Industry Intelligence Earth+Sky Collection
Are you surfing the digital wellness boom? European Spa meets the founders of Earth+Sky Collection to discover how spas and wellness destinations can radically upscale their digital engagement
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INTERVIEW BY SARAH CAMILLERI
hen Earth+Sky first got in touch with European Spa, we were captivated by the sheer quality of the audiovisual production values evident in its digital content. Allowing spa operators to deliver superlative, bespoke classes online and providing access to masters in a range of modalities anywhere and at any time, its products genuinely elevate the possibilities of virtual wellness programming. A collaboration between Broga, Music Concierge, FitboxVirtual and Hutchison Technologies, Earth+Sky combines beautiful cinematography, stunning locations and bespoke music with highly qualified
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and respected instructors to allow spa operators to deliver high-end wellbeing class collections online. As the company launches into the spa world, we meet creative co-founders Matt Miller and Mark Hutchinson, together with Rob Wood from sister agency Music Concierge, to find out more about their sublime collection of wellness classes.
What inspired you to launch the Earth+Sky Collection in wellness destinations worldwide?
Matt Miller (MM): I have been in the fitness and wellness business for 15 years and I always look for innovative techniques to improve people’s lives.
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