The Gay Games
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Changing the World Since 1982
Federation of Gay Games Background May 2015
Purpose
To introduce the Federation of Gay Games. To propose the establishment of short and long-term sponsorship relationships. To better connect sponsors with local LGBT sports & cultural participants, in North America and globally.
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The Federation of Gay Games
Organizes the Gay Games® Sports and Cultural Festival every 4 years for 30 years
Functions as a governing body similar to the International Olympic Committee* (IOC), licensing the Gay Games® name, and the Federation of Gay Games (FGG) logos and principles
Maintains the principles of Participation, Inclusion and Personal Best™
Represents more than 40,000 LGBT artists & athletes
Ensures that all activities are inclusive in nature and no individual is excluded from participating
Provides scholarships for athletes to participate in the global competitions
Supported by world-renowned athletes who serve as FGG Ambassadors
Opening Ceremony of 2006 Gay Games, Soldier Field, Chicago, Illinois USA
*The FGG is not associated with the IOC or Olympics 4
Our Principles
Our Experience
The international Federation of Gay Games® maintains the principles of Participation, Inclusion and Personal Best™
FGG has been the governing body of the Gay Games® in San Francisco, Vancouver, New York, Amsterdam, Sydney, Chicago, Cologne, Cleveland + Akron, and Paris in 2018!
Our Facilities Outstanding venues for athletes and attendees at world-famous locations
Our Host City
Our Sponsors
The cities of Cleveland + Akron supported by the government and nearby communities of northeast Ohio
Largest Corporate Sponsorships in the history of any LGBT Sports Event
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The Gay Games® Global Participation
The largest international athletic and cultural event in the world, with more than 10,000 participants and nearly 250,000 spectators every 4 years since 1982 Hosted in San Francisco 1982 & 1986; Vancouver 1990; New York 1994; Amsterdam 1998; Sydney 2002; Chicago, 2006, Cologne in 2010, and Cleveland + Akron in 2014 Founded by Dr. Tom Waddell, Olympic Decathlon athlete, member of U.S. team at 1968 Mexico City Olympics
World Class Events
Creates inclusive sporting events where world and national Masters records are achieved Eight-day global village of sports and culture Includes more participants than the Olympics
Economic Impact
Swim team from Gay Games I in San Francisco, 1982
Attended by international artists, athletes, and their supporters Has impact on local economies with as high as $125 million U.S. in revenues (economic impact study done following the 1994 New York Gay Games) 6
1982 San Francisco
1986 San Francisco
2002 Sydney
2006 Chicago
1990 Vancouver
2010 Cologne
1994 New York City
1998 Amsterdam
2014 Cleveland + Akron
2018 Paris
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Gay & Lesbian Segment
Building consumer brand loyalty and corporate recognition of the value of the gay marketplace/consumer Kraft, Gatorade, Walgreen, GlaxoSmithKline, Harris Bank PlanetOut/Gay.com, LOGO TV, Miller Beer, Motorola, Wrigley Marriott, United Airlines, EY, Coca-Cola, Wells Fargo, Nike, Mass Mutual, Key Bank
Increasing U.S. and world acceptance in broadcast, film, and culture
Changing image in general market & media, corporate responsibility
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Sports Tourism
A wide range of Sporting opportunities Sports, accessories, equipment, and supplies
Badminton Basketball Beach Volleyball Bowling Cycling Dance Sport Darts Diving Figure Skating Flag Football Golf Ice Hockey Marathon Martial Arts Physique Power Lifting Racquetball
Gay Games VI, Sydney, 2002
Closing Ceremony from Gay Games I in San Francisco, 1982
Road Races 5K/10K Rodeo Rowing Rugby Gay Games V, Amsterdam, 1998 Sailing Squash Soccer / Football Softball Swimming Tennis Track and Field Triathlon Volleyball Water Polo Gay Games V, Amsterdam, 1998 Wrestling Plus: Band, choral, and visual arts cultural programs 10
International Popularity Continues to Grow 70 countries participate
12,000 participants
110,000 spectators and 70 countries in 2014
1,350 athletes and 12 countries in 1982
1982 San Francisco
1986 San Francisco
1990 Vancouver
1994 New York City
1998 Amsterdam
2002 Sydney
2006 Chicago
2010 Cologne
2014 Cleveland + Akron
The FGG has learned that the optimal size of the Gay Games is 10,000 -12,000 participants, 30-35 sports, and 4-5 cultural events.
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Case Study: GG9 Cleveland, OH
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Gay Games 9 Cleveland & Akron, OH, USA
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33 different Sports
Badminton Band (Culture) Basketball Beach Volleyball Bodybuilding Bowling Cheer Chorus (Culture) Cycling Dancesport Darts Diving Figure Skating Flag Football Golf Ice Hockey Marathon/Half-Marathon Martial Arts Open Water Swim
Pool (Billiards) Racquetball Road Races (5K&10K) Rock Climbing (Sport Climbing) Rowing Sailing Soccer (Football) Softball Squash Swimming Synchronized Swimming Table Tennis Tennis Track and Field Triathlon Volleyball Water Polo Wrestling 14
33 different Sports
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2 main Cultural Competitions
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GG9 Participation
20,000 people travelled to Cleveland!
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GG9 – Economic Impact 20,000 attendees (8,000 direct participants/14,000 non-participants) Total Economic Impact $52.1 million (estd)
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GG9 – Satisfaction Levels ď Ž
Cleveland has been one of our most successful Games with satisfaction levels upwards of 80% on all categories of the event.
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The Future Games
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GG 10 – Paris 2018
Expected numbers of 15,000 direct participants
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Other Gay Games Events
Annual General Assembly of our members Limerick
2015 Over 120 odd delegates into the region to discuss LGBT Sports developments and vote on new procedures
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Conclusion
Benefits of the FGG & Gay GamesÂŽ 110,000 spectators at 2014 Gay Games. Global market exposure. 70 countries represented
32 year legacy of planning/promoting global athletic & cultural events
SPONSORS
LGBT consumers tend to have higher discretionary income and stronger brand loyalty U.S. Market: 16 Million with $610 billion in spending power
Promotes the spirit of Participation, Inclusion and Personal Best™ Wholesome and healthy promotion of sports and culture
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Customized Opportunities
Contact the Federation of Gay Games Detailed proposals will be developed Proposals will be detailed and will include timelines There are opportunities for Federation-specific programs AND at Gay Games 10 in Paris in 2018
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