Industry Intelligence Reach Wellness with FIVE Concept
Movement is medicine European Spa asks sports scientist Jeff Davis, founder of Reach Wellness, how spas and health clubs can accelerate their wellness programming to meet new demand INTERVIEW BY SARAH CAMILLERI
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s a founding sales director of Technogym UK, sports scientist Jeff Davis has many friends out in the spa and wellness industry and a strong sense of where the market is heading that enables him to create ‘best-in-class’ solutions. When he launched studio fitness solution provider Reach Wellness in 2003, the products it offered used the latest ‘whole body vibration’ technology of the day to create a new genre of personal training that is still offered in many spa facilities around the world. In fact it was Jeff’s wife, Sandra, who proved to be the inspiration for the business, which aimed to bridge the gap between fitness and wellness. Suffering from a debilitating back injury sustained in lifting the couple’s twin daughters, she successfully completed the brand’s first corrective rehabilitation programme to achieve a full recovery. It is always challenging to innovate when it comes to new fitness solutions, but never one to rest on his laurels, Jeff says he finds it infinitely more rewarding to be able to ‘move the dial’. We ask him how Reach Wellness’s new FIVE Concept can allow spas to help people back onto the path to wellness.
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