VISUAL STRATEGY GUIDE
VISUAL STRATEGY GUIDE
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YOU CAN DESTROY MY BODY BUT WILL NEVER IMPRISON MY MIND. MAHATMA GANDHI
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CONTENTS
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BRAND HISTORY OUR NEW MISSION 05
PERSONAS COMPETITORS
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BRAND VISUALIZATION
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VISIONS OF THE FUTURE
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BRAND OVERVIEW
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Br a n d O v er v iew
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BRAND OVERVIEW
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IT IS NOT JUST ABOUT
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THE MUSIC, BUT ABOUT THE THINGS AND ATTITUDES THAT MUSIC EMBRACES. — Jann Wenner, Rolling Stone, November 9, 1967
BRAND OVERALL 09
focuses on popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, who is still the magazine's publisher, and the music critic Ralph J. Gleason. It was first known for its coverage of rock music
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Rolling Stone is an American monthly magazine that
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and for political reporting by Hunter S. Thompson. In to a younger readership interested in youth-oriented television shows, film actors, and popular music. It has returned to its traditional mix of content, including music, entertainment, and politics. The first magazine was released in 1967 and featured John Lennon on the cover. It is known for provocative photography and its cover photos, featuring musicians, politicians, athletes, and actors. In addition to its print version in the United States, it publishes content through Rollingstone.com and numerous international editions.
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the 1990s, the magazine broadened and shifted its focus
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BRAND HISTORY
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BRANG OVERVIEW
1967-1979 FOUNDING & EARLY HISTORY Rolling Stone was founded in San Francisco in 1967 by Jann Wenner and Ralph Gleason. To get it off the ground, Wenner borrowed $7,500 from his own family and from the parents of his soon-to-be wife, Jane Schindelheim. The first issue was released on November 9, 1967, and featured John Lennon on the cover. It was in a newspaper format with a lead article on the Monterey Pop Festival. The cover price was 25¢.
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In 1977, the magazine moved its headquarters from San Francisco to New York City. Editor Jann Wenner said San Francisco had become "a cultural backwater".
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Some authors have attributed the name solely to Dylan's hit single: "At Gleason's suggestion, Wenner named his magazine after a Bob Dylan song." Rolling Stone initially identified with and reported the hippie counterculture of the era. However, it distanced itself from the underground newspapers of the time, such as Berkeley Barb, embracing more traditional journalistic standards and avoiding the radical politics of the underground press. In the very first edition, Wenner wrote that Rolling Stone "is not just about the music, but about the things and attitudes that music embraces".
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In the first issue, Wenner explained that the title of the magazine referred to the 1950 blues song "Rollin' Stone", recorded by Muddy Waters, and Bob Dylan's hit single "Like a Rolling Stone": You're probably wondering what we're trying to do. It's hard to say: sort of a magazine and sort of a newspaper. The name of it is Rolling Stone which comes from an old saying, "A rolling stone gathers no moss".
In the 1970s, Rolling Stone began to make a mark with its political coverage, with the likes of gonzo journalist Hunter S. Thompson writing for the magazine's political section. Thompson first published his most famous work Fear and Loathing in Las Vegas within the pages of Rolling Stone, where he remained a contributing editor until his death in 2005. In the 1970s, the magazine also helped launch the careers of many prominent authors, including Cameron Crowe, Lester Bangs, Joe Klein, Joe Eszterhas, Ben Fong-Torres, Patti Smith and P. J. O'Rourke. It was at this point that the magazine ran some of its most famous stories, including that of the Patty Hearst abduction odyssey. One interviewer, speaking for many of his peers, said that he bought his first copy of the magazine upon initial arrival on his college campus, describing it as a "rite of passage".
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BRANG OVERVIEW
1980-1999
ENTERTAINMENT MAGAZINE
Rolling Stone shifted to more of an entertainment magazine in the 1980s. It still had music as the main topic but began to increase its coverage of celebrities, films, and pop culture. It also began releasing its annual "Hot Issue". Rolling Stone was initially known for its musical coverage and for Thompson's political reporting. In the 1990s, the magazine changed its format to appeal to a younger readership interested in youth-oriented
television shows, film actors, and popular music. This led to criticism that the magazine was emphasizing style over substance. In recent years, the magazine has resumed its traditional mix of content, including in-depth political stories. It has also expanded content to include coverage of financial and banking issues. As a result, the magazine has seen its circulation increase and its reporters invited as experts to network television programs of note.
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2000-2015
EXPANSION OF READERSHIP
After years of declining readership, the magazine experienced a major resurgence of interest and relevance with the work of two young journalists in the late 2000s, Michael Hastings and Matt Taibbi. In 2005, Dana Leslie Fields, former publisher of Rolling Stone, who had worked at the magazine for 17 years, was an inaugural inductee into the Magazine Hall of Fame. In 2009, Taibbi unleashed an acclaimed series of scathing reports on the financial meltdown of the time. He famously described Goldman Sachs as "a great vampire squid".
Bigger headlines came at the end of June 2010. Rolling Stone caused a controversy in the White House by publishing in the July issue an article by journalist Michael Hastings entitled, "The Runaway General", quoting criticism by General Stanley A. McChrystal, commander of the International Security Assistance Force and U.S. Forces-Afghanistan commander, about Vice President Joe Biden and other Administration members of the White House. McChrystal resigned from his position shortly after his statements went public.
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In 2010, Taibbi documented illegal and fraudulent actions by banks in the foreclosure courts, after traveling to Jacksonville, Florida and sitting in on hearings in the courtroom. His article, Invasion of the Home Snatchers, also documented attempts by the judge to intimidate a homeowner fighting foreclosure and the attorney Taibbi accompanied into the court. In January 2012, the magazine ran exclusive excerpts from Hastings' book just prior to publication. The book, The Operators: The Wild and Terrifying Inside Story of
America's War in Afghanistan, provided a much more expansive look at McChrystal and the culture of senior American military. The book reached Amazon's bestseller list in the first 48 hours of release, and it received generally favorable reviews. Salon's Glenn Greenwald described it as "superb," "brave" and "eye-opening". In 2012, the magazine published its first Spanish-language section on Latino music and culture, in the issue dated November 22.
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NEW OWNERSHIP
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In 2017, Wenner Media announced that the remaining 51% of Rolling Stone magazine was up for sale. In December 2017, Penske Media acquired the remaining stake from Wenner Media. On January 31, 2019, Penske acquired BandLab's 49% stake in Rolling Stone, gaining full ownership of the magazine.
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In September 2016, Advertising Age reported that Wenner was in the process of selling a 49% stake of the magazine to a company from Singapore called BandLab. The new investor had no direct involvement in the editorial content of the magazine.
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2016-NOW
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BRANG OVERVIEW
FOUNDING AND EARLY HISTORY Rolling Stone was founded in San Francisco in 1967 by Jann Wenner and Ralph Gleason. The magazine was named after the blues song "Rollin' Stone" recorded by Muddy Waters in 1950. The first issue was released on November 9, and featured John Lennon on the cover.
1967
Rolling Stone – Number One (9th November 1967)
The magazine moved its headquarters from San Francisco to New York City. Editor Jann Wenner said San Francisco had become "a cultural backwater".
1977
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1971 Rolling Stone began to make a mark with its political coverage, with the likes of gonzo journalist Hunter S. Thompson writing for the magazine's political section. Fear and Loathing in Las Vegas, the most famous novel by Hunter S. Twenty-year-old Jann S. Wenner in the original San Francisco office, 1967.
Thompson, appeared as a two-part series in Rolling Stone magazine.
Photograph by Baron Wolman.
First edition of the novel
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CHANGE TO THE ENTERTAINMENT MAGAZINE Rolling Stone was initially known for its musical coverage and for Thompson's political reporting. In the 1990s, the magazine changed its format to appeal to a younger readership interested in youth-oriented television shows, film actors, and popular music. This led to criticism that the magazine was emphasizing style over substance.
The Jan. 22, 1981 'Rolling Stones' cover. The picture was taken on the day of Lennon's death.
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1981
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The 'Rolling Stones' issues a commemorative cover honoring Lennon's death. The cover picture has become world-known since its release. Rolling Stone shifted to more of an entertainment magazine in the 1980s. It still had music as the main topic but began to increase its coverage of celebrities, films,
Rolling Stones Magazineďźš
and pop culture. It also began releasing its
The Uncensored History
annual "Hot Issue."
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EXPANSION OF READERSHIP
Rolling Stone caused a controversy in the White House by publishing in the July issue an article by journalist Michael Hastings entitled, "The Runaway General", quoting criticism by General Stanley A. McChrystal, commander of the International
After years of declining readership,
Security Assistance Force, about
the magazine experienced a major
Vice President Joe Biden and other
resurgence of interest and relevance
Administration members of the
with the work of two young journalists,
White House.
Michael Hastings and Matt Taibbi.
2000
Matt Taibbi
2010
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2005
2009
Dana Leslie Fields, former
Taibbi unleashed an acclaimed
publisher of Rolling Stone,
series of scathing reports on
who had worked at the
the financial meltdown of the
magazine for 17 years, was
time. He famously described
an inaugural inductee into
Goldman Sachs as "a great
the Magazine Hall of Fame.
vampire squid".
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NEW OWNERSHIP Advertising Age reported that Wenner was in the process of selling a 49% stake of the magazine to a company from Singapore called BandLab. The new investor had no direct involvement in the editorial content of the magazine.
The issue of Rolling Stone dated
2016
November 22.
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2019
For the first time in its 45 years,
Wenner Media announced that
Penske acquired BandLab's
the magazine published a special
the remaining 51% of Rolling
49% stake in Rolling Stone,
Spanish-language section on
Stone magazine was up for
gaining full ownership of
Latino music and the cultural
sale. In December 2017, Penske
the magazine.
figures that presently influence
Media acquired the remaining
the over 50 million Hispanics in
stake from Wenner Media.
the United States.
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2012
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BRAND MISSION
OUR MISSION IS
To help people keep on learning new things to broaden their horizons and enable them to think independently by providing a communication platform which promotes the spreading of ideas.
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KEY WORDS Expression
Education
Exploration
Our magazine reports a variety of music and bands. In their works, they also show how these musicians think about life.
People can listen to others' voices, knowledge, and thoughts by sharing and communicating music, poetry, and writing.
The core of rock music is the spirit of exploration, encouraging people to have the courage of expressing their own opinions.
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VISIONS OF THE FUTURE
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Br a n d V isua liz a tio n / Brand Mission
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and after the brand image. This visual display is more intuitive and can simply and clearly express the current situation and future development direction of the brand.
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clearly, we set up a “brand grid” to show the before
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In order to show the direction of brand change more
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BRAND VISUALIZATION
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ORIGINAL VISUALIZATION
Generally, the original Rolling Stone give people an old, outdated feeling, although, with ambitions. The 70's Rolling Stone gives people a more influential impression than the sleazy feeling in the current culture.
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PE B RR AS NODNVAI S3 U A L I Z AT I O N
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FUTURE VISUALIZATION
The future Rolling Stone will express an energetic feeling, which is exciting but compared to the past, it is full of confidence and provides a platform for free sharing and communication, which will ultimately have a profound impact on the public.
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Br a n d V isua liz a tio n / Persona
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The following page gives a definition of who are our new audience. It will illustrate a detailed image of our target audience.
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PERSONAS
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PERSONA 1
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SCOTT DAVIS
38 Male Occupation / Web Designer Residence / Seattle
A CASUAL ROCK FAN
He likes and still kept playing the guitar because he was used to expressing his feelings with music and music could make him feel relaxed.
He likes to listen to music while working, not only various types of rock music, but also some folk songs and pop because he thinks music can help him get inspiration.
He likes to try new things, and even at the same restaurant, he orders different dishes every time.
He usually likes to read some history books and watch independent movies because it provides him with the resources to talk with his friends and everyone thinks that he is a person with a wide range of knowledge.
When he was a student, he frequently attended lectures about new progress in the development of different countries because he found this kind of innovation interesting. He has collected many rock and roll records and still keeps buying new ones because he gets pleasure from learning about new music trends.
When he was young, he just liked heavy metal, but in recent years he became more and more fond of different kinds of music because he paid more attention to the expression of lyrics than the music form itself.
PERSONA 2
MICHAEL TAYLOR
58 Male Occupation / Professor Residence / New York
He prefers to listen to records at home rather than go to concerts because he doesn't so much like crowded places. He occasionally listens to live performances in small bars.
He subscribes to a wide range of journals because he believes that publications aimed at different audiences can help him to think and research academically.
He has a wide range of hobbies and enjoys outdoor activities because he feels that a good physical condition can help him to put enthusiasm into his work.
When he was in middle school, he liked rock music very much, because as an introverted person, he felt that music gave him a lot of opportunities to communicate with peers.
He doesn't like posting information about himself on social media, but he likes to read the latest news through social media and observe people's reactions because
After he came into the sociology area, he also continued to pay attention to pop culture because he thought it was a mirror of the times.
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he thinks that the privacy of social media makes it easier for people to express their true ideas.
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He is a professor of sociology at a university in New York. He stayed in school after graduating because he enjoys this stable job.
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A THOUGHTFUL PROFESSOR
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PERSONA 3
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LINDA JONES
19 Female Occupation / College Student Residence / San Francisco
AN ACTIVE STUDENT
She likes almost everything in school because she feels that she meets new friends and acquires knowledge every day. She publishes information on volunteer activities on her social media and encourages her classmates to join her because she feels that any social progress depends on everyone’s efforts. She subscribes to music magazines and wears her cool shining headphones every day when she goes out. Immersion in the world of music makes her very happy. She is an easy-going girl and she often volunteers to help injured animals because she feels happy that she can do something good for the world.
She loves movies and music, loves watching new movies, listening to new songs and writing down her feelings on her blog because it helps her make many likeminded friends. She has studied piano with famous teachers since she was a child. But later she found that guitar was her favorite because she enjoyed the freedom of guitar more than playing classical piano music. She likes to buy the latest electronic products because she enjoys the happiness these things bring to her: she can enjoy the fastest internet or join in different net games with people on the other side of the world.
PERSONA 4
LI MINGHUA
42 Male Occupation / Guitar sales Residence / Shanghai
He likes all types of music, is an avid record collector, has collected many, many types of records, from various national music to rock music, and all the records in his collection, he will listen to carefully many times. He leads a simple life outside of his work and doesn't like sports so much because he enjoys staying alone and spending a lot of his time on music.
He made some rock music friends at his work, he likes to talk with them and share various views on music because it makes him feel like he is closer to real rock and roll. He is also a forum administrator of many rock music review websites, often publishes music review articles and has many followers because he believes that managing the public image of himself is very helpful for his sales work.
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Because he is not a music major, he read various journals to enrich his professional knowledge to make up for his lack of background in the field.
When there are no customers, he spends some time to practicing, not only because he likes to play but also because he needs to know more about every brand and every type of instrument so that he can give better advice to his customers.
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Because of his passion for the music industry, he eventually became a salesman for musical instruments.
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A SMART SALESMAN
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PERSONA 5
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ANNA SCHMIDT
30 Female Occupation / Drummer Residence / Beilin
A PROFESSIONAL DRUMMER
She started learning to play drums and participated in bands in high school because she felt so cool, but at that time, she never thought of playing drums as a career. When she was at school, she was a maverick. She liked rock music and a lot of niche art. She plays in bars in her spare time because it brings her a sense of accomplishment. After she worked, she often visited museums on the weekend because she likes these moments of solitude compared to taking part in parties. Now she has joined a niche band because the music style is close to the emotional rock that she likes very much.
She is a pretty girl with an independent inside. She is still single and not intend to have a child because childcare will force her to leave her stage for quite a while, she enjoys her current life very much. The band insisted on playing their own original music, although it forced them to give up some commercial performances and put more time on creation because they all believe that real music is the music that includes independent thoughts. Every time there is a major change in her life, she likes to commemorate it with a new tattoo because she feels that life needs some rituals to reflect its value.
PERSONA 6
STEVE MILLER
24 Male Occupation / Cinematographer Residence / Los Angeles
His favorite rock star is Iggy Pop because he refuses to stay the same and can always start over from hard conditions. He chose cinematographer as his career because he felt films could arouse the public’s sense of social responsibility and promote social progress through the power of the media.
He is an outgoing person and especially likes to spend a lot of time in coffee shops because he likes to meet new people and listen to theirs stories. Although most of the time he made commercial films, he was eager to make documentaries because he felt that those films that could arouse people's thinking were more valuable than those that brought people short-term happy feeling.
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He especially likes to watch live performances because he likes that kind of crazy atmosphere.
He got his open water diver’s license as early as his school days. He is also a freediving enthusiast because he enjoys the feeling of freedom like a fish.
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He fell in love with punk music in his college days, because only listening to punk music would make him very excited.
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A DYNAMIC DOUBTER
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PERSONA 7
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JINA KIM
26 Female Occupation / Artist Residence / Seoul
AN INTERNATIONAL ARTIST
As a Korean, she likes watching Korean dramas with romantic love themes, because she likes to watch the exquisite male and female protagonists. Her English is very good. In order to learn more about western art and cultural background, she also often learns some western art history. Because of her work, she often travels around the world to hold her own art exhibitions, so she also often travels long distances. Exhibition halls around the world are her favorite places to visit.
Her biggest hobby is shopping, and super malls in Seoul, Tokyo, and Shanghai are her most frequented places. She doesn't like sports, music, or movies. The only books she reads often are the albums and art magazines of other artists. She is a Dink, she does not like children, and she is not close to her husband, because she loves her free life more. She learned to paint since she was a child. Since his parents were both art workers, she also became a young modern artist after graduation.
PERSONA 8
DANIEL WILSON
32 Male Occupation / Financier Residence / New York
He likes to travel during vacations and likes to meet various girls and characteristic fivestar hotels during the trip. He maintains a fitness habit all year-round, is a member of a senior fitness club and has strict management of his body.
He is not very interested in politics and likes to read magazines about life, food, and environmental protection. He doesn't like communication activities, although he has strong communication skills, he likes to eat and read by himself.
This man is out of our audience, to make things more clear, I created one persona outside of our audience as a reference.
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He has been working in the financial industry since he graduated from college because a rich and secure life can make him feel secure.
He doesn't like sports involving many people, like golf and basketball, and prefers to focus on his competitive sports, such as swimming and running.
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He has been well educated since he was a child. He likes a rigorous life, likes pop music, and occasionally listens to some British rock.
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RATIONAL BUSINESSMAN
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Br a n d V isua liz a tio n / Persona
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COMPETITORS
CURRENT COMPETITORS
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COMPETITORS
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New Music Express is a British-issued music magazine, has been published as a weekly magazine since 1952. In the famous punk era, it has gained a considerable reputation in the underground circle. Its sales volume reached its peak in 1964, driven by the Beatles and the Rolling Stone Boom, approaching 300,000 copies. The last print edition was issued in March 2018, but the possibility of a special edition issued in the future will not be ruled out.
Music T V Network, or Global Music T V, is a cable TV network that was originally dedicated to playing music videos, especially rock music. MTV also later broadcast many different types of programs targeted at young people and youth. MTV was established on August 1, 1981, and is one of the operating projects of the MTV television network. Its funding comes from Warner Music Group and American Express.
Bulletin Board Magazine, an American entertainment magazine, and media brand is a bulletin board by Eldridge Industrial Property. Owned by Hollywood Reporting Media Group. Bulletin Board is particularly known for its music charts, which include: Billboard Top 100 Singles and Bulletin Board Albums, which track different music styles.
It is an American magazine that covers film, television, music, Broadway theatre, books, and popular culture. Different from celebrity-focused publications like Us Weekly, People, and In Touch Weekly, EW primarily concentrates on entertainment media news and critical reviews. However, unlike Variety and The Hollywood Reporter, which are aimed at industry insiders, EW targets a more general audience.
It is a quarterly print magazine and website based out of New York City. It is the only magazine in the world that is dedicated to female drummers. Tom Tom's purpose is to raise awareness about girls and women percussionists from all over the world, to strengthen and build the otherwise fragmented community of female musicians.
Pitchfork is an American online magazine launched in 1995 by Ryan Schreiber. Being developed during Schreiber's tenure in a record store at the time, the magazine developed a reputation for its extensive focus on independent music but has since expanded to a variety of coverage on both indie and popular music.
Relix is a magazine that focuses on live and improvisational music. The magazine was launched in 1974 as a handmade newsletter devoted to connecting people who recorded Grateful Dead concerts. It is the second-longest continuously published music magazine in the United States after Rolling Stone.
Q is a popular music magazine published monthly in the United Kingdom. The magazine has an extensive review section, featuring: new releases, reissues, compilations, film and live concert reviews, as well as radio and television reviews. It uses a star-rating system from one to five stars.
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Guitar Player is an American popular magazine for guitarists, founded in 1967 in San Jose, California, United States. It contains articles, interviews, reviews and lessons of an eclectic collection of artists, genres and products.
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Premier Guitar is an American magazine devoted to guitarists. Founded in 2007, it is based in Marion, Iowa, and has an editorial staff composed of experienced musicians. Content includes instructional material, guitar gear reviews, and guitar news.
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ADJACENT COMPETITORS
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Hard Rock Cafe Inc. is a chain of theme restaurants founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain. As of July 2018, Hard Rock International has venues in 74 countries, including 185 cafes, 25 hotels, and 12 casinos.
RRHOF is a museum and hall of fame located in downtown Cleveland, Ohio, on the shore of Lake Erie. The museum documents the history of rock music and the artists, producers, engineers, and other notable figures who have influenced its development. The Rock and Roll Hall of Fame Foundation was established on April 20, 1983, by Ahmet Ertegun, founder of Atlantic Records.
ClickHole is a satirical website formerly owned by The Onion that parodies clickbait websites such as BuzzFeed and Upworthy. The website serves as "a parody of online media". Critics noted that, on a deeper level, ClickHole illustrates the shallow nature of social media content and media sites' desperation to share such content.
US Weekly is a weekly celebrity and entertainment magazine in New York City. US Weekly was founded by the New York Times Company in 1977 and sold in 1980. It was acquired by Wenner Media in 1986 and sold to American Media Inc. in 2017.
FHM is a British men's fashion life magazine and one of the most popular men's magazines in the UK. It has always been known for its sexy cover girls and humorous editorial content, including fashion, technology, life, travel, sex, music, Video games, and movies, etc., are distributed in nearly 30 countries.
The Hollywood Reporter is an American digital and print magazine, and website, which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly large-format print magazine with a revamped website.
Inked is a tattoo lifestyle digital media company that bills itself as the outsiders'
Wizard was a Magazine of Comics, Entertainment and Pop Culture was a magazine about comic books, published monthly in the United States by Wizard Entertainment from July 1991 to January 2011. It included a price guide, as well as comic books, movies, anime, and collector news, interviews, and previews.
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Total Film is a British film magazine published 13 times a year. Each issue always includes the total FilmInterview', which is a six-page in-depth chat with an actor or director, along with a critique of their body of work.
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Fender is an American manufacturer of stringed instruments and amplifiers. Fender produces acoustic guitars, bass amplifiers, and public address equipment, but is best known for its solid-body electric guitars and bass guitars, particularly the Stratocaster, Telecaster, and the Jazz Bass.
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insider media. Covering music, fashion, art, sports and the rest of the lifestyle of the tattooed, Inked, like Vice, has made the transition from the newsstand to a digital media company, and a brand that sits among GQ and Vanity Fair.
FUTURE COMPETITORS
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Juxtapoz Art & Culture Magazine is a magazine created in 1994 by a group of artists and art collectors to both help define and celebrate urban alternative and underground contemporary art. Juxtapoz launched with the mission of connecting modern genres like psychedelic and hot rod art, graffiti, street art, and illustration, to the context of broader more historically recognized genres of art like Pop, assemblage, old master painting, and conceptual art.
The New Yorker is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. It is well known for its illustrated and often topical covers, its commentaries on popular culture and eccentric Americana, its attention to modern fiction by the inclusion of short stories and literary reviews, it's rigorous fact-checking and copy editing, its journalism on politics and social issues, and its single-panel cartoons sprinkled throughout each issue.
Dazed is a bi-monthly British style magazine founded in 1991. It covers music, fashion, film, art, and literature. Dazed is published by Dazed Media, an independent media group known for producing stories across its print, digital and video brands.
YouTube is a video-sharing website originated in the United States and is currently the world's largest video search and sharing platform. The company was registered on February 14, 2005. The slogan of the website is "Broadcast Yourself".
Instagram is a social networking application that provides free online picture and video sharing, was launched by Facebook in October 2010. It allows users to take photos with their smartphones and then add different filter effects to the photos, and then share them to social networking services such as Facebook or Twitter.
Vice is a Canadian-American print magazine focused on lifestyle, arts, culture, and news. Founded in 1994 as an alternative punk magazine, the founders later launched the youth media company Vice Media, which consists of divisions including the magazine as well as a website, broadcast news unit, a film production company and a record label.
Reddit is an entertainment, social and news site where registered users can post text or links on the site, making it basically an electronic bulletin board system. Registered users can vote on these posts, and the results will be ranked and decided on its homepage or subpage. The content categories on the site are called "subreddit".
It is an American satirical digital media company and newspaper organization that publishes articles on international, national, and local news. The company originated as a weekly print publication on August 29, 1988. In 2007, they began publishing satirical news audio and video online as the Onion News Network.
Twitter is a social network and microblogging service that allows users to update messages up to 140 characters in length. The service was started by Jack Dorsey in March 2006 and launched in July of that year. Twitter is popular in many countries around the world and is one of the ten most visited websites on the Internet.
The New York Times is an American daily newspaper founded and continuously published by the New York Times Company on September 18, 1851, in New York, USA. It is the largest pro-liberal newspaper in the United States. It was originally called the New York Daily Times and was founded by Henry J. Raymond and George Jones.
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What you just read is a book that is the first one in a series of three volumes. This first book, Visual Strategy Guide, shows our research process of rebranding. Book 2, Visual Development Guide, will shows the process of developing our new logo, and Book 3, Visual Standards Guide, will show our new visual identity and the future.
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VISUAL STRATEGY GUIDE Visual Strategy Guide
School
Academy of Art University
Course
Nature of identity
Instructor
Hunter Wimmer
Term
Spring 2020
Design
Ethan Zhang
Software
Adobe Creative Cloud
Bindery
Blurb
Photography
Unsplash.com google.com
This book is a non-commercial project for education purposes and is not intented to represent the original RollingStone brand.
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