Supply & Demand Festive Retailing Special
How to boost your festive retailing T E DI T E D BY M ARK SM I T H
he festive period is a key time for spa operators, especially in 2021. As online retail continues to grow, there remains an important place for in-spa merchandising, promotions and events that highlight the latest brand collections. Selfcare and sustainability are key themes for many brands this year with a focus on candles, aromatherapy, bathing and bodycare products often presented in recycled and recyclable packaging with eco-friendly credentials. Along with the actual retail items, the tone and messaging of marketing is also changing to meet the needs of ‘conscious’ consumers. By offering a range of options to suit all ages and tastes – with a choice of luxury sets, impulse purchases and vouchers to fill space in January and February – retail success is within reach for your business. To help you move towards this, European Spa highlights the latest festive gift sets and offers expert retailing advice from leading spa brands.
Temple Spa Joyful Places Inspired by the idea of a personal ‘happy place’, Temple Spa’s festive collection includes products for skin, body and soul. Home fragrance takes centre stage with a festive aromatic candle and diffuser, and a truffle candle. Wellbeing sets to promote sleep and relaxation also feature luxury skincare journeys, bath salts and Himalayan salt massage stones. www.templespa.com
People are continuing to adopt more mindful spending habits as established during lockdown. Although the demand for online shopping remains strong – and spas must serve the demand – customers are also seeking in-person events that provide a unique and valuable experience, so where possible spas should safely accommodate these. Sarah Ronchetti Head of spa, Temple Spa
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