CIPO - Holiday Park Management Software

At Elite Dynamics, we pride ourselves on being one of the UK’s most trusted providers of advanced software solutions for the park and leisure home industry.

Accredited by and built on Microsoft Dynamics 365 technology, our fully integrated solutions offer your business greater transparency and efficiency savings on every level.

Manage sales, operational, financial processes and more on one easy-to-use platform. Backed by our Elite team with 330+ years of combined experience in the holiday park industry.

Some of our customers include...

We chose Elite for several reasons but ultimately, we recognise they provide the leading UK based IT solution for the holiday park industry. EliteParks with its enhanced functionality has the flexibility to manage all our business processes and activities in one system.

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A ‘customer is king’ approach to park management software solutions

Those are just some of the words used to describe Elite Dynamics’ holiday and residential park industry focused IT business solutions.

By listening to and spending valuable time with our customers, we are able to continually evolve and grow our products to make their lives, their employee’s lives, and their customer’s lives easier. That’s why an ever-growing number of holiday park and resort customers are choosing to transfer to Elite Dynamics’ flagship solution, EliteParks, for their park management software solutions. EliteParks is the only Microsoft endorsed end-to-end

solution in the industry that can run all of a park’s business processes complete with integrated finance. From reservations and on-park operations including managing and mobilising housekeeping and maintenance teams, to sales and lead management and financial controls, EliteParks gives park owners every tool they need to transform their businesses.

Easing the ‘pain points’

Designed by a highly passionate team of people who live and breathe the holiday and residential park industry, and have an in-depth understanding of customer pain points, EliteParks removes any need

for park operators to run more than one system. Gone are the days of paying for disjointed, disparate systems that don’t talk to each other, EliteParks is a fully integrated park management solution on one single platform. With the added benefit of being available in the cloud, EliteParks can also save operators money on the ongoing management and maintenance of costly infrastructure like servers. It integrates with industry specialists and OTAs including Hoseasons, Pitchup, and Rentals United (for Booking.com, Trivago, and Airbnb), to support shared availability integration and dynamic pricing.

Elite Dynamics works with more than 300 holiday and residential parks and resorts across the UK and North America, and we make it our mission to ease and eradicate their pain points. Here are just a few examples of some regularly occurring issues and how we address them:

Lack of real time reporting & visibility and transparency of data

How often have you found yourself inputting the same data time and time again into different platforms, searching continually for month end figures, or correcting input errors when figures don’t add up? With EliteParks, you enter the data once – you don’t have to export it, manipulate it, or import it. Every business process is streamlined and intertwined giving huge efficiency savings. Think of the difference it could make to have information available at the touch of a button to help you make operational decisions that impact the business quicker. See instantly which caravan and lodge stock is available for sale and hire or what your income forecast will be for the next six months compared with the same time last year. Have visibility of real time profit and loss reporting without lengthy importing and exporting of data. Or operationally, imagine the time saved by mobilising maintenance teams with tablets to accurately input meter readings at hundreds of units, which will

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holiday park management software

then automatically generate and send out invoices. We’re talking many, many hours’ worth of time efficiencies.

Different operational areas don’t talk to one another

EliteParks creates seamless links between sales, bookings, maintenance, housekeeping, finance, and reception with factual, real-time information. From a bookings perspective, EliteParks ‘drag and drop’ functionality enables holiday parks to move bookings around and really maximise the grid – like a modern day Tetris! And because bookings and finance are integrated, once a booking is completed, the money is automatically moved from the balance sheet into P&L (profit & loss), saving hours of work. From a deal perspective, EliteParks handles the deal paperwork automatically, integrates to DocuSign and stores it back into the system or on SharePoint. Processes are automated and efficiency between departments is effective. From a housekeeping perspective, if housekeeping teams identify a problem, they take a photo and immediately allocate a task to the maintenance team to fix.

Once fixed, the unit can be automatically released for check-in. Simple, effective use of technology leaves you no doubt that everything will be ready for your customers’/owners’ arrivals - helping you continually meet and exceed expectations.

Double bookings

EliteParks makes double bookings nothing more than a distant bad memory for holiday park operators. Thanks to intelligent integrations with industry specialists including Hoseasons, we’ve never had a holiday park customer experience a double booking. The shared

availability integration into Hoseasons is a real winner.

Not maximising on-park income

If you run a park with any additional revenue streams – and that could be anything from a small on-site restaurant or takeaway – to golf courses, spas, marinas, and other activities or events, you’ll want these to integrate with your park management system. Integrations with CRM and other EliteApps enable you to engage with and entice customers to prebook encouraging more on-park spend. By always working with our customers to deliver more park specific process efficiencies and functionality, we’ve introduced ‘Membership’ and ‘Activities’ modules into EliteParks for things like gym memberships and bookable classes and activities. Then integrations with EPOS and third-party gateways like Trybe, Trevalis, or Opayo brings everything together.

Always replacing keys to units and / or barriers

Integrations with companies who provide contactless electronic locks and access management systems will make it much easier for your customers and owners to gain access using mobile keys at any time of day or night. One simple tap for entry and no more costs to continually replace missing keys. It’s a win win!

We see first-hand every day how our IT business solutions make a positive difference to our customers’ bottom line by improving efficiencies, reducing costs, increasing revenue streams, and growing customer engagement and satisfaction levels. And as an accredited Microsoft Solutions Partner, our solutions also benefit from the extensive global Microsoft Appstore where third-party solution extensions are instantly available for download as plug ins to further enhance tech functionality.

An Elite Dynamics customer perspective: Holiday parks need to adopt new technology to keep up with the hotel industry

Family run Vale Holiday Parks operate 12 parks across Wales and Cornwall and are celebrating their 20th anniversary year in 2023. Director, Thomas Scarrott runs the parks with his parents and two brothers and is chairman of the West Wales branch of the British Holiday and Home Park Association (BH&HPA). Thomas champions the holiday park industry through his work with the BH&HPA and recognises the opportunities for the industry to engage with technology and the benefits to parks of digitising processes.

“The project to upgrade our software systems started because we wanted to be completely cloud-based. We needed to be able to log on wherever we were in the world, no matter what device we had, and we knew EliteParks from Elite Dynamics could offer us this. I can go on my phone, dial into any of the parks, see what devices are plugged in, and if there are any issues.

“For me, the best benchmark is the way the hotel industry does things and we as an industry are a few years behind them in the way we manage our processes and systems. What Elite Dynamics are delivering with their software puts us on par with the tech that hotels have, and in some respects, takes us beyond what they have. Parks willing to adapt and make the shift over to an ERP, are the ones that will succeed, and if not, they’re going to remain stuck in the

20th century and that’s a big issue for the industry.

“If I wanted to get information from our previous system, I’d have had to go to two or three different pieces of software, run two or three different reports, and then sit down and collate it all to pull out what I wanted. In caravan terms, we partexchanged a park management system, a finance system and a general office system and upgraded it to an ERP so everything is under one umbrella. I can get every last piece of information I need in real-time at the touch of a button and that’s something we’ve always strived to achieve. It helps us make better decisions and take the business to the next level.

“Like us, there are a lot of family-owned holiday park businesses in the industry and so many parks are reliant on 3rd party service providers like OTA’s to manage bookings for them. Then have other systems looking after accounts and owners. It’s very fragmented. Perhaps it’s not widely realised that there’s an all-encompassing solution out there designed

specifically for holiday parks. Before we made the switch to EliteParks, we were using, and paying for, multiple pieces of software to carry out different tasks within the business.

“Another benefit is that it is completely scalable, and as it’s based on Microsoft licencing, the cost is dependant primarily on the number of users. So, no matter how large or small your holiday park operation, you can still drive your business forward with technology.

“It really is one of the best business decisions I’ve ever made.”

Elite Dynamics is an accredited Microsoft Solutions Partner for Business Applications. For more information or to arrange a demonstration of Elite Dynamics’ industryfocused IT business solutions, visit https:// www.elitedynamics.co.uk or call 0161 615 5548. youtube