www.europastar.com
The world’s most influential watch magazine Since 1927
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Media kit 2016
Europa Star International Magazines & Websites Europa Star PREMIERE (Swiss Edition) Europa Star CIJ – Women’s Watches & Jewels Europa Star Special offers & Bespoke Bulletin d’informations Reader Survey
Europa Star’s editorial quality and worldwide circulation make it a must-read for all stakeholders and buyers in the watch world. With its network of magazines and business papers, special editions, iPad applications and websites in the world’s most spoken languages, Europa Star offers a global platform for your communication and for the influence of your brand on the world’s markets. Europa Star’s international distribution ensures effective communication at both global and targeted regional levels, through 8 geographical editions and 6 websites. Europa Star is sent directly to buyers by individual mail on over 160 countries of the world. EUROPA STAR HBM SA, Route des Acacias 25, 1227 Carouge / Geneva, Switzerland Tel +41 22 307 78 37, Fax +41 22 300 37 48, www.europastar.com, www.europastar.biz, contact@europastar.com
INTERNATIONAL
EUROPE
USA & CANADA
CHINA
With worldwide distribution, the International edition taps into the global market for timepieces by addressing the decisionmakers, connoisseurs and aficionados on all major international markets outside Europe.
Distributed throughout the continent, the Europe edition reaches all the main stakeholders, watch lovers and buyers in the region that accounts for one-third of global watch sales.
Europa Star Watch Aficionado – Web & iPad special – reaches out in print and online to the main business actors in the US watch industry and watch aficionados across the North American continent through its media mix.
Europa Star Watches for China allows you to communicate with two of the biggest export markets for watches, Hong Kong and China, through a medium whose readers appreciate the insightful local and international content in print and on-line.
6 times per year, 10,000 print copies + www.europastar.com
Type of circulation: Personalised, by individual postal mail. Plus special luxury trade show distribution.
Watch Business Magazine & Web English
Type of circulation: Personalised, by individual postal mail. Plus special luxury trade show distribution.
Watch Business Magazine & Web English
6 times per year, 10,000 print copies + www.europastar.com
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Leading opinion since 1927
Special Watch Business Paper & Web English
6 times per year, 10,000 print copies Special edition of 16 pages with full Europa Star content on www.watch-aficionado.com Type of circulation: Personalised, by individual postal mail. Plus special luxury trade show distribution.
Watch Business Newspaper & Web Chinese
6 times per year, 10,000 print copies + www.watches-for-china.com + www.watches-for-china.cn Type of circulation: Personalised, by individual postal mail. Plus special luxury trade show distribution.
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INTERNATIONAL new
LATIN AMERICA
Special Watch Business Paper & Web Spanish
SWITZERLAND new
Watches & Jewels Magazine & Web English Women’s Watches & Jewels covers all aspects of jewellery and women’s watches from high end to international fashion brands, luxury accessories and behind-the-scenes stories, the magazine and its website serve the global jewellery world by presenting the news, trends and colours from market leaders to the world’s leading fine retailers, boutiques and end consumers.
Europa Star’s Spanishlanguage edition targets decision-makers and watch lovers in the 450 million-strong Spanish-speaking markets through print plus on-line for their international information.
2 times per year, 10,000 print copies + www.CIJintl.com
Type of circulation: Personalised, by individual postal mail. Plus special luxury trade show distribution. Special edition of 16 pages with full content on horalatina.com and europastar.es
For the first time a publication covers the Swiss watchmaking market’s entire ‘ecosystem’: bankers, lawyers, insurers, financial advisers, auditors, designers, engineers, consultants, academics and also all individual stakeholders of the business, SMEs and Group CEOs, the entire Swiss network of watch retailers, boutiques, and watch brands as well as the major actors in the service companies, hotels, leisure and culture. All of these interested parties and VIPs have both a professional and personal interest in watchmaking and watches.
Type of circulation: Personalised, by individual postal mail. Plus special luxury trade show distribution.
2 times per year, 5,000 print copies Special edition of 16 pages with full Europa Star content on www.horalatina.com
Watch Business Newspaper French
6 times per year 5,000 print copies Type of circulation: individual by postal mail. Plus special luxury trade show distribution.
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BULLETIN D’INFORMATIONS French / German
With distribution to all the main manufacturers and suppliers in the key watchmaking areas in Switzerland and its neighbours,the publication conveys the new products and developments in the field of watch parts, components, tools, machines and watchmaking technology. 7 times per year 1,200 to 2,300 print copies Type of circulation: Personalised, by individual postal mail plus distributed at all specialised watch suppliers’ exhibitions. See separate rate card: www.europastar.biz/BI2015
europastar.com WORLDWATCHWEBTM How to disseminate your information in one go to all the world’s watch markets? Conceived using the latest Responsive Web Design (RWD) technology, the new Europa Star website is compatible with all platforms and mobile devices, smartphones, tablets and computers, available in the market. Given the increasing instantaneity of information, it is now more and more important to be connected in all situations and the young generation is dropping desktops in favour of mobile devices and the great variety of platforms. Europa Star is at the forefront of the new communication technologies and ensures that all its international readers can easily access its content in their preferred format, whether in print or online. Europa Star’s international circulation in print dates back to 1927 and was the first magazine to launch a website within the watch industry in 1996. Europa Star’s WordWatchWeb comprises six specialist sites in five languages to cover the world’s markets.
French English Chinese traditional Chinese simplified Spanish Russian
8 September 2015 - SIHH 2016 – The new kids on the block. The Salon International de la Haute Horlogerie (SIHH), taking place January 18th to 22nd, 2016 in Geneva, will welcome H. Moser & Cie first time in their history, among other brand (…)
europastar.com
WORLDWATCHWEBTM Five languages, six websites, six iPad siteApps. Compatible with all platforms, from smartphones to tablets and computers.
EUROPASTAR.COM
English Europe & International Web & iPad
WATCHES-FOR-CHINA.COM
Traditional Chinese Hong Kong, Taiwan, Singapore Web & iPad
WATCHES-FOR-CHINA.CN Simplified Chinese Mainland China Web & iPad
HORALATINA.COM
Spanish Central & South America Spain Web & iPad
EUROPASTARWATCH.RU
Russian Russia, Ukraine, Kazakhstan & Baltic States Web & iPad
CIJINTL.COM
English International Watches & Jewels Fashion & Accessories Web & iPad
READER SURVEY We recently conducted a survey among Europa Star readers, and were delighted to receive responses from a representative sample of more than 200 aficionados and professionals from a variety of backgrounds and from all over the world. We would like to share the key findings with you. 4 :KLFK RI WKH IROORZLQJ EHVW GHVFULEHV T SECTOR OF T PROFESSIONAL \RXU FXUUHQW SRVLWLRQ MRE WLWOH" 4 :KDW LV \RXU FXUUHQW EXVLQHVV VHFWRU"
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1. United States 2. Switzerland 3. United Kingdom 4. Canada 5. France 6. Italy 7. Netherlands 8. Australia 9. India 10. Hong Kong
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Unlike many other magazines which are territorially limited in scope, Europa Star is the only watchmaking publication with a truly global reach, through its five editions published on five continents (45,000 circulation every two months). This enables us to reach a huge variety of readers at the same time.
An analysis of Europa Star’s distribution reveals that our watchmaking readers are spread evenly between intermediate clients (retailers, 1 The survey was conducted via our distributors, agents, designers main English-language website and 4 +RZ GR \RX SUHIHU WR DFTXLUH \RXU and manufacturers) and magazine, although Europa Star also LQIRUPDWLRQ DERXW WKH ZDWFK LQGXVWU\" end clients (collectors and has websites and editions in Chinese, 3OHDVH VHOHFW DOO WKDW DSSO\ Russian, Spanish and French. other buyers).
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As the graph shows, our publications target a knowledgeable readership of watch buyers. We can therefore define our publication as a ‘premium magazine’.
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Our readers appreciate the ability to browse our content both on paper and online. Traffic to all our websites (in English, Chinese, Spanish, Russian and French) continues to grow. Daily news items are differentiated from the premium content published in the magazine, which from now on will be available to subscribers only. Content will be adapted to the medium: we believe in the complementarity of our print and digital formats.
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Europa Star is a reflection of the watchmaking industry, and as such its readership is primarily male. Nevertheless, given the growing number of watches designed for women, we have decided to devote a new publication to this demographic. The first edition of Women’s Watches & Jewels, with a focus on jewellery watches, will be published in time for SIHH 2016.
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The majority of readers of Europa Star magazine are in their forties or older, reflecting the fact that the publication is targeted at professionals, aficionados and collectors. Readers under 40 nevertheless represent a sizeable minority.
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The majority of Europa Star readers have been with us for five years or more.
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The vast majority – 97% – of our readers are satisfied with Europa Star. As many as 54% admit to being “very satisfied� with 4 :RXOG \RX UHFRPPHQG (XURSD 6WDU the magazine and its contents. T Similarly,PDJD]LQH WR RWKHUV" almost all our readers would recommend our publications. 5pSRQGXHV ,JQRUpHV
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PUBLICATIONS FROM OUR GROUP
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Of our other publications, our new Swiss watch business magazine Europa Star Première is the best known by Europa Star readers. More than 60% said they had read a copy in the last year.
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July-August 2015
EUROPA STAR 2016 SPECIAL OFFERS – INTERNATIONAL EDITIONS
‘STRONG FRANC AND GEOPOLITICAL UPHEAVAL’ OFFER
Europa Star is moving with the times and offers a special 10% discount to new customers in 2016! STARTER PACKAGE • Half-page ad (in the edition of your choice) • Guaranteed content integration • Guaranteed web presence • Single use
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From CHF 5,000
WELCOME BACK PACKAGE • Two full-page ads (in the editions of your choice) • Guaranteed content integration • Guaranteed web presence
From CHF 15,000
CONSOLIDATION PACKAGE • Three full-page ads (in the editions of your choice) • Guaranteed content integration x 2 • Guaranteed web presence
From CHF 25,000
PREMIUM PACKAGE • Six full-page ads (in the editions of your choice) • Guaranteed content integration x 3 • Guaranteed web presence
From CHF 45,000
CONTACT INFORMATION
Editors Serge MAILLARD, smaillard@europastar.com Pierre MAILLARD, pmaillard@europastar.com Sales & Marketing Carlo FACHINI, cfachini@europastar.com Nathalie GLATTFELDER, nglattfelder@europastar.com
EUROPA STAR HBM ROUTE DES ACACIAS 25 1227 GENEVA / SWITZERLAND +41 22 307 78 37 www.europastar.com
BESPOKE We use our Intelligence, our Know-How and our Core Competences (quality content and design) to provide you with the best print products. EUROPA STAR SPECIAL EDITIONS
CUSTOM PUBLISHING
AN ESSENTIEL TOOL FOR ALL YOUR NEEDS. For more information, please contact Serge Maillard, smaillard@europastar.com
EUROPA STAR HBM ROUTE DES ACACIAS 25 1227 GENEVA / SWITZERLAND www.europastar.com
TECHNICAL SPECIFICATIONS MATERIAL TO SUPPLY
EUROPA STAR EUROPE | EUROPA STAR INTERNATIONAL WOMEN’S WATCHES & JEWELS Magazine size: 205 x 265 mm 4C printing CMYK (NO RGB) 2/1 Double Page Spread Bleed1: 416 x 271 mm (trim size: 410 x 265 mm) 1/1 Page Bleed1: 211 x 271 mm (trim size: 205 x 265 mm) 1/2 Page Vertical: 89 x 240 mm 1/2 Page Horizontal: 183 x 118 mm
EUROPA STAR CHINA | EUROPA STAR PREMIÈRE Newspaper size: 290 x 380 mm 4C printing CMYK (NO RGB) 2/1 Double Page Spread: 534 x 353 mm 1/1 Full Page: 251 x 353 mm Business Page: 200 x 251 mm
• Click on this link to see all other sizes for Europa Star China • Click on this link to see all other sizes for Europa Star Première
EUROPA STAR USA | EUROPA STAR HORALATINA Magazine size: 225 x 265 mm 4C printing CMYK (NO RGB) 2/1 Double Page Spread Bleed1: 456 x 271 mm (trim size: 450 x 265 mm) 1/1 Page Bleed1: 231 x 271 mm (trim size: 225 x 265 mm) 1/2 Page Vertical: 99 x 245 mm 1/2 Page Horizontal: 208 x 120 mm Fabrication d’horlogerie et de bijouterie Herstellung von Uhren und Schmuck
EUROPA STAR BULLETIN D’INFORMATIONS
EPHJ 2015, Genève
Publication size: 210 x 297 mm 4C printing CMYK (NO RGB) 1/1 Page Bleed1: 216 X 303 mm (trim size 210 x 297 mm) 1/2 Page: 185 x 130 mm (horizontal) or 90 x 265 mm (vertical) 1/4 Page: 185 x 62 mm (horizontal) or 90 x 130 mm (vertical)
Bleed size includes 6mm which are lost from the width and the length.
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PRINT MATERIAL: To send via email to: asgouridis@europastar.com or on CD: Europa Star HBM SA, Production Dpt, 25 Route des Acacias, 1227 Geneva, Switzerland with a professional colour proof (Digital Chromalin, Approval, Iris) PDF high resolution or Photoshop, Illustrator2, Indesign file (</= CS3) Illustrations: High resolution min. 300 dpi – The attachments of the illustrations, logos & fonts are absolutely necessary. For illustrator files: To avoid any problem with fonts please convert text to outlines.
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INCABLOC-SAC 2015.indd 1
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TECHNICAL SPECIFICATIONS for EUROPA STAR WORLDWATCHWEBTM Material to supply:
AD UNITS & SIZES WATCHWORLD:
www.europastar.com (RWD) + www.watches-for-china.com + www.watches-for-china.cn + www.horalatina.com + www.europastarwatch.ru Half-page: 300x600 pixels (for PC & tablets) + 300x250 pixels (for Smartphones) Medium rectangle: 300x250 pixels 3:1 rectangle: 300x100 pixels
OTHER SPECIFICS:
Welcome page: 600x400 pixels (for PC and Tablets) + 300x200 pixels (for Smartphones) Clock / Square banner: 200x200 pixels (for PC and Tablets) + 300x100 pixels (for Smartphones) E-Newsletter sponsoring: 728x90 pixels
JEWELLERYWORLD / WOMEN’S WATCHES:
www.CIJintl.com
Top or Anchor Leaderboard: 728x90 pixels Top or Side Skyscraper: 160x600 pixels Top or Center Square: 160x160 pixels
OTHER SPECIFICS:
Welcome page: 600x400 pixels E-Newsletter sponsoring: 728x90 pixels
WEB MATERIAL: Ad Creative
• Rich media weight: Max Initial File Load 40k. Subsequent Max Polite File Load Size 100k. Subsequent Max User Initiated File Load Size 2.2mb. • Expandable, please contact us for detailed specs • File formats accepted: GIFs, animated GIFs, JPEG files, Flash • No limit on looping / - No limit on animation • No cookie or browser support • Click-thrus are tracked only on GIF/JPEG ads or properly formatted Flash ads (see below) Flash Specifications • A new window must spawn when the Flash ad is clicked on (target = ”_Blank” must be added to .FLA file • Click-thru urls must be embedded in the original .FLA file • Finalized .SWF file must be received with alternate GIF or JPG file with click-thru URL • Ads must be published to display in Flash 5 or above Ad Creative Submission • Please submit creative at least 5 working days in advance of start date.
Please send your material to: prod@europastar.com with copy to jbailly@europastar.com