bay area Life Vibrant Health Eco-Livingâ€
anniversary issue
issue 12 FREE
eucalyptusmagazine.com
ecotourism travel that helps the environment
goodwill goes glam Fashion-forward recycling
pearl-spotted owlet in kenya
Investing More Than Just Money
Silicon Valley’s SV2
Issue 12
On the Cover 26 See the World, Save the Earth: Eco-tourism on the rise By erica goss
Features
21 Wear It Well: Goodwill stores Cover: Pearl-spotted owlet, Glaucidium perlatum, in Kenya. Photograph by Doug Cheeseman/Cheeseman’s Ecology Safaris. This page: Eucalyptus Tomatoes by Elizabeth Archers.
offer eco-savvy fashion By desiree hedberg
24 SV2: Investors give money, time, and talent to worthwhile projects
Departments 8 Sandbox Talk: Ready, Set, Camp 11 Doing Good: Village Harvest 15 Healing Foods: Adzuki Beans 18 Grown Local: Deer Hollow Farm
In Every Issue 3 Publisher’s Note 4 Calendar of Events 7 Stuff We Like 31 Resource Guide 32 Tidbits
By Alan Lopez
EUCALYPTUSMAGAZINE.COM | 1
MISSION Eucalyptus is the San Francisco Bay Area’s resource for green and health-conscious lifestyles. Through our print and online publications, we share knowledge and inspire our readers to celebrate their health, support local businesses and surrounding communities, and protect the environment we live in. In each edition, we profile a successful company or individual provider within the health, wellness, and eco-industries, and provide information on local products and services that support healthy and eco-friendly lifestyles. This magazine is named Eucalyptus because we admire the tree’s healing properties. Its leaves and bark have been used for medicinal purposes for thousands of years. We also appreciate its adaptability and hardiness, as evidenced by its ability to thrive despite being transplanted far across the globe from its native home of Australia. ADVERTISE AND GROW YOUR BUSINESS Reach our affluent, well-educated, environmental- and health-conscious readers who are eagerly seeking resources that will improve their health, well-being, and sustainability. For more information, please contact us at 408.335.4778 or info@eucalyptusmagazine.com. DISTRIBUTION Eucalyptus Magazine is a free publication supported solely by our advertisers with a wide distribution throughout the Bay Area. To find Eucalyptus Magazine at a location near you, contact us at 408.335.4778 or info@eucalyptusmagazine.com. Let us know if you would like copies placed at your place of business. Please support our advertisers by letting them know you saw them in this publication. In keeping with our concern for the environment, Eucalyptus Magazine is printed on recycled paper using 10% post-consumer waste with Soy Seal approved inks.
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E
ALYPTU UC LOCALLY & OWNED D PRODUCE MA G INE AZ
2 | Issue 12
EUCALYPTUS Michaela Marek Publisher and Founder publisher@eucalyptusmagazine.com
EDITORIAL Editor Ann Marie Brown Associate Editor Sue McAllister Contributing Writers Dana Abbott, Erica Goss, Desiree Hedberg, Jessica Iclisoy, Elizabeth Kang, Alan Lopez, Allison Shea Malone Copyeditor Erin Soto DESIGN AND PRODUCTION Designer Greg Silva Photo Editor and Photographer Lane Johnson Production Manager Diana Russell Contributing Photographers Alison Shea Malone
advertising sales Michaela Marek business manager Cindy Cribbs CONTACT 15559 Union Avenue, Suite 215 Los Gatos, CA 95032 Phone 866.797.6570, Fax 408.877.7303 info@eucalyptusmagazine.com eucalyptusmagazine.com Subscription rate $24.00 per year Advertising rates on request Volume 1, Issue 12 ©2010 by Eucalyptus Magazine. Eucalyptus is a registered trademark in the U.S. Patent and Trademark Office. All rights reserved. Some parts of this magazine may be reproduced with written permission only. We welcome your ideas, articles, and feedback. Although every precaution is taken to ensure accuracy of published materials, Eucalyptus Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. We do not necessarily endorse products and services advertised. Always consult a professional provider for clarification.
publisher’s note
As Eucalyptus Magazine celebrates its first year in business, I am reflecting on the past and looking toward the future. It has been an incredible year, full of surprises and challenges. Most of all, it’s been an extremely gratifying time that has proven to me what I already believed: that people in our community want to make a difference in the world and are willing to reach out and connect with each other. As you probably know, starting a new publishing venture in this economy is a bold and risky step. Digital e-books, online magazines, podcasts, and blogs continue to shape the publishing landscape. The availability of downloadable content has given birth to a highly competitive media market. Almost overnight, traditional print journalism forums like newspapers and magazines have disappeared or are just barely surviving. But here at Eucalyptus Magazine, there is reason to hope for the best. Eucalyptus exists to create a community of people who want to make a difference in the world and live healthier and more eco-friendly lifestyles. Our mission is to connect local businesses that provide healthy, green, and sustainable products and services with the people who need and want them. I always felt that both parties needed each other, and yet in the South Bay, they had no way of connecting. That's why Eucalyptus Magazine was born. We are accomplishing our mission in three ways: through our printed magazine, our website, and our networking events. Our high-quality magazine is now published on a bimonthly basis. We have increased our print run to 30,000 copies so that we can have more magazines available at many more locations. Our recently relaunched website has exclusive online content, video blogs, contests, and a resource guide. Our online calendar lists upcoming Eucalyptus events, including this summer’s Mini Health Expo and Eco-Fashion Makeover. We invite you to become a part of our community as we continue to grow and reach new people. Regardless of what the newsmakers say about today’s economy, here at Eucalyptus we are thriving and full of hope for the future. We sincerely hope you are, too.
kyle chesser
Cheers!
Michaela Marek Publisher and Founder
EUCALYPTUSMAGAZINE.COM | 3
upcoming events
calendar
Tuesday, July 6 / 7 p.m. to 9 p.m. Alternative Education Choices for Your Child
Wednesday, July 28 / 5 p.m. to 7 p.m. Eucalyptus Magazine Mini Health Expo
Cambrian Branch Library, San Jose hmnsanjose.blogspot.com / 408.808.3080
210 Oak Meadow Drive, Los Gatos eucalyptusmagazine.com / 408.335.4778
Saturday, July 10 / 7 a.m. to 2 p.m. Breathe California’s Annual Bike 4 Breath
Saturday, July 31 / 10:30 a.m. to 12:30 p.m. Using Graywater for a Green Garden
4000 East 3rd Ave., Foster City bike4breath.org / 650.994.5868
559 College Ave., Palo Alto commongroundinpaloalto.org / 650.493.6072
Saturday, July 17 / 12 p.m. to 2 p.m. Cooking with the Sun: Solar Oven Cooking Class
Tuesday, August 3 / 7 p.m. to 9 p.m. Holistic Moms Lecture: The Path of Recyclables
559 College Ave., Palo Alto commongroundinpaloalto.org / 650.493.6072
Cambrian Branch Library, San Jose hmnsanjose.blogspot.com / 408.808.3080
Saturday, July 24 / 11 a.m. to 4 p.m. Edible Landscaping Tour: Organic Food in Our Neighborhoods
Wednesday, August 11 / 1 p.m. to 4 p.m. Native Plant Nursery Workday
559 College Ave., Palo Alto commongroundinpaloalto.org / 650.493.6072
Palo Alto Baylands Nature Preserve savesfbay.org / 510.452.9261
Sunday, July 25 / 11 a.m. to 2:30 p.m. Farm Tours at Hidden Villa
Saturday, August 21 / 9 a.m. to 11 a.m. Goat Cheese-Making Classes at Camp Joy Gardens
26870 Moody Rd., Los Altos Hills hiddenvilla.org / 650.949.8650
131 Camp Joy Rd., Boulder Creek campjoygardens.org / 831.338.3651 More events on eucalyptusmagazine.com
Holistic Dentistry
Arta Vakhshoori, DDS (“Dr. V.”) and her caring team provide state-of-the-art dentistry.
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Saturday, September 11, 2010 Club Auto Sport 521 Charcot, San Jose, CA California Baron’s Ball is celebrating its 15th birthday! Kick up your heels and join us for a fun, lively and horsepower packed event. We are racing to the finish line towards a cancer-free world! Ticket prices are $250 each. To purchase tickets or for underwriting/sponsorship opportunities, please call 408.688.0110 or visit cbbsv.org. Benefitting the American Cancer Society 1.800.227.2345 • cancer.org
stuff we like
Your great-grandma’s seeds If you’re considering planting a late-summer vegetable garden, make sure you’re tilling the soil with highquality seeds. Next time you’re in the North Bay, stock up at The Petaluma Seed Bank, the first West Coast retail outlet for Baker Creek Heirloom Seeds, a company based in the Ozark Mountains. The Seed Bank carries heirloom seeds only—those that have been handed down by families and tribes over generations—so you don’t have to worry about growing genetically modified lettuce. The store sells the seeds of 1,450 vegetables and 200 flowers. It also carries a nice selection of products from Bay Area organic food companies. (707.509.5171, rareseeds.com)
clockwise from upper left: greg silva; courtesy ecominders; courtesy crimson mim; courtesy q tonic; courtesy maggie's pure land
From soap to nuts Eucalyptus writer Erica Goss is sold on Maggie's Soap Nuts. The dried fruit of the Chinese soapberry tree, soap nuts are proven to be a safe and effective cleanser, commonly used in Chinese and Ayurvedic medicine. Put a few in a small cloth bag, tie a knot in the bag, and toss it in with your laundry. When your clothes are clean, put the used soap nuts in your compost pile. Erica reports that her clothes come out cleaner and softer than with ordinary detergent. ($19 for 80 loads, $10 for 36 loads, maggiespureland.com)
what stuff do you like?
No more nagging Tired of telling your kids to turn off the water while brushing their teeth? No one wants to be labeled the “eco-cop,” but we can’t turn a blind eye when our coworkers forget to turn off their computers and our spouses neglect to recycle. Enter EcoMinders, 100 percent recyclable stickers with catchy little reminders like “Grip it and flip it” (for light switches) and “Not in use? Cut the juice” (for appliances). You can stick them on just about anything around your house, office, or school. ($4 per sheet of stickers, ecominders.com)
nominate your favorite stuff by e-mailing us at editor@eucalyptusmagazine.com
Refreshing elixir
Crimson Mim
It’s summer, so gin-and-tonic season is in full swing. Reader Molly Foehl has turned us on to Q Tonic, a premium, natural tonic water that makes amazing cocktails and mocktails. On a hot afternoon, this stuff is great with just a simple twist of lime. Unlike most tonic waters, Q Tonic isn’t made with high-fructose corn syrup; it’s sweetened with organic agave. The quinine in Q Tonic is the real McCoy, too. It’s hand-picked from trees in the Peruvian Andes. Quinine is reported to improve circulation and digestion. ($9 for a 750-ml. bottle at Whole Foods and New Leaf Markets, qtonic.com)
Eco-conscious fashionistas raid local Goodwill stores for reused clothing (see our article on page 21), but for a boutique eco-shopping experience, head to Crimson Mim in Los Altos. Owner Christine Campbell features designers that use recycled materials to create their clothing. One Los Angelesbased company makes recycled clothing out of vintage lace. Another designer creates colorful blouses out of discarded silk scarves. To carry purchases home, Campbell offers her customers Crimson Mim bags made from organic cotton. Every time you bring this bag back in to the store, you get $5 off your next purchase. (650.947.7463, crimsonmim.com) EUCALYPTUSMAGAZINE.COM | 7
sandbox talk
ready, set, camp
Preparing your child for camp can fend off homesickness /// by Jessica Iclisoy
Summer camp activities at Camp Jones Gulch, a branch of the YMCA of San Francisco, include making and eating s'mores (top), canoeing (middle), and of course, a talent show (bottom). 8 | Issue 12
Jessica Iclisoy is the founder of California Baby, a natural skincare line for babies, kids, and sensitive adults. Visit her website at californiababy.com.
courtesy YMCA Camp Jones Gulch
This summer,
millions of kids will pack their bags and head off to camp. Spending time away from home and in the heart of nature is an amazing experience that teaches children to be independent, confident in the outdoors, and comfortable around new people. But kids can get homesick. A study by Dr. Christopher Thurber, co- author of The Summer Camp Handbook, found that 83 percent of male campers aged 8 to 16 experienced homesickness on at least one day during their stay at an overnight camp. There are ways to reassure children and make them feel comfortable while they’re away. For example, have your child help choose the camp he or she will attend. Having some say in the camp particulars can help children avoid homesickness. If your child has not spent much time away from home, create practice separation situations before camp starts: Have your child sleep over at a friend’s house or spend a weekend with relatives. As camp time approaches, give kids positive encouragement about the fact that they will make new friends and try new activities. And, says Jennifer Clink, executive director of YMCA Camp Jones Gulch near La Honda, avoid making a deal with your child such as “If you’re unhappy, I’ll come and pick you up.” Doing so gives the camper the message that you don’t have confidence in his or her ability to make it through the week, she says. When your kids are away, send a care package loaded with healthy goodies to remind them how much you love them. Here are a few ideas for your care package: Healthy Snacks: Try homemade granola, dried fruit, nuts, and trail mix to keep kids energized for camp activities. Outdoor Essentials: Opt for chemical-free sunscreen and insect repellents. Many camps now require non- chemical sunscreen to protect their lakes and the fish and plants that live in them. Love Notes: Nothing says “I love you and am proud of you” like a handwritten note from Mom and/or Dad. Mail one a day or two before your child leaves for camp, so it arrives soon after he or she gets there. Also include stamped, self-addressed envelopes so your child can write home. Email is fine, but letters are better!
Now is your moment to start improving our world. Join us for a luncheon with like-minded women who impact our community through their professional roles, volunteer interests or philanthropic spirit. We hope you will join us.
Impower Luncheon
Wednesday, August 11, 2010 11:30 AM-1:30 PM Toll House Hotel 140 S. Santa Cruz Avenue Los Gatos Luncheon cost $35 per person Table Sponsorships $350 & $500 Reservations and information at losgatoschamber.com or call 408.354.9300 RSVP by August 4, 2010
Our Guest Speaker
Ysabel Duron Senior Anchor KRON TV4 President & Founder of Latinas Contra Cancer
Ysabel Duron is an award-winning journalist, a cancer survivor who founded Latinas Contra Cancer in 2003 to address the void in services for Latinos around issues of cancer including support services, and education, particularly in the lowincome, Spanish speaking community.
Come hear Ysabel Be inspired and motivated to start change in our world.
EuCAlypTus prEsEnTs
r ecol i v i ng
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summer special events
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Mark your calendar! All summer long, Eucalyptus presents a variety of communityoriented events just for you. These are exclusive, one-of-a-kind gatherings designed to inform, educate, and simply offer a good time in a friendly atmosphere. All of our
n
lln we
ess busi n e s s
yo
events are free and open to the public. Just go online to
eucalyptusmagazine.com and check out our Calendar of Events. Also visit Michaela’s Video Blog and meet local personalities.
follow us on
doing good A persimmon orchard in Morgan Hill is harvested by Village Harvest volunteer Chris Hays.
sharing the bounty
Volunteer fruit harvesters help the hungry
courtesy village harvest
Pounds of fresh fruit
growing in local backyards offer an abundant supply of produce for Village Harvest, an organization that brings food from treetops to tabletops at Bay Area shelters. “We’re connecting points of abundance to points of scarcity in our community,” says Joni Diserens, founder and executive director of Village Harvest in San Jose. Since 2001, Diserens has organized a growing volunteer base to harvest citrus, apricots, peaches, apples, and other seasonal tree fruit, bringing what is often the sole source of fresh produce to those in need. Local volunteers roll up their sleeves to partake in the Santa Clara Valley tradition of community fruit harvesting. “It can be very rewarding to volunteers because they see the immediate results—a mountain of food that would otherwise have gone to waste,” she says. In a single harvesting event, an average of 1,500 pounds of fruit is gathered over three hours. Homeowners value the help Village Harvest provides in clearing their properties of excess fruit. “Recently I
/// by dana abbott
got a call from a couple of homeowners in their 70s with back problems. Even the dropped fruit on their property was too much for them to handle,” Diserens says. Susan Osofsky, team leader for Palo Alto volunteers, says, “One homeowner told all her neighbors about us. We were able to stop and harvest on just one street—get the whole neighborhood at one time.” A benefit to the rigorous harvest work is the so-called “culled,” or blemished fruit, which can’t be stored or transported. “Whatever fruit we’ve culled is what volunteers can take home,” Osofsky says. Ripe apricots, for example, can’t be stored or transported easily, so volunteers often enjoy fresh surplus. The Santa Clara Valley has always been a premier fruit-growing region due to the fertility of the soil and favorable climate. Fruit harvesting events occur all year round. Village Harvest volunteers normally carry 500 pounds or more of fruit in their cars, delivering it to one of several community service agencies, including San Jose Family Shelter, Second Harvest Food Bank of Santa Clara County, and Cupertino Community Services, where the food is distributed. A side benefit of this transport is the reduction in auto emissions. Harvesters may only drive 15 miles between an orchard and the agency where it will be distributed. By contrast, commercial fruit often requires 1,500 miles of transport from the starting point to the destination, according to Diserens. “We do something that makes sense—feed the neighbor down the block.” For more information, visit villageharvest.org. EUCALYPTUSMAGAZINE.COM | 11
Tools to Relax, Strengthen and Repair
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Saving Strokes Golf Clinic Sept. 29, 10 am to 2 pm, Los Lagos Golf Course, 2995 Tuers Rd., San Jose
Saving Strokes
is a free program of the American Stroke Association that helps stroke survivors improve their strength and flexibility through golf. It’s a great day out for stroke survivors in all stages of recovery, their family members and their caregivers. Volunteer golf pros work one-on-one with the stroke survivors, while caregivers enjoy a variety of other fun and relaxing activities. For more information or to sign up, please contact Miki Masuda, 408.977.4950 or miki.masuda@heart.org.
Learn the warning signs of stroke: Sudden numbness or weakness of the face, arm or leg Sudden confusion, trouble speaking or understanding Sudden trouble seeing in one or both eyes Sudden trouble walking, dizziness, loss of balance or coordination Sudden, severe headache with no known cause Call 9-1-1 immediately if you or someone you know experiences these symptoms.
www.bayareapower.org EUCALYPTUSMAGAZINE.COM | 13
14 | Issue 12
healing foods
adzuki
Small red beans deliver big nutrition /// by elizabeth kang
fotografiabasica/istockphoto
If you’re a fan
of dim sum, you may already be eating something that’s gaining popularity as a health food. Those red bean buns on the dim sum cart and in Asian markets are filled with mashed adzuki beans—small, humble red beans that some claim can help with weight loss and aid bladder and kidney problems, among other benefits. Adzuki beans, also spelled “azuki” or “aduki,” have been enjoyed in Asian cooking for centuries. Many people eat them daily, usually sweetened, in foods such as moon cakes, soups, shaved-ice desserts, and mochi. In Japan, the little beans are so popular that an adzuki-flavored Pepsi was introduced there in 2009. But drinking Pepsi won’t impart the health benefits that nutritionists credit to adzuki beans. The beans are considered a useful food for those trying to lose weight, as they are low in fat and calories, but packed with protein and fiber. In 1 cup of cooked, unsalted adzuki beans there are approximately 294 calories, 0.2 grams of fat, 17 grams of fiber, and 17 grams of protein. In addition, the beans are rich in iron, potassium, zinc, and manganese. Research has shown the beans have antioxidant properties and may help to reduce cholesterol and triglycerides.
Nutrition educator and author Michio Kushi, who helped introduce macrobiotics to the United States in the 1950s, writes that adzuki beans help keep the bladder and kidneys functioning properly. And, of course, some people eat the sweet, nutty beans simply because they like the taste. The beans can be mashed into veggie burger patties, mixed in to casseroles, tossed in salads, and made into taco filling. Many people add some cooked beans to uncooked rice and simmer the two together, which lends the rice some texture and a pinkish hue. Dozens of adzuki recipes can be found online. Adzuki beans can be found in dried or powdered form at Asian markets, in a popular chip at Trader Joe’s (“Rice & Bean Chips with Adzuki Beans”), and are available in cans at many health food markets. And then there are always the red bean buns at your favorite dim sum restaurant. EUCALYPTUSMAGAZINE.COM | 15
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16 | Issue 12
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408.395.1122 EUCALYPTUSMAGAZINE.COM | 17
grown local
Each year, 1,500 Silicon Valley kindergartners attend the Farm and Garden class at Deer Hollow Farm.
Saige Aronson (left) and Valerie Cheatham (right) get a feel for goat fur.
save the farm Deer Hollow may lose city funding
/// by allison shea malone
field trips to Deer Hollow Farm to learn about growing produce and raising livestock. Now, as Mountain View struggles economically, the farm is in danger of losing funding for its employees. Each school year, 5,000 students from kindergarten through fifth grade visit the 150-year-old farm, where they are taught some of the basics of farm life, such as how to milk a cow and shear a sheep. They listen to stories about the original farm owners—the Grant family—and other homestead farmers. In the farm’s garden, kindergartners learn about growing fruits and vegetables. Sue Gale, president of the nonprofit Friends of Deer Hollow Farm, says it is important for young students to learn where food actually comes from. “When I teach the classes, I’ll walk the children up to the cow and I’ll say, ‘Where do your hamburgers come from?’ And they’ll say McDonald’s,” she says.
At Deer Hollow Farm’s Ohlone Day celebration, former teacher Keith Gutierrez demonstrates how the local Native Americans made fire. 18 | Issue 12
“The Midpeninsula Regional Open Space District bought the farm in 1976,” Gale says. “Its purpose is to teach visitors about life on a homestead farm.” In addition, a replica of an Ohlone Indian village, complete with willow baskets and animal skins, shows students what life was like for the local Native Americans. The farm’s operations are funded by the nonprofit Friends of Deer Hollow Farm, the Midpeninsula Regional Open Space District, Santa Clara County, and the city of Mountain View. The latter provides the funding specifically for the farm’s 2.5 paid employees. Due to financial problems, the city has been forced to consider ending that funding. “If the [resident farmer’s] position went away, we couldn’t have the animals here. You can’t have animals without someone caring for them,” Gale says. “And if the lead teacher position went away, we couldn’t have the field trips for the students.” Fortunately, the city of Mountain View decided in late June not to cut the farm’s funding in 2010, but it could still happen in 2011. Visit the Friends of Deer Hollow Farm’s website, fodhf.org, to learn more about the organization and what you can do to help keep the farm running.
sue gale
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20 | Issue 12
P
ozan ulucan; hair and make-up: Carol Chen Makeover, Ethel O'yang, Helen Wong, Olga Rybovalova
erhaps you have closets and drawers bursting with old clothes you don’t wear because they’re out of style, a little too tight,or somehow not quite right anymore. These clothes get passed over until one day you manage to shove them into a large giveaway pile and load the heap into your car. At last, you’re hauling your castoffs to the local Goodwill store. You drop off the ill-fitting clothes, get your receipt, and drive away with a sense of accomplishment. But once you're home, you realize there is a new, gaping hole in your closet. Now there’s room for new clothes! Instead of racing to the mall or conducting an online shopping spree to consume brandnew finery, you might consider simply going »
Designed by Monique Zhang, this skirt made of recycled neckties was featured in Goodwill's 2009 Eco Chic Fashion Show. This year’s show will be held on October 8 at the San Jose Marriott.
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EUCALYPTUSMAGAZINE.COM | 21
top: nandor fejer; bottom, opposite page: ozan ulucan; hair and make-up: Carol Chen Makeover, Ethel O'yang, Helen Wong, Olga Rybovalova
Above: Goodwill Special Events Director Susan Lucas looks through the clothes on display at Goodwill headquarters. Below: Models pose among mounds of donated clothing at the Goodwill Silicon Valley recycle plant in San Jose prior to last year’s Eco Chic Fashion Show.
back to Goodwill. Goodwill stores sell lightly worn clothes that can help preserve your budget while reducing the resource costs of garment production, creating a big benefit for the environment. According to the U.S. Environmental Protection Agency, Americans throw away nearly 70 pounds of clothing and textiles per person per year. Clothing and other textiles represent about 4 percent of municipal solid waste, the agency says. Susan Lucas, special events director for Goodwill of Silicon Valley, says Goodwill stores in Silicon Valley handled nearly 14 million pounds of donated clothing in 2009. Where does most of it go? From the 15 Goodwill stores in Silicon Valley, most of the clothing is sent “to Ethiopia, Morocco, and places in Africa” in huge bundles weighing about 1,000 pounds apiece, says Lucas. The recipients break down the bundles, reusing some of the clothes, and “the rest of it they mill down in order to make their own fabric,” says Lucas. Lucas has a fashion blog on the Goodwill of Silicon Valley Web site (visit goodwillsv.org and click on the link to “Eco-Chic Fashion Style Tips”) that encourages readers to help both their pocketbooks and the environment by shopping for recycled clothes. She recommends shopping at Goodwill for wear-to-work suit jackets by designers such as Calvin Klein and Michael Kors, and also talks up the convenience for women of wearing dresses to work: With fewer pieces to coordinate, getting dressed in the morning is fast. Summer dresses and a “boyfriend” blazer to top them off can be found at Goodwill, she writes. “We’re trying to get people to reuse resources instead of buying new,” Lucas says. Lucas is heading up Goodwill’s Eco Chic Fashion Show in the fall, and hopes for a repeat of the enthusiasm and excitement generated by last year’s show. To develop the show, she works with a variety of designers, including local artist and sculptor Cynthia Woong. The two met in a Goodwill store last year while Lucas was filming a show about Goodwill fashions. Woong just happened to have the products of her hobby in her car trunk: fashions that she had created out of clothes she’d found at Goodwill. “It was serendipity,” Woong says. “We felt it was meant to be.” Right away, Woong and Lucas began pooling their resources to stage continued on page 30
22 | Issue 12
With events like the Eco Chic Fashion Show, its customers to embrace
Goodwill encourages
recycling in a whole new way.
An avant-garde bustle dress by designer Carol Chen fashioned out of recycled Goodwill clothing. EUCALYPTUSMAGAZINE.COM | 23
SV2
Investors give money, time, and talent to worthwhile projects By Alan Lopez Left to right: SV2 executive director Lindsay Louie promotes philanthropy on a smaller, more personal scale. Tony Sapiga of the Green Jobs Corps tests for unwanted air infiltration, which wastes energy. Job Train students Damien O’Brien and Maurice Williams work on the rooftop installation. Rob Mages from the Green Jobs Corps uses spray foam to seal air leaks around a window.
I
n June of 2008, about 40 low-income young adults graduated from the Oakland Green Job Corps, a 16-week educational program that placed many of the students in full-time jobs with solar-energy firms and green construction contractors. Their starting wages were between $12 and $16 an hour. The program was championed in part by the Oakland-based Ella Baker Center for Human Rights, which in 2008 received a $25,000 grant from the Silicon Valley Social Venture Fund, also known as SV2. The grant helped develop and implement the Green Job Corps program, which has become a model for green-job training in California and across the country, says Abel
24 | Issue 12
Habtegeorgis, media relations manager for the Ella Baker Center. “If not for SV2, we couldn’t have been able to do that.” Founded in 1998 by philanthropist and Stanford lecturer Laura Arrillaga-Andreessen, SV2 is a “venture philanthropy” fund that has awarded more than $3 million in grants to about 35 nonprofit organizations. Originally associated with what is now called the Silicon Valley Community Foundation, SV2 became an independent nonprofit in 2008. The fund currently focuses on organizations working in the fields of environmental sustainability, education, and international development. In 2009, SV2 launched a teen philanthropy program for students in sixth through 12th grades who are the children or close relatives of SV2 investors. Venture philanthropy accounts for just a small percentage of total philanthropy
dollars nationwide, says Lindsay Louie, executive director of SV2. But SV2 provides more than money to the projects it funds. SV2 partner-investors offer their expertise as well, and often get highly involved in the organizations they’re donating to, sometimes even serving on their boards of directors. SV2 grantees get help with research and development, technology, marketing, and more. “We do pro bono work for a lot of grantees in that respect,” says investor Ann Iverson, a San Carlos resident who works in marketing and communications in the energy efficiency industry. SV2 investors are required to donate at least $5,000 a year. The returns they get include not only good feelings about doing good work, but also networking and learning opportunities.
Top row from left: courtesy job train (2). Bottom row from left: lane johnson, david hanks photography, courtesy job train, david hanks photography
Left to right: Funded by SV2, Job Train’s students partner with Grid Alternatives to install a photovoltaic system on a qualifying customer’s home in San Francisco. Job Train student Ian Thomas pushes wire through conduit in preparation for the installation.
SV2 partners have organized themselves into three “affinity groups” tackling specific subjects: education, international development, and the environment. The 15 to 20 partners that participate in the environmental affinity group, for example, decide collaboratively on what organizations they’re going to fund based on written materials and presentations by the nonprofits, as well as site visits. In 2008, when the focus was on green jobs and green building, the environmental group split a $100,000 grant between three different organizations: Build It Green, the Ella Baker Center, and Menlo Park-based Job Train. With SV2’s help, Berkeley-based Build It Green developed a Web-based program that allows cities to track how well green building practices are doing at mitigating the municipality’s carbon footprint.
“They were very involved throughout the process, checking in with us, giving us advice,” says David Myers, the manager of development and communications for Build It Green. “They were a fantastic group to work with.” Brian Johnson, the program development manager for Job Train, says his organization now has green-oriented training courses focused on solar installation, weatherization, and green building. Job Train serves primarily low-income Peninsula residents. SV2 provided funding to the organizations and brought them together with other nonprofits for a networking meeting. “You get a little bit of funding and a lot of help,” Johnson says of SV2’s involvement. “They’re about helping you network and giving you advice as well.”
In the field of international development, SV2 recently made a three-year, $100,000 grant to Living Goods, which does work in Africa to support door-to-door sales in the Avon model. Salespeople sell items that promote disease prevention and general health, such as first aid kits, medicine, and mosquito nets. SV2 continues to grow and may someday branch out in to other fields, such as health care or arts education. “Lots of people, when they do hear about us and join us, say, ‘Why didn’t I know about this earlier? I would’ve joined years ago,’ ” says Holly Goodliffe, community relations manager for SV2. “We’re really trying to get the word out more. This is open to anyone who feels they’re a good fit for the organization and can make that $5,000 donation.”
EUCALYPTUSMAGAZINE.COM | 25
see the world, save the planet
I
ecotourism on the rise
magine spending the night in the ancestral home of a family in Sikkim, or harvesting fresh tomatoes in Crete, or diving off a remote island in Thailand—all while helping the environment. These are just a few of the options available to those who choose ecotravel over traditional vacations. Ecotravel is quickly gaining ground in the tourism business and offers rewarding alternatives for those who want to experience something more meaningful than lying on a beach sipping mai tais. A typical vacation’s carbon footprint is large. Airplanes, buses, trains, and cars consume enormous amounts of fuel, and, according to the environment-focused website treehugger.com, “the average hotel will use more than 604,000 gallons of water every year just to wash bed sheets and towels.” Too many visitors can have a negative impact on fragile ecosystems such as forests, deserts, and coastlines. In
Left: Reid Ridgway and graduate student Saipin Kitsoun rise to the surface after a day of underwater photography training at the Ecotourism Training Center (ETC) in Thailand. Middle: ETC students circle up in preparation for descent into the waters off Kho Ratcha Noi Island in Thailand. Right: Observing sea turtles is one of the highlights of a visit to Similan Islands National Park.
26 | Issue 12
by erica goss
addition, a popular tourist destination’s culture often deteriorates from exposure to foreign values, money, and expectations. Enter ecotourism, which the International Ecotourism Society defines as “responsible travel to natural areas that conserves the environment and improves the well-being of local people.” Ecotourists typically choose to visit places with fragile ecosystems, rare animals, and/or endangered cultures. Former Santa Cruz resident Reid Ridgway started the Ecotourism Training Center (ETC) as a disaster relief program in the wake of the 2004 tsunami in Thailand, which devastated the nation’s scuba and marine tourism industries.
“I wanted to help young adults affected by the disaster,” Ridgway says. “We build careers in tourism, restaurant management, and fishing for young people living at the poverty level.” Reid modeled ETC on a California program called Timber Reforestation and Environmental Education (TREE). “This program deeply affected my life. It gave me a valuable set of skills and a career as an arborist. This helped me support my daughter and put me through college.” With its focus on the ocean and Thailand’s coral reefs, ETC’s students “get the entire community thinking about the reefs as a vital resource to their own livelihoods.” The condition of the world’s coral reefs is “alarming,” says Ridgway, and the best way to address these problems is to involve local people. “It simply does no good to make recommendations if local politics, customs, and businesses continually fail to heed the warnings,” he says. The Ecotourism Training Center’s sister company, Smart Ecotours, is a commercial adventure tour business that specializes in diving, although the company also offers trekking, bird watching, rock climbing, mountain biking, and sailing tours. Smart Ecotours donates 10 percent of every dollar it receives to ETC. The company takes divers on tours of the Similan and Surin National Parks, the Phuket area, and other areas ranked among the top diving spots in the world. “The undersea topography is wild and special,” Ridgway says. “Giant granite boulder cities teem with sea life, huge schools of fish bloom everywhere you look, as well as sea
turtles, moray eels, painted lobster, octopus, cuttlefish, barracuda, tiny colorful sea slugs, sea horses…all the way to giant manta rays and the occasional whale shark. There is a huge diversity of life here.” When conducted properly, he says, diving is “extremely low impact. You go, you look, you leave.” Saratoga-based Cheeseman’s Ecology Safaris also leads expeditions to places rich in wildlife, with an emphasis on getting as close as possible to animals in the wild. The family-owned company focuses on maximum time in the field, allowing the best opportunities for photography. Cheeseman’s trips to Africa, Antarctica, and other regions are scheduled during times when wildlife is abundant. Trips are led by local guides who are experts in their region. The company also offers carbon offsets through Carbon Tree, a company working in partnership with Fundación Yuchán in northern Argentina to protect endangered tropical forests. Cheeseman’s provides all of the associated administrative costs for free, so 100 percent of the carbon offsets purchased go directly to saving rainforests. KarmaQuest Ecotourism, a travel company in Half Moon Bay, specializes in travel to Bhutan, India (including Sikkim, Ladakh, North and South India), Nepal, China, Kyrgyzstan, Mongolia, Thailand, Cambodia, Burma/Myanmar, Vietnam, and Laos. KarmaQuest offers specialty travel trips with an emphasis on botany or ethno-botany (the study of the relationship between people and plants), wildlife-viewing treks such as snow leopard tracking, photographic journeys, and trips that focus on meditation or religious studies. Karma Lama, one of KarmaQuest’s owner/operators, says a popular destination right now is India. A country of enormous diversity with dozens of official languages and regional dialects as well as huge cities, vast plains, and the Himalayas to the north, India offers many opportunities for ecotourism. “Travelers have participated in projects that range from a
EUCALYPTUSMAGAZINE.COM | 27
top: doug cheeseman/cheeseman's ecology safaris; bottom: courtesy ecotourism training center
Left: A leopard in an umbrella acacia at Ndutu Conservation Area in the Serengeti Ecosystem, seen by guests of Cheeseman’s Ecology Safaris. Middle: Umbrella acacias at sunset in the Serengeti. Right: A cheetah makes use of a high perch on a safari vehicle to search for prey.
Left: Ecotravelers on a KarmaQuest trip ride elephants that have been rescued by an elephant conservation center near Luang Prabang in Laos. Right: American guests enjoy a traditional Laotian lunch prepared by local weavers, who received donated eyeglasses from the American travelers.
takes visitors on botany treks around the countryside, teaching them to identify wild plants used in food and medicine. Guests stay in eco-lodges or simple, locally owned accommodations located in organic olive groves. “Crete’s natural surroundings are an integral part of its food,” says Nikki Rose, CCS’s founder. “There are two major industries on the island: agriculture and tourism. I take visitors to see the traditional ways people make wine, cheese, bread, and honey.” Rose also has personal reasons for wanting to protect this unique environment: Her ancestors are from Crete. “I am a chef and an advocate for organic food. I make the trips fun and educational, never preachy. People learn what fair trade means when they see it in action. I often have clients ask for information about their local CSA (Community Supported Agriculture) farm when they return.” Although ecotourism is more considerate of preserving local cultures than traditional tourism, “There is still an impact,” Rose says. “If tourists expect CNN and hamburgers, the local people will adapt to accommodate them. The culture declines when that happens.”
top: courtesy crete's culinary sanctuaries; bottom: wendy lama/karmaquest ecotourism
Stanford Graduate School of Business group that studied socially responsible health care, to education projects intended to help local people replant lost forests,” Lama says. Lama grew up in the tiny country of Sikkim, north of India and high in the Himalayas. “It’s important to me that our trips include some element of education, for both visitors and locals,” he says. Often, Lama times his trips to coincide with cultural events, such as a Buddhist festival that welcomes the New Year. His company also offers service trips, in which vacationers contribute financially or technologically to a given area, such as a project to help elderly Vietnamese weavers whose failing eyesight made it hard for them to keep working. “We brought them glasses,” Karma says. Another service project brought mosquito nets to families in Burma, where malaria is a significant problem. Another way to get to know and appreciate a culture is through its food. Based in San Francisco and Crete, Crete’s Culinary Sanctuaries (CCS) leads trips to the Greek island of Crete, where visitors learn about the relationship between the region’s culture, nature, and cuisine. Trips include visits to historic sites, organic farms, and rural communities. CCS
Left: Mediterranean red porgy, also called sea bream, caught by a local fisherman on Crete’s northeast coast. Right: As part of one of Crete’s Culinary Sanctuaries’ tours, a Crete chef demonstrates how to make homemade phyllo dough for spanakopita (spinach pie).
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wear it well
students and the accomplished designers,” Lucas says. “We’re repurposing, reusing, and renewing these garments.” a fashion show. Woong pulled in designers This year’s Eco Chic Fashion show will be who shared her passion for reusing and held on October 8 in downtown San Jose reinventing clothing. and will feature different themes, including a “I’ve always incorporated ‘finds’ into my “little black dress challenge” and a “mayoral work,” Woong says. “I just have fun hunting design challenge.” For the latter event, and finding treasures.” mayors of various Silicon Valley cities each They were joined last year in producing will be given a $50 budget with which to pull the Eco Chic Fashion Show by creative together an outfit at any local Goodwill store. director Monique Zhang, fashion stylist Continuing Goodwill’s tradition of Hector Martin, and Jinah Oh, the academic participating in community service endeavdirector of fashion marketing and manageors, Lucas has also recruited at least 15 ment at Sunnyvale’s Art Institute of Califorinterns from the Green Cadre, a training nia, as well as students from the school. The program for local, low-income, at-risk youth team helped put on a successful show on ages 18 to 25. She’s planning to get them September 11, 2009, at the Hayes Mansion in involved in the management and logistics of San Jose. Two of the unique pieces featured the show, giving them marketable experiDesigners Monique were a flowing tunic top and a cocktail dress ence in green event planning. Zhang (left) and Cynthia made entirely out of reused neckties. “It’s a great experience for the students,” Woong (right) “It was exciting,” Woong says, noting that Lucas says. attendees were “really interested in new With events like the Eco Chic Fashion ways to not waste what we have.” Show, Goodwill encourages its customers to embrace recycling in a At the end of the runway stood two 250-pound bundles of clothes whole new way. While the fashion industry may be known for from Goodwill to help illustrate where the clothes and accessories excess, Goodwill stores are like a shopping mall of sustainable had come from. “They could see that out of these piles of discarded products, where you can both give and take back—benefiting both giveaways came these incredible inspirations for the young the environment and your sense of style.
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courtesy cynthia woong
continued from page 22
resource guide Visit EUCALYPTUSMAGAZINE.COM for our expanded list of products and services
Goodman Chiropractic
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*Healthy Smiles Dental Care Arta Vakhshoori, D.D.S.
5595 Winfield Blvd. #108, San Jose, CA 95123 408.226.6683 | iHealthySmiles.com
Dr. Goodman offers a relaxed and focused environment meeting his patients’ needs with chiropractic services, extremities management (for shoulder, knee, ankle, foot, and hand injuries), nutritional counseling and support, physiotherapy, and massage services available seven days a week.
Arta Vakshoori, D.D.S. and her team provide state-of-theart technology in biological dentistry, including drill-less laser for your comfort, early detection, safety in removal of mercury fillings, and preservation of your natural teeth in a healthy, healing environment.
Peter G. Shutts A.I.A., Architect
Peter Lyon General Contractor, Inc.
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Small, award-winning, multi-disciplined architectural firm emphasizing green technology in custom home design, remodels, and additions. Covering northern California, we incorporate green products into every residential and commercial project. Free consultation.
Sandra Kamiak, M.D.
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Peter Lyon
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We offer Yoga classes taught in the Iyengar tradition. We have classes 7 days a week, and we have classes for every level of student from brand-new beginners to more experienced and advanced. Our studio is newly remodeled and fully equipped. We welcome you.
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EUCALYPTUSMAGAZINE.COM | 31
From birthday greetings to ads for department store sales, more and more communications are going electronic, leaving the mailbox in front of your house or apartment emptier than it once was. Still, every year the U.S. Postal Service delivers billions of pieces of mail, and delivery services like FedEx and UPS handle millions more. BY sue mcallister
350,000 metric tons
Amount of CO2 emissions FedEx says it will eliminate annually by replacing 90 of its 660 planes with newer, more efficient models.
1,900 Number of alternative-fuel vehicles in the fleet operated by UPS.
* For the typical American family, the use of one coffeemaker creates the same size carbon footprint as delivery of the household mail.
177billion Pieces of mail delivered by the U.S. Postal Service in 2009, down from 213 billion in 2006.
Advertisers’ Index
A Wing & A Prayer Perfumes
20
American Heart Association
13
Arta Vakhshoori, D.D.S.
Portion of standard United States mail that was recycled in 2008. Weight of all that recycled mail: 2.2 million tons.
$3 billion Amount the U.S. Postal Service expects to save annually by switching to five-day-a-week delivery in 2011.
50,000 ideas
The Citizens’ Stamp Advisory Committee makes recommendations on subjects for new commemorative U.S. stamps after reviewing about 50,000 suggestions annually.
20
Number of ideas for stamps that the committee actually forwards to the Postal Service each year for approval.
Eucalyptus Summer Special Events
10
Rose of Sharon
Five Branches University
29
San Francisco Herb & Natural Food Co. 30
Goodman Chiropractic
16, 31
31
Schurra’s Fine Confections
13
19
Harrell Remodeling, Inc.
California Baby
C2
HLD Group Landscape Architecture
14
Shannon McQuaide
Hubbard Dianetics Foundation
16
Soula Power Yoga & Wellness Center
6
C4
4 29
Cheeseman’s Ecology Safaris
14
Impower
Chiropractic Center of Los Gatos
12
Los Gatos Health and Fitness
C3
Tomato Thyme
19
Nimbus Salon
20
Vediya Wellness Center
20
Claire Adalyn Wright, MFT
30
Deborah Hayes Classical Homeopathy
31
Oak Meadow Dental Center
Decor Outdoor Living & More
29
Dr. Douglas Larson, D.D.S. Dr. Inna Davydova, D.D.S. EcoMetro Guide
29
9
31
Sandra Kamiak, M.D.
Bellizzi Tree Service California Baron’s Ball
32 | Issue 12
4, 31
41
%
SVTAGS
5
17
Vegetarian House
13
Organic In Home Cooking
30
Watercourse Way
19
16
Our City Forest
29
We’ve Got Your Back
20
Peter G. Shutts Architect
31
Yoga Fitness Iyengar Tradition
Peter Lyon General Contractor
31
12, 17 31
Sources: FedEx Corporation, United States Postal Service, UPS, U.S. Environmental Protection Agency’s Municipal Solid Waste report
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