2018 spring portfolio

Page 1

2018 spring

portfolio of ...





introduction product design graphic design other works photography

...7 ...11 ...41 ...49 ...57


introduction

Chen Peng 彭程 national cheng kung university dept. of industrial design class of 2020 1997.12.17 taipei, taiwan ethanpengno.1@gmail.com +886-956-700808


interests skills

photography

culinary

ai

id

ps

pr

sw

lr

travel

movie

ks

languages 中文

english

99%

toeic 920

日本語 7


introduction

experiences 2018

xiao ching she emotional design workshop 小情設成大台科北科工作坊 vice leader nckuid welcoming camp leader nckuid student association member of activity-holding creating alternative world workshop wu dou mi marketing workshop


2017

ncku planning and design month member of advertising hua nan bank fintech competition braun design awards xiao ching she emotional design workshop fashion x industrial design workshop nckuid winter exhibition freshman exhibition designer

2016

nckuid student association member of design and advertising

2014

ckhs photography club minister of design and advertising

...

9


product design

...


11


product design

office personal health assistant


13


product design

problem modern white-collars suffer from sevral health crisis, due to long-time working pattern at computers, without taking rests.

we've concluded 3 major symptoms as below:

long-time-sitting causes bones and muscles issues, also slows down blood circulation

eyes get dry when staring at screens, or even causes headache

body lack of water may cause constipation, low blood pressure, dizzy, etc

goal -concise, proffesional, intelligent -considerately meet people's need -demonstrate with working model


design process programming

model sketching wrong direction

model sketching 2nd time

model making

model making

model making

lego construction

video planning

video shooting

exhibition

15


product design

design features water providing system, calculate and display water intake, help managing health status

infrared sensor, tells if user needs rests or keeps distance to computer screen

all messages sent by light, also standby light, accompanies user with ease

tells if user should take rests

tells if user should mind distance


17


product design

scenario demonstrate video


director : Chen Peng, Man-Teng Lam photographer : Chen Peng, Man-Teng Lam editor : Chen Peng after effect : Man-Teng Lam sound editing : Man-Tang Lam

video link 19


product design

D

O

B

O

future shopping assissting system


project of design method course by Chen Peng Ming-Huei Tseng Hsuan-Zhi Hsu

How-Wei Hsu Ting-Fang Chen Ting-Yun Cheng

Chien-Wen Fang Jui-Hong Yuan 21


product design

preface our team had gone through wind, but practical and deepin processes, then came out with a satisfiting design deliver eventually. following will be the presenting of each of our process, discussion and discovery, come up with our design features, also a demonstation video in the end.

our journey

issue select 1.0

observation & interview

header cards

issue redefine 2.0

insight dilemma

persona

user journey map

insight


design with intent

weighted matrix

deliver 23


product design

issue select 1.0 "emotional social robot" was the main theme given by professor. "being alone" was our first topic, considering the sitiuation may contain emotional issues inside, being able to be solved by this type of robot.

observation & interview according to "being alone", we devided the sitiuation into 5 parts of everyday life. each pairs with a suitable research method.

food

AEIOU

bento store

clothing

AEIOU

chain clothing store

housing

interview

solitaries

transportation

AEIOU

train station

education

AEIOU

library

the other part, entertainment, was excluded from above. we considered activities too subjective to be defined as entertainment by people.


header cards team members transfer research results onto post-it notes. then divide them into several groups of similar characteristic, name the groups with header cards.

the first-round header cards are

at home

in public

after discussions, we couldn't get any conclusion from the division. we reviewed, and found that we might have over-explained the appearances, which twists the research results. on the other hand, the first header cards were too brief to demonstrate the commons well.

under considerations above, we had the second-round as below.

behavior

desire

preference

scenario

appearance

emotion personality

insight dilemma soon after the second round of discussion, we failed to meet a conclusion, again. the final result of our review was that the original topic "being alone" being too broad. we knew we had to cut our topic into a more precise theme.

25


product design

issue redefine 2.0 thankfully, we did practical research on each parts of everyday life, so that we can easily choose from one previous parts, without the need of researching again. "shopping alone" became our new topic, due to shopping containing more procedures and steps of human than the other ones.

persona first, we want our personas being able to represent nearly all types of youngsters' clothing attitudes and patterns.

thus, we used two yes/no questions to divide youngsters into 4 types.

do they pay attention to their outfits? do they care about other's thought? care about outfits

do not care about other's thought

care about other's thought

do not care about outfits


next, we made up the personas' profile details, such as titles,names, interests, prefered brands, shopping frequences...., etc, in order to help not only the audiences but also ourselves to construct images in our minds.

here's an example of our persona. for the purpose of clear display, there are simplified version with MBTI. atypical stylish

trendy sweetheart P

J

P

J

N

S

N

S

I

E

I

E

T

F

T

F

韓 曉 晴 scruffy geek

徐 浩 威

the girl next door P

J

P

J

N

S

N

S

I

E

I

E

T

F

T

F

陳 郁 昕

27


product design

user journey map after creating iconic personas, we analyzed shopping procedures, listed and constructed a diagram. pick a clothe pre-shopping search

choose brand

shop & search round shop

go

no

leave

look at details

prefered ones

appearance

final decision

yes

yes

pay

line up

purchase

$$$

collect

ask

line up

decide

mirror

try on

take off

no

return

try on

we then constructed each persona's mood line chart according to user journey map. by putting 4 diagram into 1, we can easily discover several emotion peaks and pain points.


insight i. too much information to handle while shopping alone mindfully, there is too much information, shuch as price, styling, material, and more to process. customers need help of filtering options.

ii. not wanting to be judged by others being alone takes away people's confidence, when we are not sure of ourselves, or having another one's company. however, we decided not to focus on this issue, in consideration of our lack of time and ability of designing for emotional issues.

iii. our theory of buying clothes assuming that every person has a pyramid chart of preference of all clothes in a store. the part that needs help is the "kinda like it" part, where customers cannot easily decide with massive info in mind.

must buy kinda like it

not a choice

29


product design

design with intent

weighted matrix we soon came with 5 solutions to our insights. in order to find the most suitable one for our scenario, a series of index is set to help clearify. right on insight

sustainability

acceptance by users

fun

privacy

develop-ability

degree of freedom

innovative

workable

users' customary

team's preference


deliever

D

O

B

O

is an intellegent shopping system, designed to assist customers when viewing and trying on clothes through interface on mirrors in store and smartphones.

video link

31


product design

D

O

B

O

pick

pre-shopping

search

build profile

choose brand

create account, enter preferences, construct your digital closet

shop & search

round shop

go

prefered ones

purchase

no

leave

final decision

yes rank pay

record

line up

after purchasing succesfully, you can put clothes inside your digital closet, and create a wonderful cycle.

app on smartphone can provide a rank of clothes you are interested in according to your profile preferences.


recommend clothes you might like

k a clothe

store public mirror

facial identify what others have seen

customers expect to find good clothes during this process. so we only display single piece of clothes.

provide more diverse options.

look at details

$$$

appearance

collect

ask

line up

try on

take off

try on

yes

decide

no

mirror

recommend styling

scan smartphone

analyze

identify user

return

customers expect themselves looking good during this process. so customers can browse clothes they already had. with algorithm, the more clothes tried on, the more precisely the system recommend.

cameras are not suitable to equip inside dressing rooms.

33


product design


D

O

2018 by Chen Peng Ming-Huei Tseng Hsuan-Zhi Hsu How-Wei Hsu

B

O

Ting-Fang Chen Ting-Yun Cheng Chien-Wen Fang Jui-Hong Yuan

35


product design

plug concept design


project of 2017 braun design award

by Chen Peng

Ming-Huei Tseng

Ching-Fei Cheng

37


product design

problem

need to be winded

tendency of breaking

distinguish difficulties

insight wires are normally attached to appliances. what if they are seperated?


features

coils after slight pull

expands life of wire

avoids mismatching

logo design

39


graphic design

...


41


graphic design

fresh

easy

sunny

is a breakfast shop which provides fresh, healthy and of course delicious salads as well as creative cuisines.


business card

會員簽名

1997 1217

蔬卵館股份有限公司 Oviduct Co. Ltd www.wakeup.tw

vip card envelope

letter sheet

43


graphic design

package design


flyer

45


graphic design

はなふだ

a d u f hana r a d n cale

e japanes l a n o i t i of 48 is a trad t a s i d s u f n a o c han , which e nths, 4 m o a g m 2 d 1 r ca es from m o c , s card r each. o f s d r a c different


47


other works

...


49


other works

irashiaimase いらっしゃいませ apron design


51


other works

8 points Universität der Kßnste Berlin graduate school of design


the 8 points are what makes the paper different from the others. therefore, I define them as the life of the paper.

53


other works

rhythm of paper


55


photography

...



photography


59


photography


61


photography


63


dedicated to...


Ketty Peng Arthur Peng Debbie Chiu & the ones i love




... Chen Peng


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