The Express Tribune T2 - March 20

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THE EXPRESS TRIBUNE, MARCH 20, 2011

interview

The jaunty & jazzy Juggan

An actress, a host, a model and a mother...this talented lady certainly isn’t afraid of multitasking! SAMEEN AMER

Career

A delightful presence in the entertainment industry, Juggan Kazim has showcased her warm and engaging personality in everything she does, be it acting, modelling or hosting.

Juggan is among those few celebrities who entered into the entertainment industry at a very young age. “I did my first advertisement when I was four-years-old. I’ve been working in the media since I was 14, in terms of commercial theatre,” says Juggan. Her family, however, was initially not very supportive of her career choice. “This was never the line of work that anyone in my family wanted me to take up. It’s something that I wanted to do and I fought for it, until I was old enough for them to let me be and do my own thing,” reveals Juggan . She knew that this was the field she wanted to pursue. “When I was going abroad for my higher studies, the deal my mother made was: “I know that you love this acting/hosting/modelling nonsense, but no, it’s not going

Personal life Juggan was born and raised in Lahore and did her schooling from Grammar School, completed her Intermediate in Arts from Kinnaird College and graduated from the University of Western Ontario in 2002. “I got married to my son’s father about five-and-a-half/six years ago and when my son was two months old, I moved back to Lahore from Karachi and since then have been living here,” Juggan tells Express Tribune.

to happen; don’t even think about it. If you’re going to university, the only way you can go is if you don’t take any courses related to acting,” Juggan recalls. “The closest thing to it was media studies, so I opted for a degree in media, information and technoculture, and sociology, and a minor in psychology,” she added. However, her love for acting made her take acting courses while working two jobs and attending university. “I started taking acting courses, which had nothing to do with university; they were with acting teachers so there was nothing coming on my transcripts. So I kept doing my acting stuff on the other end in terms of rehearsing and figuring out and learning basic skills of acting, but it was never part of my university degree.” Since then, Juggan has appeared in television dramas, music videos, films, and also worked as a televi-

If I could play a character in any film ever made, I would play... Eliza Doolittle from My Fair Lady. She comes from nowhere, becomes somebody, and surprises everyone with the amount of talent she has and what she becomes, and I think that that’s beautiful. I think being able to reinvent yourself is very important.

If I could meet one person (out of anyone that ever lived), I’d love to meet... Meryl Streep.

If I had to record the cover version of any song, I’d pick... Sanu Nehr Walay Pul Tey Bula Key. I love that song!

If I could live in another time, I’d choose... The ‘70s in Pakistan. It was a pretty good time, it was pretty great being here in the ‘70s from what I hear — I wasn’t born then but I keep hearing that the ‘70s were great. So the ‘70s in Pakistan is my pick. Why go anywhere else? We live in a beautiful country; it’s just unfortunately run by the wrong people right now.

If I could change one thing about myself/my life, I’d change… My temper.

If I could learn one skill (that I don’t already know), I’d want to learn…

I’d want to learn to speak different languages

To speak different languages. Unfortunately I can only speak Urdu, English, Punjabi and a bit of French, and that too barely. I wish I had the knack to learn languages like people do. I’d love to speak Spanish, German, Arabic and Persian — such beautiful languages that I cannot speak because I don’t have the ear for it. Also, I would like to learn how to sing.

If I had to banish one word (from any language), it would be... “Cannot”. I can’t do this, I can’t do that. We can do anything we want to; we just choose not to do it.

sion host. So which of her projects is she the most proud of so far? “I am proud of my brand ambassadorship with Garnier but at the same time I’m also very proud of the morning show I’m doing for Express News,” says Juggan. Speaking of her experience as a morning show host, Juggan says, “I’ve had the full support of my team. You know, you can do a show for someone, but most of the time people expect that you as an anchor made the show popular. However, what people don’t understand is the fact that a show requires teamwork, and that’s what I have got by working with these guys, so I’m quite happy with the project.” The multi-talented celebrity identifies herself most as an actress and finds acting and hosting to be the most fulfilling. “Modelling is just something I do; it’s not who I am. Part of who I am is that I’m an actor

and an anchor. Acting is something I have always wanted to do and it was in fact my main area of interest, but hosting is something I fell into, completely unexpected, and I have no regrets,” remarks Juggan. Speaking about her future plans, Juggan says, “I would like to do more acting in the future.” As for now, Juggan believes that live shows for corporate events and the morning show with Express doesn’t leave much room for anything else and she says, “I don’t want to do anything else either.” For Juggan, pursuing a career in showbiz isn’t easy as it requires a lot of hard work. “You’ve got to be very resilient, hardworking, and a good human being. I find that in this day and age people believe that if you’re a mean person and a bit of a snob, you’ll do well in the media. But the fact is, there are more than enough badtameez people in the media al-

ready, and I don’t think I need that attitude to survive,” she explains. Juggan concedes that criticism regarding her work can sometimes be really tough to take, but it also provides her a chance for improvement. “I have to admit that without being able to take criticism, and without improving yourself accordingly, you can’t really survive in this industry because you’ll be doing your own thing and you’ll just be any other person. Or you could actually make an effort and put together a great work and that is something you can only do if you keep improving.”

Activities & interests In her spare time, Juggan does a lot of things from cooking to watching movies. “I enjoy cooking, love listening to music and I’m a complete movie buff, so I really enjoy watching movies. I’m not a huge fan of

Bollywood movies though; more so Hollywood features and foreign films. And I do a little bit of reading every now and then but don’t get as much time as I’d like to, so it’s a pretty irregular basic interest, but cooking is a passion.”

Upcoming projects Besides doing the morning show and hosting for corporate events, Juggan has a few projects in the pipeline. “I’m in a really good place with the morning show, and I’m doing a couple of films as well. I’m doing a Lollywood movie titled Khamosh Raho with Altaf Hussain (director) and Ghafoor Butt (producer) in which I have to dance as well, for which I’m taking dance lessons from Nigah, a dance teacher. Moreover, I’m also shooting my next ad for Garnier sometime this month. All in all I’m having fun.”

Modelling is just something I do; it’s not who I am. Part of who I am is that I’m an actor and an anchor

Juggan Kazim


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THE EXPRESS TRIBUNE, MARCH 20, 2011

fitness & flavour RECIPE

Chicken Nuggets

Age-old ailment, new awareness Gender prejudice is linked to high prevalence of tuberculosis among women in Pakistan HIBA TOHID

NILOFAR AMER

Prep time: 15 minutes Cooking time: 15 minutes Ready in: 30 minutes Servings: 2 — 3 Ingredients: • Two chicken breasts cut into pieces (approximately one inch by 1.5 inch) • cup flour • cup cornflour • 2 cups breadcrumbs • 1 egg • teaspoon salt (or to taste) • teaspoon black pepper • 1 teaspoon garlic paste • 1 teaspoon mustard paste • 2 tablespoons soy sauce • 2 tablespoons lemon juice (or vinegar) • Oil (to fry) Method: • Put the chicken pieces in a bowl. Add salt, pepper, mustard paste, soy sauce, lemon juice, and garlic paste, and mix well. Leave it for a few hours to marinate (preferably in the refrigerator). • In a plate, mix the plain flour with cornflour. Put two cups of breadcrumbs in another plate. Beat an egg in a bowl. • To coat the chicken pieces, put each piece in the flour, then dip in the beaten egg and roll in the breadcrumbs. (Alternatively, you can mix the flour and egg; dip the chicken pieces in this batter and then coat it in breadcrumbs.) • Shallow-fry in a pan on medium heat. (You can also deep-fry the nuggets; the result will be equally good.) • Serve hot with tomato ketchup.

COOKING TIPS

Let’s bake!

It was in the wee hours of the morning that 19-year-old Zarina was brought to the emergency department of a local public hospital. Clearly in pain, this young girl was emaciated, wrinkled and going in and out of consciousness. Her clinical history notes made a bulkier pile than Zarina herself. “It’s been two years since her illness began…she was a beautiful child…please bring her back!” Zarina’s mother sits pleading by her bed side. After having a thorough look at her notes and examining her; Zarina’s doctors could see what had brought her down to this state. Zarina had tuberculosis and it had spread in her body beyond control. Zarina’s story is not any different from that of many other women, who fall prey to the potentially fatal illness called tuberculosis. Being highly prevalent in Pakistan, TB kills around 48,000 Pakistanis every year (WHO report), posing an immense burden on Pakistan’s health landscape. While men are at almost as much at risk as women, the latter are faced with additional trials and tribulations. Zarina was engaged when she was 16 and she knew wedding bells were not too far away for her. However, she was not prepared for this hitch in her fairy tale. What started with cough and fever turned into a deadly disease; thanks to home remedies, quacks and some unqualified doctors and several half-hearted attempts at getting things right, just so Zarina’s in-laws won’t get wind of her condition. “Who would marry a sick girl…that too a girl with TB?” This is how Zarina’s mother could best justify their delay in bringing her to a hospital in the city. “This is the tragedy with

Being highly prevalent in Pakistan, TB kills around 48,000 Pakistanis every year, posing an immense burden on Pakistan’s health landscape

ILLUSTRATION: JAMAL. K

our women folk,” explains Dr Shaheen Shoaib at the Dow University of Health Sciences (DUHS). “Any illness, especially something like TB, brings them to such a weak condition that it eventually becomes a stigma just to talk about it. Many of them, even after diagnosis, keep their condition a secret until it gets unbearable or untreatable,” she adds. In Zarina’s case it was both. It is not just the fear of being ostracised but also a general

disregard for personal health that keeps women (especially from the lower socio-economic strata) from seeing a doctor. A son’s health or that of the male bread earner is more valuable in a patriarchal set up than that of a female. “Most women come in for treatment in the later stages of the disease while men come to us sooner rather than later,” remarks Shoaib. Females in our society tend to be in close contact with children and do most of the house-

hold chores and therefore, a woman with tuberculosis could easily put her family at risk. At times, women even end up suffering at the hands of the tribal setup and culture prevailing in some parts of the country where females are discouraged from consulting male doctors despite urgency or even dire need. In another hurdle to treatment, many women still prefer seeing female doctors despite their limited availability. Dr Zunaira Subhan, a resi-

dent at a local public hospital draws just the right picture, “If there are two doctors sitting in the OPD and a female patient walks in; chances are she would most likely walk up to the female doctor even if the male doctor is not attending anyone.” This not only limits women’s control over their own health needs but also places an extra burden on female health practitioners. According to estimates, there were just 800 female doctors catering to over

a million women in Khyber Pakhtunkhwa alone last year. Suggesting a practical solution to this problem, Shoaib says, “Aggressive door to door screening for the disease should be promoted.” However, even she realises that the change wouldn’t come unless patients’ compliance with medicines doesn’t improve. “The patients almost never complete the course and leave the medicines in the middle of the treatment paving the way for a more vicious relapse by drug resistant strains. That is our biggest limitation and challenge as health practitioners,” laments Shoaib. Even Zarina had committed the same folly. She had started on her TB medication course twice, yet she chose to stop the treatment halfway. The consequences were disastrous. So, this World Tuberculosis Day on March 24, let’s stand up for a healthy society where no one misses out on treatment just because of their gender.

To sleep or not to sleep? Sleep isn’t a luxury that can be cut back on to make time for other “more important” daily activities without serious consequences of having such a day is to create awareness as far as the importance of sleep is concerned because most people world over tend to neglect their basic biological needs. So now that I have (hopefully) convinced you, you can get to work on trying to convince your respective bosses to be as enthusiastic about letting you practically implement what the day symbolically signifies. Good luck and happy sleeping! ☺

SANA BATOOL

Baking a cake, bread and a selection of biscuits can bring about a great sense of achievement but at the same time it is important to do it with perfection. Most of us who bake occasionally often find it difficult to bake a perfect cake. Having that professional touch can’t be achieved easily unless you keep in mind some baking secrets.

1. Balanced ingredients

SOME COMMON SLEEPING DISORDERS:

Well-balanced ingredients are the key to baking. For example, if you have too much fat in proportion to flour, your cake will turn out to be very heavy and greasy, the biscuits might not be crisp and spread on the baking dish. On the other hand, too little fat can make the cake dry and unappetising, unless eaten fresh from the oven. As for sugar, it lightens the heaviness in cakes, if less sugar is used, the cake will be too heavy to consume. For binding the ingredients together, a good proportion of eggs should be added.

Sleeping disorders are many and their intensity varies from individual to individual. The following are some common sleeping disorders.

• Bruxism It is a disorder in which the sleeping individual grinds or clenches his/her jaw during sleep. Symptoms include pain in the jaw and headaches but are not always detectable. It can lead to facial pain and chronic headaches.

2. Best method Don’t treat the cakes equally. Selecting a method meant for the kind of cake you are baking is extremely important. For example, if the whisking method is used for fruit cakes, it will not be suitable to acquire that traditional fruit-cake texture; therefore the rub-in method is more suitable. If you want to get a light sponge, whisking will be the best method as it gives a lighter texture to the cakes. It also varies from one recipe to another, whether you cream the fat and sugar or whisk the eggs and sugar.

• Narcolepsy

3. Temperature and timing Individual ovens vary a great deal and the suggested temperature in recipes is based on average ovens only. Always consult the instruction card or booklet the first time you bake a particular type of cake. Quick baking will make the cake over brown and raw from the centre, whereas slow baking will sink your cake and it will become heavier in texture.

4. Turning out Make sure you let the cake stand for two to three minutes after it is baked. It allows the mixture to bind well and contract and thus make it easier to turn it out. Many cakes break while turning out from the tin too quickly. Certain cakes and biscuits should be cooled completely before handling. Happy Baking!

You can send your contributions and suggestions to t2@tribune.com.pk

ILLUSTRATION: JAMAL. K

A SUMAIYA LAKHANI

We’ve all heard of World Aids Day, World Cancer Day and the usual Father’s Day and Mother’s Day. Well, here comes another day many of us would want to observe with great enthusiasm…World Sleep Day. I would be surprised if your first reaction isn’t “Excuse me…is this for real?” because that certainly was my first reaction. Despite its seemingly insignificant and somewhat ridiculous name, World Sleep day has a point…and I’m going to make it. Just give me till the end of this article. We’re all living the 21st century lifestyle; where we’re busy with work, studies, kids etc. all of which causes us to neglect our physical needs. It is sad but true. As human beings,

we’re almost programmed to think short-term and of all the items on our agendas, a good night’s sleep is one item that never gets checked off our to do list. There’s always something more important; whether it’s spending time with your loved ones, catching up on your favourite soaps or, for the workaholics out there, just catching up on work and doing some in advance if there is time. Psychologist and sleep expert David F. Dinges, Ph.D., mentions in his work Sleep, Sleepiness and Performance that irritability, moodiness and slow reflexes are some of the first signs of sleep deprivation. According to him, if a sleep-deprived person doesn’t sleep after the initial signs, the person may then start to experi-

INTERESTING FACT Leonardo Da Vinci credited most of his achievements to his sleeping habits, which were rather unique to say the least. He slept for 10 to 20 minutes for every four hours that he stayed awake. Result: more time, more dreams and a greater control our the body.

ence apathy, slowed speech and flattened emotional responses, impaired memory and an inability to be novel or multitask. There is more to catching a few winks than meets the eye...literally. Lack of sleep doesn’t only give you bags under your eyes; the consequences can

be a lot more severe than you’d like to imagine. Sleep deprivation can result in lowering the effectiveness of the immune system, decreasing the release of growth hormones and causing heart rate variability. In short, not getting enough sleep can make you sick. Seriously sick. Dr Michelle Miller, from the University of Warwick, says: “Chronic short sleep produces hormones and chemicals in the body, which increase the risk of developing heart disease and strokes, and other conditions like high blood pressure and cholesterol, diabetes and obesity.” And this is exactly why we should all be enthusiastic about World Sleep Day that was observed worldwide on March 18 this year. The whole point

It is a neurological sleep disorder that results in the individual falling asleep at random times. This type of sleep is less restorative than normal sleep and therefore these people experience more sleepiness. Symptoms include sleep paralysis and hallucinations.

• Somiloquy It is a disorder which causes an individual to talk in his/her sleep. The frequency and volume of the speech varies from individual to individual.

• Sleep apnea This sleeping disorder involves intervals in breathing activity during sleep. The time period of each occurrence is long enough so that one or more breaths are missed and this occurs repeatedly throughout the sleep. Symptoms are difficult to detect and the disorder may result in the individual feeling tired and sleepy.


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THE EXPRESS TRIBUNE, MARCH 20, 2011

techeye Why I want a n Ipad 2 MOHAMMAD KHANANI

Numerous new tablets are set to launch in the next few weeks alongside the iPad 2 and many are confident these will outsell the iPad 2. This is a common notion but this time, as with most of their devices, Apple has a few tricks up their sleeves. And for the iPad 2 they are:

It’s apple Face it. There are millions of (rich) people who are die hard Apple fans and nothing can change their mind. These fans will flock to Apple stores in millions to pick up the iPad 2 on launch day. The only justification they need to buy a device is the Apple logo and thus better specs aren’t going to make them change their mind.

It’s simple and gets the job done Most users of tablets just want the tablet to get the work done. They have no desire to customise the device. They want it for music, movies, internet browsing and basic work options and the iPad does these best. When you can get everything you need without going through any hassle then why look any other way ?

It’s not far behind People have a common complaint that the iPad 2 isn’t as powerful as the competition. There are

only a few devices that are more powerful than the iPad 2 and they won’t be coming out till the summer. The Xoom, Tab 10 and Flyer only have better cameras. The Processors are equally powerful, and resolutions are the same. Only the Flyer has a higher pixel density screen as the screen is smaller in size. The iPad 2 does lack a micro SD slot but if you need memory buy the 64 GB version as no other tablet allows you to have more memory than that even with a memory card installed (32GB builtin 32GB card).

Retribution, the best standalone expansion of the popular Dawn of War II series, lets you play all six sides in both the single-player and multiplayer portions of the game without having to own any of the preceding titles

It has accessories

You get more than 100,000 different cases for the iPhone. If you want a case of any sports team, band or country you’ll find it for an Apple product. People who enjoy modding the looks of their device will surely buy the iPad 2.

The software works This is a very temporary reason but can prove to be very crucial. Android’s Honeycomb software is very buggy and many users are frustrated. Honeycomb is getting a lot of bad press and people are staying away from it. So until Google fixes its software, the iPad 2 is the choice for people who don’t want a buggy device.

Its where the apps are People say the Android has sooo many apps. But those apps are for smartphones. Android currently has less than 100 Tablet Optimized apps while Apple has more then 10000. So if you want apps or games there is no option better then the iPad.

It’s fashionable

It’s cheap You don’t get to say this often but the iPad is cheap compared to its competition. The iPad starts at $500 while the Xoom starts at $600 though the $600 edition won’t be available till the summer. For now, you can only get the $800 edition. And most other tablets will also be in the $700-$900 price range. So if you are on a tight budget and want a high end tablet, you don’t have any other choice.

Lets Face it: Apple products are in style. Having the iPad 2 is much cooler then having the Xoom. This will affect many people’s choices; primarily female users. Just ask yourself, what’s cooler, having an iPhone 4 or an HTC (High-Tech Corporation) Desire HD ?

It’s tried and tested Android tablets have still not been tested properly and the Galaxy Tab, the only high-end Android tablet available for more than a month, has had mixed reviews. So anyone who is not fond of risks and wants a safe bet would much

rather go for the iPad which has been around for a year and has been loved by millions.

Steve jobs unveiled it When Steve Jobs went on medical leave many thought that his career with Apple was finally over and that he would not return. Many even thought that with Steve Jobs gone, Apple would lose that touch of innovation that has always been their key to success. But this old, sick, unhealthy man did not forget his fans and Apple loyalists and showed up at the iPad 2 launch and unveiled the device himself. This not only inspired many people to pre-order the iPad 2 but also affirmed that the iPad 2 was blessed by Steve Jobs, the man who has changed technology forever. Also with Steve Jobs’s days numbered, many feel this is one of the last great devices that will come from Apple and Apple fans wont miss the opportunity to own it. While Apple may see a fall in its current market share, no other single tablet will be able to rake up mire sales than the iPad 2 even if they use a Samsung style strategy of releasing their tablet on virtually every network in the world.

GAME

A real-time strategy game devoted to saving people rather than destroying them is an interesting idea. However, the gameplay is marred with ridiculously unforgiving campaigns, a laughable AI, and cut-scenes that force you to abandon your duties at crucial moments

Highway to internet hell A OMAIR ZEESHAN KARACHI

Twitter by the numbers at age five Five years ago on March 21, Twitter co-founder Jack Dorsey fired off the first tweets officially giving life to the micro-messaging service. Here are some facts about the San Francisco-based startup: • Dorsey’s Twitter account @jack automatically sent out the first tweet, “just setting up my twttr,” on March 21, 2006 and Dorsey followed it up with the first “human-generated” tweet “inviting coworkers” • Twitter has more than 200 million registered users sending more than 140 million tweets a day • Last year, Twitter users sent 25 billion tweets and the company added more than 100 million new registered accounts. It has averaged 460,000 new accounts per day over the past month. • Pop star Lady Gaga (@ladygaga) has the most Twitter followers with 8.78 million followed by Justin Bieber (@justinbieber) with 8.13 million, Britney Spears (@britneyspears) with 7.12 million, Barack Obama (@barackobama) with 6.97 million and Kim Kardashian (@kimkardashian)

with 6.73 million • Actor Charlie Sheen (@charliesheen) was the fastest to one million followers, picking them up in just 24 hours • The hashtag (#) feature on Twitter which groups tweets by subject debuted in August 2007, proposed by a user • In October 2009, Google and Microsoft began integrating tweets into their search products • Twitter has 400 employees and is adding workers almost weekly • Twitter is based in San Francisco, with additional employees in New York, Chicago, Los Angeles and Washington • Twitter was incorporated in April 2007; it was cofounded by Biz Stone, Evan Williams and Jack Dorsey -- @biz, @ev and @jack • The initial Twitter logo was created by Stone, a former graphic designer • Twitter chief executive Dick Costolo is a former improvisational comedian. AFP

Our information superhighways may be suffering from the same ailment as earth: overcrowding. The number of people who are using the internet have increased to a point that the highways are jammed and traffic is beginning to slow down. When the internet started, information came and went in the form of text. Slowly we shifted, first to images and now, the age of video is upon us. The internet has apparently bitten off more than it can chew. We are running out of bandwidth, and analysts are saying that the fault does not only lie with the internet service providers. Vice President and Chief Technology officer, Personal systems group for HP, Phil McKinney identified this as one of the Megatrends in an informal session with us in Shanghai. He told The Express Tribune that customers were flagging network constraints as one of their important complaints. HP has realised that telecom operators are not going to be able to solve the issue. “HP will now take it upon itself to make devices that are not bandwidth hogs,”

said McKinney, adding, “We are literally treating it like the ‘clean water’ issue.” As if video streaming sites like Youtube and, recently, Netflix were not large enough bandwidth hogs, another contender had to come along. Smartphones sales recently overtook sales of computers. Imagine the number of internet users doubling in such a short amount of time. Because to be very honest, smart phones really took off with the iPhone. And it hasn’t been that long. Usually PC makers are moving towards the form factor offered by mobile phones; they do this by coming out with tablet computers and netbooks. Mobile phone manufacturers try to move towards the form factor of a computer by making their smartphones bigger and giving them keypads. A mobile manufacturer even managed to make their Smartphone; the Atrix 4G into the heart of a laptop. You slot it into a dock that looks like a laptop but it really is only a shell with a screen and keyboard. The dock comes to life using the processor and internals of the mobile phone. But HP is unique in a few

GAME

TOP 10

Most popular science websites

The internet has bitten off more than it can chew. We are running out of bandwidth ways as a company because it has a perspective on the issue available to no other. They are working on both sides of the equation, making both, smartphones and PCs. Their PCs are converging into mobile phones and their mobile phones are starting to look like computers. Analysts say that this should help them understand the bandwidth usage of both devices and how theoretically this knowhow could translate into real world implications where they could figure out how to leave a smaller and lighter foot print on the ecosystem of the internet information superhighway.

HowStuffWorks is a commercial edutainment website that was founded by Marshall Brain with the goal of giving its target audience an insight into the way in which many things work.

Rank

Name

1.

HowStuffWorks

2.

NOAA

3.

Discovery

4.

NASA

5.

ScienceDirect

6.

ScienceDaily

7.

Nature

8.

TreeHugger

9.

PopSci

10. ScienceBlogs SOURCE: ALEXA.COM


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THE EXPRESS TRIBUNE, MARCH 20, 2011

craftsmanship

profile

Being creative with Kalamkaar A local entrepreneur’s dream to become an international brand name

In 1991, Quais Rehman started a small scale workshop of 1.5 kanals (1 kanal= 506 square metres) on Waris Road, Lahore with four craftsmen: two carpenters and two finishers. Quais Rehman says he had no design background but he had the spark and the interest so he started his work as a furniture designer under the name of “Kalamkaar”. Kalam is the Urdu term for a straight chisel; a tool used for wood carving. Quais selected this name for his furniture workshop for various reasons. He said “the word sounds nice and is representing what we are. Kalamkaar is not all about wooden furniture but we use iron, fiberglass, brass and a combination of all these materials for materializing our design idea.” Defining design he said, “A good design stimulates all the five senses of the beholder and I believe that both the visual and functional aspects are impor-

tant and out of these two, I place more emphasis on the visual aspect. Currently showrooms of Kalamkaar are in Karachi, two stations in Lahore, Toronto, New Jersey, Dubai and United Kingdom. “People all over the world know us by our furniture designs and the wood we use and our country furniture is known as rosewood furniture all over the world. With the popularity of Kalamkaar in the international market, our furniture industry has grown.” Kalamkaar is inspired by the local culture and Indus Valley art and aims to modernize the traditional designs of Pakistan. “An aesthetic eye can find the history from the Indus Valley civilization to the present day in our designs.” He shared his emotional attachment with the furniture displayed in his showroom, “I usually feel bad when I have to part with a furniture item but appreciation makes me happy and

replaces that grief and some new creative idea keeps me going.” Kalamkaar is based on one workshop from where furniture has been made and exported. The workshop is run by some 200-250 craftsmen. Quais said “We have the best craftsmen of the world in Pakistan and they work hard for materializing the designer’s dream.” Talking about corporate social responsibility he said, “We are growing trees in a small forest in our factory and we encourage people to plant trees which are the most important element of our environment, they make the environment healthy.” Kalamkaar has a big workshop in Lahore divided into three parts. One part is based on carpentry work, the second is based on carving and the third, furnishing. And everywhere there are trees planted by Kalamkaar and at the end there is a big forge where wood is kept at very high temperatures to make it stronger and ready for carving. Quais is determined to make the position of Kalamkaar stronger in the international market. “We want to grow as the best furniture company of the world with our brand name. When we grow, many others in the same industry grow automatically as the name of Pakistan comes to mind when people think of Kalamkaar and automatically they welcome other Pakistani furniture too,” he said, sitting on a beautiful black and white sofa.


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