MOBILE WORLD CONGRESS 25-28 FEBRUARY 2013. BARCELONA, SPAIN
MEXICO MOBILE INDUSTRY Mobile platforms have obtained a massive and intensive use in Mexico due to the accelerated growth of mobile telephone lines and technological improvements in equipment. Mexico, with a total population of 116 ,901, 761, has approximately 95,566,057 subscribers of mobile phone services. Of these numbers, 83 % has a mobile phone, while only 17% has a Smartphone. The Pre-payment model clearly positions itself as the best choice for the Mexican consumer, with 85% of users preferring the pre-payment system. Preferences regarding types of applications vary between countries. While in Russia, the book category is in the top 4, this same category is among the least successful in Brazil and Turkey. Videogames is the category with the most impact in the Mexican market. Mexico is the second biggest market in Latin America in terms of income, just behind Brazil.
4% NEXTEL 21% MOVISTAR
6% IUSACELL
In Mexico there are 500 companies dedicated to the development of apps. Mexico is among the 10 countries with more apps’ downloads. Mexico has the seventh place when it comes to fast growing mobile applications markets in terms of the generated income in AppStore for iPhone, with an annual growth rate of 63%. Telcel is the main operator with 69% of subscriptions of the Mexican market, while Movistar comes in second place with 21%.
MOBILE PHONE SERVICES statistics mexico 2013
69% TELCEL
WHAT IS THE AL-INVEST IV PROGRAMME? The AL-INVEST Program is one of the most important Regional Economic Cooperation Programs of the European Commission in Latin America. The Program is based on the shared values and common strategic interests that exist between the European Union and Latin America. But it also exists because the European Union is an important political, economic, commercial and financial partner for Latin America. The AL-INVEST Program is part of the development Policy of the European Union, established under the European Consensus on Development, and is based on the objectives of: poverty reduction; sustainable economic and social development; and the progressive and harmonious integration of developing countries into the world economy. AL-INVEST is a pioneering Programme of the European Commission that began its activities in 1994, with a pilot phase, at the time in which market liberalisation policies were beginning to facilitate international trade expansion. So far there have been three phases: Phase I (1995-1999), Phase II (2000-2004), and Phase III (2004-2008). Phase IV of this Program began in January 2009.
OBJECTIVES The general aim of phase IV of the AL-INVEST program is to contribute to the social cohesion, through support to the strengthening and internationalisation of Latin American Small and Medium Sized Enterprises (SMEs), and the exchange of innovations, knowledge and economic relations with their European counterpart companies. More specifically, this Program wants to contribute to Latin American SMEs becoming the local development engine, taking advantage of: globalisation opportunities; regional integration; commercial agreements; and business cooperation with Europe.
BARRONEGRO Juan Carlos Altamirano Guitierrez / General Director, juancarlos@barronegro.net Ricardo Contreras Robles / Director of Development, ricardo@barronegro.net Cumbres Rocosas 109, Col. Cumbres Elite, Monterrey, Nuevo Le贸n, CP 64349, M茅xico. Phone. (045)818 25 29 739 / www.barronegro.net DESCRIPTION We are a company that specializes in the development of on line horizons such as mobile applications, streaming and broadcast of multimedia, productions as well as post-production , community management , customized marketing strategies and creation of storytelling that is organic to the product of service.
DISPOSITIVOS MÓVILES Jorge Erasto Mandujano Ortiz / General Director, jmandujano@scanda.com.mx Miguel Laurent 804, Col. Letrán Valle, CP 03650, México, D.F. Phone: +52 (55)12512763 www.scanda.com.mx/scanda/bmobile/ DESCRIPTION Our mission is to provide our customers the necessary infrastructure to enhance the mobility requested by the organization in order to face the challenges posed by a globalized and dynamic world. Based on its own experience, Bmobile has created a model that enables our customers to identify their companies’ maturity in the mobile environment. We provide the technology, the processes and the necessary knowledge to help the user create an adequate environment to enable access to the business regardless of its location.
INFORMACIÓN SEGURA Jorge Varela Dorbecker / General Director, jvarela@scanda.com.mx Miguel Laurent 804, Col. Letrán Valle, CP 03650, México, D.F. Phone: +52 (55)12512763 www.scanda.com.mx DESCRIPTION Arame born 11 years ago and since then, we have created a varied range of security features that aims to provide our customers the ability to cope with the major issues and requirements of security in their organizations. Our mission is to “transform technology into customers’ value”, meaning that we must connect to the business environment, operation model, as well as to customers’ needs. We must mix this knowledge in order to design an updated technological architecture that supports them in creating different abilities regarding information management so that these can turn into competitive advantages. Technology must be a pillar for the creation of competitive advantages; in GRUPO SCANDA, we tried to make this vision a reality.
BLEND SOLUCIONES José Manuel Fernández Gómez / General Director, josemanuel@blend.mx Insurgentes Sur 1168 - 401, Col. del Valle, CP 03100, México D.F Phone: +52 (55) 1579 7393, +52 (55) 1579 7394 www.blend.mx DESCRIPTION We are Blend, a multidisciplinary digital agency based on Mexico City focused on crafting beautiful interfaces for websites and mobile applications, with the only goal of creating a great and intuitive user experience for every product we make.
INFORMATICA INTEGRAL EMPRESARIAL Antonio Velasco / General Director , antonio.velasco@sinersystech.com Av. Poniente 140 # 839 Int. 305, Col. Industrial Vallejo, Azcapotzalco, CP 02300, MÊxico D.F. Phone: +52 (55) 52721333 www.sinersystech.com DESCRIPTION Sinersys Technologies is a premier software applications developer and systems integrator. We have a 22-year track record of successfully executing largescale distributed projects for some of the world’s leading retail, manufacturing, logistics and financial services companies. The Sinersys team is comprised of skilled engineers with the knowledge and senior business experience to integrate applications across disparate computing platforms and link them with the latest mobile software platforms. This way, we enable integration capabilities covering full-integration brokers, interfaces, and application servers, and support for most of the mobile platforms, from BlackBerry, iOS, and Microsoft Windows Mobile, to phone, handheld, and Tablet PC devices.
LUNAVE Mitzi Torres / Director of International Businesses, mitzi@lunave.com Praga 33, Col. Juarez, Del. Cuauhtemoc, CP 06600, MÊxico DF Phone: +52 (55) 52 50 65 52 www.lunave.com DESCRIPTION We are a 100% digital marketing agency; we have 9 years working on this exciting industry living day by day the Marketing evolution on the Digital Media and the consolidation of new technology and platforms. To be pioneers in this new way of making business in this industry, we became experts in three key services: MULTIMEDIA, MOBILE MARKETING and SOCIAL MEDIA. We are able to do this thanks to our strategic planning and complete processes that help us with the communication and links with the final costumers. It´s our passion, and because of it we have grown to be a consolidated family of 50 members in Mexico City, Queretaro and Spain.
ICOM SYSTEMS Fernando Correa Velázquez / General Director, fcv@icomsys.com.mx Av. Sor Juana Inés de la Cruz 22 Local 239-B, Col. Tlalnepantla Centro, CP 54000, México D.F Phone: +52 (55) 16656616 www.icomsys.com.mx DESCRIPTION Icom Systems is a 100% Mexican company dedicated to the development of results-oriented apps. It currently has 70 employees, more than 164 apps in the market and millions of active users. Among its most important customers can find the Mexican National Team, ExpoPublicitas, club América, LAMOSA, club Chivas, Supreme Court of Tamaulipas, club Cruz Azul, IPADE Business School, club Pumas, Ambiant, club Santos Laguna, Ernst & Young, club Monterrey, Volkswagen, club Pachuca, Grupo Modelo. We have teams of experts in developing apps for iOS platforms, Android, Blackberry, Symbian, S40, Windows Phone and Windows 8. Nowadays we’re looking for new customers in Europe, we have the necessary capacity to support the needs of the European market starting in Spain and expanding to all Europe.
ON LINE SERVICE Hector De la Canal Knapp / General Director, hdelacanal@oltc.net Bosques de Duraznos No. 67 Int, 204, Bosques de las Lomas, Delegación Miguel Hidalgo, CP 11700, México D. F. Phone: +52 (55)52452560 www.oltc.net DESCRIPTION On Line Service provides IT services, consulting and advanced solutions to improve processes and maximize our clients’ businesses. We have a high reputation as a reliable supplier of IT in private and public sector. Our consultants have total Service philosophy when it comes to our customers. Thus provide more efficient support in each of the processes for managing our clients’ businesses. We focus on finding solutions to meet the needs of our customers, maximizing opportunities using technologies. With successful solutions have failed to address many needs and concerns of our customers. Achieving so OLS is maintained as a reliable option.
MOSTRO LABS Juan Manuel Diego GonzĂĄlez / Director of Development, jmdiego@mostrolabs.com J.J. fernandez de Lizardi, 159, Ciudad Satelite, Naucalpan, Edo. Mex, CP 53100, MĂŠxico Phone: +52 (55) 53443081 www.mostrolabs.com DESCRIPTION We seek to fully meet the communication needs of our customers through process, resources, content and relationships, management systems along with other significative, integrated and user experience enhanced interactive media. Aware and committed of the need to innovate, we are at the forefront when it comes to online media and social networks. We offer effective reengineeringin order to achieve your bussiness objectives.
TEQUILASOFT Jose Ramon Escobar / General Director, ramon@tequilasoft.com Av. AmĂŠricas 1501 23A, Providencia 1A, 2A y 3A seccion, Guadalajara, Jalisco, CP 44630, MĂŠxico Phone: +52 33 18131919 www.tequilasoft.com DESCRIPTION In Tequila Soft we develop mobile apps for iPhone, iPad, Android, BlackBerry, Windows Phone and social apps for facebook. We develop groundbreaking solutions for mobile technology that will evolve the way people interact with the world. At Tequila Soft we develop mobile applications for smartphones and tablets using the most advanced programming languages.
TXM GLOBAL SERVICES Roberto Poujol / Commercial Director, rpoujol@txmglobal.com La HerrerĂa 220, Fracc. La Rosa, Saltillo, Coahuila, MĂŠxico 25297 Phone: +52 (844) 438 4800 www.txmglobal.com DESCRIPTION TXM is Telecom Solutions company focused on Systems Integration and Product Engineering. We have extensive experience in helping ISVs and Network Infrastructure vendors deliver solutions. We work alongside your global services, sales and product engineering teams providing an experienced and highly competitive partner to help you reach into new markets, specially in the Americas. Our expertise is specially capable when in comes to delivering and supporting BSS/ OSS solutions and IMS core network products. We also have software products in the areas of Number portability and roaming that can complement your portfolio.
PROGRAMA AL-INVEST IV CENTROAMÉRICA, MÉXICO Y CUBA
The AL-INVEST IV Programme is funded by the European Union. The European Union is composed of 27 Member States that have decided to share their knowledge, resources and destiny. Together, during an enlargement period of 50 years, they have built a zone of stability, democracy and sustainable development, maintaining at the same time the cultural diversity, tolerance and the individual liberties. The European Union promises to share its achievements and values with the countries and peoples beyond its borders.
EUROCENTRO NAFIN MÉXICO Gabriel Moreno, Project Manager Senior, gabriel@eurocentro.mx Plaza Inn, nivel paseo, local 340, Insurgentes Sur 1971 Col. Guadalupe Inn, C.P. 01020, México D.F. Phone. +52 (55) 5325 6674, www. eurocentro.mx Twitter: @eurocentronafin