27th Annual San Diego Latino Film Festival Sponsorship Opportunities

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San Diego Latino Film Festival Twenty-seven years ago, Media Arts Center San Diego's San Diego Latino Film Festival (SDLFF) was born out of a desire to take a stand against the status-quo of cinema, to challenge the reigning and ever-present stereotypes about the Latino experience in movies, and to give Latino filmmakers the power of telling and sharing their stories, first-hand, about what it means to be Latino. After all of these years, the SDLFF is proud to remain linked to these ideals, constantly advocating for inclusive, diverse, and progressive cinematic storytelling about the Latino identity. We invite you and all other visionary filmmakers to be a part of our anniversary— 27 and still going strong!

By supporting the San Diego Latino Film Festival, you are supporting the rise of independent Latino film making and their participation in the mainstream media arts. You will be part of an annual gathering of film lovers, producers, filmmakers, celebrities, journalists, a passionate community of artist and influencers. 11 days of films, live music, art, workshops, galas and engaging social events.

MARCH 12 - 22, 2020

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+ Attendees and sponsors will have the opportunity to view

+ and actors + “Tributes� to acclaimed Filmmakers / Actors + Filmmaker talks + Film showcases + Free student outreach screenings

+ 13Th Annual Sonido Latino concerts (40+ Live music acts!) + 13Th Annual Arte Latino multi-location Art exhibit + Pre-fest launch parties + SDLFF's annual Country of Focus sidebar + 5th Annual Sabor Latino Food, Beer & Wine Festival + Opening Night Party + Awards Ceremony Gala

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38% Men

62% Women 25% Non-Latinos

WHO WILL YOU REACH? + Business and community leaders, students, professors, and professionals who demonstrate an interest in Latino issues, history, culture and education. + Filmmakers, actors, programmers, distributors, industry representatives and journalists “U.S. Hispanic buying power reached $1.3 trillion in 2015. By 2020, U.S. Hispanic buying power is expected to reach $1.7 trillion” – Nielsen

75% Latinos

DEMOGRAPHICS

+ Highly educated

+ 20,000 Actively engaged film lovers, representatives and journalists + Average Annual Household Income of Trade Area – $103,906

+ Affluent

+ Attendees from all of Southern California, Tijuana and Baja, Mexico and Arizona

+ Art, music and film enthusiasts

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Location The San Diego Latino Film Festival celebrates the unique geographical and cultural position of San Diego, one of our country's finest cities and attractive destination for international travelers. The SDLFF will take place on March 12 - 22, 2020 at the AMC Fashion Valley Cinemas.

Located in the heart of the Mission Valley area, Fashion Valley is San Diego’s home for upscale shopping.

Offering the area’s finest collection of retail and dining options with everything from luxury to fast fashion, five department stores and more than 40 San Diego exclusive retailers, Fashion Valley is unmatched by any other shopping destination in the market.

CLICK HERE

Fashion Valley enjoys the enviable position as the crossroads of San Diego’s shopping elite, community influencers, business executives, decision makers and tourists alike.

ANNUAL SHOPPER VISITS: 21,233,000 MEDIAN AGE: 33.9 TRADE AREA POPULATION: 1,900,019

San Diego

Tijuana 5

STARS Kate de Castillo

Edward James Olmos

Martha Higareda

Diego Romani

Héctor Jiménez

Cecilia Suárez

Danny Trejo

Saul Lisazo

Ana Serradilla

Édgar Vivar

Demian Bichir

Sofía Espinosa

Miguel Rodarte

Fernando Lujan

Saul Lisazo

Damián Alcázar

Gael García Alfonso Cuarón Diego Luna

Michael Peña

Wilmer Valderrama

Benjamin Bratt Peter Bratt

José María Yázpik 6

Media Coverage.

Television + NUVOtv + Cinelatino + Cox Communications San Diego + Somos Tv + Univision San Diego (KBNT) + Azteca San Diego + Telemundo 20 + KPBS + 10 News (KGTV) + Fox 5 (KSWB) + XEWT Channel 12 (TJ/SD) + CBS News 8 (KFMB) + NBC 7 + KUSI - TV + MyTV 13 + Unimás Digital + U-T San Diego + noticiasya.com + sandiegomagazine.com + cntraveler.com (Conde Naste) + Remezcla.com + noticine.com + There San Diego + Voiceofsandiego.com + Cinelandia.com + SanDiegoRed.com + Vanguard Culture + El Informador

Newspapers + Los Angeles Times (Calendar Section) + U-T San Diego (Night & Day) + San Diego City Beat + Hoy de San Diego + North County Times + La Prensa San Diego + San Diego Uptown News + El Sol de Tijuana + UCSD Guardian + Daily Aztec + San Diego Reader + The Star News + El Latino Newspaper + Frontera (Tijuana /Mexicali) + El Mexicano (Tijuana/ Mexicali)

Magazines + Giving Back Magazine + Latin Heat + KPBS On Air Magazine + Variety + San Diego Family Magazine + San Diego Magazine + SLAMM Magazine + San Diego Metro + Para Todos + Mujer Actual + San Diego Entertainer + Pacific San Diego + AGENDA Magazine (NCLR) + Riviera Magazine

Radio + Z-90 (English Radio) + 102.9 Amor + Qué Buena 106.5 + 91X + KPBS Radio + Radio Latina (Spanish Language) + Uniradio Group (Spanish Radio) + Magic 92.5 + Jazz 88.3 FM + Channel 93.3 + Diego 99.3 (Spanish Radio) + Energy 103.7

Online Total Impressions + Reach

27.5 million

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SPONSORSHIP OPPORTUNITIES. NAMING RIGHTS:

Opportunity to spotlight your brand in one of our showcase categories: Screen, Award, Presenting partner on special events. Brand Integration Create an experience and engage your audience, integrate your brand with one of our festival events, VIP lounges, concert series, food festival, Virtual reality lounge and fashion show.

PRINT EXPOSURE:

Ad and/or logo in 20,000 festival souvenir programs Logo on 15,000 mailing postcards & 10,000 brochures.

MEDIA EXPOSURE:

Logo in partnering Spanish & English newspapers/magazines (distribution of 500,000) Rights to use festival marks Logo in out of home materials.

DIGITAL & SOCIAL MEDIA EXPOSURE:

Hyperlinked logo on festival’s website (30,000+ page views per month).

Dedicated post on our social media pages (Fan base of over 29,000).

Dedicated email newsletters (Email list of 20,000 subscribers).

CONTENT OPPORTUNITY:

Create customized festival content. Make your premiere at the festival. Rights to sponsor content created from festival.

ONSITE VISIBILITY:

Opportunity to brand auditorium Red Carpet Step & Repeat Logo appears on screen prior to every movie (170+ screenings): 30s commercial &/or static Advertisement prior to movies Booth & experiential opportunities.

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PRESENTING SPONSOR This sponsorship level provides your company with the prestige and recognition of being one of only two ‘Presenters’ of the San Diego Latino Film Festival.

Promotional opportunities include on-air radio and television exposure, placement in all marketing materials under the “Presenting Sponsor” logo, and first mention and priority presence at all venues (i.e. company commercial prior to screening of all films, conspicuous on-site visibility to increase attendeesponsor interactions, etc).

Presenting Sponsor: Cost: $70,000 Total Promotional Value: $119,500

MAJOR SPONSOR

This sponsorship level provides your company with the prestige and visibility throughout the entire event.

Major Onsite Activation Create an experience and engage with attendees.

This level makes your company brand the owner of the festival VIP lounges. Promotional opportunities include logo on all marketing materials (i.e. festival brochure, website, Souvenir Program, etc) logo on theater Step and repeat, on-screen ads, sampling opportunity in all theaters

Major Sponsor: Cost: $50,000 Total Promotional Value: $108,500 9

SCREEN SPONSOR

SHOWCASE SPONSOR

AWARD GALA SPONSOR

This unique sponsorship level will provide your company with an incredible amount of visibility. In addition to enjoying promotional opportunities at the festival venue and on all marketing materials (i.e. festival brochure, website, Souvenir Program, etc), this level makes your company the “Owner” of one of the four screening auditoriums throughout the duration of the festival.

Every year SDLFF highlights certain countries and/ or genres in a several “Showcases".

Each "Showcase" includes 3-4 films, receptions, &/or seminars/workshops throughout the 11-day festival. Sponsorship opportunities are available for showcases including, but not limited to: + "Cine Estudantil' + "Para Ia Familia" + “Cine Mujer" + “Ritmo Latino" + "Documania" + “Somos LGBTQ+" + "Frontera Films" + “Spotlight Films”

SDLFF is proud to offer this exciting sponsorship level that allows your company to directly support the filmmakers participating in the festival. Your sponsorship fee will go towards the cash prizes, product donations, and commemorative statues/plaques the winning filmmakers receive. Your company will be highlighted as the main Gala sponsor.

Your company’s logo, brand, and name will be attached to every program and activity taking place at this specific site. As the “Owner”, your company can introduce films, present onscreen commercials, decorate the auditorium with promotional materials, and much more!

Screen Sponsor: Cost: $ 20,000 Total Promotional Value: $32,000

Your company will be spotlighted anytime one of the “Showcase" films is screened and in all related marketing material (i.e. flyers, website, social media, Souvenir Program, etc.).

Showcase Sponsor: Cost: 15,000 Total Promotional Value: 21,000

Award Gala Presenting Sponsor: Cost: 15,000 Total Promotional Value: 28,000 10

LATINO SPONSOR Join us in 2020, as we spotlight authentic Latino flavors paired with fine wines and craft beer from the San Diego Baja region, along with live music, celebrity guests, and arte latino pop-up galleries.

An important and exciting new tradition of the annual San Diego Latino Film festival, Sabor Latino is attend ed by over 1000 foodies, moviegoers, filmmakers and celebrities that gather to celebrate art, music, film, wine, beer and food.

This unique event is hosted at Simon's Fashion Valley Mall, San Diego's finest shopping experience that brings together community influencers, business executives, decision makers, international tourists, and San Diego's shopping elite.

The annual Sabor Latino event supports the Media Arts Center San Diego, a 501c(3) non-profit that educates underserved youth in the Latino community, providing them with digital tools for self expression and helping to enhance their educational skills.

Demographics. +1,500attendees from Southern California, Tijuana and Baja +Average household income $103,906 Over 20 chefs from Baja California & San Diego + 10 wineries +10 breweries +VIP Lounge + Live entertainment 11

SABOR LATINO PRESENTING SPONSOR This sponsorship level provides your company with the unique opportunity to sponsor and present our 5th Annual Sabor Latino Beer, Wine & Food Festival.

The Sabor Latino "Presenting Sponsor" logo and name will be in all Sabor Latino marketing materials and in unique radio/tv promos exclusively for this special event.

Sabor Latino Presenting Sponsor: Cost: $15,000. Total promotionval value: $25,000

Additional Sabor Latino Sponsorship Opportunities: + Exclusive Beverage Sponsor + Stage Sponsor + VIP Lounge Sponsor + Booth Sponsor

+Â Exclusive Beverage Sponsor: Cost: $8,000 + Stage Sponsor: Cost: $8,000 + VIP Lounge Sponsor: Cost: $5,000 + Booth Sponsor: Cost: $3,000 12

PARTY SPONSOR

SONIDO LATINO FILM SPONSOR SPONSOR

This sponsorship level provides your company with the opportunity to sponsor 1 of the festival’s 3 prestigious parties. The “Party Sponsor” logo and name will be mentioned in any announcement and/or marketing materials related to these celebrations.

This sponsorship level allows your company to place signage at the party venue, giveaway branded swag to attendees, speaking opportunities, and much more!

This sponsorship level provides your company with the unique opportunity to sponsor and present our 13th Annual Sonido Latino Concert Series. This year’s Sonido Latino will include +40 live acts from well known local performers. Your company’s logo will be associated with all Sonido Latino marketing materials and signage on all stages.

This sponsorship level provides your company with the unique opportunity to sponsor and present a particular film that connects directly to your company’s brand or marketing goals (i.e. family film, music film, sports film, etc.).

The “Film Sponsor”logo and name will be mentioned whenever the specific sponsored film/ program is announced.

Party Sponsor: Cost: 10,000 Total Promotional Value: 21,000

Sonido Latino Sponsor: Cost: 10,000 Total Promotional Value: 25,000

Film Sponsor: Cost: 3,000 Total Promotional Value: 5,300 13

THANK YOU

FOR SUPPORTING THE MEDIA ARTS CENTER SAN DIEGO By supporting the San Diego Latino Film Festival, you are helping us carry out our mission to change lives and give a voice to underserved communities.

About our programs and services: LEARN:

Media Arts Center San Diego provides youth media education programs at our year-round Youth Media & Tech Camps and the award-winning Teen Producers Project. Additionally, we hold and collaborate on education programs at various local schools/community organizations throughout San Diego County.

WATCH:

In addition to our acclaimed San Diego Latino Film Festival (SDLFF), our other film programming includes Exitos del Cine Latino Series, Que Viva Cine Latino Outdoor Series in San Ysidro, and daily screenings of independent and foreign films at our very own movie theater, the Digital Gym Cinema.

CREATE:

Tools for community-based media production and collaboration through programs including: Speak City Heights, Pulse for Life, #InCityHeights, Frontera Filmmakers, and Video Production Services, to help community groups connect with audiences by making a digital media presence accessible and affordable.

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Contact Information.

Ethan van Thillo,

Executive Director/Founder 619-230-1938 x 101 ethan@mediaartscenter.org

www.SDLatinoFilm.com

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