8.1.2. Targets

8.1.2. Targets 8.1.2.1. Workers

The targets, being 60% international companies, the neighbourhood was thought for this type of population. Large spaces, abundant vegetation, and the absence of visible carpark that are voluntarily expensive and located in the basement of buildings, etc. The environment was expected to be perfect to work. The offices have been created and thinking to attract workers and companies. As an example, the company Ferring Pharmaceuticals has been the first one to install their headquarters in Ørestad. During over two years they’ve been the only office building in the neighbourhood but they never doubted of the perspective that they had invested for. “We never had the thought if this was going to fail. We knew from the very beginning that this area was going to be attractive because of the international rail road, the metro, the airport very close and a bus stop at the foot of the building.” (Jensen, 2011) They pointed out that one of the substantial points is that when they need to find workers qualified for something they can also take a look at Sweden workers not only Danish ones.

Figure 8: The 15000 square meters and 20 floors of the Ferring building. Source: Ørestad.dk 2002

8.1.2.2. Families

Behind the desire to attract big international companies, 20% had been planned to the population of families with children. To be attractive to them, they highlighted the natural areas which would be nearby the houses and block of flats houses but still 10 minutes to the city centre from anywhere you are in Ørestad.

To make it even more attractive they decided to create a neighbourhood which would be remarkable by its buildings and its modernity. Many symbols buildings have been built because it was an incredible opportunity for architects companies to experiment their idea that wouldn’t be possible to create somewhere else. Thought for families 8house is the best example of what Ørestad wanted to create to invite families to live there.

The building has been thinking for that the people can have free times and great family times, used for activities and so on. Divided in 476 homes as penthouses, regular apartments and town houses. They made a building that allows every houses to be different and gave a personality to each ones.

Figure 10 : The population and residences in Ørestad. It is clear to see that more and more people move to the area. Source: Copenhagen Municipality 1th of January Figure 9: Empty residences in Ørestad. Information: Copenhagen Municipality 1th of January.

Figure 11: 8house by night. Source: Wikipedia

They also benefit from the construction of the building to create child-friendly area. All around the building there is a 1 kilometre path “and functions as a natural meeting place for the residents of the estate and a safe way of travel for children when they go visit each other.” (Copenhagen, s.d.) 8.1.2.3. Accommodations

The Bella Sky Comwelli, is one of the famous hotel that has been created at Ørestad. By creating 814 rooms, 30 conferences rooms, 3 restaurants, two bars and a spa it gives shape to it everything that we can expect from a hotel for international workers which are here for deals.

Four massive hotels of this types have been built since the project started. They are all searching for the same customers who are business workers. All of them are impressive by their architectural conception, however, it’s difficult to imagine living next to offices and hotels. 8.1.2.4. Knowledge, culture and entertainment

It was expecting at Ørestad 80,000 people to work, 25,000 people to live in Ørestad and 20,000 people to study. We can see clearly on that image, the four districts. In the north Ørestad, they decided to create the studying area, with accommodations and everything which would be useful for student. So that, they did 2 universities and dedicated this district for innovations and culture. They also created a school, a college and a library. From an entertainment point of view, the north district is empty at this exception of the concert hall designed by Jean Nouvel. Admittedly, the district is very close from the centre of Copenhagen and it is the Figure 12: Aerial view of Ørestad. Source: (BY&HAVN, s.d.) best connected. In the southern part of the neighbourhood we can find the huge Royal Arena which expect to welcome 16000 guests. Wandering or not in Ørestad it is also possible to find the huge and remarkable