FARMDIVERSITY
SEASONAL EVENTS
Planning for success: How to diversify your property into a successful wedding and events venue
As landowners, you know that we live in a constant state of flux. An ever changing cultural, physical and economic environment. Now more than ever you need to be exploring new opportunities and formulating strategies to sustain your business.
In good times and bad, weddings and events remain steadfast. The weddings and events industry contribute over £80 billion to the UK economy each year. £24.7 billion from weddings alone. Like farming, the industry has been impacted by crisis. Foot and Mouth, terrorism and most recently Covid. Whatever happens, the wedding and events industry always bounces back and with the right strategy in place events businesses can be resilient.
The events market is extremely diverse offering a variety of opportunities for land and property owners to achieve additional income. Weddings remaining the most popular way into the market.
The average spend on weddings in 2022 was £18,400. A rise of over £1,000 on 2021 which proves the economic downturn doesn’t seem to be making too much of
an impact. The largest portion of couples’ wedding budget is spent on their wedding venue with an average of £8,400 being spent on venue hire fees.*
Like all businesses, you need to make a plan, do your research, invest wisely and regularly evaluate in order to achieve success. This is where Charlotte Winship can help.
Charlotte has over 20 years’ experience transforming good wedding and events venues into great venues. Working at renowned venues including The Dorchester Hotel, Kensington Palace and Government House Sydney; she has developed some extraordinary venue businesses and
planned events for the World’s most discerning clientele. Learning from the best in the business and collaborating on some truly remarkable events she has gained a unique insight into venues and events and has become an expert in helping landowners wanting to enter into the wedding and events market.
Charlotte has a broad experience in sales and marketing, event management, customer experience, market analysis, business development, change management, risk analysis, supplier management, staff training and recruitment and administration.
She now shares her knowledge, skills and experience in venue management and event planning with venue owners at all stages of their business journey to help empower you and your team to achieve success, win business for your venue and deliver outstanding events.
Charlotte tailors her services to the specific needs of each client: helping you to identify opportunities; creating an action plan to prepare you and your property for weddings and events; market research; pricing strategy; creating a marketing plan; branding including website and brochure design and copywriting; staff training; establishing sales processes and effective event management.
Charlotte is based in the South-West but helps clients all over the UK and Overseas and is offering a free 30-minute introductory call to all readers.
For more information go to https:// charlottewinship.com/ or contact Charlotte on
Tel: 07493 350303 / Email: charlotte@ charlottewinship.com
*Taken from a survey by Hitched of 2,457 U.K. individuals married in 2022.
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