41_European_Business_Magazine_Summer_2021

Page 31

TAX: REWRITING THE RULES

T

he digitalization of the international economy has generated opportunities for companies to sell goods and services to anyone, anywhere. Change is afoot as current tax laws may not capture all relevant revenues, and digital services companies need guidance to ensure they remain compliant. A corporate minimum tax seems all but certain. The investment landscape is complicated, mainly due to various rates, rules and regulations across countries, and multinational companies have long since used creative

ways to decrease their tax bill. While the corporate tax rate varies significantly around the world now, implementation of a universal tax would impose a fixed rate of 15%, requiring companies to pay at least that wherever they operate, not just where they are headquartered. Every day, 650 million online searches are carried out in the EU, demonstrating how much the internet has changed our lives. Yet, global corporate tax rules are more than a century old and are out of step with the boom in the digital economy. Both the way a business sells

to a customer and the way customers buy has shifted and a revamp of taxes is long overdue. Countries have begun instilling unilateral digital services taxes—another country-specific move that complicates an already intricate landscape. With all the global uncertainty that Europe is facing with the COVID-19 pandemic and Brexit, there was a danger that the Organisation for Economic Co-operation and Development (OECD) global tax reforms – the other main risk to European business and economy – would be forced further down the corporate agenda. europeanbusinessmagazine.com 31


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Articles inside

Cambridge Judge Business School Collaborates with Esme Learning to Launch Executive Education Online Programmes in Startup Funding, RegTech

5min
pages 90-94

How to design and build a ‘sticky’ app

4min
pages 88-89

Global Digital Business Identity Initiative Launches to Boost Financial Inclusion for African Businesses

6min
pages 83-85

Why manufacturers should now plan their Covid exit strategy and what to consider

5min
pages 80-81

18 thousand people in the world have left extreme poverty thanks to impact Market, a new blockchain startup for social impact

2min
page 82

Almost half of consumers are ‘scared’ of open banking

4min
pages 78-79

As cities fill tech gaps, power of smart cities unleashes, report finds

4min
pages 76-77

Does Central Bank Currency Spell The End For Crypto?

5min
pages 74-75

AI In Banking: Hype Or Revolution

5min
pages 72-73

How the Union is stifling economic development and why Europe will never flourish under the EU

6min
pages 70-71

Global Debt at Risk of “Qualitative Change”

4min
pages 68-69

Building a finance function from the ground up

3min
pages 56-57

Post Covid: To Inflate or Deflate?

3min
page 65

Digital Confidence Will Play A Critical Role In Allowing Businesses

4min
pages 54-55

Big Tech Gets Bigger

3min
page 45

Is The Future Of Currency Centralised Or Decentralised?

5min
pages 46-47

Driving sales in a transformed business world

18min
pages 48-53

HOW SEARCH ENGINES REALLY WORK

24min
pages 58-64

Why Is Big Data So Important?

5min
pages 66-67

How have business priorities changed pre- and post-Covid?

5min
pages 42-43

UK calls for independent consultants to help drive pandemic recovery

2min
page 44

A New Global Business Model for A New Era of Global Business

5min
pages 36-37

The Best Tax Software Available And Why Multinationals Are Using Them For Cross Border Payments

4min
pages 38-39

Taxing Big Tech

3min
pages 34-35

Gymshark: The Fitness Brand Phenomenon

4min
pages 40-41

Tax: Rewriting the Rules

7min
pages 31-33

Italy may have no unicorn startups - but you shouldn’t be fooled by it

3min
page 30

European Business Magazine catches up with Oliver Werneyer

5min
pages 26-27

Delusion, Deceit or Neither?

6min
pages 22-23

News

10min
pages 10-14

Hattie Whiting, ForwardPMX

2min
page 15

A Rainbow in the Rain

4min
pages 20-21

First Stop Shop

2min
page 18

Hybrid working will create a resurgence in data analytics Here’s how to get on board

5min
pages 24-25

Why businesses need to be focusing on sustainable transformation not digital transformation

4min
pages 28-29
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