VISUAL STANDARDS GUIDE
03
ROLLING STONE /
V IS UA L S TA ND A R D S GUID E
VISUAL STANDARDS GUIDE
V IS UA L S TA ND A R D S GUID E /
ROLLING STONE
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BE AN INDEPENDENT THINKER AT ALL TIMES. SHERRY ARGOV
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CONTENTS
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THE NEW LOGO VISUAL STANDARDS 05
NEW STAGE
V I S U A L S TA N D A R D S G U I D E
PROJECTIONS CHART
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FUTURE STAGE
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THE NEW IDENTITY
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INTRO
Rolling Stone is a monthly magazine that focuses on bringing young people into t h e real world an d en cou ragin g them to think independently. The old visual system hasn't changed much in brand history. In order to present the new vision of Rolling Stone, a new vision system should also be presented. This book shows the process of designing a new vision system with detailed information. 07 ROLLING STONE /
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The detailed definition with an explanation of the visual system standards.
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THE NEW IDENTITY
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10 10
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THE NEW LOGO
THE NEW IDENTITY
New Logo
NEW LOGO
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THE NEW IDENTITY
R
Geometric letter R
Sharp Lightning
12 Our new logo of Rolling Stone combines geometric letter R and lightning that uses sharp lines, which represents powerfully and active feelings to the audience. The spirit of Rolling Stone is encourage people to think independently, the logo concept help our audience understanding our stories and brand mission as well as what we will thrive to do in the future.
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THE NEW IDENTITY
Logo Anatomy
LOGO ANATOMY The anatomy chart measures the logo with a unit X, which shows the proportion of the logo design and the negative space.
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THE NEW IDENTITY
Symbol Anatomy
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2/3 X
5+1/3 X
2/3 X
2X 40째
60째
X
5+1/3 X
50째
X 40째
Wordmark Anatomy
X
80° 1/4 X 1/2 X
X
15 ROLLING STONE
80°
/
2.5 X
2.5 X 2.5 X
X
X
This chart specifies how the negative triangles in the letters R and S in wordmark align with the lightning graphic.
X
V I S U A L S TA N D A R D S G U I D E
Combination Anatomy
THE NEW IDENTITY
Logo Combination
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THE NEW IDENTITY
LOGO COMBINATION The new logo has different alternative versions applied to different environments. Our logo can be used in four formats according to the specific conditions: horizontal format, Portrait format, logo symbol, wordmark. The horizontal format is preferred where space permits.
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Primary Horizontal Version The horizontal version, which is the primary format of the logo use. This version should be the first consideration for logo usage.
Symbol The symbol format is clean and completed, which could use in minimalist design. Among the four forms, logo symbol can adapt to the smallest space, so it should be preferred when space is very limited.
Wordmark
17
The wordmark can also be used as an letters and faxes, wordmark should be considered first.
ROLLING STONE
independent form. In some documents,
/
The portrait version is used as the best solution when the horizontal version could not meet the requirement of the space. In some cases, although the space is enough, the vertical graphics can better meet the aesthetic needs. At this time, the vertical logo should also be considered first.
V I S U A L S TA N D A R D S G U I D E
Portrait Version
THE NEW IDENTITY
Logo Clear-Space
LOGO CLEAR-SPACE It is important to keep our logo clear
that must be kept free of other graphic
of any other graphic elements. To
elements. The minimum required clear
regulate this, an exclusion zone has been
space is defined by the measurement"x,"
established around the logo. Clear space
which is derived from one unit of the
is the area surrounding the signature
graphic mark.
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X
X
X
X Horizontal Version
X
X
X
X
X
X X
X
X
Symbol
19
Portrait Version
X
/
Whernever you use the logo, it
X
should be surrounded with claer space to ensure it visibility and
X
X
important. No graphic elements of any kind should invade this zone.
Wordmark
V I S U A L S TA N D A R D S G U I D E
X
X
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X
THE NEW IDENTITY
Color Standards
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THE NEW IDENTITY
COLOR VARIATION The diagram shows the guides for signature
New Rolling Stone has two primary colors
color usage in different color tones. In the
for our signature, and also the supporting
various shades of background-color, please
colors can be used in different design
avoid pairing the confusable color shades
solutions. Please follow the upcoming visual
for the signature and the background.
system guideline for better consistency.
Rolling Stone Logo Color Pallet
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Rebellious Orange C0 M80 Y90 K0 R234 G85 B82 PANTONE 021C
White C0 M0 Y0 K0 R255 G255 B255
Black C0 M0 Y0 K100 R0 G0 B0
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K 100
K 90
K 80
K 70
K 60
K 50
K 40
K 30
K 20
K 10
K0
THE NEW IDENTITY
Sizing Chart
THE NEW IDENTITY
V IS UA L S TA ND A R D S GUID E
SIZING CHART
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Portrait Version 2.0" in Height
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1.5" in Height
1.0" in Height
0.5" in Height
Not less than 0.5"
Horizontal Version
Wordmark Symbol
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THE NEW IDENTITY
Improper Usage
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IMPROPER USAGE Our logo is designed for specific use to keep consistency and maintain its recognition. The way the signature is displayed must be to have careful attention. The list below are examples of improper unacceptable uses of our new identity.
24 Change the
Change other
proportion of
typefaces in
signature
the signature
Use drop
Stretch the
shadow
signature
Rotate the
Skew the
signature
signature
colors of the
white in the
signature
signature
Place the
Use Gradient
photo in the
color
25
/
Mix black and
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Reverse the
Outlined the
Use
signature
unprroved color
V I S U A L S TA N D A R D S G U I D E
signature
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THE NEW IDENTITY
Color Standards
COLOR STANDARDS Rolling Stone Primary Color Pallet
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Rebellious Orange C0 M80 Y90 K0 R234 G85 B82 PANTONE 021C
White C0 M0 Y0 K0 R255 G255 B255
Black C0 M0 Y0 K100 R0 G0 B0
The Rolling Stone color palette consists
Brand colors mainly use orange, black,
of primary and supporting colors. The
and white. The combination of these
consistent use of these colors will create
colors can represent rebellion, expression,
recognition and strengthen brand identity.
and independence. The palette represents
The three primary colors are main brand color,
active independent thinking and creativity,
which also the colors for our logo. Please use
and strongly attracts people's attention.
colors as specified below for accuracy.
Rolling Stone Supporting Color Pallet Active Magenta C10 M95 Y0 K0 R215 G16 B133 PANTONE Rhodamine Red C
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C20 M90 Y100 K0 R200 G40 B30 PANTONE 7465C
Rational Blue C95 M85 Y0 K0 R29 G57 B148 PANTONE 2736C
V I S U A L S TA N D A R D S G U I D E
Expression Red
THE NEW IDENTITY
Ty p o g r a p h i c S t a n d a r d s
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TYPOGRAPHIC STANDARDS For typography, I used condensed typeface because it's relative to my logo and I want to show sharp, powerful feelings. The condensed typeface features characters with a narrow width but it also refers to fonts with taller character designs as well. The typeface matches more with my logo.
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Aa Aa Aa
Akkurat Bold
Akkurat Regular
Aa Aa
Compacta BT Roman
Compacta BT Italic
Akkurat Light
You can download the font family on the Lineto. com. Don’t forget the availability of copyright and the restrictions on the use of these forms.
Compacta is a condensed sans-serif typeface designed by Fred Lambert for Letraset in 1963. It is visually similar to the typefaces Impact and Haettenschweiler, though Compacta has a distinctively square shape in comparison.
Rolling Stone Primary Typeface
COMPACTA BT Akkurat is a sans-serif typeface designed by Swiss designer Laurenz Brunner and
31 ROLLING STONE
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789()-;:"'!$%&
/
after its release.
Rolling Stone Secondary Typeface
Akkurat abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789()-;:"'!$%&
V I S U A L S TA N D A R D S G U I D E
released in 2004 through the Lineto type foundry. It received much critical acclaim soon
THE NEW IDENTITY
Support Graphic
THE NEW IDENTITY
V IS UA L S TA ND A R D S GUID E
SUPPORT GRAPHIC The lightning pattern is a graphic element that provides a consistent design effect in all our materials. The lightning pattern is part of the graphic of the logo, communicate the brand's radical, active, exploratory,
ROLLING STONE
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independent thinking spirit. The lightning pattern is meant to be used in an overlapping manner as a supporting graphic; therefore they might appear as the dominant element in a layout. They may be used to bring attention to the subject
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matter of a full-bleed image.
X 5X
4X
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Layout Specifications
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NE W LOGO /
Rolling Stone is a monthly magazine that focuses on bringing young people into the real world and encouraging them to think independently. The old visual system hasn't changed much in brand history. In order to present the new vision of RollingStone, a new vision system should also be presented. This book shows the process of designing a new vision system with detailed information.
Application Examples
LO GO SPECIFIC ATION
INTRO
V I S U A L S TA N D A R D S G U I D E
T H E V I S U A L S TA N D A R D S G U I D E
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THE NEW IDENTITY
Business System
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BUSINESS SYSTEM
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The future image for the business strategy and products of Rolling Stone.
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FUTURE STAGE
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PROJECTIONS CHART
PROJECTIONS CHART Product P-1
Rolling Stone Yearbook
C L A
P-2
Rolling Stone Q&A Blog
C L A
Experience
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EX-1
Rolling Stone Volunteer Organization
C L A
EX-2
Rolling Stone Art Biennale
C L A
Service S-1
Rolling Stone Petition Voting Website
C L A
S-2
Rolling Stone Book Subscription
C L A
S-3
Rolling Stone Student Grants
C L A
S-4
Rolling Stone Foundation
C L A
Environments EV-1
Rolling Stone Museum
C L A
EV-2
Rolling Stone Independent Bookstore
C L A
Events EN-1
Rolling Stone Photography Contest
C L A
EN-2
Rolling Stone TV Debate
C L A
EN-3
Rolling Stone Art Lab
C L A
EN-4
Rolling Stone Documentary Film Festival
C L A
Education ED-1
Rolling Stone Art Lesson
C L A
ED-2
Rolling Stone Literature Discussion Group
C L A
Co-Branding CO-1
Rolling Stone X TED Human Rights Lecture
C L A
CO-2
Rolling Stone X GoPro Extreme Sports Club
C L A
C
Communicating
EV-1 EN-4
EX-2
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ED-2
EN-2 ED-1
S-2
S-4
CO-1
S-1
EN-1
CO-2
EN-3 S-3
L
Learning
A
Acting
V I S U A L S TA N D A R D S G U I D E
P-1
EX-1
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EV-2
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P-2
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PRODUCTS P-1
C L A
P-2
C L A
ROLLING STONE YEARBOOK
ROLLING STONE Q & A BLOG
A collection of selected articles from the Rolling Stone magazines to record and commemorate the past year.
A free question and answer website. On this platform, everyone can ask questions and answer others' questions.
Rolling Stone magazine is famous for its coverage of social topics. This yearbook will select the best column articles in the past year to make a collection and invite experts to summarize the past year. You can deepen the understanding by reading some experts sharing their views on hot issues.
The platform will invite professionals to answer representative questions. People can see different opinions of different people on the same question, even professionals have different opinions on the same question, which can help audiences improve their thinking ability.
Mission
Mission
The Rolling Stone Yearbook reinforces our mission of promoting changes by helping people to sum up the gains and losses of the past year so that we can do better in the new year.
Q & A Blog reinforces our mission of helping people think independently by providing a communicating platform that people in different professional areas use their knowledge to answer other people's questions.
Similar to
Similar to
UN Environment Yearbooks, Supreme Court Reporter Bound Volume
Quora, Baidu Knows
Differentiators Differentiators The Rolling Stone Yearbook does not serve as a collection or index file of data but focuses more on analyzing and sharing news events from different perspectives to inspire people's thinking.
The Blog does not focus on answers to common sense questions but on professional and academic fields. It will classify the questions, and people can search according to professional fields.
FUTURE STAGE
EXPERIENCE EX-1
C L A
EX-2
C L A
A exhibition of selected artworks from the Independent artist and niche musicians.
The organization is committed to improving different Social problems such as air pollution, animal rescue, medical care for senior people, and so on. The organization regularly publishes the schedule of volunteer activities, and volunteers with the relevant experience can sign up to participate.
Rolling Stone magazine is famous for its coverage of social topics. This yearbook will select the best column articles in the past year to make a collection and invite experts to summarize the past year. You can deepen the understanding by reading some experts sharing their views on hot issues.
Mission
Mission
The Volunteer Organization reinforces our mission of promoting changes by encouraging people's real actions in protecting the environment, caring seniors, and other social problems.
The Rolling Stone Yearbook reinforces our mission of promoting changes by helping people to sum up the gains and losses of the past year so that we can do better in the new year.
Similar to
Similar to
Global volunteers, Love volunteers
UN Environment Yearbooks, Supreme Court Reporter Bound Volume
Differentiators
Differentiators
Encouraging people of all ages and backgrounds to focus on changing our own environment and our own world.
The Rolling Stone Yearbook does not serve as a collection or index file of data but focuses more on analyzing and sharing news events from different perspectives to inspire people's thinking.
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V I S U A L S TA N D A R D S G U I D E
A volunteer organization that organizes different activities on a regular basis.
/
ROLLING STONE ART BIENNALE
ROLLING STONE
ROLLING STONE VOLUNTEER ORGANIZATION
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SERVICE S-1
C L A
S-2
C L A
ROLLING STONE PETITION VOTING WEBSITE
ROLLING STONE BOOK SUBSCRIPTION
A petition information website pays attention to political news, hot events, and social problems.
An online personalized book recommendation and subscription service.
After a certain audit process, anyone can initiate a voting initiative. The voting form can be right/wrong choices or choose the best one of multiple solutions. The website will sort out the high votes problems and feedback to the relevant government departments every certain period.
When registering for the first time, the website will ask the readers to provide the list of ten books they read recently. Then it will recommend new books every week according to the reader's reading habits, the readers
Mission
Mission
The petition voting website reinforces our mission of promoting real changes by calling people to pay more attention to and participate in public affairs and government policies.
The Rolling Stone Book Subscription service reinforces our mission of helping people think independently by providing our readers with high quality books and valuable reading suggestions.
can choose to buy them and give feedback on whether they like it or not.
Similar to
Similar to
We the People
Amazon, Abebooks
Differentiators
Differentiators
We are not only concerned about political
Through the collected data, we can not
policy issues, but also about issues related
only recommend the readers the book types
to people's livelihood. As long as there are
they like at present but also give them
enough votes, the problem can be reflected
some reading suggestions so that they get
to the relevant government departments.
more pleasure from reading.
FUTURE STAGE
S-3
C L A
S-4
C L A
A foundation support, strengthen, and promote those organizations that dedicated to changing social problems.
Access to education is the basis for people to think independently and constantly improve their thinking level. We will provide financial support for students who are unable to complete their studies through the student grants program so that more people have access to education.
We joint with influential rock stars to form a Rolling Stone foundation. The foundation is committed to supporting and assisting civil organizations and individuals around the world who contribute to marine protection, human rights protection, aiding students in straitened, and so on.
Mission
Mission
The Rolling Stone student grants program reinforces our mission of helping people think independently by providing them access to higher education and to complete their studies.
The Rolling Stone Foundation reinforces our mission of promoting real changes by supporting those people or organizations that are dedicated to changing something right now.
Similar to
Similar to
Federal Student Aid, Scholarship America
The Ocean Foundation, Bill and Melinda Gates Foundation
Differentiators
Differentiators
Instead of focusing on rewarding the best students, we are more focused on helping children from low-income families complete their education and improve their situation.
We set up this foundation jointly with rock stars, which makes the foundation more appealing and attract more people to contribute to the foundation.
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V I S U A L S TA N D A R D S G U I D E
A student assistance project provides financial assistance in the form of grants and loans to all eligible full-time students.
/
ROLLING STONE FOUNDATION
ROLLING STONE
ROLLING STONE STUDENT GRANTS
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ENVIRONMENTS EN-1
C L A
EN-2
C L A
ROLLING STONE MUSEUM
ROLLING STONE INDEPENDENT BOOKSTORE
A visionary museum with exhibitions that focus on social and environmental problems.
A bookstore that provides a platform for communication between authors and readers.
It aims to inspire more experimental and multidisciplinary art creations, and increase audience's awareness through powerful exhibition experiences so that they feel really impressined and must to do something to chang the world.
The Bookstore provides a variety of books. There also has special space that throws various events, including book signings or readings. Readers have the chance to meet their favorite author, writers have a place to promote their works.
Mission
Mission
Rolling Stone exhibitions reinforces our mission of promoting change by calling actions of the public about social problems through the exbition.
The bookstore reinforces our mission of helping people thinking independently by providing different books from all over the world and space for authors to communicate with readers.
Similar to
Similar to
The Climate Museum,
Aardvark Books, City Lights
Art works for Change
Differentiators
Differentiators
Rolling Stone Museum will partner with other museums or artists so that we can design revolutionary concepts and creates a novel experience for visitors.
Compared with other bookstores, we will provide more original books instead of translation versions for readers to understand the books better and more directly.
FUTURE STAGE
EVENTS EV-1
C L A
EV-2
C L A
A reality TV debate program on social problems and hot issues.
The photo contest provided people with the opportunity to show their views about social issues and created more content for our magazine. We will hold exhibitions of award-winning works and sell these photos. The income will be donated to public welfare and charity.
Rolling Stone TV Debate is a reality show that anyone can sign up for. The topic of the debate was chosen by the public vote. The contestants in each round debate according to the topics. The winner of each round is chosen by the audience. The final winner won the championship.
Mission
Mission
Our Rolling Stone Photography Contest reinforces our mission of promoting change by sharing the pictures of the real world so that the public will know the truth and solve the problem.
Rolling Stone Social Issues Documentary Selection reinforces our mission of independent thinking by sharing the perspectives and thoughts of others in society observing the world.
Similar to
Similar to
LensCulture Emerging Talent Awards, Sony World Photography Awards
I Can I BB, Talk show
Differentiators
Differentiators
We focus on social problems. We encourage photographers to use their pictures to arouse people's desire and awareness to change the dark side of society.
Unlike formal debates, we encourage people of all backgrounds to sign up for the program. Both sides of the debate, regardless of age, occupation, education, debate in a one-to-one way.
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V I S U A L S TA N D A R D S G U I D E
Theme photography competition concerning social issues.
/
ROLLING STONE TV DEBATE
ROLLING STONE
ROLLING STONE PHOTOGRAPHY CONTEST
ROLLING STONE
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EVENTS EV-1
C L A
ROLLING STONE ART LAB Rolling Stone Lab is an art studio for artists to try new creativity and realize creative possibilities.
EV-2
C L A
ROLLING STONE DOCUMENTARY FILM FESTIVAL Spread various stories and gain more knowledge through documentaries.
Rolling Stone Lab is always looking for new
Rolling Stone hosts the annual documentary
artistic possibilities. It encourages artists
film festival and provides film producers
to exceed the limits of creativity, break
with a new opportunity to share the different
through the limitations of disciplines and
stories. Rolling Stone also collaborates with
technologies, and innovate in different
different documentary festivals to enable
cultural and social norms.
more viewers to gain more knowledge through documentaries.
Mission
Mission
Rolling Stone Lab reinforces our mission of
The Rolling Stone Documentary Film
encouraging the public to think more about
Festival reinforces our mission of
society and life by supporting the impact of
inspiring people to gain more knowledge
the new art forms created by new artists on
and thinking independently by providing
the public.
filmmakers with the opportunity share
Similar to
more knowledge.
Arts at MIT, The Lab, Garage Museum of
Similar to
Contemporary Art
SF DocFest, Full-Frame Documentary
Differentiators Rolling Stone Lab is a complex art alliance,
Film Festival
Differentiators
many different disciplines will participate
In order to cause the public to think more,
in artists, and at the same time provide
our film festival focuses on documentaries
them with opportunities for cooperation
that share personal experiences or
and stimulate new creativity.
professional knowledge.
FUTURE STAGE
EDUCATION EDU-1
C L A
ROLLING STONE ART LESSON A free art course open to art amateurs of all ages.
EDU-2
C L A
ROLLING STONE LITERATURE DISCUSSION GROUP Literature discussion groups established in campuses.
Mission
Mission
Rolling Stone Art Lesson reinforces our mission by letting people get more knowledge and skills so that they can express their ideas better.
Rolling Stone Literature Discussion Group reinforces our mission of independent thinking by learning and sharing literary knowledge.
Similar to
Similar to
Udemy, Coursera
Meetup, BBS
Differentiators
Differentiators
We focus more on making people get involved in the experience and communicate with others than on the level of their skill development.
It is not an online group, it has the physical
49
/
This is a school to the school exchange program. Each month, at a fixed time, different schools in the same city take turns to provide venues, and students from different schools form groups to communicate with each other. This kind of discussion group provides a space for the free exchange of literary knowledge and sharing opinions for students on the university campus.
ROLLING STONE
Rolling Stone Art Lesson regularly invites professional teachers and artists to share knowledge about art and art history with audience. Art is one of the best ways to enlighten people's thinking. Many people are interested in art but don't have enough time to study and understand it deeply. This course gives people the opportunity to use some spare time to learn more about their favorite art categories.
face by face which help you learn more compare to talking with others online.
V I S U A L S TA N D A R D S G U I D E
space, and people are talking to each other
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CO-BRANDING CO-1
C L A
CO-2
C L A
ROLLING STONE + TED HUMAN RIGHTS LECTURE
ROLLING STONE + GOPRO EXTREME SPORTS CLUB
A series of human rights speeches by Rolling Stone and TED Talks.
A club not only for extreme sports lovers but also for people who want to try something different in their's daily life.
Rolling Stone + TED Human Rights Lecture
Extreme sports can help people build up
will invite experts and artists in different
self-confidence and will quality. The club
professional areas to share their views and
organizes activities regularly and arranges
thoughts on human rights issues in the
participants of different levels in the same
world. As these lectures target young adults
group. People help each other, communicate,
and teenagers, it will focus on specific news
and cooperate in the activity so that parti-
events so as not to be so boring and serious.
cipants of all levels can benefit.
Mission
Mission
Rolling Stone + TED Lecture strengthened
The Extreme Sports Club reinforces
Rolling Stone's mission to encourage
our mission of helping people thinking
people to think independently by sharing
independently by encouraging them to try
and disseminating unique knowledge and
something not ordinary to built up their
opinions from different individuals.
selfconfidence and get inspire.
Similar to
Similar to
TED, YouTube
The Dangerous Sports Club, Xtreme Club
Differentiators
Differentiators
Our lecture especially targets young
Our club doesn't encourage people to do
people. The purpose of the program is to
dangerous projects. Other sports clubs
let teenagers get diversified views in the
focus on higher, faster, and stronger, but
process of growing up so as to get their
we focus more on helping each participant
own judgments.
gain experience of sharing and learning.
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R O L L I N G S T O N E / V I S U A L S TA N D A R D S G U I D E NE W LOGO / LO GO SPECIFIC ATION
NEW STAGE
ROLLING STONE Q&A BLOG
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A free question and answer website. On this platform, everyone can ask questions and answer others' questions. The platform will invite professionals to answer representative questions. People can see different opinions of different people on the same question, even professionals have different opinions on the same question, which can help audiences improve their thinking ability.
The Q&A Blog reinforces our mission of helping people think independently by providing a communicating platform that people in different professional areas use their knowledge to answer other people's questions.
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Students browsing on the website page of the Q & A blog
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Office workers browsing on the website page of the Q & A blog
Similar to Quora, Baidu Knows
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Young people follow and discuss hot topics on the Q & A blog
Differentiators The Blog does not focus on answers to common sense questions but on professional and academic fields. It will classify the questions, and people can search according to professional fields.
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Volunteers wear uniforms from the Rolling Stone voluntary organization
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ROLLING STONE VOLUNTEER ORGANIZATION A volunteer organization that organizes different activities on a regular basis.
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The Volunteer Organization reinforces our mission of promoting changes by encouraging people's real actions in protecting the environment, caring seniors, and other social problems.
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The organization is committed to improving different Social problems such as air pollution, animal rescue, medical care for senior people, and so on. The organization regularly publishes the schedule of volunteer activities, and volunteers with the relevant experience can sign up to participate.
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Volunteers participate in protests
Similar to Global volunteers, Love volunteers
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Volunteers participate in community service activities
Differentiators Encouraging people of all ages and backgrounds to focus on changing our own environment and our own world.
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ROLLING STONE INDEPENDENT BOOKSTORE A bookstore that provides a platform for communication between authors and readers. The Bookstore provides a variety of books. There also has special space that throws various events, including book signings or readings. Readers have the chance to meet their favorite author, writers have a place to promote their works.
The bookstore reinforces our mission of helping people thinking independently by providing different books from all over the world and space for authors to communicate with readers.
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Author's signature book sale in bookstore
Readers can buy coffee in the bookstore
Similar to Aardvark Books, City Lights
Readers can read in the bookstore
Differentiators Compared with other bookstores, we will provide more original books instead of translation versions for readers to understand the books better and more directly.
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Photography contest exhibition
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ROLLING STONE PHOTOGRAPHY CONTEST Theme photography competition concerning social issues.
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Our Rolling Stone Photography Contest reinforces our mission of promoting change by sharing the pictures of the real world so that the public will know the truth and solve the problem.
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The photo contest provided people with the opportunity to show their views about social issues and created more content for our magazine. We will hold exhibitions of award-winning works and sell these photos. The income will be donated to public welfare and charity.
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Photography contest stage
Photography contest awrads
Similar to LensCulture Emerging Talent Awards, Sony World Photography Awards
Differentiators We focus on social problems. We encourage photographers to use their pictures to arouse people's desire and awareness to change the dark side of society.
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Art courses for young people to participate freely
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ROLLING STONE ART LESSON A free art course open to art amateurs of all ages.
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The Art Lesson reinforces our mission by letting people get more knowledge and skills so that they can express their ideas better.
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Rolling Stone Art Lesson regularly invites professional teachers and artists to share knowledge about art and art history with audience. Art is one of the best ways to enlighten people's thinking. Many people are interested in art but don't have enough time to study and understand it deeply. This course gives people the opportunity to use some spare time to learn more about their favorite art categories.
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Painting courses taught by teachers
Similar to Udemy, Coursera
Differentiators We focus more on making people get involved in the experience and communicate with others than on the level of their skill development.
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Courses to learn art history
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ROLLING STONE + TED HUMAN RIGHTS LECTURE A series of human rights speeches by Rolling Stone and TED Talks. Rolling Stone + TED Human Rights Lecture will invite experts and artists in different professional areas to share their views and thoughts on human rights issues in the world. As these lectures target young adults and teenagers, it will focus on specific news events so as not to be so boring and serious.
Rolling Stone + TED Lecture strengthened Rolling Stone's mission to encourage people to think independently by sharing and disseminating unique knowledge and opinions from different individuals.
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The interaction between the speaker and the audience
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Guest speech on human rights
Similar to TED, YouTube
Differentiators Our lecture especially targets young people. The purpose of the program is to let teenagers get diversified views in the process of growing up so as to get their own judgments.
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Speech scene stage
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Filmmakers share their work with the audience
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ROLLING STONE FILM FESTIVAL Spread various stories and gain more knowledge through documentaries. Rolling Stone hosts the annual documentary film festival and provides film producers with a new opportunity to share the diffewith different documentary festivals to enable more viewers to gain more knowledge through documentaries.
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rent stories. Rolling Stone also collaborates
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The Film Festival reinforces our mission of thinking independently by providing filmmakers the opportunity to share their works and providing people the opportunity to get inspiration.
Audience watching movies at the festival
There will also be some small exhibitions about movies during the festival
Similar to SF DocFest, Full-Frame Documentary Film Festival
Differentiators In order to cause the public to think more, our film festival focuses on documentaries that share personal experiences or professional knowledge.
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Rolling Stone Lab is an art studio for artists to try new creativity and realize creative possibilities. Rolling Stone Lab is always looking for new artistic possibilities. It encourages artists to exceed the limits of creativity, break through the limitations of disciplines and technologies, and innovate in different cultural and social norms.
Rolling Stone Lab reinforces our mission of encouraging the public to think more about society and life by supporting the impact of the new art forms created by new artists on the public.
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Installation art in the art lab
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New technology in the art lab
Similar to Arts at MIT, The Lab, Garage Museum of Contemporary Art
Differentiators Rolling Stone Lab is a complex art alliance, many different disciplines will participate in artists, and at the same time provide them with opportunities for cooperation and stimulate new creativity.
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Art lab uses new technologies to support artists to create new art forms
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Extreme ski enthusiasts in the club
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ROLLING STONE + GOPRO EXTREME SPORTS CLUB Extreme sports can help people build up self-confidence and will quality. The club organizes activities regularly and arranges
and cooperate in the activity so that participants of all levels can benefit.
The Extreme Sports Club reinforces our mission of helping people thinking independently by encouraging them to try something not ordinary to built up their selfconfidence and get inspire.
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group. People help each other, communicate,
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A club not only for extreme sports lovers but also for people who want to try something different in their's daily life.
Extreme quad bike enthusiasts in the club
Newcomers experience skydiving in the club
Similar to The Dangerous Sports Club, Xtreme Club
Differentiators Our club doesn't encourage people to do dangerous projects. Other sports clubs focus on higher, faster, and stronger, but we focus more on helping each participant gain experience of sharing and learning.
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This book is the last one in a series of three volumes. Book1, Visual Strategy Guide, shows our research process of rebranding. Book 2, Visual Development Guide, shows the process of developing the new logo. What you just read is our Book 3, Visual Standards Guide, which shows our new visual identity and our future blueprint.
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VISUAL STANDARDS GUIDE Visual Standards Guide
School
Academy of Art University
Course
Nature of identity
Instructor
Hunter Wimmer
Term
Spring 2020
Design
Ethan Zhang
Software
Adobe Creative Cloud
Bindery
Blurb
Photography
Unsplash.com google.com
This book is a non-commercial project for education purposes and is not intented to represent the original RollingStone brand.
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