Welcome I SS U E 81 | AU T U M N 2021
It’s time to shine
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utumn promises extraordinary demand and exciting opportunities for spa teams worldwide. Hands-on treatments are helping guests reconnect with themselves while the easing of travel restrictions is fuelling a sense of liberation and optimism. This season will be a boom time for celebrations, staycations and spa time leading up to and beyond the festive holidays. However, bringing spa teams through this unprecedented period of demand will require mindful management and strong leadership. To help our readers lead well, expert contributors Iain Bell and Kirsty MacCormick offer insight into the impact of ‘wellness partnerships’ (p58) and the growing importance of spa management training (p68). To help boost your seasonal revenue, our glorious guide to Festive Retailing (p38) features the very best in-spa products and insightful retailing tips from a selection of top brand experts. Elsewhere, marketing and PR specialist Tracey Stapleton, shares five ways to supercharge your festive marketing strategy (p36). Honouring the therapeutic power of therapists everywhere, our cover celebrates the newly opened Angsana Corfu Resort & Spa, Banyan Tree Group’s first European property (p50). We also take you behind the scenes of two more ambitious and unique wellness destinations: the serene Bamford Wellness Spa, UK (p22) and the extraordinary Six Senses Ibiza, introduced by wellness pioneer Anna Bjurstam (p72). I hope you take heart from all the positivity and expertise in this edition and we welcome your feedback and news for our Winter edition, which is coming soon!
Sarah Camilleri Founding editor & publisher sarah.camilleri@spapublishing.com
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Main image: Matild Palace, A Luxury Collection Hotel, Budapest (see p18)
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