Industry Intelligence Wellness news and trends
WellnessMatters EUROPEAN SPA SHINES A LIGHT ON THE LATEST GLOBAL WELLNESS TRENDS AND MODALITIES Ed i te d by M a r k S m i t h
EDITOR’S PICK
Mindful movement gains momentum Working to improve health, relieve stress and increase focus, mindful movement has become a global success. European Spa reveals how spas can adapt their offering to bring balance and tranquillity to their guests
M
indful movement is broadly defined as any form of exercise that is performed with mindful awareness. The techniques can be delicate and slow or strong and fast but tend to include mental and internal focus, body awareness and controlled breathing. The Global Wellness Institute’s (GWI) 2019 Move to be Well: The Global Economy of Physical Activity valued the global mindful movement market at
80
$29 billion (£22bn/€24.5bn), and as Beth McGroarty, research director at the GWI, explains, the appetite for these techniques is growing. “Coming out of the pandemic, people are so incredibly stressed and the demand for mindful movement – which is slower, grounds people, and tackles anxiety – is even greater,” she says. “This includes yoga, Tai Chi, Qigong, mindful stretching and simple movement paired with breathwork.”
www.europeanspamagazine.com