Peng Chen 2019 spring portolio

portfolio 2019 spring

設計是什麼 ?

what is design?

2016

溝通的一種形式。

2017

解決問題。

2018

form of communicate. problem solving.

給人對生活的美好想像。

bring imagination of life.

introduction product design graphic design sketches

...9 ...13 ...71 ...81

filmgraphy photography

...83 ...87

introduction

彭 程 Chen Peng national cheng kung university dept. of industrial design class of 2020 1997.12.17 taipei, taiwan ethanpengno.1@gmail.com +886-956-700808

interests

情感設計

工藝設計

skills

創意企劃 creative planning

emotional design

sw

ks

ai

craft design

ps

id

pr

lr

languages 中文

English

99%

toeic 920

日本語

9

introduction

experiences 實習

internship

2018. jul.

工作坊

小情設 - 成大台科北科情感設計工作坊

workshop

xiao ching she emotional design workshop

亞洲七校聯合設計工作坊

asia 7 universities joint workshop

時尚 x 工設跨界工作坊

two sides of brain fashion x industrial design workshop

另類世界觀建立工作坊

creating alternative worlds workshop

五斗米的創意旅程 - 行銷工作坊 marketing workshop

參賽

competition

德國百靈國際設計大賽 braun prize

華南銀行金融科技創新競賽 hua nan bank fintech competition

活動

activity

小情設 - 成大台科北科情感設計工作坊 xiao ching she emotional design workshop

總召

leader

國立成功大學工業設計系學會 nckuid student association

會長

leader

工設迎新宿營

nckuid welcoming camp

總召

leader

國立成功大學工業設計系學會 - 活動企劃組 dept. of activites, nckuid student association

組員

member

台北市立建國高級中學攝影社

photography club, taipei municipal chien kuo high school

美宣

minister of design & advertising

11

product design

# 文化 # 工藝設計

#cultural design #craft ...15

# 感性設計 # 感性工學 # 使用性

#kansei design #kansei engineering #usability ...29

# 解決問題

#problem solving ...43

# 設計研究 # 解決問題

#design reserach #problem solving ...55 13

product design

Yun-Yunn ceramic teaware set 品人生菁華 , 泡人生好茶。 taste the essential of life, steep the tea of life.

designed by Chien-pin Chiu, Ting-yu Hsu Wen-hsuan Chou, Chen Peng craft by Tu Fang Ceramic Studio

15

product design

「人生的旅程好似泡一壺好茶。」 "the journey of life is like making a nice pot of tea."

生命歷程由一段段光景交疊，綿延而成。從誕生、茁壯、沉澱到成熟，和一壺熱茶的沖沏， 有著同樣的溫暖與流動。

我們從綿長的人生光景中，擷取傳統禮俗中、身份轉換的四個重要階段；將文化心境揉入 樸質器物的創作，成為傳統茶道的茶具組合。茶道具與泡茶儀式，乘載人生階段的多樣感官體驗。

誕生

the Birth

熟成

the Settle

The process of life is smoothly constructed by time fractures. These processes of birth, thrive, steady and mature, share the same warmth as the making of chinese tea.

Among the long river of life memories, we select 4 primary stages of status transferring, from traditional chinese customs. By rubbing culture into honest ceramics, we expect Yun-yunn to bring diverse sensations of life.

歸幏

the Belong

é&#x;ť

the Mellow

17

product design 誕 生 the Birth

茶葉釋放，清水，在壺中逐漸暈染成茶湯。 Leaves stretched, pure water flows in, and slowly transfer into tea.

茶壺。 tea pot. 泡茶前，以熱水溫壺燙杯，喚醒器物，準備迎接新生命的到來，宣告人生的開始。 生命在家人的祝福與呵護中孕育、誕生，隱隱地散發出溫暖的光暈。注入熱水，圓潤的茶壺包 容水的衝撞和滾動；香氣、色澤與祝福隨茶葉的舒展而釋放、與水交融。生命的誕生如同清水， 在壺中逐漸暈染成茶湯。

Before steeping, awake the utensils by pouring on hot water. Be ready for the coming new life.

A round pot embraces the impulse and swirl of hot, pure water rushing in. Fregrance, color and blessings bloom with the leaves' stretching. The new-born thrives with family's blessing surrounds, and slowly transfer into tea.

19

product design 熟 成 the Settle

離開茶壺，歷經碰撞、混合、沈澱，而得濃淡勻稱之茶湯。 Leaving the pot, experience bump, mixture, sediment, then receive balanced and steady tea.

濾杯、茶海。 filter cup, tea serving pot.

當時機成熟，茶湯離開茶壺的保護、進入社會。濾杯中凸立的小山如同挑戰與挫折，茶湯 與之碰撞，流入茶海混和、沉靜，最後得到濃淡勻稱的茶湯。成長過程中的碰撞與沉澱， 使性情更加穩重圓滑。

As the tea get adequate soaking, it must move forward from the tea pot's shelter. Hills stand as the challenges we face during growth. After overcoming the frustrates, the tea mixes and settles. The experiences helped us become smoothier persons, as well the tea.

21

product design 歸 屬 the Belong

聞香杯，彷彿是新的歸屬。茶杯蓋於聞香杯之上、團結一心、翻轉。 Dividing into several small servings, as if it's gotten new belongings. Partners support and flip.

聞香杯。 fregrance cup. 茶湯進入聞香杯，彷彿有了新的歸屬，建立起新的家庭。而後將茶杯蓋於聞香杯之上，再將其 翻轉。團結一心，一同面對風風雨雨。

Dividing into several small servings, as if it's gotten new belongings. Build up a new family, and support each other, face every conflict tegether. Then flip the fregrance cup with tea cup.

23

product design 韻 the Mellow

遺留的香氣、剔透的茶色，蘊含著時間釀成的苦澀與回甘。

茶杯。 tea cup. 生命歷練累積於茶湯之中，體現人生的韻味。取聞香杯，嗅聞茶湯遺留的香氣；端詳茶杯中剔 透的茶色；品嘗茶湯歷經時間的苦澀與回甘。從視覺、嗅覺、味覺多重感官體會人生滋味的總 和。

The tea has been fused in with numerous experiences of life, eventually brings out the richness.

Hold the fregrance cup, feel the great smell that the tea has left. Observe the translucent color. Lastly, savor the bitterness and the sweetness which comes along after time.

By vision, olfactory and taste, sense the whole flavour comes with life.

25

product design

designed by Chien-pin Chiu, Ting-yu Hsu Wen-hsuan Chou, Chen Peng craft by Tu Fang Ceramic Studio 2019

27

product design

a t h o u g h t fu l a n d s m a r t m u s i c d e v i ce

designed by Neng-bao Cao, Chen Peng

29

product design

音響

是環抱你的家飾。

speaker is the home accessor y who embraces you.

從音樂享受出發，挖掘音樂之於現代人的角色，進而提出我們對音樂與音樂產 品的感性詮釋。同時從類比時代提取實體互動的細膩迷人之處，結合於現代音 樂習慣，誕生新型態產品互動。 B eg i n w i t h m u s i c e n j o y m e n t , w e e x p l o re w h a t ro l e m u s i c p l a y s toward modern people. Accordingly come up with our kansei interpretation of a music-playing de vice. On the other hand, we extract the delicate solid interaction from the analog generation, and meet with modern music habits, result in a brand new way of interaction.

31

product design

" 居家音樂產品 " 為題，廣泛發想， 嘗試以理性分析與感性詮釋並進。先了解 大眾聆聽音樂的行為習慣，並從中找尋體 驗核心，並且發展設計流程。 Theme set as "home music

device", we widly brainstorm from rational user needs to kansei interpretation. First we did sur vey o n p e o p l e 's h a b i t o f l i s t e n i n g t o m u s i c , t h e n d e fi n e t h e i n s i g h t o f music experience, finally de velop our design process.

聽音樂的情境

144 valid samples

Under what sitiuation will you listen to music ?

81.3%

relax & unwind

43.1%

working

36.8%

exercise & study

現代人在意的不只是音樂本身， 也在意與音樂共生的情境與氛圍。 modern people not only focus on music itself, but also pursuit the scenario and atmosphere.

0 次感性概念

0th Kansei Concpet

音響是環抱你的家飾 speaker is the home accessor y that embraces you.

1 次感性概念

1st Kansei Concpet

平靜

柔和

人性

溫暖

serenity

understanding

mild

warm

33

product design 設計流程 design process 具體概念 concept

黑膠魅力 x 現代需求

vinyl glamour x modern desire

核心構想 core

黑膠使用性元素

vinyl player usability

音樂產品

因果關係

music device

設計要素

design elements

0 次感性概念 0th kansei

1 感性詮釋

1 kansei interpretation

1 次感性概念 1st kansei

4 感性詞彙

4 image words

材質 vs 感性認知影響

material vs kansei percept

2 次感性概念 2nd kansei 關鍵設計要素

final design elements

造型 vs 感性認知影響

form vs kansei perceptio

定量感性工程

Quantitative Kansei Engineering 67 市面產品 x 50 感性詞組 67 products x 50 kansei words

係圖 relation graphic

響

tion

響

on

分類實驗 grouping experiment

質性訪談

qualitative inter view

感性詞彙

image words 10 相關感性詞組

分組結果

grouping results

10 relevant kansei words

距離

distance 多元尺度分析

Multidimensional Scaling Analysis

二維資料 2D data

階層群集分析 Hierarchical Cluster Analysis

樹狀圖

tree diagram K 平均數集群 K-means Cluster Analysis

材質評估實驗

material evaluate expt.

4 組集群資料

4 groups of data 距組中心最近

closest to group center

造型評估實驗

form evaluate expt.

組代表產品

group represent

35

product design 定量感性工程 Quantitative Kansei Engineering

感性認知影響 Kansei Percpetion Influence 造型 form 2

2

1

1

0

123456789

10 11 12 13 14

0

輕浮安穩

柔和剛硬

2

1

1

2345678

91

01 11 21 31 4

0

-1

-1

-1

-2

-2

-2

123456789

10 11 12 13 14

材質 material 2

2

1

1

0

123456789

10 11 12 13 14 15

0

輕浮安穩

柔和剛硬

2

1

123456789

10 11 12 13 14 15

0

-1

-1

-1

-2

-2

-2

123456789

10 11 12 13 14 15

平靜

柔和 mild

understanding

人性

溫暖

黑膠旋轉

造型

互動

材質

serenity

vinyl spinning

form

interaction

warm

material

37

product design 設計成果 Deliever y

喚醒後，主動連接手機 au

強調產品實體互動，精簡手機端操 Focused on solid interact operations.

撥動轉盤，撥放音樂 spin a

類比科技之情感催生：當人付出力 Lessons from the analogs: people's time, patient, streng

持續轉動 keep spinning

黑膠唱片的魅力元素，音樂與旋轉 T h e fa s c i n a t i o n o f v i n y l , t h a spinning.

1. 柔和曲面、霧面塑膠與木材質 mild surface, matte plastic & wood 2. 觸控滑動調整燈光亮度，感受材質觸感 modify brightness by touch, & feel the texture 3. 燈條結合與背部細節 light stripe attached & back details

1

2

3

to smartphone connection

操作 tion, reducing smartphone

and play

力氣，更能產生情感。 : bonds form when it takes gth, etc.

轉的感受連結。 a t t h e m u s i c co m e s w i t h t h e

39

product design

designed by Neng-bao Cao, Chen Peng 2019

a thoughtful and smart music device

41

product design

designed by Chen Peng fabric by Hyperbola.Co

43

product design

why stop?

don't stop riding. explore the city with style.

單車是探索城市、品味生活的絕佳體驗。然而，騎乘時常受突發天候狀況影響 而中斷。Rainnier 結合雨衣與上管車包，三秒翻轉著裝，使騎士能隨機應變， 用最有態度的方式，繼續穿梭城市。 Biking is an excellent exprience of exploring cities and having a taste of life. However, ridings often get interrupted due to sudden weather changes. Rainnier is a raincoat with pannier attachment , which provides biker a solution with style and attitude.

45

product design 設計對象塑造 Persona 戴倫 李 Darren Lee 22 大學生 college student

生活品味

騎車的心情 mood 開心、放鬆 happy, relaxed

頻率 frequency 每天 ever y day

環境 environment 一般道路 , 中距離 normal road, medium dist.

雨具 rain gear 沒雨衣、有雨傘、通常不帶 has no raincoat, does not bring umbrella

習慣 Habits 不喜歡背東西出門，最多是背霹靂包。 does not like to carr y much stuff along. fanny bag at most. 錢包手機放口袋怕會掉。 concern of belongings dropping from pocket. 不喜歡把手掛東西，影響操控。 no hanging on bike handles, which disturbs controlling. 美觀好看是重要考量。 fashion matters. 偏好 Preference 裝在車上的雨具，沒有忘記帶的問題。 attached to the bike, avoiding leaving without it. 不影響單車美觀。 keeps good looking. 穿脫方便，不宜太長。 easy to wear and take off. not being too long. 透氣，不悶熱。 breathing, not hot and stuffy.

設計要素 Design Elements 美觀

fashion

輕便 light

不中斷 fluent

可安裝於車上的雨衣 attached to bike

可放置物品 storage

車包

pannier

較不易整理 harder to fold properly

下擺干擾騎乘 收納繁複厚重 skirt interferes riding heavy

47

product design

做工圖與設計成果 Deliever y

54.5

27

71

69.5

專利機能布 包邊 高領覆蓋脖子 外套後擺加大空間，容納小包

exclusive functional fabric covered edge high collar covering neck larger space containing mini bag

14 魔鬼氈 velcro

3.5 14 20

4

6

裡面開口 與外口袋互通 two side pocket

雙邊拉鍊 2 way zipper

20

塑膠叉扣 buckle

14 14

14 塑膠叉扣 於口袋內側 buckle inside pocket

49

product design

翻轉過程 transform

拇指開口，抓緊袖口，增強防雨。 Clutch sleeves, prevent rains and wind.

高領，魔鬼氈蓋邊，防風保暖。 High collar, lid with velcro, keeps warmth.

不使用時，固定於車身，外套口袋做車包使 用，亦解決雨具忘記攜帶的問題。使用後， 將潮濕面向內折，收納固定回車上，清爽騎 乘無負擔。 While not wearing, attach to bike, pocket stands as pannier, concern of forgetting solved. after using, turn the wet outside in, makes your ride fresh as ever.

保持時尚。 Stay fashion.

51

product design

designed by Chen Peng fabric by Hyperbola.Co 2018

53

product design

D

O

B

O

future shopping assissting system

project of design method course by Chen Peng Ming-Huei Tseng Hsuan-Zhi Hsu

How-Wei Hsu Ting-Fang Chen Ting-Yun Cheng

Chien-Wen Fang Jui-Hong Yuan

55

product design

概述 Preface

DOBO 是智能購物輔助機器人，幫助消費者篩選難以抉擇的衣服。

這次專案是設計方法課程的實作專案，經歷了曲折、但踏實且深入的設計過程，運用到課 堂中教授的各種設計方法，以及大量的組員討論與激發，幫助我們確立設計架構，並完整設計細 節，最後以一段影片說明專案成果。

接下來將著重在我們應用的各個設計方法，得到的發現與結論。

DOBO is a intellegent shopping assisting robot , aimed to help custromer with difficult descision toward clothes.

This was the practice project of design method course. Our team had gone through wind, but practical and deep -in processes, then came out with a satisfiting design deliver eventually.

Fo l l o w i n g w i l l b e t h e p re s e n t i n g o f ea c h o f o u r p ro ce s s , d i s c u s s i o n a n d discover y, come up with our design features, also a demonstation video in the end.

過程總覽 Process Over view

議題選定 issue select 1.0

觀察與訪問 obser vation & inter view

便利貼分類法 header cards

重新定義議題 issue redifine 2.0

討論困境 insight dilemma

設計對象塑造 persona

使用者旅程地圖 user jouney map

設計洞見 insight

DWI 設計卡片發想 design with intent

權重評價分析 weighted matrix

設計成果 deliever

57

product design 議題選定 Issue Select 1.0

教授訂定的 " 情感社交機器人 " 出發，以 " 一個人的時候 " 為設計主題，考慮其中隱含的情感 議題，並以這類型的機器人來應對。

"Emotional social robot" was the m a i n t h e m e g i v e n b y p r o f e s s o r. " B e i n g alone" was our first topic, considering the sitiuation may contain emotional issues inside, being able to be solved by this type of robot.

觀察與訪問 Obser vation & Inter view

根據主題，我們將日常生活中一 個人的時候分成五個情境，並搭配使用 合適的研究方法。

According to "being alone", we devided the sitiuation into 5 parts of e ver yday life.

Each pairs with a suitable research method.

食

AEIOU

衣

AEIOU

住

inter view

行

AEIOU

育

AEIOU

food

clothing

housing

transportation

education

便當店

bento shop

連鎖服飾店

chain clothing store

獨居者

solitaries

火車站

train station

圖書館 library

" 樂 " 的面向，經過討論認為情境定義太多樣、較因人而異，於是決定不列入觀察項目。

The other part , entertainment , was excludued from above. We considered activities too subjective to be defined as entertainment by people.

便利貼分類法 Header Cards

將觀察結果簡化成便利貼，分成性質相似的 幾個類別。以下是第一次分類的標題。

Te a m m e m b e r s t r a n s f e r r e s e a r c h results onto post-it notes. Then divide the into several gruops of similar characteristics, name the groups with header card.

The first-round header cards are

在家

at home

公共場合 in public

經過一番討論，前一個分類方式使我們無法得到可以收斂的結論。我們回顧便利貼，猜測 也許我們已經過度解釋觀察結果；又以上的分類過於廣泛，不足以呈現出相似處。於是我們提出 第二次分類嘗試。

Af te r d i s c u s s i o n s , w e co u l d n ' t get a n y co n c l u s i o n f ro m t h e d i v i s i o n . W e reviewed, and found that we might have over-explained the appearances, which twists the research results. On the other hand, the first header cards were too brief to demonstrate the commons well.

Under considerations above, we had the second-round as below.

行為

behavior

慾望

情境

desire

喜好

preference

情緒

scenario

外觀

appearance

emotion

個性

personality

討論困境 Insight Dilemma

就在第二次討論之後，我們再次迷失方向。 回顧發現，" 一個人的時候 " 主題太過廣泛；需要 收斂主題廣度。

Soon after the second round of discussion, we failed to meet a conclusion, a ga i n . T h e fi n a l re s u l t o f o u r re v i e w wa s that the original topic "being alone" being too broad. We knew we had to cut our topic into a more precise theme.

59

product design 重新定義議題 Issue Redifine 2.0

所幸我們對於食衣住行育，都已經具備完整且充足的觀察資料，所以能直接從中選擇其中 一個主題。

最終我們選擇了 " 一個人購物 " 作為主題，考慮其含有較其他方向的題目有更多步驟和流程。

Thankfully, we did practical research on each parts of ever yday life, so that we can easily choose from one pre vious parts, without the need of researching again.

"Shopping alone " became our new topic, due to shopping containing more procedures and steps of human than the other ones.

設計對象塑造 Persona

我們希望設定的設計對象是可以代表幾乎所有年輕族群的穿衣風格樣態；於是採用雙向度 座標軸，切割組合成四種類別。

F i r s t , w e w a n t o u r p e r s o n a s b e i n g a b l e t o r e p r e s e n t n ea r l y a l l t y p e s o f youngsters' clothing attitudes and patterns.

Thus, we used two yes/no questions to divide youngsters into 4 types.

注重穿著

care about outfits

在意他人眼光

不在意他人眼光

care about other's thought

do not care about other's thought

不注重穿著

do not care about outfits

接著，我們建立設計對象的背景資料，如姓 名、興趣、個性、標籤、購物習慣等等，幫助不僅 聽者，還有我們自己快速理解使用者意象。

Next, we made up the personas' p r o fi l e d e t a i l s , s u c h a s t i t l e s , n a m e s , interests, prefered brands, shopping frequences...., etc, in order to help not o n l y t h e a u d i e n ce s b u t a l s o o u r s e l v e s t o construct images in our minds.

韓系甜心 trendy sweetheart

韓 曉 晴

P

J

P

J

N

S

N

S

I

E

I

E

T

F

T

F

邋遢塔肥 scruffy geek

徐 浩 威

非主流潮男 atypical stylish

P

J

N

秦

宇

鄰家女孩 the girl next door P

J

S

N

S

I

E

I

E

T

F

T

F

陳 郁 昕

61

product design 使用者旅程地圖 User Journey Map

分析購物流程，條列並且建立流程圖表。 Analyze shopping procedures, list and construct a diagram.

pick a clothe pre-shopping search

choose brand

shop & search round shop

go

no

leave

look at details

prefered ones

appearance

final decision

yes

yes

pay

line up

purchase

$$$

collect

ask

line up

decide

mirror

try on

take off

no

return

try on

描繪每位 persona 的心情曲線，並疊圖分析，可以清楚呈現出情緒高峰與痛點。

W e t h e n co n s t r u c t e d ea c h p e r s o n a 's m o o d l i n e c h a r t a cco r d i n g t o u s e r journey map. By putting 4 diagram into 1, we can easily discover several emotion peaks and pain points.

設計洞見 Insight i. 篩選資訊量過大

too much information to handle

想找到對的衣服可是需要考量的資料量太多 ( 材質、穿搭、價錢、...)，做篩選需要幫助。

There is too much information, shuch as price, styling, material, and more to process. Customers need help of filtering options.

ii. 不想被他人眼光評斷

not wanting to be judged by others

孤單會使人比較沒有自信。然而因時間 與能力限制，這次選擇不著重處理情感議題。

Being alone takes away people's co n fi d e n ce , w h e n w e a r e n o t s u r e o f ourselves, or having other's company.

However, we decided not to focus on this is s ue, in cons ideration of our lack of time and ability of emotional issues.

iii. 購衣慾望排序模型

model of clothes purchasing-desire

將在店裡看到的所有服飾分為三類。最 需要幫助處理的是針對 " 有點喜歡 " 部分，因 其具備最大量需要綜合考慮的資料量。

Assuming that e ver y person has a p y ra m i d c h a r t o f p r e f e r e n c e o f a l l clothes in a store.

T h e pa r t t h a t n e e d s h e l p i s t h e " k i n d a l i ke i t " pa r t , w h e re c u s to m e rs cannot easily decide with massive info in mind.

非買不可 must buy

有點喜歡

kinda like it

不喜歡

not a choice

63

product design DWI 設計卡片 Design With Intents

權重評價分析 Weighted Matrix

將 5 個針對 insight 的解法，利用設定的權重做評價分析，選出最佳解。

We soon came with 5 solutions to our insights. In order to find the most suitable one for our scenario, a series of index is set to help clearify. right on insight

sustainability

acceptance by users

fun

privacy

develop-ability

degree of freedom

innovative

workable

users' customary

team's preference

設計成果 Deliever

D

O

B

O

智能購物輔助機器人，在比對衣服、試穿衣服、結帳等等過程之中，根據用戶既有資料與 大數據資料，透過鏡子、購物籃、手機等載具幫助消費者篩選難以抉擇的衣服。

is an intellegent shopping system, designed to assist customers when viewing and tr ying on clothes through interface on mirrors in store and smartphones.

video link

65

product design

D

O

B

O

pick

pre-shopping

search

build profile

choose brand

建立帳號，輸入喜好， 建立雲端衣櫃 Create account, enter preferences, construct your cloud closet.

shop & search

round shop

go

prefered ones

purchase

no

leave

final decision

yes rank pay

record

line up

付款後，選擇服飾加入雲端 衣櫃 After purchasing succesfully, you can put clothes into your cloud closet, and create a wonderful cycle.

app 根據用戶資料，所挑 的服飾排名供使用者參考 App displays a rank of clothes you picked according to your profile preferences.

recommend clothes you might like

k a clothe

facial identify what others have seen

提供多元選項 Provide diverse options.

look at details

collect

$$$

appearance

ask

line up

try on

take off

try on

yes

decide

no

mirror

recommend styling

scan smartphone

analyze

identify user

return

挑選 考

d

store public mirror

僅顯示單品推薦 Customers expect to find good clothes during this process.

So we only display single piece of clothes.

可瀏覽已經擁有的服飾、 大數據演算使推薦更加準確 Expect to look good during this process.

Browse clothes they already had.

Big data improves recommendation.

更衣間不能使用攝影鏡頭 Cameras are not suitable to equip inside dressing rooms.

67

product design

D

O

B

2018 by Chen Peng Ming-Huei Tseng Hsuan-Zhi Hsu How-Wei Hsu

O

Ting-Fang Chen Ting-Yun Cheng Chien-Wen Fang Jui-Hong Yuan

69

graphic design

# 感性與理性 # 意象傳達

#rationality&sensinility #image design ...73

# 文化 # 創意 # 風格

#culture #creativity #style ...75

# 設計溝通

#design communication ...77

# 企業識別

#CIS design ...79 71

graphic design

設計中的理性與感性。

the rationality and the sensibility of design.

經過兩年的翻攪與思考，提出我對設計的一種詮釋。設計由理性與 感性的部分交疊而構成。理性是耿直誠實的方，感性是溫柔通透的 圓。作為設計者，期望自己兼顧耿直和溫柔，常懷開放的心與視野。 D e l i e v e r o f o n e o f m y i n te r p reta t i o n o f d e s i g n , a f te r 2 years of exploring and processing. Design is constructed by overlap of rationality and sensibility.

Rationality as a honest rectangle.

Sensibility as a tender round.

A s a d e s i g n e r, I e x p e c t m y s e l f to h a v e h o n e s t y a n d warmth, keep a open mind and vision.

73

graphic design

札

はなふだ

花

a d u f hana r a d n cale

代 個月份的 2 1 由 是 戲， ，習俗上 統紙牌遊 牌 傳 的 本 張 日 8 副4 花札是 組合成一 ， 物 植 一同 表動 ，和親友 。 札 戲 遊 花 的 成 剪 新年 把月曆裁 ， 年 一 rd 過完 nese ca 。 a p 節 a j 時 l f 12 iona 歡度新年 a t ra d i t cards o

da is of 48 H a n a fu consist h c i h w 4, game, nth into o m h c . a r family months s, cut e u t o s y a p h t r i ea t w As the y momen e h t e r a and sh nds. e i and fr

75

graphic design

菜單再設計

menu redesign 此次資訊整合設計專案，應用 BIG 6 設計方法，定義任務並經由最佳途徑 搜集資訊。選定適當呈現手法，並將第一次成果進行評估，而得到最後設 計成果。 T h i s p ro j e c t h a s a p p l i e d B I G 6 d e s i g n p ro ce s s , i n o rd e r to collect information from the best source, as well evaluate the solutions.

before | after

77

graphic design

企業識別設計 CIS design

蔬醒是提供沙拉輕食作為早餐新選擇的新創品牌，顧客可以自己挑選店鋪 新鮮蔬果，現選現殺，提供健康早餐新選擇。 根據品牌理念，分析意象，選擇企業色，並進行 LOGO 及一系列識別設計。 Wake Up ! is a start-up brand which provides salad and light meals as breakfast. Customers may choose from freshly unpeeled fruits and veggies to customize their own meal.

According to brand concept, analyze brand image, set colors, finally design logo and CIS.

新鮮 fresh

輕鬆 easy

活力

sunny

business card

會員簽名

1997 1217

蔬卵館股份有限公司 Oviduct Co. Ltd www.wakeup.tw

vip card envelope

letter sheet

79

sketches

81

filmgraphy

83

filmgraphy

產品情境展示影片

product scenario demonstration OZKA-LE 是一款為上班族設計的個人健康助理。專 案以影片輔助傳達使用者問題與情境意象，並呈現 出使用前後之差異，說明產品特點。 OZKA-LE is a white-collar targeted personal health assistant . Video demonstrates user n e e d s a n d s ce n a r i o i m a ge , a l s o c h a n ge s after using product , emphasizing product features.

director photographer editor after effect sound editing

Chen Peng Chen Peng Man-Teng Lam Chen Peng Man-Teng Lam Man-Tang Lam

85

photography

87

photography

89

photography

91

photography

93

2019

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