EUROPEAN BUSINESS MAGAZINE
Questionnaire
Fantasy football, how it works and what’s involved In traditional fantasy sports games, each user gets a dedicated budget to create a “fantasy team”. The customised team is later ranked based on the real-time performance of the players in real life. For example, if a user chooses a particular striker for a fantasy dream team, and he scores a goal, they get an additional 50 points. The overall score of all of the user’s players is then compared to other players as part of a league table. This is the classic fantasy sport which is played all over the world by millions of users. Our game is a ‘fantasy’ with a twist; by using the in-app currency, you can boost your team’s performance, train the players, hide your squad and take multiple different actions which will give your team an edge and show yourself as being 18 europeanbusinessmagazine.com
ahead of the pack. Our unique features engage the fans far beyond the classic fantasy, as they engage with their team several times a day. Most of our younger users stay engaged by interacting with the game, watching commercials, answering surveys, and devoting time that extends well beyond the normal weekend fixtures. The fans that don’t have the time to buy the in-app currency in the application shop. We make sure Real Manager remains a skill-based fantasy game; this is achieved by helping users make smarter, more informed decisions and results reveal the winners are the most skilled players.
The main Esports countries in Europe Fantasy sports in Europe is lagging behind the US market, especially when it comes to football but the
potential is phenomenal. The biggest fantasy game in the world of football (soccer) is the Premier League fantasy game. Other than that, the market has no dominant player and this is where Funatix’s opportunity lies, offering the only official multi-league solution. A few factors that will lead to significant growth of the fantasy market and Funatix include: • Consumption matters – rights holders understand that unless they provide digital byte-sized activities to their younger fans they might lose them, and fantasy is one of the features that every competition is expected to hold. • The betting industry has been deemed one of the most lucrative and rapidly developing industries in the world. and its partial overlap with Fantasy gaming creates a lot of interest and value in fantasy games.
