International influences on recreation in Estonia

VINCENT TEETSOV

“Parim kink on elamus!” signs off an email newsletter from Piletilevi. “The best gift is an experience!” In a lot of ways, I agree. If we have a lot of stuff lying around at home already, it’s a relief to make some memories instead, and do something out of the ordinary. Even when technology and other goods seem to break too easily, we’ll still remember good times with our friends and family.

Piletilevi’s tagline is scrawled in a curly font over an image of a colourful chair swing. In their promotional images, you’ll see ziplines, inner tubes on water slides, boxy race cars, an escape room, a spa, and the shipping crate structures of Aloha Surf in Pärnu. These places have transported the relaxed vibes of California and Hawaii to the shores of the Baltic Sea.

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Kivioli Recreation Centre.

Photo: kinkekaart.ee