Digital Confidence Will Play A Critical Role In Allowing Businesses To Bounce-Back Post-COVID 19 By Katie Fisher
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hile the economic consequence of COVID-19 continues to unveil itself, we can’t help but watch the transformation of consumer confidence. Consumer confidence denotes positivity towards the economy and personal financial situation. It is the driving force behind all economic activity. However, in the aftermath of a global pandemic, when
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consumer confidence is at its lowest, digital confidence becomes equally as critical. The widespread call for public social distancing impacted every aspect of daily life. From hospitality, retail and food businesses to medical and banking services, the coronavirus transformed virtually every business into a digital one. As a result, digital confidence will play a critical role in allowing businesses to bounce-back post-COVID 19.
What Is Digital Confidence? Digital confidence refers to both businesses and customers having highly positive attitudes towards engaging through web pages and mobile applications. For businesses, this means trusting that your digital platforms will provide flawless user experience every time. Customers too want to share in that confidence. They want to have full faith in the ability of organisations to deliver services via digital
