On the Market: Nobe’s three wheelin’ electric cars

VINCENT TEETSOV

Walking around in the city, or going from place to place on the highway, you move at a steady pace with your eyes fixed on the horizon and the road in front of you. A swathe of utilitarian monochromatic and teal metal boxes flow beside you. Steadily, steadily. You drift into a hypnotic moving state... Until something bright zips by in your peripheral vision. Heads turn. Among pedestrians, cameras will come out. It’s like a spark that has alerted everyone in an instant.

Such is the electricity of a meticulously designed vehicle. When function is idolized over style, our means of transportation can get a little bit boring. A quirky car brings out the ideals of adventure and excitement. When it’s a glistening scarlet red car with three wheels and an emission-free engine going past you, then you know it’s about time to act on those ideals.

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Photo: still from Nobe’s video “MyNobeCar”