Royal College of Art Vehicle project collaborating with Jensen Motors UK

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J INTERCEPTOR JENSEN

CCONCEPT ELEGANCE

RESTRAINED

DESIGNERS EXTERIOR CHAN SIK PARK +44 (0)7553 744582

chan.park-sik@network.rca.ac.uk

INTERIOR EUN JI CHOI +44 (0)7453 348276

eunji.choi@network.rca.ac.uk

THE JENSEN INTERCEPTOR _01

COLOR / MATERIAL HA RIM LEE +44 (0)7454 987798

harim.leei@network.rca.ac.uk

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POWERFUL


Having a good skill of three-dimensional development. Give a proposal of Incredible Interceptor with brand royalty.

INTERCEPTOR 1966_ 1976 INTERCEPTOR 2017



REAR DETAILS

Get rid of rear window details, for better visibility

SIDE WINDOW Side window graphic is complicated; make b-filler less recognizable, make it looks like single side window graphic in distance

Hand-Built Grand tour car distinctive large, curving wrap-around rear window that doubled as a tailgate

SIDE DETAILS Side reflector and details a re not arranged well, need to be simplified

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Wide front glass for horizontal view

Disign from interior of Interceptor

Big round steering wheel

Tailored Jensen

Based on user experience, the interior will be included not only sense of classic but also sense of digital generation

THE JENSEN INTERCEPTOR _01

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PACKAGE

DESIGN FROM CLASSIC INTERCEPTOR

IDEATION

SEAT DESIGN The front two seats provied fitable main body for user with flexible parts

INTERIOR DESIGN

The front two seats provied fitable main body for user with flexible parts THE JENSEN INTERCEPTOR _01


Smart key

J Watches Modifiable Dashboard Computer

Smart key & Smart Watches

Modifiable instrument panel Music player

Application

THE JENSEN INTERCEPTOR _01

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COLOR / MATERIAL FOR MAN With a high quality of color and pattern sense push the new Interceptor to elegance Detail. As well as considering harmony with Consumer fashion style.

THE JENSEN INTERCEPTOR _01

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COLOR / MATERIAL FOR WOMAN

THE JENSEN INTERCEPTOR _01

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HIM

HER


J INTERCEPTOR Tarilor your drive


CHAN SIK PARK To me, sketches are methods of communication but mainly modeling blueprints for myself to translate ideas three-dimensionally on the spot. A designer’s final proposal should not be two-dimensional. I sketch until the construction plan for my design is clear. While working on numerous projects, shifting roles between designer and modeler, I learned there are many ways of creating different surfaces with the same line and even if a car consists of the same graphical elements, the results can be very different depending on the characteristics of that surface.

THE JENSEN INTERCEPTOR _01

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Tarilor your journey

CONCEPT ELEGANCE

THE JENSEN INTERCEPTOR _01

RESTRAINED

J INTERCEPTOR _02

POWERFUL


EUN JI CHOI To me, sketches are methods of communication but mainly modeling blueprints for myself to translate ideas three-dimensionally on the spot. A designer’s final proposal should not be two-dimensional. I sketch until the construction plan for my design is clear. While working on

THE JENSEN INTERCEPTOR _01

To me, sketches are methods of communication but mainly modeling blueprints for myself to translate ideas three-dimensionally on the spot. A designer’s final proposal should not be twodimensional. I sketch until the constructielements, the results can be very different depending on the characteristics of that surface.

J INTERCEPTOR _02


J INTERIOR Tarilor your journey


THE JENSEN INTERCEPTOR _01

J INTERCEPTOR _02


HA RIM LEE My name is Harim Lee. I graduated from Textile and Fashion Design in South Korea in 2014 and spent 2 years working in the jewellery business. I want to use my past experience to make more sophisticated cars for the industry. My design direction and goal is to make the shape of car more stylish and appealing to professional women and men.

THE JENSEN INTERCEPTOR _01

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J INTERCEPTOR



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