Etienne Menguy – 7th semester – 16 March 2018
8.1.2. Targets 8.1.2.1.
Workers
The targets, being 60% international companies, the neighbourhood was thought for this type of population. Large spaces, abundant vegetation, and the absence of visible carpark that are voluntarily expensive and located in the basement of buildings, etc. The environment was expected to be perfect to work. The offices have been created and thinking to attract workers and companies. As an example, the company Ferring Pharmaceuticals has been the first one to install their headquarters in Ørestad. During over two years they’ve been the only office building in the neighbourhood but they never doubted of the perspective that they had invested for. “We never had the thought if this was going to fail. We knew from the very beginning that this area was going to be attractive because of the international rail road, the metro, the airport very close and a bus stop at the foot of the building.” (Jensen, 2011) They pointed out that one of the substantial points is that when they need to find workers qualified for something they can also take a look at Sweden workers not only Danish ones.
Figure 8: The 15000 square meters and 20 floors of the Ferring building. Source: Ørestad.dk 2002
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