEM during
form about the organization’s part, including
the reflection session.
accommodation, food, and activities.
Feedback Time!!
The Summer Camp holds significant promise in bolstering LG engagement, particularly during the
Giving feedback is one the most critical parts of
summer period when members’ enthusiasm can
the events because we improve our weaknesses
wane rapidly. It is the best event to organize for
when we move forward by considering feedback.
each LG to keep motivation up, learn more, and
Since we all are human beings, it is quite hard to
feel the ESTIEM spirit in summer.
evaluate ourselves objectively. Thanks to properly receiving feedback, we can see ourselves from someone’s perspective.
ESTIEM Magazine | 65th issue - The Future We Want 27
INSIDE ESTIEM
MAGAZINE BOARD INTERVIEW: 33RD BOARD ASKS THE 34TH BOARD President
Vice President of Activities
How would you explain ESTIEM and your role in
What has surprised you most in the board year
it to your grandparents?
so far?
I would describe my relationship with ESTIEMers
Uf, tough question, but something that really
quite similarly to the way my grandparents would
surprised me was how fast the workload increases
describe the relationship between them and
after being elected. As soon as we got home
myself. I am the old, concerned and somewhat
from CM Porto we started working hard, and I
eccentric grandpa who is looking over them, while
was expecting that to start more towards August.
the ESTIEMers are going left and right, learning
However, the months before the mandate starts
new life skills and creating amazing projects I
are really critical to setting a base for our work, so
would never think of. Meanwhile, I make sure that
it was good that we started early.
ESTIEMers can embrace all the offerings inside ESTIEM’s playground, I also make sure they can
What motivates you if you’re feeling down?
do so safely. Just like my grandparents, what I
Luckily, so far, I haven’t gotten motivation problems
am mostly looking forward to is seeing the new
(excluding some early mornings). If at any point I
generation growing up and seeing how amazing
feel demotivated, I will pray to the ESTIEM Spirit
things they will accomplish.
and summon my ancestors from LG Yellowstone to help me out.
Where in ESTIEM do you see the biggest potential right now?
What’s your favourite thing about being a
In the pool of ideas of the network. I think that
boardie?
tapping into the ideas of ESTIEMers and unleashing
Oh, this one is easy. There are for sure multiple
their ideas is what ultimately drives a “for students
great things in being a boardie and I would say that
by students” network.
the best is really the relations that you develop with your co-boardies. Although we sometimes
What do you enjoy the most about being the
storm, we get along quite well.
president of ESTIEM? Changing my perspective from the strategic
What would you do if you didn’t study IEM?
overview to focusing on individual ESTIEMers
I can’t even imagine that situation, that would
or Local Groups and helping them solve their
mean that I would not have been an ESTIEMer. But
problems.
well, for theoretical purposes If I did not study IEM, or related courses, I would have chosen something
What is something that you hope to be proud of
related to outdoor activities, nature conservation
at the end of your mandate?
or social development.
Having my boardies satisfied and happy with what they achieved at the end of the year.
What’s your favourite animal and why? Growing up in a family with 4 siblings, my house
Which song describes either your board or
was always in total chaos, a real mad house. Even
ESTIEM as a whole, and why?
though the total anarchy in which I grew up I
Uruk Hai - LOTR Soundtrack
enjoyed it and I really had a lot of fun with them and without question, my favourite animals are my siblings.
28 ESTIEM Magazine | 65th issue - The Future We Want
INSIDE ESTIEM If you had to get a new hobby what would be and
Vice President of Finance
why? Uf, there are so many things I would like to do as hobbies, but If I had to choose a new one, that would be going more often on hikes (or eating tons of ice cream while watching some random sitcoms) Vice President of Administration
Everyone knows finance is fun (especially in ESTIEM), but what is the most enjoyable thing about being the VP of Finance? Being the network’s ATM! Just kidding. There are a lot of enjoyable aspects I can think of. Now I am in the process of collecting ideas for the investment plan that will be included in the Budget. Hearing so
The board year is a challenging experience and
many different opinions from all layers of ESTIEM
you may find yourself overwhelmed at times.
is very interesting in terms of understanding the
The best advice I can give you is to find the parts
mindsets that ESTIEMers have. Working with people
that you enjoy the most in the network and focus
is a very unthankful job sometimes, but when you
on them. So my question is: What are the aspects
get to hear people out and try to understand how
of ESTIEM that give you a sense of fulfilment?
they feel, it makes an ESTIEMer not just a person
For me, the peak fulfilling part of our network
from ESTIEM, but also an individual who has an
is the cooperation among the entities. Luckily
opinion and interests. And when gathering all of
enough, I’ve great motivated leaders to work
those, it gives ESTIEM a personality that I just put
within the area of administration. Last year as the
into numbers, in the form of value.
leader of the Analysis Committee one of my peak moments was the collaboration between the IT
This year ESTIEM is in a whole different financial
and Knowledge Management Committees. Now
situation than it was in the last few years, which
I get to work together with these entities from a
means that from ESTIEM having to save money on
more holistic viewpoint and enable combining
different ends, ESTIEM is not finding opportunities
their effort in improved alignment projects.
on where to invest money so it could stay sustainable and develop itself further as a network.
Imagine yourself on the last day of your mandate.
It is a whole different challenge from the one my
How do you see yourself then? What are your
predecessors had, but I am extremely excited to
biggest personal accomplishments?
handle this challenge and try to do my very best
Let’s see about the personal accomplishments
to mirror the mission and goals our network has.
when we get there. If my leaders feel accomplished, I guess I did the right thing.
From your application in CM Porto it became very clear that you are motivated for the position
Do you have any plans to find the long-lost Admin
of VP of Finance since most of your goals were
Webcam? If yes, what are those?
finance-related. What is one goal, besides
As per the documentation from the previous
finances, that you would like to develop/improve
admins,
in ESTIEM (and why)?
Until recently, the webcam has been lost. When
Something that I would like to see in ESTIEM is
Giuseppe [30th Board] visited 27th admin Tiago
definitely an individualistic approach to Members,
Carvalho, he discovered that the webcam had been
Central ESTIEM members, and all ESTIEMers as
found by Tiago’s mom in the old Admin’s room. It is
individuals. I have mentioned in my application
fair to assume that the webcam is still there.
that I would love to see the network take a serious approach to creating more awareness
So far no actions have been taken to tackle this
about mental health since I feel it is an extremely
issue. However, I shall solemnly consider taking
important topic not just for ESTIEMers but for
action. Perhaps we can locate the item before or
all people in this day and age. Society is trying
during the CM in Aveiro.
to progress on this point, and so I think ESTIEM should as well. Even helping one individual to think seriously about their mental health and seek help ESTIEM Magazine | 65th issue - The Future We Want 29
INSIDE ESTIEM is one life change and makes all the effort worth it.
the fewest consequences. Let’s say, become a real
Another thing (I know you said one goal, but
professional!
yeah) I would like to highlight is the need to work on the “personal and professional development”
Vice President of Education
aspect we provide for ESTIEMers. Gaining back the Trainer culture in ESTIEM would definitely benefit us in aiming high on this point. I want to work with the Trainers Community on the promotion of the benefits that being a Trainer can bring to someone. Improving the Trainers system and making it more available in frequency and opportunity-wise to
What is one change in formal education that you
ESTIEMers would be a big success for my year.
think ESTIEM can contribute to? ESTIEM can contribute to a shift in the mindset
If you had an endless amount of money, which
of students being only “customers” of degrees, to
you could only spend on ESTIEM, what would you
students being seen as partners or contributors
spend it on?
when it comes to the development of formal
I would definitely invest in human capital—being
education.
our members. All ESTIEMers join ESTIEM to improve themselves, - by trying to find professional
ESTIEM’s Vision is to be the connector of IEM
opportunities or just to meet new cultures. - it’s all
Students with an IEM Europe. How would you
part of development. I would have all ESTIEMers
like to see students improve these connections?
be able to go to Training or Service events of
I would like students to be more active in Academic
their choice to develop themselves in any area
and Career events, both in the international and
they see as best. For everyone to have the same
local levels, and in raising their opinions when it
opportunities to travel and meet themselves in
comes to Education, by proactively talking with
another setting and meet new people and cultures
local professors.
that could contribute to them finding themselves and their true value in the world. That would be
It’s easy to talk about ESTIEM to ESTIEMers, but
my biggest wish. But ESTIEM, contrary to popular
sometimes not so easy when you meet someone
belief, does not have an endless source of income.
outside the network. Tell us, how do you explain
But the more lives are affected, the more people
the best of ESTIEM in a paragraph to a professor
get the chance to self-improve, the more I am
you just met at a conference?
satisfied with the money we have spent.
ESTIEM is the European Student Organisation for Industrial Engineering and Management
The Board year is a wonderful experience in
Students. We are present in 77 universities and 26
which you learn a lot about your co-boardies, but
countries, so we are quite big. Our main activity
also about yourself. What is the skill/ability you
is the organisation of international events by the
would like to learn or develop during the year?
Local Groups (Local associations of Industrial
Ah, there are so many! First, I would like to develop
Engineering and Management Students). During
myself as a leader. Being a Boardie is actually a
a standard ESTIEM event, 15-20 students from
perfect opportunity to learn how to take serious
different universities gather somewhere in Europe
responsibility and handle it as professionally as
to dive deep into a topic, learn things, exchange
possible. Teamwork is also a big factor in this,
ideas and build connections. The structure of the
but I want to see myself as an individual who is
event itself depends a lot on the event concept.
able to handle stress, manage time, teams and
The best part of ESTIEM is that, at first, you would
crises, and get their goals done all at the same
think that you would never see the people that you
time without being under too much pressure.
met during an event again. But the truth is that,
Maybe it is also part of just creating a sense of
if you are relatively active, you start to meet the
discipline. Who knows! But I want to take every
same people again and again and end up creating
challenge as an opportunity to grow further and
great friendships all around Europe.
to put myself in positions I have never been in before, just to see how I would, as an engineer, try to solve a problem in the most efficient way with
30 ESTIEM Magazine | 65th issue - The Future We Want
INSIDE ESTIEM What is your best memory from an ESTIEM event?
What is your favourite ESTIEM merchandise item
Back when I was just a little ESTIEMer and not a
and why?
stupid boardie I had good memories in ESTIEM.
My favourite ESTIEM merchandise has to be the
Now all I can do is dwell in good memories.
ESTIEM hoodie. It’s high-quality, comfortable, practical, and stylish. It’s also a great way to
Vice President of Public Relations
show your “ESTIEM pride” and to represent the organisation. What advice would you give to a new ESTIEMer who is just starting their journey? During the past couple of years, I often found myself struggling with the “work hard, play hard”
If you were to change the ESTIEM Color, what
mindset. As a fellow workaholic, I couldn’t find
would it be and why?
the balance between the working hard part and
To be honest with you, I can’t think of ESTIEM
reminding myself that playing hard is also a part
without connecting it to the ESTIEM Green. It’s the
of the experience. So my advice to new ESTIEMers
essence of the organisation’s whole brand identity.
is to not forget to have fun! ESTIEM is a great
So, even if I had the chance to change our colour,
opportunity to meet new people and learn new
I wouldn’t do it. I think that ESTIEM Green is the
things. Enjoy your time as an ESTIEMer!
perfect fit for ESTIEM.
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ESTIEM Magazine | 65th issue - The Future We Want 31
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