COLOGNE, GERMANY AUGUST 15-19, 2012
AL-Invest IV Programme. Facilitating the Internationalization of Latin American SMEs. This publication has been produced with the financial assistance of the European Union. The contents of this publication are the sole responsibility of Nacional Financiera, S.N.C., and can in no way be taken to reflect the views of the European Union.
Cologne - Germany, August 15-19 Mexican companies catalogue.
Business Meetings Gamescom 2012.
WHAT IS THE AL-INVEST IV PROGRAMME? The AL-INVEST Program is one of the most important Regional Economic Cooperation Programs of the European Commission in Latin America. The Program is based on the shared values and common strategic interests that exist between the European Union and Latin America. But it also exists because the European Union is an important political, economic, commercial and financial partner for Latin America. The AL-INVEST Program is part of the development Policy of the European Union, established under the European Consensus on Development, and is based on the objectives of: poverty reduction; sustainable economic and social development; and the progressive and harmonious integration of developing countries into the world economy. AL-INVEST is a pioneering Programme of the European Commission that began its activities in 1994, with a pilot phase, at the time in which market liberalisation policies were beginning to facilitate international trade expansion. So far there have been three phases: Phase I (1995-1999),
AL-INVEST IV CENTRAL AMERICA, MĂŠxico & CUBA
Phase II (2000-2004), and Phase III (2004-2008). Phase IV of this Program began in January 2009. OBJECTIVES The general aim of phase IV of the AL-INVEST program is to contribute to the social cohesion, through support to the strengthening and internationalisation of Latin American Small and Medium Sized Enterprises (SMEs), and the exchange of innovations, knowledge and economic relations with their European counterpart companies. More specifically, this Program wants to contribute to Latin American SMEs becoming the local development engine, taking advantage of: globalisation opportunities; regional integration; commercial agreements; and business cooperation with Europe.
México A FEW FACTS
- It is the fifth largest country in America. - One of the 18 mega bio-diverse countries of the world. - One of the world’s most diverse weather systems. - The most populous Spanish speaking country in the world. - Its estimated population is 111 million. - The economy of México is the 11th largest in the world.
STATISTICS MEXICAN GAMERS
- The average age is 35 years of age - 40% are women - 59% are willing to spend between $160 to $320 for a videogame system. - 20% are hardcore (play everyday) - 40% spend 3 to 1 day per week playing games - 55% prefers single player games - 13% plays online games
The Big players with presence in México are: - Microsoft - Sony - Nintendo (Latamel Inc.) - Digital Chocolate
- Activision Blizzard - Gameloft - Playsoft - EA
- THQ - Ibisoft - Knomai - Disney
Online Market - The value of the online gaming market in México is $42.5 million. - It is the 3rd position in Latin America. - It is the 2nd country in the Americas in the use of computers and the 13th in the world.
- 37% of Mexican houses have a computer. - México has 30 million internet users. - 32% have online games as their first entertainment activity. - There are 9.6 million Mexican online gamers.
VIDEO GAME INDUSTRY 8.7% PS3 36.0% XBOX, XBOX 360 9.0% PS2
11.0% Wii
PLATFORMS SHARE statistics mexico 2011
34.9% OTHERS
Associations: Méxicodevgames.org (Mexican Videogames Association), IGDA México.
Distribution
Development
There are 13 games distribution companies in the country. Selling Points. México possesses 275 selling points specialized in games.
- México has more than 30 development studios. - Slang is the first publisher for AAA games in the country and Latin America. - The most important zones that develop videogames: Distrito Federal, Jalisco, Baja California, Nuevo Leon and México State. - México produces more than 110,000 engineer each year - More than 20 universities offer studies with a focus on game development.
Events There are 5 relevant events that promote the industry: Electronic Game Show (EGS), Campus Party México, Aldea Digital, Gamecon and Temporada de Patos.
Xibalba Studios ® is an independent company with a global vision devoted to creating games that are original, innovative, and above all fun by using the latest gaming technology to achieve the highest quality standards. Founded on November 15th, 2004 in the city of Monterrey (México), the goal of Xibalba Studios ® is to become one of the leading developers of 3D casual games in the world. Xibalba Studios® created a small tech demo called Space Monkey to test the game engine that was developed in-house. After that, we created a prototype based on an ancient Mayan ball game. Right now we have just released our latest project Icebreakers® We specialize in 3D games for PC and Consoles.
Ricardo Villarreal • CEO Phone: (52) 81-50-30-74-10 • Fax: (52) 81-83-56-38-06 info@xibalbastudios.com, ricardo@xibalbastudios.com, www.xibalbastudios.com Address: Castelar #1434 Pte. Col. Pio X, Monterrey, Nuevo león; México CP 04710
SLANG is the pioneer of games publishing in Latin America. With offices in Redwood City and in México City, Slang is the region´s only authorized publisher for console games on all major platforms ( Wii, PS3, Xbox360 )
Jochen Siess • General Manager jsiess@slang.vg • T. +52 (55) 3685-1151 • www.slang.vg Address: Juan Salvador Agraz 40 piso 7, Col. Lomas de Santa Fe, Cuajimalpa CP 05300, México D.F.
Neggi Studio was founded with the desire to create a place where everyone in the team can participate in the game design process; our goal is to promote the game industry in Latin America and become a worldwide developer. Currently Neggi has two development teams Neggi Studio Monterrey and Neggi Studio Montreal; together they have a combined experience of more than 25 years in the game industry. Neggi Studio Monterrey started in May 2010, its first project its a Tower Defense game for the iPad and its based on Mexico´s Independence movement and the Mexican Revolution, this RTS game was released on September 16 to mark the country’s 200th year anniversary of its Independence.
Germán Vazquez • General Director Phone: +52 81 1767 2021 • Fax (81) + (1099-3566) www.neggistudio.com • german@neggistudio.com Address: Pedregal Ojo de Agua 5532, col. Pedregal La Silla • Monterrey, Nuevo León, CP 64898. México
Sm4rt Games, the leading social games developer and publisher in México. Founded in 2010 by a group of pioneers on the videogame industry in México City, Sm4rt Games has gathered a great amount of talent and is committed to design, develop and publish innovative games that allow users from all over the world to have fun, enjoy meaningful social interactions with other players and compete professionally online.
Gustavo Chapela Gaxiola General Director Phone: (5255) + (47529222) • otton.games@sm4rt.com • Gustavo@sm4rt.com www.smartgamestudios.com Address: Paseo de los tamarindos 400 A, torre arcos 5, col. Bosques de las lomas Ciudad de México, D.F. 05120
Larva Game Studios is a PC and next gen consoles game developer studio based in Guadalajara México. Previously known as Immersion Games México with credits in Cellfactor: Psychokinetic Wars (Xbox360/PS3) and Lucha Libre AAA: Heroes del Ring (Xbox360/PS3) among others.
focusing on IOS, Android and Facebook. We are looking for development partners! As part of the World Games Fund, we are capable of bringing to the table up to 50% of the development cost in adapting an existing IP into an interactive platform.
Recently we’ve created a new business line targeting the social and casual market, a new team
Partner with us. contact@larvagamestudios.com
Jorge Morales • General Director T. +(52) 33 3122 3242 • jmorales@larvagamestudios.com • www.larvagamestudios.com Address: Av. Tepeyac 54-2B. Campo Polo Chapalita CP. 44500, Gdl. Jalisco, México.
Chocobanana Games We are the Larva Game Studios’ division that targets the Social and Casual Gamers. Like our parent company, our philosophy is to create original and fun games with the highest quality standards while at the same time, we provide our team with a great place to be creative and grow professionally in the game industry.
Headquartered in Guadalajara, México, we develop games for all ages in known platforms such as IOS, Android, Facebook, current gen Consoles and Casino Gaming Machines. Our experienced team also does “work for hire” art, animation and programming on all of these platforms.
Jorge Morales • General Director T. +(52) 33 3122 3242 • contact@chocobananagames.com • www.chocobananagames.com Address: Av. Tepeyac 54-2B. Campo Polo Chapalita CP. 44500, Gdl. Jalisco, México.
GRAN TIKI GAMES is a Mexican game development studio attending Casual, Social & Console Games in Guadalajara. In 2009, GranTikiGames signed distribution agreement with RealGames & BigPoint to launch a casual portal attending Spanish market with more than 400 Games!
Our objetive is to distribute & develop new IP,s / licensed IPs and game production for mutiple platforms as Online Games. Download Games, Nintendo Wii / WiiWare, Xbox360 Live Arcade, Sony Playstation PSN, iOS & Android.
Ivan Díaz de León Tinoco • General Director Phone: (+52 ) + (33 )36471505 • ivan@grantikigames.com • www.grantikigames.com Address: Roberto Cuellar 4340. Colonia uida de los niños, Zapopan Jalisco, CP 45040, México.
We are your ally in developing web and mobiletechnology projects that change the way people interact, learn and have fun. What do we do? We develop and create web and mobile solutions to change the way people interact, learn and have fun. Why? Through the implementation of our projects, we hope to make a social impact and improve quality of life. How? Our team is made of passionate people who excel at using their skills to solve problems of high social impact.
Development of movable applications like Android, iPhone, iPad, BlackBerry, Windows Phone and Kinect, as well as games for movable devices and networks.
José Ramón Escobar Martínez General Director office Mx: +52 (33) 3839 2097 • ramon@tequilasoft.com • www.tequilasoft.com Address: José Guadalupe Montenegro 2072 Colonia Americana, Guadalajara, Jalisco CP 4160 México.
JosĂŠ Guadalupe Montenegro 2072 Colonia, Americana Ciudad Guadalajara Estado, Jalisco CP 4160, MĂŠxico, Phone : (+52)+(33)3839 2097
Metacube is a 100% Mexican company founded in 2002 in Guadalajara City, Jalisco State by a group of young creatives Carlos Gutierrez, Ruben Perez and Jaime Jasso to meet the growing demand for digital audiovisual productions of modern México. Over time Metacube has specialized in digital animation and visual effects for films and television. Having a talented creative team, uses the latest digital technology to get visual results with export quality that exceed customer expectations.
Metacube experience in the field of commercial films and film and TV and other audiovisual projects and interactive media, coupled with the ongoing quest for innovative ideas and originality of Mexican talent, place our company as a leader in Animation industry and VFX in the country Our customer commitment is to provide a professional service, always ahead and the height of the international market, with specific and practical solutions to the particular needs of their projects.
Lic. Carlos Eduardo Gutiérrez Medrano General Director Phone : (52) + (33) 3832 7462 • egaona@metacube.com.mx • www.metacube.com.mx. Address: Parque Científico y Tecnológico 4to piso, Tecnológico de Monterrey Campus Guadalajara. Calle General Ramón Corona 2514. Colonia Nuevo México, Zapopan Estado Jalisco, CP 45201. México.
Development of applications mobile for IOS and Android. Design and creation of characters and assets in 3d. Services of audio-visual production and special effects for shootings in leases of México.
Roberto Rochin • General Director Phone (52) + (55 ) 56 89 69 20 • rochinroberto@gmail.com • produccion@locomocion3d.com • motionfilms@gmail.com www.locomocion3d.com Address: Dirección General Francisco Ramirez #19, Colonia Ampliación Daniel Garza, Ciudad México Estado Distrito Federal, CP 11840.
Exodo Digital Workshop Production of series animated for TV, spots of TV, Visual effects, kinematic for video-games and art and illustration everything in 3D.
Francisco Salvador Navarro Montes General Director Phone: (33) + (33)30.3660 • paco@exododw.com • www.exododw.com Address: Av. Tepeyac 54-2b, Chapalita Guadalajara, Jalisco 44500, México.
AL-INVEST IV
CENTRAL AMERICA, México & CUBA
The AL-INVEST IV Programme is funded by the European Union. The European Union is composed of 27 Member States that have decided to share their knowledge, resources and destiny. Together, during an enlargement period of 50 years, they have built a zone of stability, democracy and sustainable development, maintaining at the same time the cultural diversity, tolerance and the individual liberties. The European Union promises to share its achievements and values with the countries and peoples beyond its borders.
GAME OVER Gabriel Moreno Barr贸n Project Manager Senior D: Plaza Inn, nivel paseo, local 340, Insurgentes Sur 1971 Col. Guadalupe Inn C.P. 01020, M茅xico D.F. W: eurocentro.mx @eurocentronafin
M: gabriel@eurocentro.mx T: 52 (55) 5325 6674