41_European_Business_Magazine_Summer_2021

Page 78

Almost half of consumers are

‘SCARED’ OF OPEN BANKING By Elliott Limb, Chief Customer Officer at Mambu

T

he last 18 months have supercharged the digital banking movement. As physical branches closed for business and public anxiety around cash handling reached fever pitch, the pandemic saw digital banking services go from nice-to-have to necessity.

78 europeanbusinessmagazine.com

But banks shouldn’t assume their customers are comfortable with this rapid shift in the way we manage our money. And there’s work to be done if the industry wants to prevent a return to pre-pandemic habits. According to a recent Mambu report, nearly half (48%) of 2,000 consumers surveyed are ‘scared’ of open banking. That is, the principles that enable third-party providers access to

customer data to deliver a range of digital and online financial services.

The data conscious consumer Nearly three in five customers think open banking is a dangerous use of data sharing, while more than two fifths (43%) point to data sharing as their biggest concern regarding the banking practice.


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Cambridge Judge Business School Collaborates with Esme Learning to Launch Executive Education Online Programmes in Startup Funding, RegTech

5min
pages 90-94

How to design and build a ‘sticky’ app

4min
pages 88-89

Global Digital Business Identity Initiative Launches to Boost Financial Inclusion for African Businesses

6min
pages 83-85

Why manufacturers should now plan their Covid exit strategy and what to consider

5min
pages 80-81

18 thousand people in the world have left extreme poverty thanks to impact Market, a new blockchain startup for social impact

2min
page 82

Almost half of consumers are ‘scared’ of open banking

4min
pages 78-79

As cities fill tech gaps, power of smart cities unleashes, report finds

4min
pages 76-77

Does Central Bank Currency Spell The End For Crypto?

5min
pages 74-75

AI In Banking: Hype Or Revolution

5min
pages 72-73

How the Union is stifling economic development and why Europe will never flourish under the EU

6min
pages 70-71

Global Debt at Risk of “Qualitative Change”

4min
pages 68-69

Building a finance function from the ground up

3min
pages 56-57

Post Covid: To Inflate or Deflate?

3min
page 65

Digital Confidence Will Play A Critical Role In Allowing Businesses

4min
pages 54-55

Big Tech Gets Bigger

3min
page 45

Is The Future Of Currency Centralised Or Decentralised?

5min
pages 46-47

Driving sales in a transformed business world

18min
pages 48-53

HOW SEARCH ENGINES REALLY WORK

24min
pages 58-64

Why Is Big Data So Important?

5min
pages 66-67

How have business priorities changed pre- and post-Covid?

5min
pages 42-43

UK calls for independent consultants to help drive pandemic recovery

2min
page 44

A New Global Business Model for A New Era of Global Business

5min
pages 36-37

The Best Tax Software Available And Why Multinationals Are Using Them For Cross Border Payments

4min
pages 38-39

Taxing Big Tech

3min
pages 34-35

Gymshark: The Fitness Brand Phenomenon

4min
pages 40-41

Tax: Rewriting the Rules

7min
pages 31-33

Italy may have no unicorn startups - but you shouldn’t be fooled by it

3min
page 30

European Business Magazine catches up with Oliver Werneyer

5min
pages 26-27

Delusion, Deceit or Neither?

6min
pages 22-23

News

10min
pages 10-14

Hattie Whiting, ForwardPMX

2min
page 15

A Rainbow in the Rain

4min
pages 20-21

First Stop Shop

2min
page 18

Hybrid working will create a resurgence in data analytics Here’s how to get on board

5min
pages 24-25

Why businesses need to be focusing on sustainable transformation not digital transformation

4min
pages 28-29
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