2019
EUNJI CHOI Vehicle Design Portfolio
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EUNJI CHOI
WHO AM I
My main interesting sector is autonomous vehicle focus on user experience design for interior and exterior design. The projects are going to serve both interior and exterior concept design based on digital generation.
EDUCATION
2016 - 2018 Royal college of Art, Vehicle design MA 2014 - 2015 LSI, Language Specialists International course in UK 2009 - 2014 Kyung Hee University, Industrial design BA
SKILL
Advance
Intermedia
28.03.1990
ROYAL COLLEGE OF ART VEHICLE DESIGN MA 2016-2018
‘Design for digital generation in hyperconnected world'
Thanks to J Mays, Guy Colborne, Cynthia charwick
and Chris thorpe for their guidance for two years
AWARDS
eunji.choi@network.rca.ac.uk www.istagram.com/eunjichoi_
GUARDIANRSHIP PROJECT
JENSEN TEAM PROJECT
SAIC PROJECT
EXHIBITION PROJECT AT LONDON MUSEUM
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The challenge is to introduce meaning of British Luxury related with personal mobility experiences in 2050. The project included guardianship with Bentley Design team. - The proposal of my design is for well educated autonomous vehicle based on British high class manner. It is focused on creating new etiquette for autonomous vehicle.
The future of British Luxury
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Manner maketh man
CONCEPT
BRITISH MANNER This is the simplest definition in order to have a first understanding of what is elegance way to use driverless vehicle
2050 ?
It was here It is here It will be here
BRITISH MANNER RANGED OVER PAST, PRESENT AND FUTURE.
2050 ELEGANT AUTONOMY
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KEY WORD
INGRESS & EGRESS The elegance leader for autonomous vehicle
Uncomfortable
MOOD BOARD
OPEN SPACE
Beauty - Elegance - Autonomous
INTERIOR Comfortable
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No more driving seat needed
Open space at the front part
IDEATION Terrace part for the entertainment DESIGN FEATURES FOR TERRACE PART
THE PART FOR THE AUDIENCE
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SIDE VIEW IDEATION two seats vehicle
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“Some people think luxury is the opposite of poverty. It is not. It is the oppsite of vulgarity.” by Coco chanel
KEY IMAGE & STUDY MODEL
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UNCOMFORTABLE DESIGN The elegance leader for autonomous vehicle
The interior space is a hidden luxury space and this space can be customized for their preference.
Uncomfortable Design for Self-esteem Terrace space is an uncomfortable design space. However, it can increase self-esteem for users.
Front private terrace
UNCOMFORTABLE
Interior for hidden luxury
COMFORTABLE
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IDEATION
IDEATION & FORM STUDY The elegance leader for autonomous vehicle
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SIDE VIEW DEVELOPMENT The elegance leader for autonomous vehicle
Luxury of autonomous
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HIDDEN LUXURY
DOOR IDEATION The elegance leader for autonomous vehicle
Driverless life is not a fictional story anymore. Therefore, the vehicle design has been changing towards smart cities. Based on the British high-class manners, my Final Major Project creates elegant ways to use autonomous vehicle for the users who want luxury ownership in the autonomous world.
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INVEST FOR THE EXPERIENCE
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FUTURE CUSTOMER This design is for a combination of the vehicle design and the users' elegance.
Future elegance
DIGNITY FOR THE ETIQUETTE
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HELICOPTER VIEW
PACKAGE Luxury of autonomous
MIXED REALITY
IDEATION OF INTERIOR
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Classification of Autonomous Vehicles
INTERIOR & EXTEIOR Luxury Autonomous Ownership
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INGRESS When the back door opens, users can gently show the interior.
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EGRESS In the project, ‘Ingress’ and ‘Egress’ play a major role in developing the design while paying attention to the design of luxury and beauty
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KEY IMAGE FOR INTERIOR
This work is a study conducted by Bentley on the emotional experience of future British cars. When developing cultures and new technologies are inundated, discerning people want more and more unique experiences, and they prefer new ways to choose.
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LUXURIOUS JOURNEY A crowdsourcing through social media was used by the design direction. The insight and popularity observed from the crowdsourcing.
BLACK
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Being elegance is a lifestyle. The luxurious vehicle makes the user dignify
DIGNITY It attempts to conceptually approach 'travel' along with an mannered driving technology, and it is an artistic work that emphasizes sophistication.
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Two seats luxury vehicle
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The reason for this design is that it is a combination of the form of the vehicle and the grace of the user in combination with the way of getting on and off based on the old wagon manners of the past.
The carriage house was reborn as an privite exhibition hall
VEHICLE HOUSE
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SILENCE AND GRANDEUR BEING ELEGANT IS NOT A CHOICE IT IS A LIFESTYLE by Coco chanel
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The project is a way of getting on and off based on the old wagon etiquette in the past.
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This project is a study of the user's motion
SUPER YACHT FOR THE ROAD
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Physical model
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Process / Degree show at RCA / In house exhibition
Physical model
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Physical model
ELEGANT AUTONOMY
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COLOUR
SOCIAL MEDIA
PJ Classy Blue
DATA analysis
elegance is being as beautiful inside as outside
Crowdsourcing.
The painting of the model is a process like picking a suit before an important meeting. PJ Classy Blue is the "Blue in the deep sea" specially created for this exhibition
Through the development of social media, both the creator and the user have not only a quick information exchange but also an idea feedback age.
The mysterious blue light hidden by the light in addition to black, which is the color representing elegance, expresses a deep side of sea colour by using blue pearl.
The designer observes and responds to the intuitive response of the public to the creation, which is directly influenced by designers and consumers. In this project social media used to play a role in the early and mid-term development of this project as a process.
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Previous work VEHICLE DESIGN PORTFOLIO
“ What is the meaning of Future British in relation to personal mobility experiences in 2050 ? ”
"British manner ranged over past, present and future"
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TEAM PROJECT The aim of this project is redesign of Jensen Interceptor for 2020
JENSEN MOTORS
EUN JI CHOI CHAN SIK PARK
INTERIOR DESIGN
HA RIM LEE
EXTERIOR DESIGN / INTERIOR 3D MODELING
Based on user experience, the interior will be included not only sense of classic but also sense of digital generation
COLOR / MATERIAL
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JENSEN INTERCEPTOR 1966-76
This is user requirements analysis and concept formation. Specific analyze is required to truly understand the needs of clients
Wide front glass for horizontal view
Big round steering wheel
Horizontal view
Maintain a horizontal view for wide field of view from past intercept in 1966 -76
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Redesign work
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CONCEPT RESTRAINED ELEGANCE POWERFUL
Seat design
The two flexible seats provied comfortable front interior
TAILORED JENSEN
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Modifiable Dashboard Computer Panel can be modified userself
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Maintain spacious interior visibility
MODIFIABLE DASHBOARD DESIGN Modifiable Dashboard Computer / Application
String wheel design
Redesign work
JENSEN INTERCEPTOR 1966-76
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ELEGANCE POWERFUL RESTRAINED
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J Watches Smart key & Smart Pocket Watches
String wheel / Gear design
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TAILORED YOUR JOURNEY Tailored Jensen
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LUXURY AUTONOMOUS SHARING VEHICLE
/U
LUXURY
SHARING
= ?
CONCEPT
TARGET
WEEKLY
WEALTHY
EXCLUSIVE
COMMUNITY
Target
Scenario
Concept image
This project is aimed at Chinese people living in Shanghai after finishing their study abroad.
More and more foreign friends would like to visit Shanghai to spend time with their old friends. In this situation user can use a special sharing car for VIP experience.
It offers a high viewpoint for sightseeing and a spacious space to spend with friends. It reminds users of the view from the terrace..
FUNCTION
LIVE UPDATE SERVICE
SAIC PROJECT FOR SHANGHAI Studio project in association with SAIC Motor of Shanhai to enable reflection and review of design development for personal urban mobility
A person who can invite friends to a luxurious experience in Shanghai
Concept image
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It offers a high viewpoint for sightseeing and a spacious space to spend with friends. It reminds users of the view from the terrace..
MOVING PART
OCCASIONAL VIP / OCCASIONAL TERRACE
Function
The vehicle provides a terrace when the vehicle is stopped. The terrace part moves up and down.
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Open the terrace, feel the environment
Live update service Smart devices can synchronize with mobile phones and update real-time information. This sharing vehicle plays a role in creating a community of consumers and sharing live-exclusive events.
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OCCASIONAL VIP
Feel the city with your friends
“ WELCOM TO THE WEEK OF YOUR LIFE ” Weekly exclusive
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Luxury Autonomous vehicle in a sharing sector for Shanghai
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Previous work
"DRIVERLESS FUTURE"
The project is a collaboration project with Gateway team. This work was exhibited at the London Transport Museum
https://gateway-project.org.uk/
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The project suggest a convenient way to travel from London airports to London Centre using autonomouse vechicle system.
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Thank you
EUNJI CHOI ROYAL COLLEG OF ART _ VEHICLE DESIGN _ 2019
